Launching 15th June
The legendary taste of Munich.
German-style Festbier
FERMENTATION
Bottom-fermented
ABV | ORIG. GRAVITY
6,0% vol. | 13,7°P
SERVING TEMPERATURE
Best between 4 and 8°C
21 bitter units slight hoppy finish.
Celebratory and wonderfully smooth: Malty aroma with slight toffee and bready notes, balanced by a crisp, hoppy finish.
INGREDIENTS
The biggest attraction at the Oktoberfest. Beer & Food.
• The thick glass makes the mug durable and prevents it from chipping easily. So, no worries when clinking glasses cheerfully with your friends at the Oktoberfest table.
• Essential items of the “Maßkrug” are a handle and the typical dimpled pattern. It’s thick walled to keep your beer fresh and chilled.
• 100% Oktoberfest feeling with the original one-litre beer mug, called “Mass” in German. Make sure you pronounce it with a short “a” when ordering.
• Of course, this beer belongs to the Oktoberfest, along with the typical food. Enjoy it in the iconic one-litre “Maßkrug”!
• Versatile partner in terms of food pairing: Roast chicken or sausages are classics, but the malty, bready body loves grilled vegetables, cheese and bacon, too!
From Stein to Online, Bring Oktoberfest to Life with Paulaner.
Become part of the wider Oktoberfest movement by sharing your event online using #ShareYourProst and #PaulanerOktoberfest. These hashtags generate huge levels of impressions and customer interaction throughout the Oktoberfest season, helping venues increase visibility, drive engagement and become part of a globally recognised celebration. Whether it’s a Oktoberfest event or a full venue transformation, Paulaner helps put your Oktoberfest on the map.
77.5 MILLION 270 MILLION
We can provide the tools to make your Oktoberfest event stand out.
On-Trade PO S-Material s
tal Medi a Influencer Bra nd Experience
From digital assets, branded POS and social-ready content, through to increased brand exposure by aligning with Paulaner, the world’s number one Oktoberfest beer brand, generating some of the highest levels of visibility, views and engagement throughout the Oktoberfest season.
Socia l Medi a
Packa ging & Glasses
Digi
Order 6+ kegs or 10+ cases of Paulaner Oktoberfest to receive a bespoke POS kit with your Oktoberfest pre-order.
Looking to go bigger for Oktoberfest?
OKT BERFEST OKT BERFEST OKT BERFEST
MODERN COLLABORATION
Made in partnership with award-winning and innovative Bavarian craft brewery, Hoppebräu.
SEASONAL MOMENTUM
Oktoberfest outperforms the Craft Seasonal category by +26%.
Source: Nielsen Total USxAOC + Conv + Liq, 52W thru 11/01/25
CONSUMER DEMAND
Each year, drinkers want a taste of beer’s biggest bash, and our authentic Oktoberfest always delivers.
* Total US xAOC + Conv + Liq, L52W thru 5/17/25
Each year, we partner with a German brewer to create a traditional Oktoberfest, but this modern Festbier breaks the mold. A collaboration with innovative Bavarian brewer, Hoppebrau, our 2026 Oktoberfest is lightly dry-hopped for a hint of floral character, balanced by biscuity flavor thanks to Munich malt. But it won’t last long; this seasonal beer will be gone before you can say prost!
PAULANER / GERMANY OKTOBERFEST BIER
Style: Oktoberfest
ABV: 6.0%
Format: 30L Keg (A-Type)
Allergens: Gluten (Wheat)
HACKER PSCHORR / GER OKTOBERFEST BIER
Style: Oktoberfest
ABV: 5.8%
Format: 30L Keg (A-Type)
Allergens: Gluten (Wheat)
HOFBRAU / GERMANY OKTOBERFEST BIER
Style: Oktoberfest Bier
ABV: 6.3%
Format: 30L Keg (A-Type)
Allergens: Gluten (Wheat)
TEGERNSEE / GERMANY HELLES
Style: Helles
ABV: 4.8%
Format: 15L PartyKeg (A-Type)
Allergens: Gluten (Wheat)
/ GERMANY
Style: Oktoberfest ABV: 6.0%
Format: 30L Party Keg
Allergens: Gluten (Wheat)
/ GERMANY
Style: Oktoberfest
ABV: 6.1%
Format: 30L Keg (A-Type)
Allergens: Gluten (Wheat) SPATEN / GERMANY OKTOBERFEST BIER
Style: Oktoberfest
ABV: 5.9%
Format: 30L Keg (A-Type)
Allergens: Gluten (Wheat)
Style: Oktoberfest
ABV: 6.0%
Format: 30L Keg (US Sankey)
Allergens: Gluten (Wheat)
Style: Festbier
ABV: 5.8%
Format: 30L Keg (UK Sankey)
Allergens: Gluten (Wheat)
Style: Marzen
ABV: 5.0%
Format: 30L Keg (UK Sankey)
Allergens: Gluten (Wheat)
Style: Festbier ABV: 5.6%
30L Keg (UK Sankey)
Allergens: Gluten (Wheat)
/ BRISTOL
Style: Festbier
ABV: 5.6%
Format: 30L Keg (UK Sankey)
Allergens: Gluten (Wheat)
/
Style: Festbier
5.6%
30L Keg (UK Sankey) Allergens: Gluten (Wheat)
Style: Festbier
ABV: 5.6% Format: 30L Keg (UK Sankey)
Allergens: Gluten (Wheat)
Package List
NEW FOR 2026
A new SKU for 2026, Paulaner Oktoberfest Bier is now available in a 5L Mini Keg, offering your off-trade customers the closest thing to enjoying fresh draught Oktoberfest beer at home.
Easy to chill, simple to pour and perfect for sharing, the mini keg format delivers the authentic Oktoberfest experience without needing a full draught setup.
This format can be used to for off-trade sales, or you could sell this as a pre-packaged offering for bookings as a Pour Your Own Oktoberfest option.
WHEN WILL MY ORDER BE DELIVERED?
Delivery windows will be confirmed based on product arrival schedules and will be displayed at the time of ordering.
• Delivery Window 1 begins from 17th August.
• Delivery Window 2 begins from 7th September.
STEIN RENTAL
For your celebration you can rent onelitre steins from us.
We charge an £80 deposit per crate, each crate contains 15 Steins - While stocks last. To order, add the quantity of steins needed into your cart.
This deposit will be returned to you when sending back to Cave Direct, less any breakages. Your driver will make a note of any returns for crediting by the office.
ORDER DISCOUNTS
We are also offering our usual pre-order discounts, which are issued on orders which contain 6+ kegs and 10+ cases across the whole pre-order.
More price support is available for large scale events and bulk buy. Speak to your account manager for more details.
I’M DOING AN EVENT, WHAT SUPPORT DO I HAVE?
We have two set POS kits available to grab. If you order 6+ kegs or 10+ cases of Paulaner Oktoberfest, you will receive a Paulaner POS kit - while stocks last.
However if you have ordered over 12+ kegs or 20+ cases of Paulaner Oktoberfest, you will qualify for our boosted POS kit.
Likewise, if you are looking to host something bigger we are here to help support you. We are looking for venues to be official Paulaner Oktoberfests, if this is something you think you’d be interested in, contact your Account Manager and we can arrange further availability.
CAN I TOP UP MY ORDER?
Yes, you can. But do this after you have placed your order and closer to the time of delivery.
Our standard minimum order value still stands, so if you haven’t quite hit the minimum we will also ask you to top up your baskets to complete your order before delivery.
If this is the case, we have a full range of beers available in our German Import Portfolio.
If you purchase a Party keg, you will receive a tapping kit with your order.
How To Order
Visit website
Place your order on the website.
Choose Products
View the array of beers available. Each product will have it’s own Available From delivery date depending which week it is available to be delivered from.
Place Order
Order the quantity of products you need. You will also get a 3% discount if you order 6 or more keg, or 10+ more cases.. This discount will be automatically applied at Checkout and will be itemised on your invoice.
STOCK RESERVED FOR YOU
Once your order has been placed, our team will reserve the stock for you until the available delivery date. When the stock is ready to be delivered you will receive an email confirmation.
Minimum Order Value
Our standard minimum order value still stands, so if you haven’t quite hit the minimum we will contact you and ask you to top up your cart to complete your order before delivery.
Delivery
Delivery will be issued when the products are available in your local Cave Direct branch. Please be aware that with brewery changes there can be disruptions. We will endeavour to update you on any changes to timings.
Terms & Policies
TERMS AND CONDITIONS
After you place your pre-order request, we will contact you to go over details and availability before the order is completed.
Please note although we hope to be delivering at the provided date, please be aware that with brewery changes there can be disruptions. We will endeavour to update you on any changes to timings.
All orders made through this form are binding and can only be changed by the agreement of a Cave Direct Representative.
You can change your order up until the closing date.
After this, it will be processed and you will be contacted to complete payment.
HOW CAN YOU PAY FOR THE ORDER?
Normal Cave Direct payment terms apply to orders.
Please speak to your account manager to set up direct debit for a smooth ordering process.
If you have a Direct Debit set up with us you can select that option as usual at checkout.
CAN YOU TOP UP AN ORDER?
You can place multiple pre-orders and we will send them together where possible, so if you realised you missed something just complete another order and we will do the rest.
If you are hoping to top up your order with standard stock, you can place your order closer to the time of delivery.