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CATHY ANDERSON, PHOTOGRAPHER, CPP Cathy Anderson was born in Mount Holly, NC, just west of Charlotte, and currently resides in Morganton, NC. She is a portrait photographer by day and enjoys landscape and nature photography in her spare time. A country girl with a cosmopolitan state of mind, her photographic career started in her mid-teens as a second-generation photographer. Trained by her beloved father in traditional photographic techniques, Cathy “grew up in a darkroom” as a film photographer. She went to college at Western Carolina University in Cullowhee, NC, where she earned a Bachelors of Science degree in Biology. During her tenure at WCU, she explored the backwoods of North Carolina with her camera by her side, becoming an avid hiker, nature lover, and landscape photographer. In 2005, she photographed her first wedding as a film photographer, but quickly made the transition to digital photography. She opened her first studio in Newton, NC for a few years until she met Chris Garner from Morganton, NC. Chris and Cathy quickly found out that their shared synergy was very unique and decided to begin working together in Morganton. Celebrating her tenth year as a professional photographer, Cathy works as lead photographer at TPS Photography in Morganton, NC. Cathy specializes in landscape and nature photography, wedding photography, sportraits (sports photography portraits), senior portraits, and off-camera flash. Her style is modern and classic, mixed with a creative edge. The heart of her photographic work focuses on the psychological connection between photographer and client, understanding that a photo session is a truly vulnerable experience for all clients. She leverages that knowledge during portrait sessions to reveal a client’s true personalities in her portraiture. Cathy earned the prestigious designation as a Certified Professional Photographer in 2011. She has also won several awards, including the Professional Photographers of North Carolina (PPNC) President’s Award, PPNC first and second place multi-maker wedding album design, International Print Competition Loan Collection Awards, and photographic merits at the state (PPNC) and national (Professional Photographers of America [PPA]) level. Her landscape photography work has been featured in the Nightly News with Lester Holt, Washington Post, the Weather Channel, local TV news stations, Professional Photographers of America’s Loan Collection, art galleries and shows, and various social media platforms. Cathy was a featured speaker at Imaging USA 2016 in Atlanta, GA and has taught seminars and classes across the United States, including classes for state conventions and PPA affiliates (Michigan, Virginia, and Minnesota), PPA Super One Day classes, and PPNC’s Carolina Photo Expo state convention and regional seminars.


Short Bio: Cathy Anderson is a second-generation photographer, specializing in landscape, nature, and portrait photography, based in Morganton, NC. Her portrait work specializes in wedding photography, sportraits, senior portraits, and off-camera flash, with a modern and classic style. She focuses on the psychological connection between photographer and client, working to reveal a client’s true personality in her portraiture. Her award-winning photography has been published and featured in art galleries, national news outlets, and the PPA Loan Collection, and she has a great passion for teaching and preserving the roots of traditional photographic artistry.

CONNECT WITH ME! TPS PHOTOGRAPHY (portraiture): PHONE: (828) 433-0111 WEBSITE: http://tpsphotography.com/ FACEBOOK: https://www.facebook.com/finecustomportraits INSTAGRAM: http://instagram.com/tpsphotog TWITTER: https://twitter.com/tps_photography YOUTUBE: http://tpsphotography.com/youtube GOOGLE+: https://plus.google.com/+TPSPhotographyMorganton/ CATHY ANDERSON PHOTOGRAPHY (landscape and nature photography): PHONE: (828) 443-8731 WEBSITE: http://www.cathyandersonphotography.com FACEBOOK: www.facebook.com/CathyAndersonPhoto INSTAGRAM: http://instagram.com/cathyandersonphoto TWITTER: http://twitter.com/cathyanderson27 (@cathyanderson27) FLICKR: https://www.flickr.com/photos/125802685@N03/ (cathyandersonphoto) 500px: http://500px.com/CathyAnderson GOOGLE+: https://plus.google.com/112754818319166208261/posts


AWARDS AND RECOGNITIONS


PUBLICATION AND MEDIA JUNE 2014 “Mossy Morning” - Landscape and Nature Professional Photographers of America’s Loan Collection

“Gnarly” - Landscape and Nature Professional Photographers of America’s General Collection

JUNE 2015 “Allegheny Evening” - Landscape and Nature Professional Photographers of America’s Loan Collection

OCTOBER 2015 “Linville Gorge Undulatus Asperatus” – Landscape/Nature Washington Post, Weather Channel (TV), WCNC Nightly News

NOVEMBER 2016 “Lake Lure Wildfire” time lapse video – Landscape and Nature NBC Nightly News with Lester Holt, Weather Channel, Yahoo, MSN, CNN, local TV stations across the southeast: https://youtu.be/Du9JnHmdwe8


AWARDS MARCH 2011 Professional Photographers of North Carolina, President’s Award APRIL 2011 Professional Photographers of America, Certified Professional Photographer JUNE 2014 “Mossy Morning” - Landscape and Nature International Print Competition Merit and Loan Collection

AUGUST 2014 Wedding Album Multi-maker, First Place; Professional Photographers of North Carolina Wedding Album Multi-maker, Second Place; Professional Photographers of North Carolina “Mossy Morning” - Landscape and Nature Professional Photographers of North Carolina, Honorable Mention

JUNE 2015 “Anna and Troy” – Wedding Album Design International Print Competition Merit http://smu.gs/2lgui4P “Allegheny Evening” - Landscape and Nature International Print Competition Merit and Loan Collection


“Grand Finale” – Portrait, Men International Print Competition Merit

AUGUST 2015 Wedding Album Multi-maker, First Place; Professional Photographers of North Carolina NOVEMBER 2015 “Widow’s Creek Falls” – Landscape and Nature Acceptance in Art Exhibition, Appalachian State University Appalachian Mountain Photography Competition

AUGUST 2016 Wedding Album Multi-maker, First Place; Professional Photographers of North Carolina “Ready for My Closeup” - Portrait, Groups Professional Photographers of North Carolina, Third Place


“At Rest” – Landscape and Nature International Print Competition Merit

“Room with a View” – Portrait, Women International Print Competition Merit

NOVEMBER 2016 “South Mountain Fire” – Landscape and Nature Acceptance in Art Exhibition, Appalachian State University Appalachian Mountain Photography Competition

“Exploring the Great Channels” – Landscape and Nature Acceptance in Art Exhibition, Appalachian State University Appalachian Mountain Photography Competition


RAVES AND REFERENCES


Cathy Anderson is a wonderful addition to any speaker line-up. Not only is she extremely knowledgeable in her area of expertise, but her personality and energy level make per presentation very enjoyable for everyone. Our members have requested we bring her back to speak again! Lisa Asp, M. Photog., Cr., CPP President, Twin Cities Professional Photographers Association PPA Councilor Owner, Tangerine House of Design 952-303-3619 www.TangerineHouseOfDesign.com | info@lisaasp.com Cathy Anderson and Chris Garner are an excellent addition to any convention program lineup. Their downto-Earth style resonates with attendees at all levels and they freely share valuable and relevant information during their program. In addition, they freely make themselves available for questions throughout the event. David Grupa, David Grupa, M.Photog.Cr., CPP Former PPA Charities President | Member, Minnesota PPA Owner, David Grupa Portrait 651-748-8779 http://www.DavidGrupaPortrait.com/ | DavidGrupaPortrait@q.com We had the pleasure of having Cathy Anderson, CPP from TPS Photography, come to speak to Virginia PPA’s Summer Seminar in 2015. We were thrilled to learn from her about her senior photography and how she gets such fantastic unique images. Cathy was a great speaker, loads fun and kept all the attendees engaged and excited about her program. I highly recommend bringing Cathy for speaking engagements! Erin L. Clark, M.Photog., AFP, CPP Recording Secretary, Virginia Professional Photographers Association E-n-E Photography, Inc. 757-689-2950 http://www.enephoto.com | images@enephoto.com Cathy is informative, fun and engages you with her southern style and charm. She explains the in’s and out’s of her wedding workflow and you are not left disappointed! She wants to empower you to be the expert and drive the creative process so that in the end your clients are not only left with great images but a great experience as well. I highly recommend anyone who is tired of being beaten up by the wedding process to take her class! You will not regret it! Sean True, PPA Super One Day Student Sean True Photography 919-824-9036 www.seantruephotography.com | studio@seantruephotography.com Oh my goodness...there are not enough words to express how fantastic this class was. I've not had many classes that teach the business side of photography, and weddings truly have me throwing up my hands at times. Not anymore. Cathy and Chris have a system that works and that I can implement not only in my wedding business but in my senior work as well. Kudos to two amazing photographers and instructors!!! -PPA Super One Day Student


Enjoyed it from beginning to end. The teachers were great at keeping us all focused with the various topics and their personalities were great and very contagious. Brought lots of knowledge and technique back and have begun applying to my business effectively. -PPA Super One Day Student This class was great from learning about wedding/engagement albums, to IPS, to how to book your clients. One of my favorite things about the class was learning about IPS and how to keep the bride and groom buying more products. Both Cathy and Chris were great teachers and I felt that I could ask them anything. They were instantly friends. I am looking forward to taking more classes with Cathy and Chris! -PPA Super One Day Student


SPEAKING PROGRAM DESCRIPTIONS


HIGHLY DYNAMIC LANDSCAPE PHOTOGRAPHY I was born and trained in a darkroom and I am a self-proclaimed purist photographer who “gets it right in camera.” So why would I want to explore the world of highdynamic range (HDR) photography? Simply put, I see it as an experience close to that of waiting to see the magic of a developing print in a darkroom. You cannot see the product of HDR until after processing in the “digital darkroom.” Join me in a class that explores my workflow from start to finish as an HDR landscape photographer. The class will explore fundamental photographic skills necessary for the success of an HDR photograph, what and when to photograph in nature, and HDR postprocessing using Lightroom, Photomatix, and Photoshop. Once you have a beautiful HDR nature photograph, what do you do? How do you get your name out there? We will explore different ways that you can start your landscape photography business from building a website, selling and pricing a fine art print, and the power of social media advertising (free!). Finally, if HDR is not for you, we will discuss the essentials of successful and beautiful nature photographs, from equipment to post-processing.


HOW TO AVOID BRIDEZILLA Remember when weddings were fun? Back in the day, a bride would visit your studio gushing about how much she appreciated your work and how much she respected quality photography. Fast-forward to the age of digital photography where easy access to affordable digital cameras has seriously watered down the meaning of “professional photographer.” Open up your computer and Google “wedding photographer” near where you live and you will be stunned to find hundreds of listings of “professionals” in your area. Feeling a little overwhelmed? Probably. Want to find out how to set yourself apart in the wedding photography world and be the standout in your crowd? All it takes is a little organization, knowledge of a bride’s brain, and knowing how to be a wedding ninja to accomplish this feat. Does it involve pretty pictures and impeccable skill? Of course, but there are plenty of wedding photographers who can create a beautiful photograph but cannot run a successful wedding business. It takes the combination of acute business savvy, bridal psychology, and photographic talent to make your studio rise above the rest. Join me in a psychology-centered wedding class that deconstructs the bridal brain, explaining exactly what she wants from start to finish and exploring topics that often go unexplained in the wedding photography world. I will illustrate every “behind the scenes” encounter I have with my brides, from the initial consultation to the delivery of the wedding album. We will explore wedding timelines, bridal meetings, photo sessions, album design, contracts, pricing, and more. You will learn how to gently guide potential brides to a sale, how to upsell wedding collections and products, and what NOT to do during sales sessions. Most importantly, we will discover parameters every wedding photographer should employ with brides to make sure that the wedding day runs smoothly and frees her from every possible stressor. Everything that you need to know about avoiding bridezilla, other than how to create a beautiful wedding photograph, will be covered in this class.


SPORTRAITS: REINVENTING THE ATHLETIC PORTRAIT Teenage athletes are bored with traditional sports portraiture. They are looking for a different athletic portrait—something more dynamic, exciting, and intense. Teenagers are tired of the boring sports portrait that shows them just holding a ball or standing statically in place; they want something more. Sportraits fuse the world of portraits and athletics to give your client the dynamic and exciting sports portrait ready to grace the cover of any sports magazine—the photo they’ve been craving. Mixing movement, dynamic lighting, interactive posing, a strong knowledge of sports, and what athletes want is the foundation of the new movement of sports portraiture. This class will explore the psychology of how an athletic brain works and what an athlete wants, plus all of the essential on-the-job necessities: posing, dynamic lighting, special effects (fog, wind, etc.), and the special post-processing techniques to use after the sportrait session that make your photographs stand out from the crowd (just enough “pop,” but not overdone!). But be aware: creating a composited portrait is not necessary to create an exciting “sportrait” your clients will love. I will teach you how to “get it right in camera,” including essential lighting techniques and fun special effects to use during the sportrait session. We will also explain how to target and market to your ideal sportrait client (not just seniors!) and the products they want to buy, as well as how to keep a strong social media presence to insure that you remain the go-to photographer within the teenage sportrait market. Portfolio: https://cathyanderson.smugmug.com/Portfolio/Sportraits


SPEAKING AND TEACHING RESUME


PROFESSIONAL PHOTOGRAPHERS OF NORTH CAROLINA (PPNC) Winter Seminar, January 2013 Merging Businesses Seamlessly for Success PHOTOGRAPHIC SOCIETY OF THE TRIANGLE (NORTH CAROLINA) May 2013 The Business and Psychology of Photographing Seniors: The Senior Yearbook PROFESSIONAL PHOTOGRAPHERS OF NORTH CAROLINA (PPNC) PPNC Winter Seminar, January 2015 Bustin’ Out: Leveraging Volume Photography to Create Custom Clients MINNESOTA PPA Minnesota PPA State Convention, April 2015 Bustin’ Out: Leveraging Volume Photography to Create Custom Clients Social Media 101 How to Avoid Bridezillas: The Business of Weddings PROFESSIONAL PHOTOGRAPHERS OF AMERICA (PPA) Super One Day Class, May 2015 Off-Camera Flash 101 VIRGINIA PPA Virginia PPA Summer Seminar, August 2015 Bustin’ Out: Leveraging Volume Photography to Create Custom Clients PROFESSIONAL PHOTOGRAPHERS OF AMERICA (PPA) Super One Day Class, October 2015 How to Avoid Bridezillas: The Business of Weddings IMAGING USA 2016, ATLANTA, GA National Convention for Professional Photographers of America (PPA) Bustin’ Out: Leveraging Volume Photography to Create Custom Clients PROFESSIONAL PHOTOGRAPHERS OF AMERICA (PPA) Super One Day Class, May 2016 How to Avoid Bridezillas: The Business of Weddings PROFESSIONAL PHOTOGRAPHERS OF NORTH CAROLINA PPNC Carolina Photo Expo (state convention), August 2016 Bustin’ Out: Leveraging Volume Photography to Create Custom Clients MICHIGAN TRIANGLE PROFESSIONAL PHOTOGRAPHERS ASSOCIATION (MTPPA) MTPPA monthly seminar, September 2016 The Art of the Sportrait: Giving Seniors Something Different


SPONSORS Monetary: RICHMOND PRO LAB Richmond, VA http://richmondprolab.com/ info@richmondprolab.com (800) 262-0515 Attn: Ted Bullard, owner

Product: DIGIPROOFS (order fulfillment) http://www.digiproofs.com/ FOTOVELOCITY (volume data matching/sorting) http://www.fotovelocity.net/ GRAPHISTUDIO (albums) http://www.graphistudio.com/


Cathy Anderson Photographer Speaker Packet  

Cathy Anderson is a second-generation photographer, specializing in landscape, nature, and portrait photography, based in Morganton, NC. He...

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