Oktoberfest Pre-Order Selection

OKTOBERFEST

Our Best Ever Oktoberfest Pre o

rder

Launching 15th June

The legendary taste of Munich.

STYLE

IBU

German-style Festbier

21 bitter units slight hoppy finish.

TASTE

FERMENTATION

Celebratory and wonderfully smooth: Malty aroma with slight toffee and bready notes, balanced by a crisp, hoppy finish.

Bottom-fermented

ABV | ORIG. GRAVITY 6,0% vol. | 13,7°P

INGREDIENTS

Best between 4 and 8°C

The biggest attraction at the Oktoberfest.

Beer & Food.

•

The thick glass makes the mug durable and prevents it from chipping easily. So, no worries when clinking glasses cheerfully with your friends at the Oktoberfest table.

•

Of course, this beer belongs to the Oktoberfest, along with the typical food. Enjoy it in the iconic one-litre “Maßkrug”!

•

Essential items of the “Maßkrug” are a handle and the typical dimpled pattern. It’s thick walled to keep your beer fresh and chilled.

•

•

100% Oktoberfest feeling with the original one-litre beer mug, called “Mass” in German. Make sure you pronounce it with a short “a” when ordering.

Versatile partner in terms of food pairing: Roast chicken or sausages are classics, but the malty, bready body loves grilled vegetables, cheese and bacon, too!

*Source: NielsenIQ, LEH+GAM (including discount), Oktoberfest beer, market share (value), YTD Dec 2025

Pilsner and Munich barley malt, Herkules & Hallertauer Tradition hops, Water, bottom-fermenting yeast

SERVING TEMPERATURE

From Stein to Online, Bring Oktoberfest to Life with Paulaner.

Become part of the wider Oktoberfest movement by sharing your event online using #ShareYourProst and #PaulanerOktoberfest. These hashtags generate huge levels of impressions and customer interaction throughout the Oktoberfest season, helping venues increase visibility, drive engagement and become part of a globally recognised celebration. Whether it’s a Oktoberfest event or a full venue transformation, Paulaner helps put your Oktoberfest on the map.

77.5

MILLION

270

MILLION

We can provide the tools to make your Oktoberfest event stand out.

Brand Experience

On-Trade POS-Materials

Packaging & Glasses

Digital Media

Social Media

Influencer

From digital assets, branded POS and social-ready content, through to increased brand exposure by aligning with Paulaner, the world’s number one Oktoberfest beer brand, generating some of the highest levels of visibility, views and engagement throughout the Oktoberfest season.

Order 6+ kegs or 10+ cases of Paulaner Oktoberfest to receive a bespoke POS kit with your Oktoberfest pre-order.

POS Kit Contents Paulaner Oktoberfest Hat

48

Paulaner Oktoberfest Coasters (packs)

10

Paulaner Oktoberfest Tap Sticker

1

Paulaner Oktoberfest Pennant Chain

10

Paulaner Oktoberfest Foil Balloons (pack)

1

Paulaner Oktoberfest Metal Sign

1

Bespoke Digital assets

1

Looking to go bigger for Oktoberfest?

Order 12+ kegs and you will qualify to upgrade to a boosted POS kit featuring additional Paulaner Oktoberfest POS. This is ideal for larger activations, outdoor areas and full venue takeovers. Designed to help create a more immersive Oktoberfest experience throughout your site and maximise visibility throughout the season.

We can also support with other POS from branded glassware and bar runners to flags and assets for on table point-of-sale materials.

Limited availability, allocated on qualifying pre-orders while stocks last.

Boosted POS Kit Additions Paulaner Oktoberfest +48 Hat Paulaner Oktoberfest +10 Coasters (packs) Paulaner Oktoberfest +10 Pennant Chain Paulaner Oktoberfest Metal Sign

+2

OKT BERFEST OKT BERFEST OKT BERFEST MODERN COLLABORATION

Made in partnership with award-winning and innovative Bavarian craft brewery, Hoppebräu.

SEASONAL MOMENTUM

Oktoberfest outperforms the Craft Seasonal category by +26%.

Source: Nielsen Total USxAOC + Conv + Liq, 52W thru 11/01/25

CONSUMER DEMAND

Each year, drinkers want a taste of beer’s biggest bash, and our authentic Oktoberfest always delivers. * Total US xAOC + Conv + Liq, L52W thru 5/17/25

Each year, we partner with a German brewer to create a traditional Oktoberfest, but this modern Festbier breaks the mold. A collaboration with .. innovative Bavarian brewer, Hoppebrau, our 2026 Oktoberfest is lightly dry-hopped for a hint of floral character, balanced by biscuity flavor thanks to Munich malt. But it won’t last long; this seasonal beer will be gone before you can say prost!

Keg List PAULANER / GERMANY

£97.77

OKTOBERFEST BIER

Style: Oktoberfest ABV: 6.0% Format: 30L Party Keg Allergens: Gluten (Wheat)

£98.49

OKTOBERFEST BIER

LOWENBRAU / GERMANY Style: Oktoberfest ABV: 6.1% Format: 30L Keg (A-Type) Allergens: Gluten (Wheat)

£136.35

SPATEN / GERMANY

OKTOBERFEST BIER

OKTOBERFEST BIER

Style: Oktoberfest Bier ABV: 6.3% Format: 30L Keg (A-Type) Allergens: Gluten (Wheat)

Style: Oktoberfest ABV: 5.9% Format: 30L Keg (A-Type) Allergens: Gluten (Wheat)

TEGERNSEE / GERMANY

£154.45

OKTOBERFEST BIER

Style: Oktoberfest ABV: 5.8% Format: 30L Keg (A-Type) Allergens: Gluten (Wheat)

HOFBRAU / GERMANY

£106.83

OKTOBERFEST BIER

Style: Oktoberfest ABV: 6.0% Format: 30L Keg (A-Type) Allergens: Gluten (Wheat)

HACKER PSCHORR / GER

PAULANER / GERMANY

£58.17

SIERRA NEVADA / USA

HELLES

OKTOBERFEST BIER

Style: Helles ABV: 4.8% Format: 15L PartyKeg (A-Type) Allergens: Gluten (Wheat)

Style: Oktoberfest ABV: 6.0% Format: 30L Keg (US Sankey) Allergens: Gluten (Wheat)

£156.02

£120.90

Keg List ANSPACH & HOBDAY / LONDON

LOST & GROUNDED / BRISTOL

£106.79

£101.32

ANSBACHER FESTBIER

FESTBIER

Style: Festbier ABV: 5.8% Format: 30L Keg (UK Sankey) Allergens: Gluten (Wheat)

Style: Festbier ABV: 5.6% Format: 30L Keg (UK Sankey) Allergens: Gluten (Wheat)

NORTHERN MONK / LEEDS

DONZOKO / NEWCASTLE

£114.74

£121.05

OKTOBERFEST

FESTBIER

Style: Marzen ABV: 5.0% Format: 30L Keg (UK Sankey) Allergens: Gluten (Wheat)

Style: Festbier ABV: 5.6% Format: 30L Keg (UK Sankey) Allergens: Gluten (Wheat)

NEWBARNS / LEITH

BRAYBROOKE / LEICESTERSHIRE

£115.20

FESTIVAL BEER

HARVEST FESTBIER

Style: Festbier ABV: 5.6% Format: 30L Keg (UK Sankey) Allergens: Gluten (Wheat)

Style: Festbier ABV: 5.6% Format: 30L Keg (UK Sankey) Allergens: Gluten (Wheat)

£126.83

Brewery

Beer type

ABV

Pack size

Price

Code

Paulaner

Oktoberfest

6.0%

30l keg

£97.77

PAOK30

Paulaner

Oktoberfest

6.0%

30l Party keg

£106.83

PAOKPK30

Hacker-Pschorr

Oktoberfest

5.8%

30l keg

£98.49

HAPSOK30

Hofbrau

Oktoberfest

6.3%

30l keg

£136.35

HOFOK30

LowenBrau

Oktoberfest

6.1%

30l keg

£156.02

LOWOK30

Spaten

Oktoberfest

5.9%

30l keg

£154.45

SPATOKT30

TEGERNSEE

Helles

4.8%

15L PARTy Keg

£58.17 + Deposit

TEHEPK15

Sierra Nevada

Festbier

6.0%

30L US Keg

£120.90

SINEFE30

Northern Monk

Oktoberfest Marzen

5.0%

30l keg

£114.74

NMMONLA30

Braybrooke

Harvest Festbier

5.5%

30l keg

£126.83

BRAYHAFE30

Donzoko

Festbier

5.6%

30l keg

£121.05

DONZFEST30

Lost & Grounded

Festbier

5.8%

30l keg

£101.32

LGFE30

Anspach & Hobday

ANSBACHER Festbier

5.8%

30l keg

£106.79

AHANFE30

Newbarns

Festival Bier

5.6%

30l keg

£115.20

NBFES30

Newbarns

Festival Bier

5.6%

9G CASK

£127.50

NBFES9G

Oktoberfest (GF)

5.8%

30l keg

£123.13

PILOK30

Pilot

Package List Brewery Paulaner Paulaner Paulaner Hacker-Pschorr Augustiner Hofbrau LowenBrau Spaten Flotzinger Ayinger Geisinger ROTHAUS Maxlrainer Schneider Weihenstephaner Sierra Nevada Braybrooke Donzoko Lost & Grounded Newbarns ANSPACH & HOBDAY Pilot

Beer type

ABV

Pack size

Price

Code

Oktoberfest Oktoberfest Oktoberfest Oktoberfest Oktoberfest Oktoberfest Oktoberfest Oktoberfest Weis’N Marzen Festbier Festbier MARZEN Festbier Tap 4 Festweisse Festbier Oktoberfest Harvest Festbier Festbier Festbier Festival Bier ANSBACHER FESTbier Oktoberfest (gF)

6.0% 6.0% 6.0% 5.8% 6.3% 6.3% 6.1% 5.9% 5.8% 5.8% 5.8% 5.6% 5.8% 6.2% 5.8% 6.0% 5.5% 5.6% 5.8% 5.6% 5.8% 5.8%

20 x 500ml btl NRB 24 x 500ml CAN 2 x 5l Mini Keg 20 x 500ml btl RB 20 x 500ml btl RB 20 x 500ml btl RB 20 x 500ml btl RB 20 x 500ml btl RB 20 x 500ml btl RB 20 x 500ml btl RB 20 x 500ml btl RB 20 x 500ml btl RB 20 x 500ml btl RB 20 x 500ml btl RB 20 x 500ml btl RB 24 x 35.5cl CAN 24 x 33cl BTL 24 x 44cl CAN 12 x 44cl CAN 24 x 44cl CAN 24 x 44cl CAN 12 x 33cl CAN

£42.57 £41.11 £40.34 £41.97 £45.46 £41.78 £42.64 £42.15 £40.74 £41.35 £46.88 £39.52 £40.80 £45.52 £39.94 £39.81 £50.20 £65.26 £26.71 £58.16 £53.89 £25.55

PAOK50I PAO50C NEW FOR 2026 HAPSOK50I AUOKFE50 HOFOK50 LOWOK50 SPATOKT50 FLOWEMA50 AYFEMA50 GIESFEST50 ROTMAR50 MAXFE50 SCHWEBI50 WEFESA50 SINEFE35C BRAYHAFE33L DONZFEST44 C LGFE44C NBFES44C AHANFE44C PILOK33C

NEW FOR 2026 A new SKU for 2026, Paulaner Oktoberfest Bier is now available in a 5L Mini Keg, offering your off-trade customers the closest thing to enjoying fresh draught Oktoberfest beer at home.

Easy to chill, simple to pour and perfect for sharing, the mini keg format delivers the authentic Oktoberfest experience without needing a full draught setup.

This format can be used to for off-trade sales, or you could sell this as a pre-packaged offering for bookings as a Pour Your Own Oktoberfest option.

FAQ’s

WHEN WILL MY ORDER BE DELIVERED? Delivery windows will be confirmed based on product arrival schedules and will be displayed at the time of ordering.

• Delivery Window 1 begins from 17th August.

• Delivery Window 2 begins from 7th September.

STEIN RENTAL For your celebration you can rent onelitre steins from us.

We charge an £80 deposit per crate, each crate contains 15 Steins - While stocks last. To order, add the quantity of steins needed into your cart.

This deposit will be returned to you when sending back to Cave Direct, less any breakages. Your driver will make a note of any returns for crediting by the office.

ORDER DISCOUNTS

I’M DOING AN EVENT, WHAT SUPPORT DO I HAVE? We have two set POS kits available to grab. If you order 6+ kegs or 10+ cases of Paulaner Oktoberfest, you will receive a Paulaner POS kit - while stocks last.

However if you have ordered over 12+ kegs or 20+ cases of Paulaner Oktoberfest, you will qualify for our boosted POS kit.

Likewise, if you are looking to host something bigger we are here to help support you. We are looking for venues to be official Paulaner Oktoberfests, if this is something you think you’d be interested in, contact your Account Manager and we can arrange further availability.

CAN I TOP UP MY ORDER? Yes, you can. But do this after you have placed your order and closer to the time of delivery.

We are also offering our usual pre-order discounts, which are issued on orders which contain 6+ kegs and 10+ cases across the whole pre-order.

Our standard minimum order value still stands, so if you haven’t quite hit the minimum we will also ask you to top up your baskets to complete your order before delivery.

More price support is available for large scale events and bulk buy. Speak to your account manager for more details.

If this is the case, we have a full range of beers available in our German Import Portfolio.

If you purchase a Party keg, you will receive a tapping kit with your order.

How To Order

STEP ONE

STEP TWO

STEP THREE

STEP FOUR

STEP FIVE

STEP SIX

Visit website Place your order on the website.

Choose Products View the array of beers available. Each product will have it’s own Available From delivery date depending which week it is available to be delivered from.

Place Order Order the quantity of products you need. You will also get a 3% discount if you order 6 or more keg, or 10+ more cases.. This discount will be automatically applied at Checkout and will be itemised on your invoice.

STOCK RESERVED FOR YOU Once your order has been placed, our team will reserve the stock for you until the available delivery date. When the stock is ready to be delivered you will receive an email confirmation.

Minimum Order Value Our standard minimum order value still stands, so if you haven’t quite hit the minimum we will contact you and ask you to top up your cart to complete your order before delivery.

Delivery Delivery will be issued when the products are available in your local Cave Direct branch. Please be aware that with brewery changes there can be disruptions. We will endeavour to update you on any changes to timings.

Terms & Policies TERMS AND CONDITIONS After you place your pre-order request, we will contact you to go over details and availability before the order is completed.

Please note although we hope to be delivering at the provided date, please be aware that with brewery changes there can be disruptions. We will endeavour to update you on any changes to timings.

All orders made through this form are binding and can only be changed by the agreement of a Cave Direct Representative.

You can change your order up until the closing date.

After this, it will be processed and you will be contacted to complete payment.

HOW CAN YOU PAY FOR THE ORDER? Normal Cave Direct payment terms apply to orders.

Please speak to your account manager to set up direct debit for a smooth ordering process.

If you have a Direct Debit set up with us you can select that option as usual at checkout.

CAN YOU TOP UP AN ORDER? You can place multiple pre-orders and we will send them together where possible, so if you realised you missed something just complete another order and we will do the rest.

If you are hoping to top up your order with standard stock, you can place your order closer to the time of delivery.