MISSING DNA

As we head into 2023 we leave behind a fallen brand that has had everyone very confused by its sudden demise.

Up until a few months ago, we were chatting with the guys at DNA and everything seemed fine. We were talking about reviewing some of their upcoming Subaru and then suddenly they were gone.

What’s worse is that they have seemed to have left behind a lot of orders for which they have already taken payment. They had a perfectly good run, they seemed to be getting quite a lot of support from the VOLVO Model Group bought their cars religiously and they were getting some nice models out.

Honestly, the whole incident has left everyone with unanswered questions a lot directed at whether the business model was sustainable in the current economic climate. But again we have heard reports of companies in this industry doing pretty well and maintaining a safe running environment. The other theory is that because they were concentrating on obscure cars and models they didn’t achieve significant sales. Yet their website kept showing older models as sold out.

This has also resulted in a soured reaction to terms such as pre-order. And this is where we pull out the knives and ask ourselves the hard question “Is it worth paying for the pre-order”? And what’s my guarantee this sort of thing won’t happen to me? Sadly, sometimes it’s just a leap of faith. Pre-order has certain advantages when it comes to figuring out how many models to produce but there needs to be a contingency plan for the customer as well.

There were many customers left in the lurch specially VOLVO model collectors with quite a few orders unfilled. Now that the company has declared bankruptcy many affected collectors and buyers are turning to PayPal for help in recovering their payments. If you have had such horrible luck, we sincerely hope you can get your money back.