torihersom@gmail.com
hersom.myportfolio.com
work experience
Graphic Designer, TVH Parts Co.
May 2023 – Current
• Designed and executed visually compelling marketing materials, including print and digital ads, brochures, catalogs, internal campaigns, website assets, and trade show materials, ensuring brand consistency.
• Partnered with the marketing team to develop creative strategies, ensuring the timely delivery of high-quality designs across multiple projects.
• Managed and led small to mid-sized design projects from concept to completion, meeting business objectives and strict deadlines.
• Juggled multiple design tasks in a fast-paced environment, consistently delivering polished, accurate, and brand-aligned creative assets.
• Optimized project workflows using Google Workspace (Gmail, Calendar, Drive, Sheets) to enhance productivity and team collaboration.
Marketing and Design Lead, Park Square Theatre
November 2021 – April 2023
• Managed multiple social media accounts across Facebook, Instagram, Vimeo, and YouTube, overseeing strategy, content creation, posting, and engagement monitoring to enhance audience reach and interaction.
• Worked closely with internal teams and external partners to design and produce printed and digital playbills for each production, meeting tight deadlines while ensuring consistent branding and messaging.
• Assisted with photography and videography shoots, including providing direction on-site and photo editing.
• Developed, designed, and distributed engaging email campaigns to a subscriber base of 20k+, driving audience engagement and increasing show attendance.
Digital Marketing Coordinator, New American Funding
February 2020 – November 2021
• Designed weekly and bi-weekly social media graphics.
• Managed multiple social media profiles on Instagram, Facebook, LinkedIn, and Google Business.
• Assisted with videography, including creating animations, gifs, and video editing.
• Designed print materials for loan officers including personalized flyers, open house flyers, door hangers, and brochures.
• Managed Facebook ads for individuals in the region.
• Identified trends and insights to optimize performance.
Freelance Graphic Designer
July 2019 – March 2020
• The Leukemia & Lymphoma Society: Designed digital and print materials to promote LLS events.
• 12 Geniuses: Created social media graphics for a weekly post and special occasions; generating an 80% increase in engagement.
• Allegra: Designed editable email template for client.
• The Excelsior Group: Updated brand guidelines for a real estate client, as well as marketing materials including business cards and a brochure.
Marketing Intern, Kalahari Resorts and Conventions
July 2019 – September 2019
• Developed content and created graphics for email and social.
• Used social media scheduling and engagement platform Sprinklr.
• Designed, presented, and executed a successful social media campaign for National Waterpark Day, increasing reach by 234% compared to 2018.
activities
We are One Ambassador
TVH Parts Co.
Promoted a positive and inclusive workplace culture by fostering engagement, diversity, and inclusion. Served as a knowledge resource on company events and employee programs.
Sensory Friendly Committee
Park Square Theatre
Member of a committee dedicated to making local theatre more accessible.
awards & certificates
TVH One Award Nominee
Twice nominated for the TVH One Award, recognizing employees who go above and beyond in their roles while embodying the company’s core values.
Essential Skills in Adobe Photoshop
2024 Professional Certificate
Adobe – Issued Feb 2025
Essential Skills in Adobe InDesign
2024 Professional Certificate
Adobe – Issued Feb 2025
skills
Adobe CC
Proficient in Photoshop, Illustrator, InDesign, and Premiere Pro.
Email Programs
Mailchimp, Constant Contact, Selligent.
Additional Skills
HTML and CSS, creative problem-solving, project management, layout and production design, customer focus, collaboration, attention to detail, marketing, typography, illustration, and branding.
education
Carthage
College
Kenosha WI, Graduated May 2019
Bachelor of Arts
Major: Graphic Design
Minors: Public Relations and Theater
Public Relations Chair of Lambda
Pi Eta, a nationally recognized Communications honor society.
Rhode Island School of Design, Providence RI, June – July 2018
Identity Design + Branding Course
Conceptualized a brand and built an identity system in a two-week course.