Casy's Work Performance Portfolio

C ASY LEE M ar keting Specialist

EXPERIENCES

CAREER PROGRESSION & ACCOMPLISHMENT

EDUCATION

SKILLS

ACADEMY OF ART UNIVERSITY M.A in Fashion Merchandising Class of 2016

Product Sourcing Visual Merchandising Marketing Strategy Planning Create Multimedia Campaigns Analytical Thinking

FU JEN UNIVERSITY B.A. in Textile Marketing Class of 2012

KHS Musical Co. LtdMarketing Strategy Planner, 2018.04-present Conduct Market Research & Analysis
 Plan Global Marketing Strategy Design & Execute Branding Marketing Activities Work with Local Distributors for Marketing Rollout Plans Worldwide

LES ENPHANTS Co. LtdMarketing Specialist, 2016.06-2018.03 Developing Ideas for Creative Marketing Campaigns Conducting Inbound and Outbound Marketing Strategies Plan Media Plan and Manage Official Social Media Accounts Public Relations Management Profit & Loss Control

Motherhouse Co. LtdShop Manager, 2012.06-2013.12 Team Building/Training/Supervision Development of Training Materials Budgeting & Cost Controls Inventory Management

Big Business

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4

MARKET RESEARCH & ANALYSIS

SKILLS

Outdoor Recreation is Essential to the American Economy

Competitive Analyse

The impact of outdoor recreation reaches far beyond the outdoor industry, directly fueling major traditional American economic sectors.

INFORMATION 3% MANUFACTURING 20%

PROFESSIONAL, SCIENTIFIC & TECHNICAL SERVICES 4% TRANSPORTATION & WAREHOUSING 4%

ACCOMMODATION & FOOD SERVICES 12%

REAL ESTATE, RENTAL & LEASING 5% FINANCE & INSURANCE 6%

RETAIL TRADE 10%

ARTS, ENTERTAINMENT & RECREATION 8%

Market background

AMERICANS SPEND MORE ON BICYCLING GEAR AND TRIPS ($81 BILLION) THAN THEY DO ON AIRPLANE TICKETS AND FEES ($51 BILLION).

SWOT Analyse

OTHER 21%

WHOLESALE TRADE 7%

S

trengths

- Unique brands

- Limited capital

- Busy location and high foot traffic

- New entrant

O

T

pportunities

eakness

- Low brand awareness

- Sustainable raw materials

- Large size of industry and it keep expanding

Target customers analyze

W

hreats

- Saturated fashion apparel industry Sector

- Large growing target market

- Risk of subsitution

- Engaging athleisure trend

- Infrequently repeated demand

SKILLS

MARKETING CAMPAIGN PLAN & EXECUTE

Grand Opening Event

VIP Event Promotions & Performance tracking

Social Media Maketing

Work Performance

Work Performance S

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Work Performance

DEVELOP & CREATE BRAND GUIDELINES

Work Performance

DEVELOP & CREATE GLOBAL WEBSITE

Thank you.

–Casy Lee.