Amelia Leung | Listing Presentation

B E V E R LY H I L L S

KW BEVERLY HILLS OV E R $ 1 0.1 B I L L I O N I N SA L E S VO LU M E

WHY WORK WITH ME ?

L eve ra g e t h e p owe r o f t h e # 1 r e a l e s t a t e c o m p a n y wo r l d w i d e .

S e l l i n g yo u r h o m e c a n b e c h a l l e n g i n g - w h i c h i s w h y h av i n g ex p e r i e n c e a n d a p rove n t ra c k re c o rd i s v i t a l i n g e t t i n g yo u r h o m e s o l d f o r t h e h i g h e s t p o s s i b l e p ro f i t m a rg i n .

H e re ’s a l o o k a t KW B eve r l y H i l l s by t h e n u m b e r s .

10.1B #1 $2.3B #2

TOTAL SALES VOLUME

WORLD WIDE FOR SALES VOLUME / AGENT COUNT

TOTAL SALES IN 2022

MARKET SHARE IN OUR AREA

750+

AGENTS

65K+

AGENTS IN OUR OFFICE DATABASE

MARKETING TIMELINE

1 3

KW RENEW CONSULTATION

IMAGERY

- Staging - Landscaping - Curb Appeal - Declutter Assessment - Painting + More . . .

- Daytime Photography - Twilight Photography - Aerial Footage - Lifestyle Video - Virtual Tour

2

FLOORPLAN

LISTING LAUNCH

- Comprehensive Floorplan - Virtual Walkthrough Matterport 3D 360 Tour

- MLS - Syndication - KWLS - International Sites - KW National Referral Network - Landing Pages

4

SIGNAGE

5

- For Sale Signs - Open House Signs

EMAIL CAMPAIGN

6

PRINT CAMPAIGN

7

- Flyers - Postcards - Brochures - Advertising Package

EVENTS

9

- Broker’s Open - Open House - Special Events

All Open House Events Subject to COVID Safe Rules and Regulations.

- Property Announcement - Open House Invitation - Company eBlast to Database

DIGITAL CAMPAIGN

8

- Feauture on KW Pages - Lead Generation Campaigns - Social Media

PHOTOS + VIDEOGRAPHY

O n l i n e s h ow i n g s a re t h e f i r s t p o i n t o f c o n t a c t w i t h a p ro s p e c t i ve b u ye r. B u ye r s re s p o n d t o p h o t o g ra p h y. A s s u c h — t h e v i s u a l i s c r u c i a l .

We c o m m i s s i o n t h e c i t y ’s b e s t p h o t o g ra p h e r s a n d v i d e o g ra p h e r s t o t a ke d e t a i l e d a n d s t r i k i n g p h o t o s f e a t u r i n g yo u r h o m e a t i t ’s m o s t a t t ra c t i ve .

W h e t h e r a t a p a r t i c u l a r t i m e o f d a y (d ay t i m e vs . t w i l i g h t ) o r by u n d e r s c o r i n g a n d c a p t u r i n g i t s m o s t d e s i ra b l e f e a t u re s — we k n ow a n d u n d e r s t a n d t h e i m p o r t a n c e o f m a k i n g t h a t f i r s t i m p re s s i o n a p owe r f u l o n e .

TECHNOLOGY DRIVEN

M a r ke t i n g h a s a l ways b e e n a g a m e o f i n n ova t i o n . T h e n ewe s t , m o s t eye - c a t c h i n g m e t h o d s r u l e i n a n ew m a r ke t . O u r m a r ke t i n g t e a m s t ays a h e a d o f t h i s a n d i s a t t h e c u t t i n g e d g e by d i s r u p t i n g t h e m a r ke t . I d e a c a m p a i g n s a n d v i s u a l s t o r y t e l l i n g a re t h e n ew n o r m a n d b u s i n e s s e s a re c a t c h i n g o n t o t h e n ewe s t ways t o c re a t e c a p t i va t i n g c o n t e n t a n d s e t t h e i r b ra n d a p a r t u s i n g d ro n e s .

- D ro n e P h o t o g ra p h y - 3 D V i r t u a l To u r s - D i g i t a l f l ye r s - Vi d e o m a r ke t i n g - G e o - t a rg e t e d s o c i a l m e d i a a d s - Personalized Client App

PRINT MARKETING

We wo r k w i t h i n - h o u s e d e s i g n e r s t o c re a t e c u s t o m , l u x u r y m e d i a p a c k a g e s f o r e a c h o f o u r l i s t i n g s . We p a r t n e r w i t h c o m p e t i t i ve g ra p h i c s c o m p a n i e s w h o p rov i d e t h e i n d u s t r y s t a n d a rd i n h i g h - e n d p r i n t i n g w i t h a w i d e ra n g e o f s t o c k s , s i z e s a n d t ex t u re s t o g i ve yo u r m a r ke t i n g e l e m e n t s a l u x u r i o u s e d g e .

EDDM MAILERS

PROPERTY FLYERS

ABOUT KELLER WILLIAMS

W h e n yo u l i s t w i t h m e , I a m c o m m i t t e d t o p u t t i n g yo u r n e e d s f ro n t a n d c e n t e r. I n d o i n g s o I re a l i z e d t h a t a p e r f e c t p a r t n e r s h i p wa s n e e d e d t o h e l p f u r t h e r m y n e t wo r k t o h e l p g i ve yo u r l i s t i n g t h e p l a t f o r m a n d p ro p e r re s o u rc e s i t d e s e r ve s .

I t i s w i t h t h i s i n m i n d t h a t I h ave f o r m e d a u n i q u e partnership with the leading real estate company i n t h e c o u n t r y — Ke l l e r W i l l i a m s . C re a t i n g t h i s re l a t i o n s h i p h a s g i ve n m e n ew m o m e n t u m i n m y e n d e avo r t o p rov i d e t h e u t m o s t i n c l i e n t s e r v i c e a n d s a t i s f a c t i o n — a l l w h i l e ex p a n d i n g m y n e t wo r k i n g c a p a b i l i t i e s a n d g ra n t i n g u n m a t c h e d a c c e s s t o c u t t i n g e d g e m a r ke t i n g s t ra t e g i e s a n d re s o u rc e s t h a t c a n o n l y p l u s m y a l re a d y p rove n a n d s u c c e s s f u l h o m e m a r ke t i n g s t r u c t u re s .

I N T E R N AT I O N A L R E A C H

Ke l l e r W i l l i a m s i s a l e a d e r i n g l o b a l re a l e s t a t e . We o f f e r c o m p re h e n s i ve s e r v i c e t o i nve s t o r s , p ro p e r t y ow n e r s , t e n a n t s a n d d eve l o p e r s a ro u n d t h e wo r l d .

We h ave a n e s t a b l i s h e d n e t wo r k a n d a p rove n m o d e l t h a t s e t s t h e f ra m ewo r k f o r p ro f i t a b i l i t y i n m a r ke t s a c ro s s t h e g l o b e . We k n ow t h a t t h e s t ro n g e s t e n t e r p r i s e s a re d r i ve n by t o p t a l e n t , a n d g row t h s t ra t e g y i s c o m p l e t e l y c e n t e re d o n g e t t i n g i n b u s i n e s s w i t h t h e ve r y b e s t p e o p l e i n t h e re a l e s t a t e i n d u s t r y a c ro s s t h e g l o b e .

5

CONTINENTS

36

REGIONS

940+

MARKET CENTER LOCATIONS

THE RIGHT P R I C E I S I M P O R TA N T

A p ro p e r t y g e n e ra t e s t h e m o s t i n t e re s t w h e n i t f i r s t h i t s t h e m a r ke t .

T h e n u m b e r o f s h ow i n g s i s g re a t e r d u r i n g t h i s t i m e i f i t i s p r i c e d a t a re a l i s t i c m a r ke t va l u e .

S t a r t i n g t o o h i g h a n d d ro p p i n g t h e p r i c e l a t e r f a i l s t o g e n e ra t e s t ro n g a c t i v i t y.

M a n y h o m e s t h a t s t a r t h i g h e n d u p s e l l i n g b e l ow m a r ke t va l u e .

PRICE RIGHT TO AT T R A C T B U Y E R S

P r i c i n g yo u r p ro p e r t y c o m p e t i t i ve l y w i l l g e n e ra t e t h e m o s t a c t i v i t y f ro m a g e n t s a n d b u ye r s . P r i c i n g yo u r p ro p e r t y t o o h i g h m ay m a ke i t n e c e s s a r y t o d ro p t h e p r i c e b e l ow m a r ke t va l u e t o c o m p e t e w i t h n ew, we l l priced listings.

PRICING MISCONCEPTIONS

T h e va l u e o f yo u r p ro p e r t y i s d e t e r m i n e d by w h a t a b u ye r i s w i l l i n g t o p ay a n d a s e l l e r i s w i l l i n g t o a c c e p t i n t o d ay ’s m a r ke t .

B u ye r s m a ke t h e i r p r i c i n g d e c i s i o n b a s e d o n c o m p a r i n g yo u r p ro p e r t y t o o t h e r p ro p e r t i e s s o l d i n yo u r a re a . H i s t o r i c a l l y, yo u r f i r s t o f f e r i s u s u a l l y yo u r best.

I t i s ve r y i m p o r t a n t t o p r i c e yo u r p r o p e r t y a t a c o m p e t i t i ve m a r ke t va l u e w h e n we f i n a l i z e t h e listing agreement.

L E T ’ S S TAY I N T O U C H

AMELIA LEUNG 315.706.7019 a m e l i a . l e u n g @ kw.c o m D R E 0 2 1 57 6 2 2

B E V E R LY H I L L S