C ASY LEE M ar keting Specialist
EXPERIENCES
CAREER PROGRESSION & ACCOMPLISHMENT
EDUCATION
SKILLS
ACADEMY OF ART UNIVERSITY M.A in Fashion Merchandising Class of 2016
Product Sourcing Visual Merchandising Marketing Strategy Planning Create Multimedia Campaigns Analytical Thinking
FU JEN UNIVERSITY B.A. in Textile Marketing Class of 2012
KHS Musical Co. LtdMarketing Strategy Planner, 2018.04-present Conduct Market Research & Analysis
 Plan Global Marketing Strategy Design & Execute Branding Marketing Activities Work with Local Distributors for Marketing Rollout Plans Worldwide
LES ENPHANTS Co. LtdMarketing Specialist, 2016.06-2018.03 Developing Ideas for Creative Marketing Campaigns Conducting Inbound and Outbound Marketing Strategies Plan Media Plan and Manage Official Social Media Accounts Public Relations Management Profit & Loss Control
Motherhouse Co. LtdShop Manager, 2012.06-2013.12 Team Building/Training/Supervision Development of Training Materials Budgeting & Cost Controls Inventory Management
Big Business
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4
MARKET RESEARCH & ANALYSIS
SKILLS
Outdoor Recreation is Essential to the American Economy
Competitive Analyse
The impact of outdoor recreation reaches far beyond the outdoor industry, directly fueling major traditional American economic sectors. INFORMATION 3% MANUFACTURING 20%
PROFESSIONAL, SCIENTIFIC & TECHNICAL SERVICES 4% TRANSPORTATION & WAREHOUSING 4%
ACCOMMODATION & FOOD SERVICES 12%
REAL ESTATE, RENTAL & LEASING 5% FINANCE & INSURANCE 6%
RETAIL TRADE 10%
ARTS, ENTERTAINMENT & RECREATION 8%
Market background
AMERICANS SPEND MORE ON BICYCLING GEAR AND TRIPS ($81 BILLION) THAN THEY DO ON AIRPLANE TICKETS AND FEES ($51 BILLION).
SWOT Analyse
OTHER 21%
WHOLESALE TRADE 7%
S
trengths
- Unique brands
- Limited capital
- Busy location and high foot traffic
- New entrant
O
T
pportunities
eakness
- Low brand awareness
- Sustainable raw materials
- Large size of industry and it keep expanding
Target customers analyze
W
hreats
- Saturated fashion apparel industry Sector
- Large growing target market
- Risk of subsitution
- Engaging athleisure trend
- Infrequently repeated demand
SKILLS
MARKETING CAMPAIGN PLAN & EXECUTE
Grand Opening Event
VIP Event Promotions & Performance tracking
Social Media Maketing
Work Performance
Work Performance S
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Work Performance
DEVELOP & CREATE BRAND GUIDELINES
Work Performance
DEVELOP & CREATE GLOBAL WEBSITE
Thank you.
–Casy Lee.