Casablanca Bridal Newsletter: Summer 2017 Issue

2301 Sierra

QUARTERLY NEWSLETTER SUMMER 2017 ISSUE

FALL 2017 Market REcap It has been a busy season on the road for us as we hosted markets in London, Chicago, Dallas, Atlanta, Germany and New York! We were overall thrilled with the response to our latest collections, and look forward to getting them into your stores as fast as we can.

C H I CAG O We supported buyers at our consistently busiest market by sponsoring a coffee bar and beverage lounge to keep energy levels up throughout this whirlwind of a market.

LO N D O N The London Bridal Show resulted in a doubling of our European account base, as buyers and media agreed that “Casablanca Bridal is the next big thing” in the UK market and beyond.

D AL L AS Casablanca Bridal’s gowns graced the displays of the Dallas Market Center, luring buyers to discover our gorgeous collections in our private showroom.

AT L ANTA

G E R M AN Y

NEW YORK

Finishing display touches on our new showroom location in Atlanta were the highlight of our southeastern show this season.

European Bridal week was Casablanca Bridal’s debut market in the Germany area, with interest from a vast number of European countries across all three of our different labels.

While New York is a consistent destination for Casablanca Bridal, this was our first time exhibiting with The Knot Couture Show, and we could not have been more pleased with the outcome.

FALL 2017 PROMOTIONS STILL IN EFFECT If you did not have the opportunity to visit us at one of the markets, recall that you can still take advantage of our market specials until June 30th, 2017. This includes a free veil package with a qualifying minimum order. A qualifying minimum Casablanca Bridal order is 7 pieces with no more than 2 carryover styles. A qualifying minimum Beloved by Casablanca Bridal order is 6 pieces with no more than 2 carryover styles. For qualifying orders purchasing one more than minimum, a complimentary F17 gown will be offered.

Please note that after June 30th, if you have failed to place a F17 and a S17 stock order, your account will be deemed inactive and unable to place any special orders. To become active again, you will need to re-apply to be re-opened. Approval will be based on location availability. This policy will be strictly enforced beginning July 1st, 2017.

FALL 2017 STOCK ORDER SHIPPING TIMELINES For stores that have placed a F17 stock order with no start ship date specified, your shipping timeframe will follow along with the approximate chart below.

2017 STOCK ORDERS - 16 WEEKS Order Placed

Approx Ship

3/5 - 3/11

6/30

3/12 - 3/18

7/7

3/19 - 3/25

7/14

3/26 - 4/1

7/21

4/2 - 4/8

7/28

4/9 - 4/15

8/4

4/16 - 4/22

8/11

4/23 - 4/29

8/18

4/30 - 5/6

8/25

5/7 - 5/13

9/1

5/14 - 5/20

9/8

5/21 - 5/27

9/15

5/28 - 6/3

9/22

6/4 - 6/10

9/29

6/11 - 6/17

10/6

G O W N H A N G TA G S F O R YO U R F L O O R S A M P L E S !

Shipping with your Fall 2017 stock order will be a hangtag featuring an image of the gown, along with Casablanca Bridal’s logo. We encourage all retailers to attach these tags to their floor samples. Casablanca Bridal’s gowns receive hundreds of thousands of impressions per month across our website, social media platforms, galleries with media partners such as The Knot, WeddingWire, Bridal Pulse, Bridal Guide and more.

When a bride sees an image in store of a gown she has previously seen online, it will help trigger her memory of something that she is interested in purchasing. While this is a new initiative that is effective F17 and going forward, we will also be offering upon request gown tags for carryover styles available for stores to print off of our Asset Manager. You can submit requests for style numbers to be uploaded to the Asset Manager by emailing info@casablancabridal.com.

NEW PAYMENT TERMS! Casablanca is excited to offer a new payment dating program to our customers. Rather than split orders into separate shipments, we are offering to ship the entire order together, and split the payment into separate payments.

For example, if you are a net 30 customer and request three shipments, one per month, we will ship everything on month one, and bill you in thirds over the next three months.

This way you can get gowns into your store sooner, and begin taking orders! Customers currently on credit card payments have the same option available to them; we will charge your credit card at separate times, provided an application is filled out and approved. To receive a copy of this application, update your account, or for any further questions, please contact christina@casablancabridal.com.

CASABLANCA CERTIFIED PHASE II Quarter 1 of 2017 saw an extremely lucrative season of Dealer Dividend bonuses in the form of $25 gift cards for each Casablanca Bridal gown sold by a Casablanca Certified consultant. Though the prize promotional period has now ended, we are still accepting certification tests. We encourage anyone who has not yet visited our retailer login’s Documents section, where the test can be found under the Brand Tools header, to do so.

Plans are underway for an exciting and even more profitable Casablanca Certified Phase II, and only consultants who have completed Phase I will be eligible. Bonuses include more opportunity for $25 rewards, select designation as a Casablanca Certified store on our website’s store locator, a second, newly designed lapel pin and more.

If you have any questions about how to become certified, how to find the certification test, the status of your certification or other related queries, please reach out to info@ casablancabridal.com.

CASABLANCA BRIDAL ROAD SHOW PROGRAM

This February, the Casablanca Bridal Sales & Marketing Department test piloted a brand-new program. Knowing that it can be difficult for stores to attend bridal markets, and knowing the alternative of placing a stock order based strictly on imagery can be just as challenging, Casablanca Bridal decided to bring our new Fall 2017 collections to small, localized areas.

Buyers were invited on an appointment basis to work with their sales rep and the corporate staff to place their order while having the complete line physically in front of them to reference. A model was on site to try on gowns upon request. In order to make it even more worthwhile for buyers to take away from their valuable in-store time to attend this event, the team also provided one-on-one consultations for customizations, marketing, social media and more. The selling took place earlier than markets, meaning buyers who attended road shows received advance ship dates for their new stock pieces, though our market special promotions still applied.

Buyers in the Orange County, Seattle and San Francisco markets met these shows with a very enthusiastic response. Based on this, the program will be expanding to cities all throughout the United States. In order to confirm your interest for a Road Show in your area, in July for our Spring 2018 buying season, please email info@casablancabridal.com.

C a s a b l a n c a B r i d a l Ta k e s S t r o n g e r S ta n c e i n P o l i c i n g C o u n t e r f e i t i n g Serving the best interest of our authorized retailers is always our top priority. In order to back this aim, we have recently taken a stronger stance against online counterfeiting and unauthorized retail sales of our product that takes place on knockoff websites. We have committed a financial investment into a software program that combines technology and legal authority in order to scan the internet, find counterfeit sites, and shut them down, protecting the integrity of our brand and the sales in your store.

Casablanca Bridal Joins the BBSA Casablanca Bridal has become the newest member of the British Bridal Suppliers Association (BBSA), which aims to promote a unified bridal industry voice within the UK and Ireland. Part of the aims of the BBSA include strengthening ties between retailers and suppliers, preventing counterfeit retailers and helping be a resource for small businesses. For more information, you can visit www.bridalsuppliers.co.uk.

NEW SOCIAL MEDIA SERVICES AVAILABLE

The Casablanca Bridal Marketing & Social Media departments are pleased to offer oneon-one consultations for stores looking to help get their social media up and running and more effectively, and coach them on best practices to better utilize the social media content we send out every week. If you would like to set an appointment time for your store, please email marketing@casablancabridal.com. Do not miss your chance to learn more! If you have not yet subscribed to the Casablanca Bridal weekly social media kit mailing list, you can sign up by visiting http://bit.ly/CasablancaSM.

M A R K E T I N G H I G H L I G H T: W E D D I N G W I R E S W E E P S TA K E S We recently partnered with WeddingWire, one of our most successful media partners, for an exciting giveaway where one lucky bride won her own custom wedding gown.

In order to enter, ladies simply had to follow Casablanca Bridal on Instagram and like their favorite posts. This highly successful campaign led to an increase of 4,000 followers in a matter of two weeks. As WeddingWire promoted the campaign on their own Instagram page, their images of Casablanca brides were seen over 3 million times and garnered 16,000 likes. We are hopeful that this explosive increase of attention translates into in-store interest for your location!

J o i n T h e C o n v e r s at i o n !

Be sure to submit your #CasablancaBride photos to marketing@casablancabridal.com so that we can feature you and your brides across our various social platforms!

Follow, tag and mention us for additional social media coverage of your store location.

CAS A B L AN CA B R I D AL CASABLANCABRIDE

CASABLANCABRIDALINC

CASABLANCABRIDA

CASABLANCABRIDAL

AM A R É C O U T U R E AMARECOUTURE

AMARE _ COUTURE

B E LO VE D B Y CASAB L AN CA B R I DAL BELOVEDBYCASA

BELOVED _ BRIDALS

FIND OUR ADVERTISeMENTS IN...

2307 Cora

CAS A B L AN CA B R I D AL

FALL 2017 TOP BOOKED 1

2

3

5

6

4

7

1. 2295 JADE 2. 2289 AMBER 3. 2288 SIENNA

4. 2296 PIPER 5. 2306 SAVANNAH 6. 2291 EVERLY 7. 2290 HARLOW

B E LO VE D B Y CAS A B L AN CA B R I D AL

FALL 2017 TOP BOOKED 1

2

3

5

6

4

7

1. BL239 CAROLINA BL239V 2. BL245 MIDNIGHT 3. BL242 COBALT

4. BL244 LAPIS BL244V 5. BL235 PERIWINKLE BL235V 6. BL237 CELESTE 7. BL246 CERULEAN

AM A R É C O U T U R E

SPRING 2017 TOP BOOKED 1

2

3

5

6

4

7

1. C113 EVANGELINE 2. C121 NICOLETTE 3. C124 ANASTASIA

4. C117 NATALIA 5. C123 CHARLOTTE 6. C115 ELODIE 7. C119 AURELIA

CAS A B L AN CA B R I D AL

BEST SELLERS - YEAR TO DATE 1

2

3

5

6

4

7

1. STYLE 1975 2. STYLE 2205 3. STYLE 2229

4. STYLE 2254 DAPHNE 5. STYLE 2072 6. STYLE 2256 SAGE 7. STYLE 1827

CAS A B L AN CA B R I D AL

BEST SELLERS - YEAR TO DATE 8

9

10

12

13

11

14

8. STYLE 2201 9. STYLE 2169 10. STYLE 2228 BELLADONNA

11. STYLE 2232 TULIP 12. STYLE 2248 JUNIPER 13. STYLE 2215 14. STYLE 2255 LAUREL

CELEBRATE FOREVER W I T H CAS A B L AN CA B R I D AL

True to the spirit of unconditional love, Mr. Kevin and Ms. Gloria Lu of Casablanca Bridal founded Celebrate Forever -- a faith driven non-profit organization backed by a national network of authors, speakers, trainers, and entertainers to help couples and singles in relationship growth and positive social change. Celebrate Forever is built on the belief that individual change leads to improved relationships, healthier families, and stronger communities. The philosophy was coined with the playful symbolization of pointing to one’s nose, meaning that you recognize your own role in impacting a positive change. This goes along with the mission: “Save one family.™ It starts from me, change me first.™” When a store sells a Casablanca Bridal gown, they are not just selling a dress—they are selling the concept of true love and lasting marriage.

As part of a May initiative, Celebrate Forever is launching a new website for the Walk for Family project. This is a worldwide movement that encourages individuals to link up with those they consider family, whether that be biological relatives, friends, colleagues or other community members. Spend an hour in the month of May taking a walk together to relax, reflect and enjoy each other’s company in a peaceful setting. Be sure to snap a selfie and upload to social media using the hashtags #WalkforFamily and #celebr8forever. For more information, visit http://www.walkforfamily.org.

Meet The Team: New to casablanca bridal As the Casablanca Bridal team continues to grow, we are excited to introduce some new faces from our team. To help you put a name to the face, we introduce these individuals below.

They share with us their title, start date and favorite wedding gown silhouette.

Brittany Buffington

Nancy Ho

Customer Service Manager

Customer Service Specialist

Senior Accounting Clerk

January 16th, 2017

February 20th, 2017

February 16th, 2017

“Sheath”

“Fit-and-Flare”

“A-Line”

Victoria Allard

Vicky is happy to discuss any issues in regards to accounts and customer service, so please do not hesitate to reach out to her directly at vicky@casablancabridal.com.

EMPLOYEE OF THE MONTH Each month, the Casablanca Bridal staff nominates a team member who they feel has gone above and beyond to support their department and the company overall. The winning employee is announced at an all-staff meeting, the presented with a prize and a front row parking spot at the Casablanca Bridal headquarters. Here are our Employee of the Month winners for the last quarter, along with their title, length of time with the company and favorite wedding gown silhouette.

JANUARY

FEBRUARY

MARCH

Sally Andrade

Chelsi Raymondo

Olivia Nichols

Packer

Order Allocator

Customer Service

11 Years

3 Years

1 Year

“Mermaid”

“Sheath”

“Natural Waist Ballgown”

D O M E S T I C C O N TA C T S C O R P O R AT E O F F I C E

Director of Sales & Marketing Kari Loftin Office: 714.224.1607 Email: kari@casablancabridal.com N E W E N G L AN D

Northern NY, ME, VT, MA, NH, RI Pat Shanahan Cell: 315.767.0101 Email: pfs63@yahoo.com N O R T H EAS T

Southern NY, CT, DE, MD, NJ, Eastern PA David Baslow Cell: 818.292.3496 Email: bazz2dabone@aol.com S O U T H EAS T

VA, WVA, TN, GA, NC, SC, FL, MS, AL Bill Stryker & Lisa Stryker Office: 240.469.4175 Emails: ultrastryk@yahoo.com lisadeu65@yahoo.com EAS T E R N M I D WE S T

Western PA, OH, IN, MI, KY Pete Skalba Cell: 440.864.7252 Email: peteskalba@gmail.com WE S T E R N M I D WE S T

IL, NE, WI, MN, ND, SD, IA Alan Powell Cell: 610.703.0182 Email: apssalesllc@gmail.com N O R T H E R N S O U T H WE S T

Northern TX, OK, KS, MO, NM Gary Coffman Cell: 972.342.9449 Email: garycoffman@gmail.com S O U T H E R N S O U T H WE S T

WE S T C O AS T

CA, UT, CO, AZ, HI Luke Tasky Cell: 626.602.6845 Email: Lrtasky@aol.com

I n t e r n at i o n a l c o n ta c t s C O R P O R AT E O F F I C E

International Sales Manager Danielle Camacho Office: 714.224.1609 Email: danielle@casablancabridal.com E N G L AN D , I R E L AN D , S C OT L AN D & WAL E S

Andy & Denise Burgess-Farrant Office: 044 1237 470111 Email: enquiries@casablancabridal.co.uk WE S T E R N E U R O P E D I S T R I B U T I O N

Danny Bierman Office: 0031 297 263150 Email: danny@casablancabridal.eu B E N E LU X

Astrid Klerkx Tel: 0031 (0) 6 42291756 Email: astridcasablancabridal.eu N O R T H G E R M AN Y

Ursula Gärtner Tel: 0049 (0) 171 7486880 Email: ursula@casablancabridal.eu C E NT R AL G E R M AN Y

Barbara Skiba Tel: 0049 (0) 171 7029242 Email: barbara@casablancabridal.eu CAN AD I AN S AL E S & C U S TO M E R S E R V I C E

Anna Decorso Office: 647.748.2244 Email: Anna@casablancabridal.ca WE S T CAN AD A

Sue Lessard Cell: 416.726.5366 Email: Sue@casablancabridal.ca M I D D L E EAS T

Southern TX, AR, LA, MS Ron Calk Cell: 832.945.0047 Email: casablanca.ron@gmail.com

Harry Kaprielian Cell: 514.578.0946 Email: hk@canadextrading.com

P AC I F I C N O R T H WE S T

For assistance with customer service, please contact 800-531-6494 or email: info@casablancabridal.com. For assistance with our Social Media Program, to submit Real Bride photos, or for other social media and marketing inquiries, please reach out to marketing@ casablancabridal.com, or 714-224-1601. For assistance with placing orders or collection information, please email at orders@ casablancabridal.com or contact your local sales representative.

NV, WA, OR, ID, MT, WY, AK Jolee Johnson Cell: 626.808.7247 Email: Jolee.johnsonjohnson@gmail.com

SIZE CHART - INCHES TRADITIONAL FIT SIZE CHART SIZE

2

4

6

8

10

12

14

16

18

20

22

24

26

28

BUST

33

34

35

36

37

38 1/2

40

42

44

46

48

50

52

54

WAIST

24

25

26

27

28

29 1/2

31

33

35

37

39

41

43

45

HIP

35

36

37

38

39

40 1/2

42

44

46

48

50

52

54

56

H/HEM

58

58 1/4

58 1/2

58 3/4

59

59 1/4

59 1/2

59 3/4 60

60 1/4

60 1/2

60 3/4 61

61

PETITE FIT SIZE CHART (2-28) SIZE

2

4

6

8

10

12

14

16

18

20

22

24

26

28

BUST

33

34

35

36

37

38 1/2

40

42

44

46

48

50

52

54

WAIST

24

25

26

27

28

29 1/2

31

33

35

37

39

41

43

45

HIP

35

36

37

38

39

40 1/2

42

44

46

48

50

52

54

56

H/NATURAL WAIST

12 1/2

12 3/4

13

13 1/4

13 1/2

13 3/4

14

14 1/4

14 1/2

14 3/4

15

15 1/4

15 3/4

16

H/HEM

57

57 1/4

57 1/2

57 3/4

58

58 1/4

58 1/2

58 3/4 59

59 1/4

59 1/2

59 3/4

60

60

CLASSIC FIT SIZE CHART (16-32) SIZE

16

18

20

22

24

26

28

30

32

BUST

43

45

47

49

51

53

55

57

59

WAIST

35 1/2

37 1/2

39 1/2

42

44 1/2

47

49 1/2

52

54 1/2

HIP

46 1/2

48 1/2

50 1/2

53

55 1/2

58

60 1/2

63

65 1/2

HOLLOW TO HEM

59 3/4

60

60 1/4

60 1/2

60 3/4

61

61

61

61

*CUSTOM SIZES ARE AVAILABLE* *CUSTOM LENGTH IS FREE OF CHARGE* (Unless extending gown length more than 1 3/4") "GOWN ONLY" MEASUREMENT IS REQUIRED ON ALL CUSTOM LENGTH STRAPLESS GOWNS

2140 E. Winston Road Anaheim, CA 92806 | Phone: 714.758.8888 | Fax: 714.758.8891 | Accounting Department Fax: 714.758.8019

WWW.CASABLANCABRIDAL.COM

REV:04.05.17

BL240 Sapphire

2306 Savannah

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