Casablanca Bridal Quarterly Newsletter - Winter 2018

2324 Zola

QUARTERLY NEWSLETTER WINTER 2017 ISSUE

S18 MARKET RECAP It was a whirlwind of a market season as we hosted buyers in Las Vegas, Atlanta, Dallas, Harrogate, Chicago and New York, presenting our new Spring 2018 collections. See highlights in the photos below!

NY PRESS SHOW Sunday, October 8th, Casablanca Bridal hosted a 20th Anniversary party, followed by a runway presentation of their new 2018 collections in New York City. The NYBFW runway show was attended by approximately 200 members of the bridal community, including influential press and magazine publishers, PR agencies, photographers and more.

For the party segment of the evening, guests enjoyed seeing a display of each bestselling gown of the year from the past 20 years, while sipping complimentary champagne, as well as swag bags containing treats from Dana’s Bakery, gifts from Ritani jewelry and more. During the runway presentation, 51 new gowns were showcased, beginning with the price discerning Beloved by Casablanca Bridal line, and increasing in drama and design detail through to Casablanca Bridal and AmarÊ Couture.

S18 MARKET WINNERS

CONGRATUALTIONS! You may recall that one of our S18 promotions was that at each market, we would randomly draw a winner who placed a qualifying S18 to win either 3, 2 or 1 complimentary gowns.

Congratulations to the following stores!

DALLAS

ATLANTA

LAS VEGAS

1 Free Gown GA161 Formal Occasion

1 Free Gown TN189 Prado

1 Free Gown WA204 Laineemeg

2 Free Gowns CA401 Gesinee’s Bridal

2 Free Gowns OH201 Brides & Beyond

2 Free Gowns TX301 Bliss Bridal Salon

3 Free Gowns TX197 Belle Saison Bridal

3 Free Gowns NC220 Carolina Bridal World - Triad

3 Free Gowns CA480 Ann’s Classic Affairs

CHICAGO

NEW YORK

HARROGATE

1 Free Gown WA203 Dolce Bleu

1 Free Gown MO157 Maiden Voyage Bridal

1 Free Gown UNK132-BV Do You Believe?

Bridal Boutique

2 Free Gowns NY238 Lotus Bridal

2 Free Gowns UNK105-BV Serenity

2 Free Gowns SD106 The French Door 3 Free Gowns ECU100 ZCI Novias

3 Free Gowns 3 Free Gowns NJ194 Fantasy Weddings IRE108-BV Reflections Bridal

by Anna Marie, Inc Studio

FIT PATTERN UPDATE At Casablanca Bridal, feedback we are hearing from our stores is that when a bride gets all fastened into a gown she is trying on, the first thing she does is turn around to examine how her rear end looks in the dress. Due to this desire for the backside to be more contoured and highlighted, we have changed our entire fit pattern going forward from S18 to match this look. With the combination of many stretch laces and stretch linings, our gowns are simultaneously figure hugging yet utterly moveable in.

B U I LT I N L I N I N G S S18 at Casablanca Bridal was a season where many of our gowns contained detachable linings.

At the request of our buyers to have these linings sewn in to the gown rather than removable, we have honored the request by designating styles with a B after the style number. The following S18 styles are available with a built-in lining version: 2309B / 2310B/ 2311B/ 2314B/ 2315B/2316B/ 2317B/ 2321B/ 2322B/ 2324B/ 2325B/ C125B/ C126B/ C127B/ C128B/ C121B / C132B/C136B

CAS A B L AN CA B R I D AL

SPRING 2018 TOP BOOKED 1

2

3

4

5

6

7

8

9

10

1. 2324 ZOLA 2. 2310 DELLA 2310V 3. 2331 AINSELY 4. 2309 ELSIE 2309V

5. 2323 HAVEN 6. 2330 CHLOE 2330V 7. 2319 NIKI 8. 2325 MAISIE

9. 2316 SABLE 10. 2320 PAIGE 2320V

B E LO VE D B Y CAS A B L AN CA B R I D AL

SPRING 2018 TOP BOOKED 1

2

3

4

5

6

7

8

1. BL260 SHIPLEY 2. BL251 MISTY 3. BL249 CORAL 4. BL59 MARINA

5. BL252 RAYNE 6. BL264 PEARL BL264V 7. BL254 WAVERLY 8. BL261 KAI

AM A R É C O U T U R E

SPRING 2018 TOP BOOKED 1

2

3

5

6

4

7

1. C125 JORDANA 2. C127 ANGELIQUE 3. C128 PENELOPE

4. C134 GABRIELA 5. C126 VANESSA 6. C132 GLORIA 7. C133 COLETTE

CAS A B L AN CA B R I D AL

BEST SELLERS YEAR TO DATE 1

2

3

5

6

4

7

1. STYLE 1975 2. STYLE 2205 3. STYLE 2229

4. STYLE 2254 5. STYLE 2072 6. STYLE 2201 7. STYLE 2169

CAS A B L AN CA B R I D AL

BEST SELLERS YEAR TO DATE 8

9

10

12

13

11

14

8. STYLE 2256 9. STYLE 2267 10. STYLE 1827

11. STYLE 2276 12. STYLE 2228 13. STYLE 2232 14. STYLE 2248

SOCIAL MEDIA SERVICES AVAILABLE

The Casablanca Bridal Marketing & Social Media departments are pleased to offer oneon-one consultations for stores looking to help get their social media up and running and more effectively, and coach them on best practices to better utilize the social media content we send out every week. If you would like to set an appointment time for your store, please email marketing@casablancabridal.com. Do not miss your chance to learn more! If you have not yet subscribed to the Casablanca Bridal weekly social media kit mailing list, you can sign up by visiting http://bit.ly/CasablancaSM.

CELEBRATE FOREVER FOUNDATION W I T H CAS A B L AN CA B R I D AL

Celebrate Forever is the faith-based non-profit organization started by Casablanca Bridal founders Kevin and Gloria Lu. Celebrate Forever believes that individual change leads to improved relationships, healthier families and stronger communities. When it comes to this individual change, Celebrate Forever reminds “Save one family. It starts from me, change me first.TM” This October, the quarterly Celebrate Forever event was a seminar called “The Past is Present” with licensed mental health counselor April Forella. April spoke on the topic of how traumatic events, past hurt and betrayal, or other relational struggles can impact our future, and offered advice as to how to not let these events impact in a negative way. It was a time of healing and learning for all who attended.

J o i n T h e C o n v e r s at i o n !

Be sure to submit your #CasablancaBride photos to marketing@casablancabridal.com so that we can feature you and your brides across our various social platforms!

Follow, tag and mention us for additional social media coverage of your store location.

CAS A B L AN CA B R I D AL

AM A R É C O U T U R E

CASABLANCABRIDE

CASABLANCABRIDALINC

CASABLANCABRIDA

CASABLANCABRIDAL

AMARECOUTURE

AMARE _ COUTURE

B E LO VE D B Y CASAB L AN CA B R I DAL BELOVEDBYCASA

BELOVED _ BRIDALS

FIND OUR ADVERTISeMENTS IN...

EMPLOYEE OF THE MONTH/ NEW TO CASABLANCA BRIDAL Here are our Casablanca Bridal Employee of the month winners for the last quarter, along with their title, length of time with the company, and their favorite wedding reception tradition. Also, as the Casablanca Bridal team continues to grow, we are excited to introduce a new face from our team. To help you put a name to the face, we would like to introduce Mary Chen . Mary is our new CSS/Production Coordinator!

SEPTEMBER

OCTOBER

SHEILA MARTINEZ

VICKY ALLARD

JUAN SILVA

MARY CHEN

AUGUST

WELCOME!

Graphic Designer

Customer Service Manager

Warehouse Manager

CSS/Production Coordinator

August 17th, 2016

January 16th,2017

February 20th, 2017

September 25th, 2017

“Cake Cutting”

“Dessert”

“The First Dance”

“Red Pocket Giveaway (Chinese Wedding Tradition)”

D O M E S T I C C O N TA C T S C O R P O R AT E O F F I C E

Customer Service Office: 714.558.8888 Fax: 714.758.8891 Email: info@casablancabridal.com N E W E N G L AN D

Northern NY, ME, VT, MA, NH, RI Pat Shanahan Cell: 315.767.0101 Email: pfs63@yahoo.com N O R T H EAS T

P AC I F I C N O R T H WE S T

NV, WA, OR, ID, MT, WY, AK Jolee Johnson Cell: 626.808.7247 Email: Jolee.johnsonjohnson@gmail.com WE S T C O AS T

CA, UT, CO, AZ, HI Luke Tasky Cell: 626.602.6845 Email: Lrtasky@aol.com

I n t e r n at i o n a l c o n ta c t s E N G L AN D , I R E L AN D , S C OT L AN D & WAL E S

Southern NY, CT, DE, MD, NJ, Eastern PA David Baslow Cell: 818.292.3496 Email: bazz2dabone@aol.com

Andy & Denise Burgess-Farrant Office:07759 226220 Email: enquiries@casablancabridal.co.uk

S O U T H EAS T

C E NT R AL E U R O P E D I S T R I B U T I O N

VA, WVA, TN, GA, NC, SC, FL, MS, AL Bill Stryker & Lisa Stryker Office: 240.469.4175 Emails: ultrastryk@yahoo.com lisadeu65@yahoo.com EAS T E R N M I D WE S T

Western PA, OH, IN, MI, KY Pete Skalba Cell: 440.864.7252 Email: peteskalba@gmail.com WE S T E R N M I D WE S T

IL, NE, WI, MN, ND, SD, IA Alan Powell Cell: 610.703.0182 Email: apssalesllc@gmail.com S O U T H WE S T

TX, OK, KS, MO, NM, AR, LA, MS Gary Coffman Cell: 972.342.9449 Email: garycoffman@gmail.com

Danny Bierman Office: 0031 (0) 622958501 Email: danny@casablancabridal.eu B E N E LU X

Astrid Klerkx Tel: 0031 (0) 6 42291756 Email: astrid@casablancabridal.eu CAN AD I AN S AL E S & C U S TO M E R S E R V I C E

Anna Decorso Office: 647.748.2244 Email: Anna@casablancabridal.ca CAN AD A

Sue Lessard Cell: 416.726.5366 Email: Sue@casablancabridal.ca M I D D L E EAS T

Harry Kaprielian Cell: 514.578.0946 Email: hk@canadextrading.com For assistance with customer service, please contact 800-531-6494 or email: info@casablancabridal.com. For assistance with our Social Media Program, to submit Real Bride photos, or for other social media and marketing inquiries, please reach out to marketing@casablancabridal.com, or 714-224-1601. For assistance with placing orders or collection information, please email at orders@ casablancabridal.com or contact your local sales representative.

2315 TORI

2331 AINSLEY

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