Catholic Marketing Network 2017 Christmas Catalog

CATHOLIC MARKETING NETWORK

Christmas Catalog 2 0 1 7

“For behold I bring you good tiding of great joy” Luke 2:10

www.catholicmarketing.com

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8/23/17 9:52 AM

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Forever With Jesus coming Fall 2018!

Award-Winning Series!

Children learn how to be like Christ!

Humble Obedient Honest Loving Compassionate Forgiving

Order today at GLMpublishing.net and save an additional 5% off for the holidays!

Parents, teachers, and children's favorite series!

Dear CMN Members, On behalf of all of us at the CMN I want to wish you and your loved ones a most blessed and holy Christmas season and a joyful New Year! In this most holy season of our Lord’s Nativity, we pray that He continue to shower His love and mercy to you, your families and your ministries!

21st Annual CMN International Trade Show took place in Chicago this past July, and through it we networked many new and returning members Catholic Store Movement, a new initiative of Catholic retailers, suppliers and media working together to strengthen our mutual mission to bring God’s Word to others. spiritual director, Fr. Andrew Apostoli. We have been so blessed by Fr. Apostoli’s spiritual direction and prayers, and have witnessed the many graces that he has brought to our organization. We were also inspired by the opportunity to witness an outpouring of thanks to this year’s an example of heroic Catholic leadership, and this year it was awarded to everyone who attended and supported the 21st Annual Trade Show; your encouragement and prayers made it possible.

Catholic marketplace, along with many unique Christmas gifts, and religious articles that help celebrate this holy season. another year of service to Christ and His Church.

Wishing you and your loved ones a Blessed Merry Christmas!

Your brother in Christ,

Alan Napleton President, Catholic Marketing Network

w w w. c a t h o l i c m a r k e t i n g . c o m @CatholicMarketingNetwork <photos/Relatu Visual

@catholicmarketing

InspiringGift GiftIdeas Ideas Inspiring

Catholic Puzzles, Word Games, and Brainteasers: Volumes 1 and 2

Christian Labyrinths

DrawingCloser Closerto toChrist Christ Drawing

64 pages, $9.95 each Vol 1: 978-1-59471-549-5 Vol 2: 978-1-59471-551-8

64 pages, $10.95 978-1-59471-539-6

128pages, pages,$15.95 $15.95 128 978-1-59471-757-4 978-1-59471-757-4

MATT SWAIM

“Delightful and fun!”

A Celtic Coloring Book DANIEL MITSUI

Self-GuidedIcon IconRetreat Retreat AASelf-Guided JOSEPHMALHAM MALHAM JOSEPH

“A master of his craft.”

“Beautifulnew newbook.” book.”

“Beautiful

The Catholic Gentleman

AuthorofofOne OneOrdinary OrdinarySunday Sunday Author

—Shaun McAfee

Catholic author and founder of EpicPew

—Sam Guzman

Th and

—PaulaHuston Huston —Paula

—

31 Daily Meditations to Help You Live and Love as She Does EDWARD LOONEY

“A marvelous blend of scripture, reflection, personal experience, and inspiration.”

160 pages, $13.95 978-1-59471-783-3

Author of Imitating Mary and Our Lady, Undoer of Knots

A Heart Like Mary’s

“Mysticism, joy, and general weirdness.”

—Jeannie Gaffigan

Comedienne, actress, and writer

—Marge Fenelon

The Catholic Hipster Handbook

Rediscovering Cool Saints, Forgotten Prayers, and Other Weird but Sacred Stuff TOMMY TIGHE 224 pages, $15.95 978-1-59471-707-9

Super Girls and Halos

My Companions on the Quest for Truth, Justice, and Heroic Virtue MARIA MORERA JOHNSON 192 pages, $15.95 978-1-59471-755-0

“Serious fun mixed with the joy of faith!”

—Pat Gohn

Author of Blessed, Beautiful, and Bodacious

(800) 282-1865 • www.avemariapress.com

”.”

!”

from

The Friendship Project

The Catholic Woman’s Guide to Making and Keeping Fabulous, Faith-Filled Friends MICHELE FAEHNLE AND EMILY JAMINET 192 pages, $15.95 978-1-59471-761-1

“This book is truly a gift from God.”

—From the foreword by Fr. Larry Richards

Sacred Reading

The 2018 Guide to Daily Prayer APOSTLESHIP OF PRAYER DOUGLAS LEONARD 416 pages, $15.95 978-1-59471-773-4

ABCs of the Christian Life

The Ultimate Anthology of the Prince of Paradox G. K. CHESTERTON 192 pages, $16.95 978-0-87061-310-4

A History of the Church in 100 Objects MIKE AQUILINA WITH GRACE AQUILINA 448 pages, $24.95 978-1-59471-750-5

“Everyone should have this book.”

—Cardinal Donald Wuerl

Archbishop of Washington, DC

The Twelve Steps and the Sacraments A Catholic Journey through Recovery SCOTT WEEMAN 192 pages, $15.95 978-1-59471-725-3

The Spirit of Simplicity

JEAN-BAPTISTE CHAUTARD, O.C.S.O. Translated by Thomas Merton 160 pages, $15.95 978-1-59471-781-9

Why I Am Catholic (and You Should Be Too) BRANDON VOGT

192 pages, $20.00 (Hardcover) 978-1-59471-767-3

“Boldly affirms the truth, goodness, and beauty of the Catholic faith.”

—Most Rev. Robert Barron

Auxiliary Bishop of Los Angeles

God Is Not Nice

Rejecting Pop Culture Theology and Discovering the God Worth Living For ULRICH L. LEHNER 160 pages, $16.95 978-1-59471-748-2

The Imitation of Christ

A Timeless Classic for Contemporary Readers THOMAS À KEMPIS 256 pages, $17.95 978-0-87061-231-2

AN S

I

ORB

UNUS O R

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WORLD APOSTOLATE OF FATIMA, USA

Fatima Centenary 1917 - 2017

Contact us for all of your Fatima resources.

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Books & DVDs Rosaries Publications Statues

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THIS CHRISTMAS’S CONVERSATION STARTER! Pope Francis and the Caring Society Edited by Robert M. Whaples, Foreword by Michael Novak Pope Francis’s fervent support for uplifting the poor and protecting the environment has inspired far-reaching discussions worldwide. What is the most effective way to fight poverty? And how does a Catholic perspective address such moral, political, and economic problems? Pope Francis and the Caring Society is the indispensable book on Francis’s earnest call for a dialogue on building a truly compassionate world for human well-being.

“We are all called to serve and care humbly for others, especially those most in need, but how we do so is crucial in guiding our moral responsibility.…The incisive and timely book, Pope Francis and the Caring Society, carefully examines this vital issue.”

—Michael C. Barber, S.J., Bishop, Roman Catholic Diocese of Oakland, California “In a manner graceful and civil—and with a proper respect for the Holy Father.… Pope Francis and the Caring Society could not have come at a more timely moment, and in tone and substance, it delivers a worldly lesson that more of the world needs to know.”

—Hadley P. Arkes, Edward N. Ney Professor of Jurisprudence and American Institutions Emeritus, Amherst College “Ever since the publication of Pope Francis’s quite lengthy encyclical, we have needed a careful look at its suppositions, economic, ecological, and philosophical. Pope Francis and the Caring Society more than meets that need.…”

256 PAGES | 6 X 9 INCHES 7 FIGURES | INDEX HARDCOVER: $24.95

—James V. Schall, S.J., Professor Emeritus of Political Philosophy, Georgetown University

ORDER ONLINE www.independent.org/popefrancis

ORDER TOLL FREE 800-927-8733

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ST PAULS

SERVING THE MULTICULTURAL CATHOLIC COMMUNITY

NEW FALL/WINTER TITLES WALKING BESIDE YOU BESI

SAINTS OF THE USA Marco Bulgarelli

FRIENDSHIP FR Biblical Meditations Marco Bulgarelli

Two charming full-color gift booklets to express love, proximity, support, friendship. In reviewing some biblical figures (Abraham, Moses, Paul) with evocative color images you can find God’s path. Small booklets to reflect on the most important gifts: friendship and support.

ISBN: 978-0-8189-1396-9 & 978-0-8189-1397-6

16 Pages

$2.95

All people are potentially saints by God’s grace, but the Church recognizes in a special way particular men and women who have exhibited holiness in life to an exemplary degree. In this full-color book children will meet the figures of ten beautiful flowers of the North American holiness.

ISBN: 978-0-8189-1401-0

LOUIS AND ZÉLIE MARTIN

ISBN: 978-0-8189-1391-4 120 Pages $12.95

Christian life.

It was compiled for couple and group sharing but can also be suitable for an individual approach.

For orders and other information, please contact: Tel: 1-800-343-2522 ST PAULS Fax: 718-698-8390 2187 Victory Boulevard Email: sales@stpauls.us Website: www.stpauls.us Staten Island, NY 10314 1712_8.5x11 CMN Fall Catalog 2017 advertising.indd 1

$5.95

Couple, home, education, work, money, social commitment, disease…

Each of the eight chapters of this book evokes a facet of the life of Louis and Zélie Martin, relying on large extracts from their correspondence, in order to enter into a real closeness with these witnesses for our time.

Sainthood at a glance Rev. Olivier Ruffray Odile and Sylvain Delye

Louis and Zélie Martin, in the heart of a disordered nineteenth century, knew how to make progress as a couple towards sanctity in their family life and in their social and professional commitments.

This journey invites us to better discover their history, to take the time to pray and to actively reflect on the different aspects of our own

28 Pages

Visit us at www.StPauls.us

08.23.17-1712

8/21/17 6:32:28 PM

CHRISTMAS RETAIL STORE DÉCOR

by Cathy Gilmore

TIPS & TECHNIQUES

EFFECTIVE DÉCOR CAN BE EASY AND INEXPENSIVE. Beauty is a powerful merchandising tool. Look what you can do with a couple of wreaths, some ribbon, cheap tinsel garland, 10-12 decor “baubles” (little decoration clusters on a wire pick) and some wire. Notice that the wreaths below look so fancy, yet they cost less than $10 each. You can often get wreaths at a thrift store. Just strip off any old trimmings and fluff up the wired greenery. The silver trimmings here were added by tucking a piece of inexpensive garland into the perimeter of the wreath and fluffing the greenery around it.

FRAME A FEATURE ITEM WITH A WREATH You can use lightweight wire to hold the corners of a book in the middle of a wreath and hide the wire with some of the green. Here the book is featured in the center of a wreath positioned at the front of a display shelf.

Notice the tinsel garland linking the wreath to the ceiling. This attractively hides a single length of wire to make this wreath ready to hang attractively in a front window or feature area. If you like decorating with the sparkle of silver or gold, still consider adding red accents and bows to make it POP. A bit of bold color is visually powerful and can make all the difference!

Featured book is the Guadalupe Mysteries by Grzegorz Gorny and Janusz Rosikon from Ignatius Press.

Feature companion book and statue items together, front and center in your store. You will plant the seed of “both/and” thinking. Give both the book AND the statue together…what an amazing gift!

OFFER FAITH AND BEAUTY TIED WITH A BOW Strategically adding décor touches to make your store beautiful will grab and hold the interest of your visitors. If you do nothing else but add pretty colorful “two corner tied” bows to books and gifts strategically throughout your store, that simple touch alone can make a big difference. Just use the same style and color of ribbon on each. This technique is best added to any books or gifts for which you have multiples. You don’t want them to have to remove the bow to see what it is. And try not to sell the ones with the bow. If the customer wants a bow, add it to theirs during checkout. Small Christmas trees are also a great way to merchandise small items, ornaments and more. Each can be easily tied with a bow on the tree. Featured books: Sisters of the Last Straw by Karen Kelly Boyce from Chesterton Press. John Bosco by Barb Yoffie from Liguori.

SO SIMPLE: SILVER TINSEL GARLAND As well as hiding the wire to hang some décor, it can be laid across the span of any shelf to add inexpensive sparkle and draw attention to your gift items.

Don’t drape it. Just lay it and cut it exactly to fit the length of the shelf. If you must secure it with tape, do it so the tape doesn’t show. You can use gold but silver is more subtle. Whatever you pick: do be consistent. Don’t mix the two unless all your décor mixes them equally. A strip of 2” wide red ribbon can have a similar effect.

OFFER GIFTS WRAPPED WITH THE VIRTUE OF EMPATHY Do your guests a favor. Don’t let them fall into the trap of selecting gifts that their loved ones “should” read, or sacramentals they “should” use. Too often gifts that are meant to evangelize someone, end up gathering dust in a drawer or are shipped off to a thrift store before ever being used. The choice might make the giver feel good, but it does little to reach the heart of the recipient. Invite your shoppers to put themselves in the shoes of their loved one who is a fallen away Catholic. Choosing fresh Catholic fiction, memoirs and vividly written biographies are the gentlest form of evangelization. And remember…when parents or grandparents give an adorable Catholic picture storybook (Little Lamb Finds Christmas, comes to mind for one ;) to a family with lapsed Catholic young parents, the hearts of the lukewarm mom and dad can also touched as they read the story to their child or children.

MEET CATHY!

Cathy Gilmore presented creative and practical merchandising ideas for retailers at the 2016 and 2017 International CMN Conferences.

As well as being an educator and 10-year veteran in retail marketing & merchandising, Cathy is the author of the award winning, Little Lamb Finds Christmas, a parable about Lemi the lamb, who finds true PEACE at the Christmas manger.

Lemi shows that when we belong to Jesus, even lions and lambs can be friends! You can get your lambs from Liguori at http://www.liguori.org/ little-lamb-finds-christmas.html Cathy is building a ministry to offer an on-line platform where retailers, parents, grandparents, teachers and students can all come to one, easily searchable, place to find recommendations for great books and movies that affirm faith and build virtue. She is in the process of raising funds and, with God’s grace, plans to launch the phase one site sometime in 2018. It will be like the “Angie’s List” of Faith and Virtue reading and entertainment for Catholics! If you are interested in offering spiritual or financial support for VIRTUEWORKSMEDIA …

Cathy Gilmore | Founder, Executive Director, Virtue Works Media.

219 Westridge Parc Lane | Ellisville, MO 63021 636-391-3999 | catherinecgilmore@outlook.com CatherineCGilmore.com | VirtueWorksMedia.com

“Making your store attractive is a PARABLE…similar to the way your ministry is to help make the richness of our CATHOLIC FAITH attractive!”

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Christmas Blessings Quarried in the Holy Land Made in America

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POWERFUL MOVIES on GREAT SAINTS IGNATIUS OF LOYOLA

MOTHER TERESA

O

T

livia Hussey illuminates the life of the saint of Calcutta, a selfless missionary who brought hope and love to the poorest of the poor. The movie examines the key moments of her life from childhood in Albania to her calling as a nun, the decision to leave her order, and her founding the Missionaries of Charity to serve the poor around the world. Original full-length 177 minute film not seen before on DVD.

his movie on the founder of the Jesuits is a thrilling look at the real man behind the legend. In his quest to become a heroic knight, Ignatius stares death in the face repeatedly after his leg is shattered by a cannonball in battle. In his sufferings he learns to see God working in his life, shaping the self-obsessed sinner into the passionate soldier-saint. Many special features, and Collector’s Booklet.

IOL-M . . . 126 min, $24.95

MARY OF NAZARETH

MT2-M . . . 177 mins., $19.95

I

A

THE 13TH DAY

n a world torn apart by persecution and war, three children from Fatima, Portugal in 1917 were chosen by God to receive a powerful message of hope and healing for the world. Based on the memoirs of seer Sr. Lucia Santos and other eye-witness accounts, this acclaimed movie dramatizes the true story of the shepherd children who were visited by the Virgin Mary, culminating in the famous Miracle of the Sun.

n epic motion picture on the life of Mary, mother of Christ, from her childhood through the Resurrection of Jesus. Filmed in Europe with outstanding cinematography, a strong cast, and a majestic music score. Actress Alissa Jung gives a compelling and inspired portrayal of Mary. Two-Disc Collector’s Edition. Includes many Special Features, 24 page Collector’s Booklet & Study Guide; and more.

13D-M . . . 85 mins., $19.95

MONA-M . . . 2 discs, 153 min., $24.95

CLARE AND FRANCIS

POPE JOHN PAUL II

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beautiful epic feature film on the lives of St. Clare and St. Francis of Assisi. Shot on location in Italy, film stars Mary Petruolo and Ettore Bassi give inspiring, authentic performances as Clare, the daughter of a patrician family, and Francis, the son of a rich merchant, who leave all to follow Christ. The definitive film on these great saints who founded new religious orders that helped change the world.

his film follows Karol Wojtyla’s journey from his youth in Poland through the last days of his Papacy.

It explores how he touched millions of people and changed the face of the Church and the world. Jon Voight stars as the Pope in a powerful performance, and Cary Elwes shines as the young Karol. Shot on location in Rome and Poland, this is the definitive film on the life of St. John Paul II.

CF-M . . . 200 mins, $19.95

PJPII-M . . . 180 min, $19.95

PADRE PIO - Miracle Man

S

tarring Sergio Castellitto as St. Padre Pio, this movie captures the Capuchin friar’s intense faith and devotion, and his deep concern for the spiritual and physical suffering of others. It reveals the amazing spiritual gifts he had (stigmata, bi-location, healing, etc.) as it portrays the dramatic events in Padre’s life from his childhood and through 50 years as a friar. In Italian with English subtitles, or English dubbed track.

PPMM-M . . . 200 min, $19.95

JOAN OF ARC

L

eelee Sobieski shines as the legendary young warrior and saint who, at seventeen, led one of the greatest military campaigns for freedom in world history. With an all-star cast, glorious cinematography and scenery, Joan of Arc is a riveting epic film of faith, inspiration, triumph and tears.

Also stars Peter O’Toole, Robert Loggia, Jacqueline Bisset, Peter Strauss, Maximillian Schell, Powers Boothe, Shirley MacLaine.

JATV2-M . . . 180 minutes, $19.95

www.ignatius.com P.O. Box 1339, Ft. Collins, CO 80522

1 (800) 360-1714

Works that Inform, Inspire, Illuminate “The esteemed Fr. Haggerty uses

a clear, direct style to show that conversion is the daily heartfelt response of a disciple to the Master.

This fine book encourages a conversion of souls to the true challenge of holiness.”

— Fr. George Rutler Author,

CON

e Spoke to

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CNV-P . . . Sewn Softco er, 17.

intimate glimpse into a very unique journey of faith, and in the process touches on many critical issues of our time.”

— Jennifer Fulwiler Author, Something other than God

“A beautiful book. It reveals the

profundity of daring to enter a dialogue of silence with the heart of the Lord. A dialogue that each of us is invited to know the Lord in silence.”

— Most Reverend James Conley Bishop of Lincoln,

s

iritual Insi ts int an ssential nc unter it d Fr. onal Haggerty he acclaimed spiritual writer offers penetrating observations into the phenomenon of Christian conversion. e discusses the repercussions of sin, the understanding of mercy, and the importance of a radical response to the will of God. is reflections also treat other issues that ensue in the immediate aftermath of a conversion crucial issues that can make the difference between a mediocre life with God and a truly holy life.

T

“From Islam to Christ offers an

FROM ISLAM TO CHRIST

One man s Pat t r u t e iddles d erya Little aised as a Muslim in Turkey, Derya wandered far in search of the truth. She rejected the Islamic faith and became an atheist. She tried to convert a Christian missionary to atheism but was converted to Christ instead. Later, during her doctoral studies in England, her amazing spiritual journey led her into the Catholic Church. er story provides a window into both Islam and modernity. It shows that the grace and the mercy of God know no bounds.

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REPORT FROM CALA

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A eas n it t e Cart usian M n s his unique book presents insights from journal notes of an American priest who spent four privileged months with the Carthusians of Calabria, Italy. e lived their daily regimen and kept a journal that gives readers a deep sense of what this intense life of prayer and contemplation is like.

It invites us to find time in our busy lives to encounter God more deeply.

Illustrated with many beautiful photos of the monastery, and the monk’s lives.

T

Illustrated CA-P . . . 7

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tc

er, $19.95

www.ignatius.com P.O. Box 1339, Ft. Collins, CO 80522

1 (800) 360-1714

A lost Bing Crosby Christmas recording— found after 60 years!

The

Bible Story

Sixty years ago, American Icon Bing Crosby loaned his famous baritone voice to unify traditional carols with the spoken narration of Luke 2:4–20. After discovering this recording in our vault, we felt it was time to share this lost Bing Crosby recording with the world again.

of

CHRISTMAS with traditional carols in Gospel sequence sung by THE BONAVENTURE CHOIR

The original tapes have been remastered from the 1956 original.

The reading of the Christmas Gospel by Bing Crosby has never been used in any of his other works. A must-have for any Bing Crosby fan.

This album, originally published in 1957, is a re-release of one of the lost treasures of the World Library Publications archive and is an official Bing Crosby Archive release.

007403 The Bible Story of Christmas narrated by Bing Crosby CD ...................$10.00

Narrated by

The

Bible Story of

CHRISTMAS with traditional carols in Gospel sequence sung by THE BONAVENTURE CHOIR

007405

BING CROSBY

007405 The Bible Story of Christmas narrated by Bing Crosby Vinyl LP ...........$25.00

This album, originally published in 1957, is a re-release of one of the treasures of the World Library Publications archive.

Traditional Carols We like to call them “indispensable carols” because these are the carols that we know and love, and without them, Christmas would not seem like Christmas. Just imagine not hearing, even once, “Silent Night” or “Adeste Fideles” during the Christmas season. Yet the very familiarity of these carols sometimes causes us to be unaware of their real meaning. These are sacred songs.

Heard in proper sequence, they tell a story. This sacred story is the Gospel story written thousands of years ago.

Order today at wlpmusic.com Narrated by BING orCROSBY call 1-800-566-6150 and ask for the Bing Crosby album.

Christmas Is a Holy Season This record sings of the real meaning of Christmas. It ignores, for the moment, all the ado about bells and sleighs, snow and winter, pudding and candies, and Santa Claus and his reindeer.

All of these things are good and wholesome fun, but they are nevertheless embellished outgrowths of the fundamental fact that Christmas is the birthday of Christ.

Christmas is thus a holy and sacred season, and for its reverent observance these songs and narrations are humbly offered with the hope of pleasing and edifying our listeners.

On this record, Bing Crosby uses his iconic baritone to unify the carols with a spoken narration of Luke 2:4–20

The

These traditional carols were arranged by Han Van Koert and sung by the Bonaventure Choir and Children’s Chorus.

Omer Westendorf, 1957

Organist: Betty Zins Director: Omer Westendorf Executive Producer: World Library Publications Edited and Mastered by John McCortney at Airwave Studio, Park Ridge, IL Cover Photo: Liliboas/Getty Images Photo of Mr. Bing Crosby provided courtesy of Bing Crosby Enterprises.

Graphic Design: Chris Broquet Marketing Consultant and Research Assistant: Larry VanMersbergen Project Manager: Ron Rendek

Behold a Virgin Bearing Him 2:41 Text: Michael V. Gannon, © 1955, World Library Publications Music: Rheinfelssich Deutches Catholisches Gesangbuch, Augsburg, 1666 Bass: John Melia

2.

Silent Night 3:42

3.

The First Nowell 2:39

4.

A Child Is Born in Bethlehem 2:54

Side Two 5.

Angels We Have Heard on High 2:41

6.

O Come, Little Children 3:19

Text: Joseph Mohr, 1792–1848 Music: Franz Gruber, 1787–1863 English carol, 17th cent.

Soprano: Marlene Averbeck Tenor: John Murray

Benedictine Processional, 14th cent.

French carol, 18th cent.

Soprano: Jean Bergman Tenor: John Goosmann

Text: Johann C. von Schmid, 1768–1854 Tr. by Melanie Schute, 1885–1922, alt.

Music: Johan A. P. Schultz, 1747–1800 Baritone: Robert Meyer, Louis Lyons

7. Welcome, Son of Mary 3:44 Text: Nu Sijt Willekome Tr. by Michael Gannon, © 1955, World Library Publications Music: Dutch carol, 15th cent.

Soprano: Sylvia Kastner 8.

O Come, All Ye Faithful / Adeste, Fideles 3:48

9.

Narration of Luke 2:4–20

by Bing Crosby 2:29

THE BIBLE STORY OF CHRISTMAS • BING CROSBY AND THE BONAVENTURE CHOIR

Side One 1.

CHRISTMAS

with traditional carols in Gospel sequence sung by THE BONAVENTURE CHOIR Narrated by

Text and music: John F. Wade, 1711–1786 Tr. by Frederick Oakeley, 1802–1880

Special thanks to Robert Bader of Bing Crosby Enterprises for his kind assistance.

Bible Story of

BING CROSBY

Bing Crosby appears through the courtesy of HLC Properties, LTD. This recording and all copyrighted text and arrangements are the property of World Library Publications. All rights reserved.

Scripture text from The New Testament of Our Lord and Savior Jesus Christ, translated from the Latin Vulgate, rev. of ChallonerRheims Version (St. Anthony Guild Press, 1941).

It is against the law to duplicate, share electronically, or broadcast this sound recording or any portion thereof without the prior permission of the copyright owner.

World Library Publications

3708 River Road, Suite 400, Franklin Park, IL 60131-2158 800-566-6150 • wlpcs@jspaluch.com • wlpmusic.com

WLP 007405

WORLD LIBRARY PUBLICATIONS

© 2017, World Library Publications

Photo of Mr. Bing Crosby provided courtesy of

World Library Publications

the music and liturgy division of J.S.Paluch Company, Inc. 3708 River Road, Suite 400 Franklin Park, IL 60131-2158 800-566-6150 • wlpcs@jspaluch.com • wlpmusic.com

CMN1217

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STORY OF AN INCREDIBLE STORE 5 EASY WAYS TO CONNECT WITH YOUR CUSTOMERS IF YOU’RE ANYTHING LIKE ME, THERE IS A TENdency to get lost in the administrative and operational details of your business because, let’s face it, in small business we wear a ton of hats. I’m equal parts the platform director, secretary, accountant, and intern. On a regular workday, I can be found drowning in purchase orders, P&Ls, and texts from my wife who’s informed me that my two year old has been throwing a tantrum all day. However, on the days, weeks, and months I find myself the most successful is when I am deeply invested in the mission of my apostolate or the “why” behind why I go to work every morning.

by

STEVE DURAN Director of Business Development, 5 Stone/St. Joseph Communications

Our why is the reason and heart behind what we do. My why is the thing that is life-giving and propels me forward. The “what” is the way to get there, but our why is the reason we’re in business in the first place and gives us the destination. As a bookstore, gift shop, or Catholic business, it is critical that we connect our customers to our why. In order to be successful in this space, we need to be constantly finding ways to draw customers into the mission of our Catholic business. As this begins to happen, these customers begin to become brand ambassadors of our business which ultimate drives more leads to us in the long run.

As an incredible store, here are five easy ways to connect with our customers:

1) Write down your “Why” for being in business - Our why must be clearly articulated and shared with our staff. Without this, we’ll never have a clear set of principles for making decisions. For me, this comes down entirely to leadership. As leaders at our companies, we have to be the ones to set the tone for our business. Keep in mind that anyone can follow a map, but it takes a captain of a ship to chart out a navigation plan.

2) Outline your story of how your got startedOur story is something that is unique and can be used to draw people into the mission of our business.

Once these customers become fans of our story, these customers ultimately become ambassadors for our businesses. In the age of social media, every new customer that walks into our store has access to about 2,000 people in their circle that we have not even met yet. Again, the key is to draw them into our story, make them fans of our mission (our why) and watch as they bring business to us.

3) Look to be a “destination” of sorts - It really helps to find ways to create an environment where people want to come back to our stores.

Ideas that we have found successful include screening films, running book clubs, and hosting events. Once we’ve clearly articulated this why, it is a good idea to have a physical manifestation of this mission in the form of an event.

4) Parish partnerships - Anecdotally, I have found that bookstores are oftentimes the frontlines of evangelization. Of the people I have met who have had conversions or reversions, the first place they went to when looking into the Catholic Faith, was not the adoration chapel, but instead a place where they could be fed spiritually such as their local Catholic shop or bookstore.

If this tends to be the case, then we can begin to create this relationship with our local parishes where people come into the store and then are referred to the parish. Parishes in turn would be incentivized to send people to the store when

“When it comes to any type of business, there are those that manipulate and those that IN SPIR E. ” they are looking for materials on a certain topic.

5) Build a sacred space - The key for me here is to not be afraid to put prayer at the center of all we do. My advice is to carve out a literal sacred space in your shop for prayer and meditation. I like this for three reasons, it is on brand for what we are trying to do as Catholic businesses; as a Catholic bookstore, we already have the sacramentals in the shop to adorn the space; and lastly (most importantly), it gives people an excuse to return to your store and you never know who could use a moment of prayer.

When it comes to any type of business, there are those that manipulate and those that inspire.

As Catholic business owners, we need to inspire people. There is a reason you got into business into the first place and I am willing to bet that it is somehow connected with the story of how you got your start. If you want to be successful in this space and you want to be one of the 10% of businesses that remain in business after the first ten years, you need to focus on your story and start with your why. *This is an excerpt from Steve’s Retailer Education Day presentaion at the 2017 Trade Show. To see the full video recording, visit the CMN membership webstie.

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CATHOLIC CENTRAL Enterforming [Entertaining & Informing] insights on all things catholic

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Television made him famous. But his thoughts and deeds, while alone, in public, or before the Blessed Sacrament in Adoration, made him a man of God. In just a few minutes a day, you’ll be inspired by Archbishop Sheen’s words, and a one-sentence prayer to help you make them your own. Starting today, for 365 days of the year.

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