The CBA Way 2022 Edition

may 2022

coldwell banker Advantage

Way

table of contents

04

2

By The Numbers

07

The Triangle, Triad, & Sandhills Leading Business Accelerator For Agents

09

Agents Are Our Clients

10

Core 4

12

Production Power

14

Agent Development

16

Success & Balance

19

The CBA Way

20

Culture of Awesomeness

22

Coldwell Banker Global Luxury®

26

Advertising & Marketing

28

CBA Cares

31

Succes Is Cause For Celebration

32

Your New Home

3 3

Coldwell Banker Advantage Family of Companies

#1 in the u.s.a. #1 24,000 of all coldwell bankers

Based on total units sold in 2021

coldwell banker company in nc Based on total units sold in 2021

clients Served in 2021

over

$7.1 Billion in sales in 2021

4 By The Numbers

Coldwell Banker International

#1

most visited real estate brand online

-Reflects total website visits for 2021. Source: Comscore 2021 Media Trends

284 Million

impressions on coldwell banker® platforms -Source: 2021 Sprout Social And Media agency reporting.

$335 Billion in sales volume

- Year-end Coldwell Banker® numbers based on Coldwell Banker financial data as of 12/31/2021

agents across

100,000+ 41 countries

-As of 12/31/2021

women's choice award® winner 5 years in a row

$267 million in daily luxury sales

Data based on closed and recorded buyer and/or seller transaction sides of homes sold for $1 Million or more as reported by affilates of the U.S. Coldwell Banker Franchise system for the calendar year of 2021 USD$

5 5

6

The Triangle, Triad, & Sandhills Leading Business Accelerator For Agents While many residential real estate firms work hard to be successful, most have not changed their approach to the business since the mid 1990’s. At CB Advantage, we know that just as consumers demand more and different services from our agents, that our agents also need greater innovation and support to help them succeed in today’s world.

Therefore our focus for our agent’s success is to help them build the business they want at a speed faster than they can achieve elsewhere. We do not offer a cookie cutter approach. Today, success requires a very individualized and focused plan for each and every one of our agents.

The Triangle, Triad, & Sandhills Leading Business Accelerator For Agents 7

8

Agents are our Clients

Just as you hold yourself to the highest standards and enjoy having your clients use and recommend you time and time again, we are the same. The difference is that you are our client, and you are 100% of our focus.

Make no mistake, while many real estate companies may look similar on the outside, they are very different on the inside. Our greatest honor is when our agents remain and grow with our firm year after year. In fact, we are honored to have among the highest per person productivity ratings in the markets we serve and well over 150 agents who have been with us for more than 10 years.

We work for our agents, they don’t work for us

Agent Are Our Clients 9

Discover How We Accelerate Your Business At Coldwell Banker Advantage, the most important part of our business is ensuring our agents’ growth and success. In fact, our number-one priority is helping you live an exceptional life. How do we do it? With our Core 4. Focused on the things that drive agent success, this powerful system is the basis of our most unique and effective offerings.

Production Power: We help agents sell more homes, make more money, and work more efficiently.

Agent Development: Everyone has dreams. Our purpose is to help you achieve those dreams.

Success & Balance: We believe our purpose is to help our agents achieve the greatest success in their business while still having a work life balance.

The CBA Way: We provide a diverse environment that is collaborative, supportive and fun.

10 Core 4

11

PRODUCTION POWER

Meaningful technology and tools for the moments that matter.

Technology Suite While many residential real estate firms work hard to be successful, most have not changed their approach to the business since the mid 1990’s. At CB Advantage, we know that just as consumers demand more and different services from our agents, that our agents also need greater innovation and support to help them succeed in today’s world.

To achieve our goal of innovation and support, we have partnered with companies like MoxiWorks and Testimonial Tree to provide our agents a suite of powerful marketing, review generation, and CRM management tools. In addition, we offer more automated services like Autoflow that help our agents automate their marketing and lead generation so they can focus more on working with their clients and less on figuring out how to prospect.

Lead Generation Dedication and commitment, CB Advantage is one of only a handful of residential real estate firms who regularly achieves the very highest of ratings with nearly all major corporate and affinity relocation providers. In fact, CB Advantage typically receives more leads per agent than nearly every other firm in the markets we serve.

12

Our e-leads are no different, we take great pride in our proven success to help our agents use e-leads to create more appointments and transactions for themselves. We then leverage the relationships created and lessons learned to help our agents bolster their entire business and springboard to a level of success that allows our agents to fully focus their energies on strengthening their relationships.

Seller’s Insurance In addition to our remarkable Global Luxury marketing program, we offer an exclusive program for each of your listings that includes providing a cash offer on homes that qualify if necessary, covering the cost of any equipment failures in the home during the listing period, and having the best in house title and mortgage solutions to ensure a smooth closing experience.

Affiliated agents who utilize products within our technology suite are two times 2 more productive 1 - Based on Coldwell Banker Realty Listing Concierge usage data reported through May 31, 2021 2 - Based on the average GCI in 2021 of active agents and teams that sent a CFL through Prospect Square in 2021 compared to those that didn’t. The average GCI in 2021 of active agents and teams that sent a Quarterly/ Area/Market Report through Prospect Square in 2021 compared to those that didn’t. The average GCI in 2021 of active agents and teams that created a buyer and/or seller presentation in CBx + Moxi in 2021 compared to those that didn’t. The average GCI in 2021 of active agents and teams that added a listing, created a post, and/or saved a search in Exclusive Look in 2021 compared to those that didn’t

Core 4 / Production Power 13

14

Agent Development

Help grow your skills and business with exceptional education.

CBU® Learning Center Affliliated agents who attend CBU® Learning Center courses earn 10% more listings, 15% more 1

closed units and 21% higher sales volume compared to agents who do not. Discover powerful programs designed to help you throughout your career, covering topics like maximized productivity, negotiating skills, listing presentations, team-building and more.

Education Expos Grow your skills with high-quality, results-based educational opportunities, including agent panels, guest speakers and instruction on our tools and systems.

Luxury Property Specialist Certification This powerful and elite course provides the foundation for a successful career representing exceptional properties and an affluent clientele. It’s a remarkable opportunity to learn from top luxury specialists at the Coldwell Banker® brand and superstar agents from across the industry.

Operational Reviews & Coaching We enable agents to expand their sales and business development skills through effective education, coaching and support.

New Agent Training At CB Advantage, we understand what it takes to climb to the top and materialize your own definition of success. With our new agent training program, you will learn how to build on your personal strengths so you can obtain buyer and seller clients as quickly as possible.

1 - Listings earned, units closed and sales volume of affiliated agents who have attended CBU® Learning Center compared to affiliated agents who have not

Core 4 / Coaching To Confidence 15

Success & Balance

Create a strong foundation for your financial health.

Business Advantage Being a large company with partner offices throughout North Carolina and the greater United States provides us the ability to create opportunities and savings for our agents that many firms are incapable of mimicking.

Advantages include discounts on phone services, computer purchases, travel programs, and printing/mailing services as well as access to competitive healthcare, dental, vision, and business insurance.

Wealth Builder Expos Here, top professionals share ideas on active and passive real estate investments, tax planning, wealth management and retirement strategies. We had over 12,700 agents attend virtual Wealth Builder Expos in 2020*.

Team Development We believe our purpose is to help our agents achieve the greatest goals they can imagine. For some, its purely financial. For others, balance of life is equally important. In either case CB Advantage is set up to help you achieve both your immediate and ever evolving long term goals if creating a team is part of that equation.

Business Acceleration Today, success requires a very individualized and focused plan for each and every one of our agents. Therefore our focus for our agent’s success to help them build their business inside of our business; ala Business Acceleration. * - Internal Wealth Builder attendance analytics, 2020

16 Core 4 / Success & Balance

17

18

The CBA Way At Coldwell Banker Advantage, here are some of our core operating philosophies for conducting business: Do the right thing: It means that we put the client’s needs first.

Treat others as you wish to be treated: We are professionals who treat all parties with respect in all situations.

Discrimination is not tolerated: Racism and Discrimination of any kind are not tolerated at CBA. Get Involved: Do more in the community and good things will happen!

Always Disclose: Trust is built between buyers and sellers when all facts are disclosed.

When in doubt, ask the manager: Never hesitate to ask a question.

Empowering Women From our CB Women initiative to the creation of our What Moves Her series championing the perspectives and talent of women in real estate, the Coldwell Banker brand is deeply invested in fostering leadership and entrepreneurship opportunities for women. We’re honored to be a winner of the Women’s Choice Award ® for five years in a row, a recognition designated by 9 out of 10 female customers highly recommending the brand.

A Network of Belonging We’re deeply committed to our partnerships with industry associations like NAHREP, NAREB, AAREA and the LGBTQ+ Real Estate Alliance that represent and support agents from diverse backgrounds. Our Agents of Change Mastermind events are another powerful opportunity for Coldwell Banker agents to network and learn together while celebrating diversity.

The CBA Way 19

Culture of awesomeness

With You All The Way With You All The Way is not just our tagline.....it’s our business philosophy of how we support our agents and how our agents serve their clients. With today’s hyper competitive and ever changing marketplace, the support of our agents include an individualized focus based upon where our agents want to take their business. Some agents want to be a top producer, some want a strong and regular income stream with balance in their life, some want to partner with other agents or build a team, and others need to reposition themselves for a different geographic area. In all instances, we provide the one on one support our agents need to help them build the business they desire.

20 Core 4 / Culture Of Awesomeness

Family of Companies Located across central and eastern NC and in portions of VA and SC, our offices are conveniently located for our agents to work where they want or be dually affiliated with offices in different regions.

Although we have grown tremendously since we opened back in 1987, our commitments to our agents have never been stronger. Our goal is to ensure our agents can leverage our size, scope, and resources to grow their own business within ours.

21

The global standard in luxury real estate.

Our affiliated agents are a remarkable force in the arena of high-end real estate, transacting over $168 million in sales

volume

daily.

That’s

an

impressive 16% year-over-year growth and includes over 32,000 properties sold for over $1 million.1 With a global network of high-net-worth clientele and representing some of the world’s most prestigious

properties,

experienced

luxury agents and brokers can be certain that there’s no better home for their

business

than

with

Coldwell

Banker Global Luxury®.

1 - Data based on closed and recorded buyer and/or seller transaction sides of homes sold for $1 million or more as reported by affiliates of the U.S. Coldwell Banker franchise system for the calendar year of 2020.

USD$. Total volume calculated by multiplying the number of buyer and/ or seller sides by sales price

22 Coldwell Banker Global Luxury

23

Coldwell Banker affiliated agents transact $168 million 1 in daily luxury sales.

Get Certified In Luxury For agents seeking to develop and enhance their luxury skillset, Coldwell Banker Global Luxury® certification is a fantastic way to open new doors. Presented by the esteemed CBGL Ambassadors in partnership with the Institute of Luxury Home Marketing®, the course is designed to help affiliated agents win luxury listings, market luxury properties and grow your business.

24

Upon completion of the luxury certification course, agents can gain two esteemed designations: Luxury Property Specialist (LPS) and Certified Luxury Home Marketing Specialist (CLHMS).

Additional luxury mentorship and prestigious speaker series are invaluable occasions to learn firsthand from some of the industry’s most successful figures.

Discover the countless ways you’ll be supported by the Coldwell Banker Global Luxury® brand.

Get best-in-class domestic and global listing syndication in prestigious publications like The Wall Street Journal. Dedicated platforms like the elegant coldwellbankerluxury.com website, Homes & Estates magazine, the curated blog and unique thought leader content create real influence and connections. Bespoke marketing assets and a refined identity empower agents even amidst the most intense competition. This is luxury real estate with the power of the Coldwell Banker® brand.

1 - Data based on closed and recorded buyer and/or seller transaction sides of homes sold for $1 million or more as reported by affiliates of the U.S. Coldwell Banker franchise system for the calendar year of 2020.

USD$. Total volume calculated by multiplying the number of buyer and/or seller sides by sales price

Coldwell Banker Global Luxury 25

THE INDUSTRY’S TOP ADVERTISING. NINE YEARS RUNNING. When you’re a part of the Coldwell Banker® brand, your business gets supported by the most effective marketing in real estate.

Beautiful Marketing Made Simple Present your business perfectly at every touchpoint with attention grabbing marketing pieces and elegant designs that are ready to use. With a brand identity that received top honors from PR Week, the market presence of an industry leader and access to a library of beautiful imagery and customizable assets, the Coldwell Banker brand is the ultimate platform for building your business.

Benefit from National Advertising For nine years straight, Coldwell Banker national ads have been ranked as the most effective in the industry,1 resonating with consumers better than any other advertising in real estate. Award-winning commercials, expertly placed on cable, streaming, tentpole TV events and digital platforms, make for consumer brand recognition and influence of the highest tier. These advertising campaigns are a rallying point for the network and a great occasion for client outreach. Coldwell Banker makes it easy to customize national campaigns to suit your local needs.

Experience Powerful PR The Coldwell Banker brand is a newsmaker in the real estate industry and beyond, earning nearly 90 media placements per day. In 2020 alone, Coldwell Banker’s PR drove $1.2 billion in publicity value for the global network.2 Coldwell Banker’s leadership team and network of agents are consistently called upon by the likes of CNBC, The New York Times, The Wall Street Journal, Cheddar, Fox Business and Yahoo Finance as the authoritative voice in real estate. They also offer on demand counsel for our network in emergency and crisis situations.

26 Advertising & Marketing

1 - ACE Metrix scores 2012-2020 2 - Burrelles, Cision and Internal Brand Reporting, 2020

27

CBA Cares We’re proud to say that CB Advantage agents and offices leave their mark on their communities in

incredibly

positive

ways.

Our

charitable

initiatives make it easy and rewarding to get involved and make new connections in your neighborhood.

CB Supports St. Jude St. Jude is an incredible home away from home for kids diagnosed with cancer and other serious illnesses. In the industry-exclusive partnership with St. Jude Children’s Research Hospital, affiliated agents can choose to donate a dollar amount for every sale they make, helping these brave

kids

get

back

home

even

faster.

Participating in the program also gives affiliated agents access to a suite of co- branded marketing materials that helps their listings stand out in the marketplace.

28 Causes & Charity

Local Initiatives Additionally, our offices participate in community efforts that differ per community. These include food drives, Veteran appreciation and support events, Toys for Tots, and Breast Cancer walks with the American Breast Cancer Society.

Homes for Dogs Project It’s not just people who need a loving home. In 2015, Coldwell Banker created the Homes For Dogs Project, facilitating events nationwide.

We’re proud to be part of a project that has inspired the adoption of tens of thousands of pets. Homes for Dogs Project events also serve as fantastic networking and marketing occasions for agents at CB Advantage offices.

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SUCCESS IS CAUSE FOR CELEBRATION. At Coldwell Banker Advantage, we want to host events where our agents can celebrate their success and come together, network, have fun, and get fired up to be the best. Two of our biggest annual events include Fusion and Gen Blue. At Fusion, our entire family of companies comes together in one place to eat, play, learn, network and just have a great time.

At the Generation Blue Experience, it’s easy to see that being part of the Coldwell Banker® brand means being part of something truly special. There’s a powerful spirit that runs through the Gen Blue community, through every agent, office and broker.

We wake up inspired. Inspired to have fun. Inspired to care. Inspired to be an indispensable part of our neighborhoods. Inspired to create something amazing for our clients and our business. Across 40 countries and more than 96,000 people, we are united by our passion, by our joy and by our desire to do great things in real estate.

The Gen Blue Experience 31

The Coldwell Banker® brand.

Your new home.

The Coldwell Banker brand is home to affiliated agents and brokers with drive and vision, talent and compassion. They work every day to redefine the standards of what it means to serve their clients and guide them to the homes of their dreams. They create successful and fulfilling lives for themselves and their families with the strength and support of the Coldwell Banker brand. That’s the power of the Coldwell Banker Way.

It’s our highest honor to provide our affiliated agents and brokers the resources they use to achieve their most ambitious goals. Tools and programs that grow and strengthen their businesses. A culture of success and positivity that empowers and unites. And a commitment to industry leadership that’s remained steadfast for well over a century.

If you’ve found yourself inspired, energized and ready to take the next step in your career after learning all about our company, we welcome you to the Coldwell Banker brand, your new home.

32 Join Us