Ensure your brand is seen
at the moment that matters most
With millions of monthly product searches on Countdown.co.nz and app, digital shelf space is now as critical as in-store. Cartology Promoted Products (CPP) increase brand ‘on-shelf’ visibility in the online shopping environment to maximise sales!
Be seen to be shopped 90% of audiences see only first page results
Harness broad intent 92% of the top 200 searches on-site are generic
Priority placement matters 70% of clicks come from the first 12 tiles
Omnichannel impact 61% buy the exact same product within 4 days
No minimum commitment set up campaigns for as little as $5K
Proven sales performance 60%+ clicks result in a sale
Convert intent Intercept 60+ million online customer searches every month.
Maximise Visability Deliver guaranteed visibility to shoppers primed to purchase.
Switch on customers Enabling brands to impact active buyers during their shopping journey
Closed loop reporting Providing superior insight into campaign effectiveness and shopper behaviour.
The proven way to connect your brand with
shoppers ready to purchase!
• Intercept customers across both search and aisle & category navigation journey’s • 52 % of customers use search, 9% use only navigation to browse & shop on Countdown Online. To achieve the highest volume of sales for your CPP campaign, your marketing mix should use a combination of both Search and Aisle & Category related advertising. • Low cost-per-click pricing where you only pay for what works • Invest in always on media that drives conversion
CPP FY22 Benchmark Performance
60%
click to conversion
500%
return on ad spend
1.40% CTR
Make sure your brand is seen in the
moments that matter most Contact your Cliet Partnership Manager, or cppsupport@cartology.co.nz to get started