Welcome Richard Dicello

“The combined strength of the three brands will create a comprehensive automotive ecosystem for dealers, improving our competitive edge in the Australian automotive market”

Gumtree Cars and CarsGuide Autotrader announced earlier in the year the expansion of Richard Dicello’s role from Head of Motors, Gumtree Australia, to Dealer Sales Director, Gumtree Cars and Autotrader.

In this new role, Dicello will be pivotal in launching a combined and single proposition for car dealers across the combined CarsGuide.com.au, Autotrader.com.au, and Gumtree Cars offering early in 2021. This offering will provide three shop windows for partners, with a combined 40 million+ visits* per month, as well as access to a strong suite of dealer tools, delivering more value through increased buyer connections and product improvements. The combined proposition offers dealers a competitive advantage, benefiting from three powerful car platforms. Speaking of the appointment, Shaun Cornelius, Managing Director for CarsGuide Autotrader said, “We’re thrilled to appoint Richard to the role of Dealer Sales Director. He has already forged strong dealer relationships through his work with Gumtree Cars, and we see this only increasing as he further embeds himself across both businesses. We’re excited to announce Richard’s new role to our dealer network as the next key step in our integration planning.” Dicello brings to the role more than 20 years of diverse automotive experience, including as CEO of a major automotive and leisure finance and insurance company, uFinance, and nearly 10 years with BMW, leading Financing & Alphabet Fleet Services.

*Source: *Nielsen Digital Content Ratings, Monthly tagged, September 2020, people 2+, Digital (C/M), Gumtree, Autotrader, CarsGuide.com.au, total sessions, page views. SOURCE: Nielsen Digital Content Ratings Australian Automotive Websites Monthly Average page views Sept 2020