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CAST x BIGSOUND

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To kick off the showcase, Jono Harrison (Head of Music and Editorial at CAST) was joined by Ash Hills (General Manager of UNIFIED Artist Management AU/NZ at UNIFIED Music Group, AAM Board member) and Kartini Ludwig, founder of KOUP Music, a platform empowering artists to generate new AI music models and shape the future of music, fairly.

The panel explored how the industry could better collaborate with technology and innovation to build the future in true partnership.

Sound Investments: The Case for UK Music Tech

We are excited to have MTUK as our first tech organisation member. The work they’re doing in the UK market to connect, grow and support the music tech ecosystem compliments perfectly CAST’s mission to develop pathways for these companies to get in front of key buyers.

Music Technology UK is the UK’s official trade association for music tech startups, working to position the UK as a global leader in the field by fostering innovation, investment, and a supportive environment for emerging companies.

Their latest report highlights international collaboration, naming Australia as a key partner. CAST and MTUK are already building pathways for technology exchange between our two countries. Creating shared opportunities to drive the sector forward globally.

The report shows UK music tech companies attracted £360 million in investment between 2020 and 2024, but growth is slowing.

Recommendations include recognising music tech as a core creative sector, establishing a Music Tech Innovation Fund, and providing clearer AI regulation. Download the full report here

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