C ASY LE E M Marketing ar ke ti n g Supervisor Sp ec i alis t
casysuhualee@gmail.com
+886 919047075
EXPERIENCES
EDUCATION ACADEMY OF ART UNIVERSITY M.A in Fashion Merchandising Class of 2016 FU JEN UNIVERSITY B.A. in Textile Marketing Class of 2012
SKILLS Product Sourcing Visual Merchandising Marketing Strategy Planning Create Multimedia Campaigns Analytical Thinking
CAREER PROGRESSION & ACCOMPLISHMENT YFY-BIO Inc. Brand Marketing Specialist, 2020.12-2021.04 Seasonal Marketing Projects Development & Executions Brand & Product Design & Maintaining Cross-departmental Project Management Store Planogram Planning 10over10 Co. Ltd Marketing Supervisor, 2020.06-2020.11 Plan & Execute Brand Marketing Plan Design Product Launch Plan & Implementation Sales Performance and Inventory Management Competitive Analysis and Action Plan Development
LES ENPHANTS Co. Ltd Marketing Specialist, 2016.06-2018.03 Developing Ideas for Creative Marketing Campaigns Conducting Inbound and Outbound Marketing Strategies Plan Media Plan and Manage Official Social Media Accounts Public Relations Management Profit & Loss Control Motherhouse Co. Ltd Shop Manager, 2012.06-2013.12 Team Building/Training/Supervision Development of Training Materials Budgeting & Cost Controls Inventory Management
KHS Musical Co. Ltd Marketing Strategy Planner, 2018.04-2020.05 Conduct Market Research & Analysis Plan Global Marketing Strategy Design & Execute Branding Marketing Activities Work with Local Distributors for Marketing Rollout Plans Worldwide
Big Business
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4
MARKET RESEARCH & ANALYSIS
S KI L L S
Outdoor Recreation is Essential to the American Economy
Final Thesis Link: https://reurl.cc/jqAyXm
Competitive Analyse
The impact of outdoor recreation reaches far beyond the outdoor industry, directly fueling major traditional American economic sectors. INFORMATION 3% MANUFACTURING 20%
PROFESSIONAL, SCIENTIFIC & TECHNICAL SERVICES 4% TRANSPORTATION & WAREHOUSING 4%
ACCOMMODATION & FOOD SERVICES 12%
REAL ESTATE, RENTAL & LEASING 5% FINANCE & INSURANCE 6%
RETAIL TRADE 10%
ARTS, ENTERTAINMENT & RECREATION 8%
Market background
AMERICANS SPEND MORE ON BICYCLING GEAR AND TRIPS ($81 BILLION) THAN THEY DO ON AIRPLANE TICKETS AND FEES ($51 BILLION).
SWOT Analysis
OTHER 21%
WHOLESALE TRADE 7%
S
trengths
- Unique brands
- Limited capital
- Busy location and high foot traffic
- New entrant
O
T
pportunities
eakness
- Low brand awareness
- Sustainable raw materials
- Large size of industry and it keep expanding
Target customers analyze
W
hreats
- Saturated fashion apparel industry Sector
- Large growing target market
- Risk of subsitution
- Engaging athleisure trend
- Infrequently repeated demand
Work Performance
S KI L L S
MARKETING CAMPAIGN PLAN & EXECUTE
Grand Opening Event
VIP Event Promotions & Performance tracking
Social Media Maketing
Work Performance
Work Performance
⼯作技能
描述 •
提案技巧＆企劃能⼒
創意思考＆執⾏
跨部⾨溝通＆專案掌控
•
於加入團隊後三個⽉內即負責撰寫&呈報管樂代理商⼤會Jupiter與XO品牌⾏ 銷計劃內容，取得主代理在年度品牌⾏銷企畫上的共識。 主導品牌⾏銷專案，例如：Jupiter 40周年。整合內部團隊意⾒、發展出⾏ 銷企劃與專案管控時程，與主代理多⽅溝通取得共識，確保專案成效。 Jupiter 40週年影片：https://reurl.cc/qmEnyD 主導與獨立從無到有建置XO品牌⾏銷素材，包含 1) 品牌⽩⽪書 2) VI Guideline 3) Brand Video 4) Official Website。負責統籌XO網站企劃，內容 包含廠商⾯談、評選(外部資源評估)，到內部團隊的⼯作規畫和專案相關決 策(詳細⼯作規畫)。 為優化流程與SOP建置以提升⼯作效率，負責統籌B2B Marketing Portal， 統整團隊內想法，和IT溝通需求後，完成7份規格書。
Work Performance
DEVELOP & CREATE BRAND GUIDELINES
Work Performance
DEVELOP & CREATE GLOBAL WEBSITE
Website Link: https://www.xobrass.com/
Work Performance
⼯作技能 品牌成長＆業績達成
描述 • •
數位媒體 •
於任內期間，負責之品牌皆有1.5~2倍的業績成長。 為優化品牌溝通素材，建立活動網站，並結合媽媽/兒童⼿冊活動，於活動三 個⽉內，新客⼈數成長50%，業績成長率vsLY同期46%。 活動網站連結：https://1010hope.com/mkt/erbaviva-event/ 新品上市期間，透過操作網路廣告（KOL曝光、FB/IG貼⽂、官網知識⽂ 章，於官⽅網站搜索率成長63%，業績成長率vsLY同期91%。 KOL曝光商品 官網⽂章素材
Thank you.
–Casy Lee.