NextHome Plus

For Trace Mashburn, the owner of real estate brokerage NextHome Plus, the success he has enjoyed while working in the real estate industry stems largely from his upbringing. Mashburn comes from a farming family, and he learned what hard work and home ownership could provide for a family as he grew up. He was able to see the value of home ownership firsthand as his father, Alvin, turned the land they owned into equity to purchase almost 12 acres of land in 1977. Alvin developed that land into a business park, which was something that interested Mashburn. “I really enjoyed watching my father take a piece of dirt and turn it into a viable commercial business park,” said Mashburn. “It started my real estate career with a background that most people don’t get to experience.”

This business park became the home of two of his father’s businesses: Remco Business Center and Remco Equipment Sales and Rentals. As Alvin expanded on developing land, Mashburn assisted in the management of Remco Business Center and the tenants and became the vice president of the equipment business.

Mashburn first became a licensed realtor in 2005. Over the next several years, he worked with several real estate firms in the area and developed a successful real estate sales career. “As a realtor, we have the honor of helping people with what is, for most, the largest financial transaction and investment of their lives: purchasing or selling their home,” said Mashburn.

As Mashburn continued working and helping the community, the thought of owning his own brokerage became more and more appealing. He wanted to own a brokerage that would continue his principles of client service above all else.

Seven years later, in 2012, Mashburn partnered with a pair of his investor clients and opened a property management company, which was his first experience as a licensed broker. In 2015, he discovered NextHome, Inc., an independently owned company with a focus on changing the way consumers work with local agents and shop for real estate online. “NextHome was exactly what I was looking for in a franchise,” said Mashburn. “I wanted an all-in-one

system that provided my agents with the tools and training they needed to be the best in the business. NextHome’s package includes everything from transaction management and CRM to marketing materials, all freshly branded and ready to go. I didn’t have to reinvent the wheel.”

Mashburn initially found out about NextHome, which is based in California, through the national real estate news source Inman News, and he found himself being drawn to the company’s progressive nature and established track record of success. “What piqued my interest was the passion that NextHome CEO James Dwiggins had when he was describing the things that were broken in our industry,” said Mashburn. “The commitment to technology made me realize that this franchise was built for today’s buyers and sellers but could also move with the times.”

In June 2015, Mashburn became the owner and operator of NextHome Plus, the first NextHome franchise in the state of Georgia and just the 22nd franchise with NextHome at the time. Located in Ringgold, Mashburn’s brokerage is dedicated to serving the needs of clients in two states: Georgia and Tennessee. NextHome Plus serves Georgia residents in Ringgold, Fort Oglethorpe, Lafayette, Rossville, and the rest of Catoosa and Walker Counties. In Tennessee, the brokerage services clients in Chattanooga, Ooltewah, East Brainerd, and Hixson. The office offers residential and commercial sales, land acquisition, land development, and farm sales, as well as property management services.

As Mashburn has grown his business, his franchisors have grown to appreciate his work ethic and communityfocused mentality. “When I first met with Trace, I knew that he was a driven individual who wanted to provide a level of real estate service in his community that isn’t normally experienced,” said NextHome Vice President of Sales Charis Moreno. “Every person on our team that has had the chance to work with Trace has said the same thing—he combines professionalism and dedication with being one of the nicest people you will ever meet. As we expand NextHome, Trace is exactly the quality of broker and person we are proud to be affiliated with.”

It is clear that as Mashburn continues to move forward and grow within the real estate industry, his commitment to service and client satisfaction is paying dividends. “Agent support, broker assistance, and the tools they need to do their job to the best of their abilities: that is what I strive to provide all my agents. There are timelines, deadlines, hiccups, and questions that come up in any real estate transaction. We are here to help smooth out the bumps on the road to homeownership,” said Mashburn.

NextHome now has over 500 offices in 50 states servicing more than 5,000 agents. NextHome Plus is located at 105 RBC Dr, Ringgold, GA. You can contact the NextHome Plus office at (706)-935-6398. Connect with Mashburn and his team today!