French Paper Brand Guidelines

2018 Brand Guidelines

140 years of premium custom paper

TABLE OF CONTENTS

2 About 4 Logo 8 Colors 11

Typography

12

Additional Elements

14 Stationery

1

ABOUT

French Paper Company has been manufacturing paper for more than 140 years in the

same community of Niles, Michigan. In an industry known for corporate acquisitions and shutdowns, French Paper has persevered, emerging as one of the strongest, smartest, and most consistent paper brands around.

Remaining as one of the last, small, independent mills in America, French Paper has

learned to take their direction from customers, not corporate consultants. They keep their eye on the bottom line by improving their product lines, and when they talk about stock, they mean papers, not shareholder value.

FRENCH PAPER CO. AND THE ENVIRONMENT

French Paper Company has long been known as a pioneer in recycled paper manufacturing.

Unlike other American paper mills, French is powered by fully renewable hydroelectric generators installed in 1922 (and saving over one million barrels of fossil fuel to date).

2

WE ARE PIONEERS in recycled papers

3

LOGO

MAIN LOGO WITH COLOR VARIATIONS:

FRENCH PAPER REVERSED OUT:

FRENCH PAPER

4

FRENCH PAPER

MINIMUM SIZE The minimum size of the logo should be 1� tall and 1.5� wide to ensure legibility

1 inch

1.5 inches

SPACE There should be enough white space around the logo to fit the top triangle of the boat around the entirety of the logo to make sure it is legible and not too crowded.

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LOGO

PLEASE DONT: stretch, distort, or warp the logo

add an outline

FRENCH PAPER

6

turn logo onto side

add a drop shadow

place on a background of a similar color

change the colors outside the color scheme

FRENCH PAPER

UNLIMITED POSSIBILITIES

7

COLORS

LEAF GREEN

Pantone 2422 U C=83%, M=17.5%, Y=79%, K=1% R=23, G=149, B=98 Hex #179562

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DROPLET

Pantone 2985 U C=73%, M=5%, Y=26%, K=0% R=16, G=179, B=191 Hex #10b3bf

AUTUMN

Pantone 165 U C=0%, M=76%, Y=90%, K=0% R=242, G=92, B=50 Hex #f26232

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PR O

G

RE

SS

E

PA

PE

S I T

IV

E

P

E O

P L E 10

R

PO

& IV

TYPOGRAPHY

The only fonts that should be used in French Paper designs are Myanmar MN for headings and PT Serif for body text. When using Myanmar MN, use all uppercase letters.

FONTS Myanmar MN THE QUICK BROWN FOX JUMPED OVER THE LAZY DOG.

Myanmar MN Bold THE QUICK BROWN FOX JUMPED OVER THE LAZY DOG. PT Serif The quick brown fox jumped over the lazy dog.

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VISUAL ELEMENTS

The folded triangle can be used regularily in corners, or distorted and streched across the top of a page (see letterhead).

The orange header can be used at the top of pages to easily identify the topic

The origami icons can be used as a pattern throughout various media 12

PHOTOGRAPHS

To make sure the identity is unified, all image used for artistic purposes should have the colors edited to match the color palette.

13

BUSINESS CARDS

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15

STATIONERY

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local distributors stock and sell full French Paper in cities

ALL ACROSS NORTH AMERICA

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