2016 West Palms Event Management Sponsorship Packet

Rich fellers and Flexible 2 012 W o r l d C u p C h a m p i o n s

Show jumping was officially introduced into the Olympics in 1912 and since its inception the sport has grown a great deal, with top athletes from every country around the globe. It is a thrilling sport, in which horse and rider take gravity defying risks as they jump huge fences, racing against the clock! Show jumping requires speed, stamina, and nerves of steel. It reaches millions of people all over the world through the media, who are drawn to its great feats of athleticism and courage.

&

Show Jumping

sponsorship

Sponsoring show jumping is an innovative way for companies to reach a whole new market. With West Palms Events, we can customize a package that matches your needs perfectly—from startup companies to international companies. Packages can be customized to promote your brand, advertise your product or host your next corporate event.

Our VIP areas are great places to network and create new business relationships. Allow us the opportunity to help build your brand and introduce you to an affluent market!

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West Palms Events hosts an exclusive show circuit that

League Qualifiers in Del Mar and Sacramento. Many of these

attracts top riders from around the world. Our events take

riders are Olympic veterans, and some are newer competitors on

place throughout California, encompassing more than a

the path for show jumping success. More than a dozen countries

dozen full weeks of premier hunter/jumper competition at

were represented in past Del Mar International Horse Show and

‘A’ level, 4* and FEI International Levels. Beginning in 2015,

Sacramento International Horse Show World Cup Qualifiers.

the Sacramento International Horse Show and Del Mar International Horse Show are part of the prestigious Longines

The Sacramento International Horse Show features the Young

FEI World Cup™ Jumping North American League, hosting

Horse Suitability Finals, a competitive Hunter Derby, and the

two of the seven World Cup™ Qualifiers on the West Coast!

World Cup Grand Prix of Sacramento. The Del Mar International

About West Palms Events’

Horse Show boasts two Grand Prix’s at the 1.45M level. Some

horse shows Hosting two World Cup™ Qualifiers allows even more marketing

highlights of the Del Mar Shows are: Onondarka Medal Finals, an Open Equitation Challenge, Grand Prix Hunter Derby Final, the PCHA Child/Adult Hunter Championship, PCHA Child/Adult Jumper Championship, and a Pony Derby.

opportunities and visibility for our sponsors and we could not be more excited for the opportunity!

Each show in the series draws large crowds of spectators, with an average of 4,000-6,000 spectators at each of the shows. This

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World Cup qualifiers are held annually throughout the world. The

level of exposure allows for the sponsor’s message to be delivered

world’s best riders compete in fourteen leagues around the globe,

to a key consumer audience. Sponsors will have an effective way

with only the premium riders from each league qualifying for a

to promote their products and services to an affluent equine and

place in the World Cup™ Finals. Top riders from around the world

non-equine consumer, as well as entertain clients throughout the

attend the Longines FEI World Cup™ Jumping North American

show series!

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A bo u t We s t Pal m s E ve nts H o rs e S hows

Ab o u t Wes t Pal ms Eve nts Horse Shows

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av e r ag e income

85% W OMEN

66% achieved

38%

higher educ ation

$185,000

Targeted

$549,000

40% own a f a r m

$500,000

80%

make or directly influence purchasing d e c i s i o n s at work

Horse show spectators and exhibitors are a highly influential group of people, with a high spending power. The direct economic impact that

demographics

Market Value of av e r ag e h o m e

have a n e t w o r t h of over

22% own t w o o r m o r e homes

66% of those are

ten acres or more

equestrians have is just over 39 Billion dollars a year, which makes this target audience an important aspect of a marketing plan.

Average

30pernights year in a Hotel

Own an a v e r a g e of

four horses

Average

three vehicles

compete at least

six

times per year

Statistics Credit USEF

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www . w e s t p a l m s e v e n t s . c o m

Targ e te d D e m o g raphi c s

Del Mar Del Mar beckons to adventure seeking tourists, outdoor-lovers with its beautiful sandy beaches, sunny weather, cool ocean breezes and

Our Horse Show

Locations

exciting array of outdoor activities. Del Mar is just minutes north of San Diego and is home to the #4 Greatest Beach in the World, according to Time Magazine’s “100 Greatest Beaches in the World.” The median income is approximately $170,000 and the median home value is $810,000.

The VIP area in Del Mar overlooks the Grand Prix Arena, the Del Mar Arena, with the best view of the performances and personal assistance by our accommodating staff. Breakfast, lunch and a light evening fare is served every day during the Del Mar International Horse Show.

Ou r Ho rse Show Locati ons

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Lo s A ng e l e s New for 2016, West Palms Events is hosting events at the Los Angeles Equestrian Center (LAEC)! Right around the corner from historic locations, such as the Hollywood Sign, Griffith Park and Universal Studios, the beautifully landscaped facility contains all the elements you need to host an extraordinary show jumping event in the bustling city of LA.

The indoor Equidome seats 3,500 spectators and is in the middle of the facility, with easy access to the barns and outdoor rings. The “Little White House” is an ideal location for exhibitor parties, VIP functions and networking events. Situated on the facility’s Hunt Field, the House boasts a 2,500 square foot outdoor courtyard and gorgeous, mature trees! West Palms Events is excited for this wonderful addition of events!

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O u r H o rs e S how L o c ati o ns

Pa s o Ro b l e s The city of Paso Robles is a picturesque location for the Paso Robles Horse Park, with miles of rolling hills, located just between Los Angeles and San Francisco, just north of San Luis Obispo. The town, which is approximately 30,000 people, sits on the Salinas River and is well known for its abundance of wineries, appealing shops in the downtown area, attractive hotels and Bed and Breakfasts and delicious restaurants.

The Paso Robles Horse Park is on a beautiful 67 acres and features a large grass field and four arenas. The venue has a tall grass berm that overlooks the Fairway Field Grand Hunter and Fairway Field Grand Prix arenas, and the whole facility, making it the perfect location to catch some sun and all the action. The VIP area hosts several functions, catered by top chefs in the area! The brand new facility, which opened in May 2015, provides permanent stalls for competitors, RV camping for events, permanent bathrooms, and much more!

Ou r Ho rse Show Locati ons

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s ac r am e n t o Sacramento is home to outdoor adventures, exquisite hotels, dining and cultural arts for every taste and budget, and of course, California’s capital! The Sacramento metro area has a population of 2.5 million and its close proximity to incredible destinations like Lake Tahoe, San Francisco and Napa Wine Country, make Sacramento an ideal travel location!

The Murieta Equestrian Center is home to the Sacramento International Horse Show, located approximately 20 miles Southeast of Sacramento.

The VIP area serves breakfast, lunch and dinner for the duration of the series. Meals include a variety of dishes, from hot entrees to quick snacks for patrons on the go and are located on a beautiful and easily accessible two-tiered stage, for the best possible seats in the house!

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www . w e s t p a l m s e v e n t s . c o m

O u r H o rs e S how L o c ati o ns

West Palms Event Mangement

2016 calendar LA Equestrian Festival

Sacr amento International Welcome Week

April 20 - 24, Burbank, CA

September 27 - October 2, Sacramento, CA

95th Annual Flintridge Horse Show

Sacr amento International World Cup Week

Centr al California Memorial Day Cl assic

LA Fall Cl assic

April 28 - May 1, La Ca単ada Flintridge, CA May 25 - 29, Paso Robles, CA

Centr al California Cl assic June 1 - 5, Paso Robles, CA

Centr al California Cl assic

October 4 - Oct 9, Sacramento, CA October 12 - 16, Burbank, CA

Del Mar International Welcome Cup Week

October 19 - 23, Del Mar, CA

Del Mar International World Cup Week

June 8 - 12, Paso Robles, CA

October 26-30, Del Mar, CA

LA Summer Cl assic

Centr al California Fall Cl assic

July 6 - 10, Burbank, CA

Hollywood Summer Cl assic August 10 - 14, Burbank, CA

November 2-6, Paso Robles, CA

Centr al California Oak Tree Cl assic

November 9-13, Paso Robles, CA

Flintridge Autumn Cl assic

September 29 - October 2, La Ca単ada Flintridge, CA

2 016 Calen dar

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Available Sponsorship

opportunities t i t le s pons or of Wes t Palms Events’ horse s hows Title sponsorship of the West Palms Events’ Horse Shows offers the greatest opportunity for a sponsor. This level of sponsorship offers a continuous circuit sponsorship of high-level consumer awareness providing the most media coverage and featuring the best in corporate hospitality!

p r e s ent ing s ponsor of f eatured event Presenting sponsorship of a class, such as the Grand Prix Hunter Derby or Open Jumper Stake, offers an exceptional opportunity. This level of sponsorship offers high-level consumer awareness delivering excellent media coverage and providing substantial corporate hospitality.

o f f icia l or exc lusive cl assif ic ation sp ons o r Official or exclusive classification sponsorships provide a high-level of exposure both before and throughout the show. A few ideas include: web casting, hotel, vehicle, airline, credit card, soft drink, horse transportation, and rental car.

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Avai l abl e S po ns o rs hi p O ppo r tu ni ti e s

Section/D ivis io n S po n s o r Sponsorship of a section or division offers a strong opportunity for multi-day consumer awareness. The selected section would be named for the sponsor allowing up to one full show-from 6 to 14 days of exposure at the show and providing options for corporate hospitality.

Cl ass Sp on s o r Class sponsorship offers outstanding opportunities. This level of sponsorship offers one day of high-level consumer awareness delivering a significant amount of media coverage and providing options for corporate hospitality.

Event Sp o n s o r Sponsorship of an event offers a high-level of consumer awareness targeting a specific group. Opportunities include: draw parties, poster signing, exhibitor hospitality and more.

Sup p ortin g S po n s o r This entry-level sponsorship level provides exposure and promotional opportunities in an economical package. Choose a specific area of the show that suits your specific marketing goals.

Availa b le Sponsorshi p Oppor tuni ti es

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C atering Cater a certain event, class, or day at a show

Exhibito r Bag s Effective way to reach exhibitors, trainers, riders and owners

Progr a m Place an ad for the program for a World Cup Grand Prix at Sacramento International Horse Show and Del Mar International Horse Show

Additional Sponsorship

opportunities We understand that potential sponsors–from private to large

Informat io n a nd Sig nag e Guide visitors around a West Palms’ show

VIP Wris t ba nd s Worn by all VIP members at each show

corporations–have unique marketing objectives. We will create

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a customer package for your company that will include options

Mobile Applic at io n

from the list below. Please call for specific benefits available for

An excellent way to reach younger generations and show

all these opportunities!

participants, including riders, trainers and exhibitors

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Addi ti o nal S po ns o rs hi p O ppo r tu ni ti e s

Pro mot i o n a l

Entertainm ent

• Official category sponsorship

• Private VIP box

• Title sponsorship of a competitive class

• Private VIP ringside table

• Private reception for box holders, exhibitors, or volunteers

• General admission and reserved tickets

(Cost incurred by sponsor)

• Reserved VIP parking

• Custom jump signage (Cost incurred by sponsor) • Prime banner spots on the show grounds and arenas • Daily public address announcements • Press releases and radio announcements

Additional Ex periences • Walk the Grand Prix course with an Olympic caliber rider or trainer

• Corporate volunteering

A dve rt i s i n g • Ad in the exhibitor prize list • Ad in the souvenir show program • Inclusion in social media • Logo inclusion in press releases and newsletters • Logo and name on scoreboard • Logo and name on marquee- where applicable

Ad d itio n a l Sponsorshi p Oppor tuni ti e s

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Pl atin u m G r an d P r ix Your sponsorship includes the following for the duration of our year-long circuit: • Title Sponsorship of the Circuit and Grand Prix events • Hospitality Service • 20 VIP parking spaces at each event • Two reserved tables for 8 each in the Luxury VIP area at each show • Table signage with corporate name and logo

S h ow Cover ag e • Your company will be listed as the Presenting Sponsor of

Circuit Sponsorship

opportunities Our horse show circuit offers multiple weeks of premier equestrian competition. All circuit sponsorship packages are customizable

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the events. All exhibitor information and media packets will have your corporate name and logo front and center.

Including premium books and programs • Title sponsorship of Grand Prix events • The winner of each Grand Prix is awarded a premium wool cooler with your corporate name and logo

to fit your specific needs. An example would be our Platinum

• Participation in the awards ceremony, framed and engraved

Package. We can customize a package to suit your needs and

photo of the winner’s presentation, and public announcement

budget with the option to bundle shows of your choosing.

of your corporate message

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C i rc u i t S po ns o rs hi p O ppo r tu ni ti e s

Pro mot i o n a l A s p e c t • Arena signs at each show venue to be displayed prominently throughout the series.

• Full-page ad in the Show Prize lists and the Del Mar International or Sacramento International Show Program • Regular PA announcements with your corporate message throughout the series.

• Corporate and link on our websites • Live-streaming Internet for the duration of the shows with regular commercial spots • Custom-built jump tailored to your business, used in all special classes for the duration of the shows (construction at the expense of the sponsor and must be approved by management)

C i rc u i t - w i d e E n ti t l e m e n ts Ava i l abl e C l a s s S p o n s o r shi p A full list of offered classes and divisions is available for each of our shows. Please contact us for availability and pricing.

Circuit Sp o n sorshi p Oppor tuni ti e s

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Full B o o k Full Page

8.5" x 11"

Color ad

$1,000

Half Page

8.5" x 5.5"

Color ad

$700

Full Page

8.5" x 11"

B/W ad

$600

Half Page

8.5" x 5.5"

B/W ad

$450

Quarter Page

3.75" x 4.75"

B/W ad

$250

Promotional Aspect Print and Email

advertisements

Space is available in our Horse Show Prize Lists and save the date cards, which are direct mailed and/or emailed to riders all over the country, to over 5,000 physical addresses and 8,000 email addresses

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half B o o k

and provided at the events as well. The Sacramento International

Full Page

5" x 8"

Color ad

$700

and Del Mar International Horse Shows also produce Official Show

Half Page

5" x 3.75"

Color ad

$400

Programs that are distributed to all our exhibitors, VIP, and the general

Full Page

5" x 8"

B/W ad

$450

public. (Prices shown are per printing and/or per digital publication.)

Half Page

5" x 3.75"

B/W ad

$250

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P ro m o ti o nal A s pe c t Adve r ti s e m e nts

Signage at the show venue Displayed prominently throughout the series • Banners will be displayed on the show grounds for the duration of the show. Signage is approved by management (artwork provided by sponsor) and sponsor is responsible for all costs to create banner. • We have a design team available to assist you in the creation of your own signage.

Regular PA announcements with your corporate message throughout the show

Corporate logo and link on our website

Live-streaming Internet for the duration of the shows with regular commercial spots

Custom-built jump tailored to your business, used in all special classes for the duration of the shows. Horse show management must approve the design and construction of the jump. Sponsor is responsible for the cost of jump construction.

Pro m o tio n a l Aspe ct Adve r ti se ments

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Photos by Captured Moments Photography, McCool Photography, Rick Osteen, Bret St. Clair Photography, Alden Corrigan, Erin Gilmore, and Selena Frederick