2018 Brand Guidelines
140 years of premium custom paper
TABLE OF CONTENTS
2 About 4 Logo 8 Colors 11
Typography
12
Additional Elements
14 Stationery
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ABOUT
French Paper Company has been manufacturing paper for more than 140 years in the
same community of Niles, Michigan. In an industry known for corporate acquisitions and shutdowns, French Paper has persevered, emerging as one of the strongest, smartest, and most consistent paper brands around.
Remaining as one of the last, small, independent mills in America, French Paper has
learned to take their direction from customers, not corporate consultants. They keep their eye on the bottom line by improving their product lines, and when they talk about stock, they mean papers, not shareholder value.
FRENCH PAPER CO. AND THE ENVIRONMENT
French Paper Company has long been known as a pioneer in recycled paper manufacturing.
Unlike other American paper mills, French is powered by fully renewable hydroelectric generators installed in 1922 (and saving over one million barrels of fossil fuel to date).
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WE ARE PIONEERS in recycled papers
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LOGO
MAIN LOGO WITH COLOR VARIATIONS:
FRENCH PAPER REVERSED OUT:
FRENCH PAPER
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FRENCH PAPER
MINIMUM SIZE The minimum size of the logo should be 1� tall and 1.5� wide to ensure legibility
1 inch
1.5 inches
SPACE There should be enough white space around the logo to fit the top triangle of the boat around the entirety of the logo to make sure it is legible and not too crowded.
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LOGO
PLEASE DONT: stretch, distort, or warp the logo
add an outline
FRENCH PAPER
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turn logo onto side
add a drop shadow
place on a background of a similar color
change the colors outside the color scheme
FRENCH PAPER
UNLIMITED POSSIBILITIES
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COLORS
LEAF GREEN
Pantone 2422 U C=83%, M=17.5%, Y=79%, K=1% R=23, G=149, B=98 Hex #179562
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DROPLET
Pantone 2985 U C=73%, M=5%, Y=26%, K=0% R=16, G=179, B=191 Hex #10b3bf
AUTUMN
Pantone 165 U C=0%, M=76%, Y=90%, K=0% R=242, G=92, B=50 Hex #f26232
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PR O
G
RE
SS
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PA
PE
S I T
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P
E O
P L E 10
R
PO
& IV
TYPOGRAPHY
The only fonts that should be used in French Paper designs are Myanmar MN for headings and PT Serif for body text. When using Myanmar MN, use all uppercase letters.
FONTS Myanmar MN THE QUICK BROWN FOX JUMPED OVER THE LAZY DOG.
Myanmar MN Bold THE QUICK BROWN FOX JUMPED OVER THE LAZY DOG. PT Serif The quick brown fox jumped over the lazy dog.
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VISUAL ELEMENTS
The folded triangle can be used regularily in corners, or distorted and streched across the top of a page (see letterhead).
The orange header can be used at the top of pages to easily identify the topic
The origami icons can be used as a pattern throughout various media 12
PHOTOGRAPHS
To make sure the identity is unified, all image used for artistic purposes should have the colors edited to match the color palette.
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BUSINESS CARDS
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STATIONERY
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local distributors stock and sell full French Paper in cities
ALL ACROSS NORTH AMERICA
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