Guide to selling Your home
Advantages 1. Service You Deserve 2. Proven Success 3. Online Impact 4. Skillful Negotiation 5. Strategic Pricing 6. Explore All Options 7. The CBA Way 8. Details
Service you deserve
We start by listening
What’s most important to you? In order to put an effective strategy for selling your home in place, while still meeting your goals, you should think about and communicate which of these factors is most important to you. Time – If you need to sell your home and move quickly, we may need to price your home more competitively so it sells right away. Pricing too high could lead to longer duration on the market before receiving an offer. Convenience – Selling your home and moving can certainly be inconvenient, especially if the purchase of your new home is contingent on the sale of your current home. A bridge solution would allow you to purchase a new home before selling and moving out of your current home, providing you with a more flexible timeline. Money – Maybe you are looking to get the most money possible out of your home. If time is not a factor, you may wish to price it above market value and wait for an offer. Less Stress – There are many anxiety inducing parts to selling your home, and it can be difficult to deal with showings, open houses, and the buyer’s timeline. In this instance, you could consider selling to an iBuyer such as Opendoor or Zillow to avoid the hassle.
Online Marketing – I will market your property to
Rapid Response – When a buyer sees your listing
buyers across the country and even internationally
online and requests a showing or additional
with a comprehensive online marketing strategy.
information, I will receive an alert so I can respond
Coldwell Banker is the #1 most-visited real estate
immediately.
brand online*, and your property will be displayed on highly trafficked real estate websites including
Property Showings – I can show your property
coldwellbanker.com.
virtually using video and apps to keep both you and buyers safe, while still showcasing your
Your Home’s Value – I will provide you with a detailed report showing your home’s value as well as comparable homes that have sold nearby. Market Updates – If you want to learn more about how real estate is doing in your area, I will send you a report to keep you fully informed.
home’s unique features.
Rapid response communication
Warranty Services – A home warranty provides an extra measure of security that makes buyers feel more secure and confident in the purchase of your home. Title Services – To ensure title issues are researched and resolved before closing, we will work with a highly reputable title service partner so your transaction closes smoothly and on time.
Coldwell Banker Advantage (2020) Agents Offices Sales Volume Closed Units
1,600+ 50+ $5.8 Billion 22,400+
We have offices and affiliated agents all across our region actively bringing in buyers and creating more opportunities to showcase your home.
2020 stats
$5.8 Billion sales volume in 2020
Top 1% 22,400+ of all Coldwell Bankers In the US
Clients Served in 2020
More than
Over
50 1600 Agents
office locations
ranked #19 real estate firm in US by real trends 500
Coldwell Banker Advantage has an impressive social media presence designed to engage, entertain and connect with today’s home buyers.
facebook.com/cbadvantagehomes
instagram.com/cbadvantagehomes
twitter.com/coldwellbanker
linkedin.com/company/cbadvantagehomes
youtube.com/coldwellbanker
cbadvantage.com/blog
Powerful digital marketing With mobile ads powered by Adwerx, your home will be showcased online to local home buyers in your area. Advertise on Top Websites – Your home will be advertised on top sites, such as: Wall Street Journal, CNN, Fox News, New York Times, Forbes, CBS, Facebook, and many more. Targeted Ads – Adwerx targets prospective buyers locally based on those who have searched for homes, used online mortgage calculators, searched for moving companies, or conducted other online activities that indicate an interest in buying a home. Marketing Reports – Adwerx provides marketing reports on your home’s ad campaign that let you know how many websites your home appeared on, the total ad views, and total number of clicks.
Have you ever wondered who handles transferring employees when a corporation needs to move them? We do! Our dedicated relocation department helps relocating, transferring, and other special groups of buyers each year. Cartus Broker Network Cartus Relocation is one of the largest relocation service providers in the world, providing services in 165 countries and to more than half of Fortune 500 Companies. As a principal broker in the Cartus Broker Network, we receive thousands of incoming buyer referrals annually. AARP Our real estate benefits program with AARP offers its 38 million members a cash-back reward or bonus when they buy or sell a home, delivering valuable leads to agents. Realogy Military Rewards Coldwell Banker® is helping military families receive cash back or rewards when they buy and/or sell a home. 2019 Women’s Choice Award Coldwell Banker is proud to serve women and their families, and honored to receive the Women’s Choice Award ® as a “9 out of 10 Recommended” brand for real estate
With a reach that extends far beyond our local market, we can help you buy or sell real estate wherever life takes you. The advantages of working with us on your relocation include: Relocation Certified Marketing Specialist proficient in marketing relocation properties and specially educated to expertly manage all aspects of your relocation policy and ensure your relocation benefits are protected. Award-Winning Relocation Team nationally recognized and honored for relocation performance. Coldwell Banker Advantage has achieved the Cartus Platinum Excellence Award every year since 2010.
Skillful negotiator Skillful negotiators use their experience, market knowledge, and emotional intelligence to navigate the process. Not once or twice, but often three times or more, a sale has to be negotiated. Price, terms, repairs, inspections, and walk throughs can all lead to bumps in the road. An experienced professional can help you achieve all of your goals with selling your home.
Strategic Pricing
Strategic pricing Pricing your home strategically leads to more showings and more offers for the most money. Time and Money – When a house is strategically priced, it sells for the most money in the least amount of time. Don’t get caught in the trap of “testing the market” by overpricing. The longer a house stays on the market, the less likely it is to get full price. Price adjustments often lead to further adjustments, which leads to less money over time. Price it right the first time. Comparable Sales – Appraisers are historians. They look at past sales to determine current value. A Market Analysis is similar to an appraisers view as it compares to closed and pending sales that are comparable in location, size, age, and style. The Competition – Your house is no longer a home. Your house is now a product for sale. Does your house stack up to the competition? An Absorption Study can show you how your home compares to current conditions and the active competition. Features and Condition – What inspired you to buy this house? Is the next buyer likely to be enticed by the same features? Does the condition of your home stack up to the competing homes? Adjustments need to be made in pricing when features and conditions don’t match those of other homes in the market. When pricing a home, strategic agents compare features and conditions, know the market and expectations of the targeted buyers.
Common pricing mistakes Pricing too High from the Start – If your home hits the market at a price higher than what the market dictates, it could take longer to sell. To take advantage of peak buyer activity, your home should be priced to sell from the start. Not Considering Recently Sold Homes – You can list your home at any amount, but it is important to review and consider recently sold homes in your area to help determine the right list price. Emotional Value vs. Market Value – Selling your home can be an emotional process, and it may be hard to look past the good memories and time spent there. Potential buyers will not have the same emotional connection to your home, so it is important to try and remain as objective as possible when it comes to pricing. Inflexible with Negotiations – Pricing your home strategically with flexibility in mind could leave room for negotiating and entertaining more offers.
Explore all selling options Full Listing & Marketing Services – Using a real estate firm’s full listing and marketing services allows for the most exposure to the greatest number of buyers. This can result in the highest sales price & net seller proceeds. All homes are eligible for full listing and marketing services and may also be eligible for instant cash offers.
Instant Sale – With an iBuyer’s instant cash offer, sellers can avoid showings or open houses, and they can close based on their own timeline, rather than the buyer’s timeline. Note: Closing costs are similar to those associated with full listing & marketing services, but service fees, preparation, and repair costs should be considered.
Buy Before You Sell – Bridge Solution – Bridge programs allow homeowners to buy their new home before selling & moving out of their current home, providing a more flexible timeline with the buying & moving process. Some programs allow sellers to access the equity of their current home while still occupying it. Note: Services fees may apply. Not all properties & sellers are eligible.
Instant Sale – Any Condition – Any Condition iBuyers purchase properties “as-is” with cash offers. They specialize in renovations, often making more cost-effective repairs, passing those savings onto sellers. They also have the ability to close quickly. Note: Preparation & repair expenses may be factored into the offer amount, but net proceeds could be higher due to the costsaving nature of repairs & renovations.
Proudly Supporting We’re passionate about giving back to the communities where we live, work and play. Through financial contributions, volunteering our time and donating essentials, we support an array of local non-profit organizations dedicated to improving the quality of life for all who call our region home.
Breast Cancer Awareness Local Food Banks Toys for Tots Veterans
All in the details
It’s all in the details You will receive a folder that outlines more detailed, technical information. This folder will contain items such as: • Seller’s Timeline • Sample Forms/Documents • Question & Answer Docs On: • Working with Real Estate Agents • Earnest Money • Due Diligence • Home Inspections • Title Insurance