REDISEÑA 2021 & 2022

2021 &

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Rediseña is an initiative of Montevideo Shopping. It promotes the recycling in fashion and at the same time teaches the importance of developing environmental environmental awareness. Recover and inspire, developing original products from raw materials and garments from previous or unused collections of participating brands.

At the same time, to show design from an ethical point of view, making human values and respect for the environment prevail. Rediseña Campus is a new modality and dynamic of this dynamics of this idea.

This format presents a system of tutorials designed to give participants meetings and workshops to provide participants with personalized meetings and workshops with regional design referents.

This upcycling idea, together with local brands. All the garments that are put for sale for a certain period of time in the shoppoing to promote the consume of this type of garments.

STORYTELLING

The fundamental concepts of this proposal consist of giving a second life to unused garments, transforming those that were considered unrecoverable into creative manifestations of freedom. We are committed to adapt to the global dynamics, recognizing the constant change of the world environment, and our primary objective is to promote awareness of the need to change our habits to build a more sustainable world. We also seek to overcome obstacles, challenge established barriers and promote continuous progress towards more sustainable practices, emphasizing the importance of internalizing this approach as an imperative.

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sudden appearance and fast expansion of a specific phenomenon in a given region.

Before the pandemic was officially declared as such, it all started with a simple outbreak, which gradually expanded geographically into a pandemic. This outbreak triggered a new reality, causing significant transformations in the entire world. People adopted new habits, experienced a change of consciousness and evolved on a general level. It is in this context that we decided to name our brand "Brote", not only in reference to the global situation, but also as a symbol of the many changes and transformations that are taking place both internally and externally as a result of these events.

CONSUMER PROFILE

In response to our target audience, our idea is that our clothes are not for a certain age range, but that everyone can feel comfortable and confident wearing our clothes. We would like to attract a public with free spirit, extroverted, from the beginning we identify with the new romantics, as we find it very relevant to achieve, through our clothes that people can feel free and can reconnect with their emotions.

At the same time, we also identify with the impossible, since we share the idea of being able to create a future where everything is possible, seek solutions to generate a change, create new worlds, transform concepts by breaking stereotypes.

The Overall can be worn on both sides, depending on the day and the mood of the person. Unique piece, designed to make the user feel free and comfortable.

A piece made with jeans, where the between leg is untucked and gives place to a large skirt with an interesting volume and movement. It can be adjusted with suspenders.

This blazer was made in three different shades: one in blue, one in brown and one in multicolor.

A denim blazer made from old denim jackets, pants and shorts. It is also reversible, with an interior that is not so patchworked.

A reversible bag that, as the overall and the blazer, offers the option to wear it on the side you prefer, depending on your mood or style. One side features a patchwork design while the other is more relaxed and simple.

Three bags were made with the same structure and modern concept, but using different types of jeans. This creates the feeling that each item is unique and unrepeatable, transmitting an individualized exclusivity in each one.

Catalina Cosentino Tomas Hackenbruch

STORYTELLING

We seek to pay tribute to him from a humble Uruguayan point of view, firmly based on our national identity.

We based it on the time when he traveled to New York, in the 70's where the pop era was emerging along with Andy Warhol, that was a great inspiration in our palette of colors and shapes. In the technical study, we saw that the sizes he represented were bigger, alluding to the big city, we wanted to take that to the "patch" method in our jeans. In addition, in works such as "the signal man" we found it interesting how he represented man, with arrows and traffic signs, seeking to capture the noise, speed, alienation and movement. We also know that the city of New York is not like other cities, there people seek to be special and different, we took this into account to create the pieces. Constructively we used a lot of changes in texture, color and material, in order to create pieces that represent the artist with actuality.

Temperas in which anonymous characters, traffic signs, billboards, awnings, cars, garbage cans, fire escapes, buildings, arms and legs, are part of the same suffocating, impenetrable and frightening whirlpool. Gurvich, was an artist, craftsman, worker and nomad.

A Uruguayan in a crazy city.

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The man and his commitment to the man himself was always the focus of Gurvich's work; we see it in works such as "Signal Man" in which different urban indicators: traffic lights, arrows and flags make up an urban man, anonymous and alienated or, on the contrary, in the case of his cosmic men and couples in whom we discover vital beings, endowed with a rich inner world whose engine is joy.

The traces of the city, its speed, its smells, its colors and all its sensations.

Who and what do we value?

This question is at the heart of "Care Culture", as people repeat welfare over work, community over competition, and planet over profit.

CONSUMER PROFILE

The pandemic and climate crisis have highlighted the importance of care, whether it is medical care, self-care, care and repair of our belongings, or care for cultures and customs. They have also caused new migration patterns, as people turn their backs on crowded cities, flee the effects of climate change, or establish intergenerational households to care for loved ones. As a result, collectives are increasingly important as a source of support, security and sense of meaning.

In 2024, this major reorientation will fuel demand for flexible, multi-purpose, go-anywhere products that are made for, or inspired by, nomadic lifestyles, both traditional and contemporary. Home will also continue to be important as a feeling and as a place, with designs and experiences that can recreate familiar comforts in any environment. Healing and haptic materials, mood-enhancing colors and earthy textures will reconnect us with nature, and previously marginalized voices and old traditions will rise up with respect, and the recognition that there is unity and strength in diversity.

The colors selected were taken from the color palette of J. Gurvich's painting in New York. Strong colors that mark a before and after in its identity.

The pattern is street-inspired, with wide and straight sides. The patches are inspired by the shapes of the artwork, this way the structure is maintained and gives a unique identity to the pants. The sequin will appear in this as an accent, in details.

The materials to be used in the jean are denim and a textile which is embroidered with sequins. We selected the best jeans that were in disuse, with a good texture, good color and good thickness. color and good thickness.

The fabric is inspired by the typical bombers of the time, with large amplitudes in their sleeves and sides, generating a unique sides, generating a unique waist.

The pateches are inspired by the shapes of the work, thus maintaining the structure of this and gives a unique identity to the bomber.

The materials you will see in this bomber are wool and remnants of a savannah. We dyed the wool with yellow onion and green onion to generate a natural color. The other wools present are yarns that were already in continuation and were the only ones in their color and texture.

This design is created as a result of the construction of shirts, it is the most "rediseña" garment of the collection due to its language, shirts and its aesthetic and constructive resources placed at the mercy of a new proposal.

The textiles to be used for this garment are the shirts themselves, as well as the sleeves, collar and cuffs.