CASSEY THAW: GRAPHIC DESIGN PORTFOLIO II

Type 3

Iconography

1. Cosmos 2. R Pets’ Goods 3. Connect 4. Flower Flame

PROJECT 2. BRAND IDENTITY

The following are presentations of concept ideas based on previously designed logos. This compilation of mock-up studies represent the diverse possibilities that can be explored through branding focused design.

LIFT WEB DESIGN CONCEPT

Sample Mock Ups of the iconography / typography logos onto products [Note: Object Mock Up Templates & Stock Photos applied]

PANDA GLOBAL ORGANIZATION MERCHANDISE CONCEPT

Both ‘Lift’ and ‘Panda Global’ aim to demonstrate a clear and direct look that easily grabs the audience’s attention through simplified colour ways and straightforward minimalism.

Sample Mock Ups of the iconography / typography logos onto products [Note: Object Mock Up Templates & Stock Photos applied]

CAKECUP FLYER & CARDS DESIGN CONCEPT

Despite the logo being a 2D shape, a 3D form was implemented to create a sense of attraction for viewers. By using the fundamentals of its simplistic 2D look, a fun eyecatching 3D simulation was made.

CONNECT APP INTERFACE CONCEPT

Sample Mock Ups of the iconography / typography logos onto products [Note: Object Mock Up Templates & Stock Photos applied]

A mixture between simplicity and maximalism; an app interface concept that focuses on creating intimate connections between old friends, family, and to form new relationships. The design uses the symbol technique to attract users by creating a memorable logo that can substitute language.

Interface’s iconic pattern is inspired by the classic Art Deco grid and repetitive forms using a singular reference. This overall choice in design applies the signaling theory by Anthony McGann and Raymond Marquardt.

PROJECT 3. 3D GRAPHICS

‘FEELS A LITTLE BLUE TODAY’

‘FOODIE TOWN [COOKIE THEME]’

PROJECT 4. 2D GRAPHICS

‘BLOCK[ED] IN SUMMER’

Customized script typefaces and handwritten designs by emphasizing a word’s own meaning.

Flat illustrations expressing infographic techniques and communication through visualization. Inspired by UI graphic elements, these pieces hope to portray the features of the technological world as well as the atmosphere of a person’s life.