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MILWAUKEE COMMERCE Summer 2021 - Volume 100, No. 2

WHY MKE?

How to define your recruiting pitch to highly skilled talent

Lake Michigan helps MKE reel in new talent & companies

Why 'Back to Normal' isn't good enough

by David Strifling, Marquette

Insights from Amy Liu, Brookings

University Law School

Page 30

Page 22

Photo credit: VISIT Milwaukee

Deep Experience. Insightful Counsel. With the largest real estate practice of any law firm in Wisconsin, our attorneys help clients successfully navigate today’s most important commercial real estate issues by delivering innovative, cost-effective solutions expertly matched to each client’s unique needs.

reinhartlaw.com · 414.298.1000 MILWAUKEE · MADISON · WAUKESHA · WAUSAU · CHICAGO · ROCKFORD · MINNEAPOLIS · DENVER · PHOENIX

2 | Milwaukee Commerce, SUMMER 2021

Old Soul. New Vitality. The City of Milwaukee is an old soul. Of its many noted attributes (located on Lake Michigan, world class museums, global headquarters to multiple Fortune 500 Richard Donner and 1000 companies, home to 67,000+ college students, professional baseball and basketball teams, increasing residential population downtown, access to the Milwaukee RiverWalk…), its stock of historic buildings and foundation of cultural heritages, and the sense of place they provide, is underappreciated as a reason why people want to relocate to the City. Known as the “City of Neighborhoods,” Milwaukee boasts 37 distinct, preWorld War II neighborhoods, each with its own unique identity, traditions and personality. Those traditions have been sustained and reinforced by generations of families and friends, creating a sense of community that integrates newcomers and provides a strong and diverse foundation for continued growth. From church fairs to street festivals, these neighborhoods bring together people from all walks of life, introducing them to new cultures and experiences while providing them with the opportunity to become part of something larger than themselves. As a major commercial center since the mid-1800s, the City’s downtown boasts a stock of large, commercial 19th century buildings that provide a one of a kind environment no other city can replicate. These buildings are both our legacy and the foundation for the City’s future growth. The architecture,

craftsmanship and beauty of the restored Iron Block Building, Loyalty Building and Mitchell Building (just to name a few) are uniquely Milwaukee and send a message to the world that the City honors its rich history and provides a platform that encourages new investment and innovation. Using historic tax credits and other development tools, the City has revitalized the art-deco Hotel Metro Building, reimagined the Schlitz Park complex, and encouraged adaptive reuse projects like the Buffalo Building in the Third Ward, Historic King Place in Brewer’s Hill, and Kings Loft in Bay View. All of these projects reinvigorated essential elements of the City’s past and have become key pieces of the City’s fabric and future. That fabric continues to expand and strengthen thanks to the development of new landmarks like the Northwestern Mutual Tower and Commons, the Palladium Office Building and the Deer District. These developments showcase the City’s evolution, vitality, and opportunities. Together, they make up a local community that encourages people to engage with the City and its citizens and to add their own bricks to its strong foundation. Reinhart’s Real Estate Team is proud to have assisted our clients in preserving the City’s past and building its future. Our attorneys offer experienced counsel in all aspects of real estate development, including Land Use, Entitlement and Zoning Approvals, obtaining and employing the Historic Preservation Tax Credit, Public/Private Partnerships and Tax Incremental Financing, New Market Tax Credits, Leasing, and Environmental Permitting and Regulatory Approvals.

Richard Donner Real Estate Practice Shareholder rdonner@reinhartlaw.com 414.298.8169

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CONTENTS // WHY MILWAUKEE?

As migration patterns changed during the COVID-19 pandemic, some people were surprised to see Milwaukee pop up on national lists of popular destinations for people who moved to a new city. How do we continue this momentum as our companies seek to bring in talented employees to fill high-skill jobs? In this issue, we’ll help you make the value proposition as part of your company’s recruiting pitch.

Enjoy solving complex problems? You’ll fit right in here. We want you!

by Chris Jenkins - Communications Director, MMAC 08

Milwaukee: The secret is out

by Peggy Williams-Smith – President & CEO, VISIT Milwaukee 14

Milwaukee is the place, NOW is the time. by Mark Mone, Ph.D. – Chancellor, UW-Milwaukee 18

A clear advantage Lake Michigan location helps MKE reel in new talent and companies

by David Strifling – Director, Water Law and Policy Initiative, Marquette University Law School 22

Kohl’s: Serving MKE (and beyond) through ESG

by Steve Thomas – Chief Risk & Compliance Officer, Kohl’s 25

Why ‘back to normal' isn’t good enough M7 Forum focuses on inclusive approaches to economic development 30

COVID accelerated every workplace trend. What's our next talent trend? 33

‘There’s going to be a flood’ Volume 100, No. 2 - Milwaukee Commerce (USPS 546-370, ISN 07466706) is published four times a year by the Metropolitan Milwaukee Association of Commerce (MMAC), 275 W Wisconsin Avenue, Suite 220 | Milwaukee, Wisconsin 53203 Periodicals postage paid at Milwaukee, Wisconsin. Subscriptions $5 per year for members, included in dues. POSTMASTER send address changes to: Milwaukee Commerce - MMAC/Andrea Medved - 275 W Wisconsin Avenue, Suite 220 Milwaukee, WI 53203 Jonas Prising, MMAC Chairman Tim Sheehy, MMAC President Chris Jenkins, Editor (cjenkins@mmac.org) Carrie Gossett, Creative Director (cgossett@mmac.org) Anna Reaves, Graphic Design (areaves@mmac.org) Jane Backes, Advertising (jbackes@mmac.org)

Positioning the Milwaukee Region for the next round of global corporate investments 35

How is your company managing digital disruption during a labor crunch? 39

In every issue:

Event photos 41 47 Member milestones 48 New MMAC members 51 Staff directory & membership message

Thank you to our advertisers Reinhart Boerner Van Deuren Associated Bank Wintrust Commercial Banking JCP Construction Wipfli Delta Dental of Wisconsin Metro Business Publications

4 | Milwaukee Commerce, SUMMER 2021

2 6 10 12 16 20 21

Current Electric Co. Edvest College Savings Plan Building Advantage Annex Wealth Management BMO Harris Bank Nexus Pharmaceutical Health Payment Systems

24 26 28 32 34 34 36

Davis & Kuelthau First Midwest Bank Wells Concrete/Spancrete DeWitt Law Firm UnitedHealthcare Zoological Society of MKE

36 38 40 42 44 50

Capitalizing on our talent attraction momentum

// Tim Sheehy President of MMAC

n January, national truck and trailer rental company U-Haul issued a list of the top 25 U.S. growth cities, calculated by the net gain of one-way rental trucks entering a city versus leaving that city in 2020. Milwaukee came in 13th. A few months later, LinkedIn’s Economic Graph team named the 10 U.S. metro areas that are making the most net population gains. Milwaukee was 7th. For a region that has been experiencing mostly flat population growth in recent years, this was perhaps surprising – and certainly welcome – news. And while there may be many different reasons why people chose to move here during the COVID-19 pandemic, this much is clear: • We want them to stay. • For those who came here to work remotely for an out-of-town company, we want them to know all about the opportunities that are available with our Milwaukee Region employers. • And we need more of them. Connecting our current residents with opportunities is job No. 1. MMAC has long been involved in this work and is more engaged today than ever before, through the Region of Choice initiative, planning the next generation of career-based learning

experiences for students and several other strategic priorities. Our recent M7 Forum event focused on taking a more inclusive approach to economic development, and you can read more about this beginning on page 30 of this issue. But this can’t be an either/ or proposition. As we work to ensure more opportunities for our residents to thrive, even a cursory look at our long-term demographic trends tells us that we must also recruit even more talented employees to the Milwaukee Region from outside our market. We have a terrific value proposition to offer. That’s where this issue of Milwaukee Commerce comes in. In this issue, we’ll lay out why metro Milwaukee is a firstrate destination for talented employees with unique skills. We have top-notch amenities and culture. Even amid a record housing boom, a great home in an authentic neighborhood remains more in reach here than it is in many other places. Beyond that, our concentration of innovative, world-leading companies has produced a region-wide culture that celebrates the process of designing and making things – everything from advanced manufacturing to the latest FinTech software to the cupcake shop down the street. If you wake up every day eager to solve complex problems, you’ll find a home here.

2020 U-Haul Growth Cities 1. North Port, FL 2. Kissimmee, FL (2) 3. Port St. Lucie, FL (6) 4. Auburn-Opelika, AL (12) 5. Madison, WI 6. Ocala, FL (3) 7. Knoxville, TN 8. Surprise, AZ 9. St. George, UT (20) 10. Tyler, TX 11. Sacramento-Roseville, CA 12. Johnson City-Kingsport, TN

13. Milwaukee, WI

14. Asheville, NC 15. Huntsville, AL (13) 16. Redding, CA 17. Charleston, SC 18. Athens, GA 19. Colorado Spring, CO 20. Edmond, OK 21. Fort Wayne, IN 22. Augusta, GA 23. Melbourne, FL 24. Conroe, TX 25. Fort Collins, CO * Previous year’s rankings in parentheses, if applicable. 2020 Migration Trends: U-Haul Names Top 25 U.S. Growth Cities Article

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Deposit and loan products are offered by Associated Bank, N.A. Loan products are subject to credit approval and involve interest and other costs. Please ask about details on fees and terms and conditions of these products. Property insurance and flood insurance, if applicable, will be required on collateral. All trademarks, service marks and trade names referenced in this material are the property of their respective owners. Member FDIC. (4/21) P03417

6 | Milwaukee Commerce, SUMMER 2021

Bitcoin and Blockchain: Five basic facts Bitcoin and cryptocurrencies are among the most revolutionary trends in the financial world. Now, over a decade into its development, “crypto” has taken a toehold on the market—even in areas where consumers and businesses alike are seeing its effects.

add 12-13% to your overall purchase price. Plus, cryptocurrency’s value and security can fluctuate wildly. This is why most businesses are waiting for the technology to become more standardized, faster and refined.

Today, the number of crypto wallet users (those who own a cache of cryptocurrency) has risen to over 70 million— with Bitcoin boasting more than 13 million active holders.

It’s also worth noting that the IRS sees cryptocurrency as an investment. When you buy something with it, they see it as selling an asset, leading to large capital gains tax implications and possibly an unpleasant surprise at tax time.

So how does cryptocurrency work? Here are five basic facts: 1. It’s borderless. Most currency is backed by governments. The dollar, for example, is backed by the Federal Reserve Bank of the United States. The euro is backed by the European Central Bank. Bitcoin, on the other hand, is peer-to-peer “digital money” transacted through a technology called blockchain, a kind of digital ledger which logs each unit and shows ownership. 2. It’s made of data, rather than gold or silver. While there are some “souvenir” coins that represent cryptocurrency—such as ones depicting Dogecoin’s beloved Shiba Inu—the currency’s all digital. 3. Yes, you can buy things with it. Bitcoin is built for a digital world. Companies making forays into cryptocurrency payments now include Tesla, Amazon, PayPal, and Mastercard, among others. However, conversion is still inefficient—and can

4. There are many cryptocurrencies beyond Bitcoin. In fact, there are thousands: Ethereum, Litecoin, Ripple, NEO, IOTA …. and the list keeps growing. They vary in architecture, developers and uses, but they’re still all digitally based. 5. You can’t get it through your bank—yet. Currently, there are three ways to get bitcoins: buy them on an exchange like Robinhood, accept them as payment for goods and services, and, with the right combination of know-how and powerful computing, you can “mine” new ones. However, it’s still a risk that many financial institutions are unwilling to take. Cryptocurrency represents a quickly changing—and often controversial—way that money is handled. “Technologies do evolve over time,” say Associated Bank’s Samuel Jacobsen, “but I think of how much of the mainstreaming that we’re seeing is perhaps opportunism, versus an actual evolution of what cryptocurrency is or could become. It really remains to be seen.”

Member FDIC. All trademarks, service marks and trade names referenced in this material are the property of their respective owners. Associated Bank, N.A. Member FDIC. Equal Opportunity Lender. (2/21) P02968

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Enjoy solving complex problems? You’ll fit right in here.

WE WANT YOU! W

hen even your ballroom dance class is filled with computer scientists and engineers, you know you’re living someplace unique.

// Chris Jenkins MMAC Director of Communications

After participating in a “Dancing With the Stars”style charity event a few years ago, Dr. Kristina Ropella got hooked. So she signed up for dance lessons. At the studio, she found a group of people that wouldn’t seem particularly out of place in her day job as dean of Marquette’s Opus College of Engineering. “There are people in the studio from Harley, from Rexnord, from JCI – all kinds of people who come to enjoy something different,” Ropella says. “It’s our tech scene coming together around things that aren’t normally considered tech.”

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No matter where you go in the Milwaukee Region, you’re bound to run into people who revel in the process of designing and making things. From our roots as the “machine shop to the world” to today’s status as an emerging national hub of companies that are leading America’s transformation to advanced manufacturing, Milwaukee has always appreciated the process of creating and improving – and warmly embraces the people who make it happen. If you haven’t been to Milwaukee, you may know we’re home to Harley-Davidson and some other industry heavyweights. But you may be surprised just how far we punch above our weight as a home to major employers largely concentrated around advanced design and manufacturing: Beyond Harley, there’s Rockwell Automation, Milwaukee

"Sometimes, I’m just astounded by how many major manufacturing corporations are right here in our backyard. Iconic leaders – not just across the country, but around the world.” Ugo Nwagbaraocha President, Diamond Discs International

Tool, Komatsu, Johnson Controls, A.O. Smith and Rexnord -- just to name a few. “Sometimes, I’m just astounded by how many major manufacturing corporations are right here in our backyard,” says Ugo Nwagbaraocha, President of precision cutting tool manufacturer Diamond Discs International. “Iconic leaders – not just across the country, but around the world.” And that same spirit of innovation can be found outside of industrial manufacturing, too, at places such as Northwestern Mutual, ManpowerGroup, Kohl’s, Baird and Fiserv. For people seeking somewhere to launch and build careers, having all these brainpower magnets in one place means a staggering number of opportunities. If you’re a technically minded person who wakes up every day eager to solve the next complex problem, there’s a home for you in Milwaukee. One example of many: Already experiencing staggering growth at its

main Brookfield campus over the past decade, professional-grade power tool powerhouse Milwaukee Tool just committed to a new downtown office building that will house at least 1,200 more employees. "We are proud to grow our world-class work environment here in Wisconsin so we can attract, retain and recruit the best talent in the world," says Steve Richman, Group President, Milwaukee Tool. “We firmly believe that, through investing in our people, we will continue delivering disruptive innovation and new technology that drives productivity on the jobsite for our users and distribution partners. We are proud to grow our world-class work environment here in Wisconsin so we can attract, retain and recruit the best talent in the world.”

So. Many. Opportunities. Dr. Eric Baumgartner, Executive Vice President of Academics at Milwaukee School of Engineering, moved to Milwaukee four years ago. He and his wife quickly came to appreciate how all forms of creating are valued here. “It’s not just the culture of people who are interested in designing and building things,” he says. “It’s also the surrounding culture of the Milwaukee community, which my wife and I have really fallen in love with. The making of music, the making of art, performance theater, that’s so strong here as well, which to me sort of rounds out not just the focus on the technical, but focus on the fine arts as well. It makes it a great place to live, and not so big that you can’t have an impact in the community.”

exploration programs – he actually drove the Opportunity rover on the surface of Mars – and moved to MSOE after a stint as the dean of an engineering college in Ohio. Then came something unexpected: Their older daughter moved here, too, for a job at Komatsu. “She came here to visit a couple of times and sort of fell in love with the city and decided to move here permanently,” Baumgartner says. “We never expected that, so that’s been fun. Another example of a person who saw the opportunities here and loved the culture and the community.” And then their younger daughter moved here for a job at Medline Industries. “We’ve been a net importer of talent,” he jokes. The same is true of his institution. Approximately 60% of MSOE students come from Wisconsin – and 75% stay here to work after graduation, meaning that many of the students who came here from out of state end up staying. “They’re seeing that opportunity that’s in front of them right here in Southeast Wisconsin,” he says. continued on page 12

"We are proud to grow our world-class work environment here in Wisconsin so we can attract, retain and recruit the best talent in the world.”

Baumgartner is a former engineer at NASA’s Jet Propulsion Laboratory who worked on several Mars

Steve Richman Group President, Milwaukee Tool

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PARTNER WITH WISCONSIN’S BANK ® FOR BUSINESS

Visit townbank.us/partnerships to see how we’ve helped local businesses like yours. As a bank based here in Wisconsin, we know how important local businesses are to our economy. That’s why our expert team is focused on getting to know our clients, so we can provide customized solutions and personalized guidance to help you achieve your goals. We’re ready to partner with you to support your growth.

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One of the major business lessons of the pandemic is the importance of growth in your digital journey, throughout all areas of your business. Remote workplaces, security, and a more efficient use of human capital are just some of the factors. Here are just a few of the ways application programming interface (API) banking can help your business connect to secure file transfer protocol (SFTP) for account balance and activity reporting, payment files, and data translation services. Use technology to streamline daily tasks, including: • Account reconciliation. Move from monthly or weekly, to daily account reconciliation with files dropped in your SFTP. • Bulk file transfers (Positive Pay, ACH, wires, EDI, and lockbox). Use one SFTP connection to communicate to and from the bank with most of your files. • Automated payables (Invoice to payment or payment only). The bank can cut checks, send ACHs, and complete credit card payments on your behalf.

Take advantage of technology that can improve control, security, and workflow: • File translations can help improve your efforts and workflow. The bank is able to translate your CSV file of ACH items into a NACHA format; other translations include EDI 820s, TXT files, and BAI2. • Utilize the bank’s dual control and best practices to mitigate fraud risk. Examples include APP based tokenization, dual administration, dual control, dual template edits, and out of band authentication texts and call back.

• Secure digital payments through automating your payables, and cut out the paper and pens. Automate and streamline the end-to-end accounts payable process, including invoice payment (which is where manual time is squandered).

Reimagine your processes, and manage and embrace change: • Though the world has changed, we are still by your side, working to get your team onboard with change. Implementation of a new process is hard work. Treasury management officers (TMOs) understand there are many steps to uncovering the right product and automation recommendations. TMOs will do as much of the heavy lifting on the front end of the product and process exploration as possible. But, we do need your IT team’s buy-in to uncover the full potential for automation; it’s a “one team” approach! • TMOs will bring new ideas to you, not the other way around. We are committed to staying forward thinking, keeping up on the latest trends in business, and building trust through education about new technology.

Lauren Hess Vice President, Treasury Management Wintrust Commercial Banking at Town Bank, N.A. www.townbank.us/

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continued from page 9 And a move to Milwaukee means other opportunities you can’t find on the coasts: A house in a cool neighborhood that you could never afford there, a reservation at a cool independently owned restaurant and tickets to whatever festival is happening at the lakefront this weekend. “We called it ‘reverse sticker shock,’” says Baumgartner, who lived in Southern California during his time at NASA. “We were shocked at how little things cost.” You’ll hear similar stories of placement success at the rest of our universities, colleges and technical colleges. And even with higher education feeding the pipeline, we still need more. “There’s definitely a need for more engineers -and engineers with different skill sets,” Ropella says. “Computing, digital is playing a much bigger role in all areas of technology, whether it’s manufacturing, water technology, power distribution or medical devices. In terms of what we’re doing to prepare engineers, that’s changing too. We need engineers with a more innovative mindset, a more entrepreneurial mindset, engineers with more business acumen than we’ve had in the past. We’re

redefining what engineering work is for the future.” And with so many like-minded companies in one place, the opportunity to advance more quickly is a pronounced advantage for Milwaukee-area engineers and technology pros. “If you’ve been at one company, and you feel like, ‘OK, I’ve kind of done what I can here, I want to look at other options,’ you have plenty of companies to choose from,” Ropella says. “You can move

“I think we have all the right ingredients, and it’s a matter of us deciding what makes us unique, and where do we invest in things that make us unique from other cities?”

Dr. Kristina Ropella Dean, Marquette’s Opus College of Engineering

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12 | Milwaukee Commerce, SUMMER 2021

5/13/21 2:10 PM

around. That’s not true of all cities, where you might have one major employer.”

What’s next? Milwaukee’s future is bright. But just as our companies need enthusiastic problem solvers, the region needs that same spirit to reach our full potential. “I love Milwaukee,” Ropella says. “I want it to continue to grow and change and develop and be a place that people speak of highly in this country. I think we have all the right ingredients, and it’s a matter of us deciding what makes us unique, and where do we invest in things that make us unique from other cities?” Opportunities for Milwaukee include growing our capacity as a national leader in the transformation to digital manufacturing and automation, and taking advantage of the current national emphasis on re-shoring critical supply chain elements in the wake of shortages during the COVID-19 pandemic. Ropella once worked for noted Milwaukee industrialist and philanthropist Michael Cudahy. She recalls him saying that if Milwaukee loses its manufacturing and is left only with service industry work, we’re in big trouble. “And I think that’s right,” Ropella says. “We’re primed now. COVID has made it clear that we can’t always rely on things being done overseas, and we need to bring some things back. I think Milwaukee is a good place to do that, for lots of different reasons.” Challenges include growing our work force to meet industry demands, growing our culture of entrepreneurship -- and making sure that our community of people who

enjoy designing and making things becomes more diverse and inclusive. “I think there will be a continual shortage of workers,” Baumgartner says. “Demographics are pointing towards that. So I think part of the future success of manufacturing includes automation. It’s going to include a strong focus on automation that minimizes repetitive tasks, more menial work, and really becomes the backbone of the manufacturing environment.

“How do we capitalize on the major manufacturing firms that are here in our backyard?,” says Nwagbaraocha, who serves as president of the Wisconsin chapter of the National Association of Minority Contractors. “We have some great entrepreneurs, we have some great diverse businesses. That’s one thing that we’re working hand in hand to see how we can really capitalize and have that flourish into a great ecosystem of manufacturing expertise and workforce development. And how

"It’s going to include a strong focus on automation that minimizes repetitive tasks, more menial work, and really becomes the backbone of the manufacturing environment."

Dr. Eric Baumgartner Executive VP of Academics, Milwaukee School of Engineering

Certainly companies like Rockwell Automation and ABB Robotics are right in the middle of all that. I think it’s going to be a balancing act of embracing robotic manufacturing technologies as well as bringing in talent that can help advance the productivity and efficiency of the systems through automation and robotics.”

do we translate that into some of our inner city communities? That’s one thing that we’ve been working directly on, and having some great conversations.”

When Nwagbaraocha takes his daughters to events at Fiserv Forum, he delights in pointing out to them that the reason their phones still work inside the building is because of networking infrastructure that was installed by an AfricanAmerican, female-owned business.

“Milwaukee is just really on the verge in so many ways,” Nwagbaraocha says. “We’re doing so many things right. There’s so much excitement – in what we’re doing right now, and the potential of what we can do. I think we can be the epitome of what a city should be across the board, and have opportunities to be a globally leading city in a lot of areas.”

He’d love to have more stories like that to tell.

Nwagbaraocha wants to leave an even better Milwaukee for the next generation – then watch them take it to the next level.

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MILWAUKEE:

A // Peggy Williams-Smith President & CEO, VISIT Milwaukee

popular pastime for national media has been to describe Milwaukee as “underrated,” “surprising” or a hidden gem. But when Esquire, Vogue, U.S. News & World Report and more all describe your city as one of the best year after year, isn’t the secret already out? That’s what we think in Milwaukee, where world-class amenities meet incredible fun and are only made better by a low cost of living

Home to Summerfest

14 | Milwaukee Commerce, SUMMER 2021

MKE Streetcar: The Hop

(we’re in the lower third in the top 75 metro areas for cost of living, in fact). As someone who regularly consults my peers at destinations across country, I can say with full confidence that Milwaukee is a city that consistently punches above its weight. Our professional athletes like Giannis Antetokounmpo and Christian Yelich also happen to be MVPs; our chefs, who bring flavors from around the world, are recognized

3rd Street Market Hall

THE SECRET IS OUT Why is everyone surprised by how cool Milwaukee is?

annually at the James Beard awards; and our local shopping scene was recently described by U.S. News & World Report as “better than the sleek storefronts along Chicago's Magnificent Mile any day.” This is just to name a few of those incredible amenities. And they’re just the tip of the iceberg. When it comes to culture, our Symphony Orchestra recently opened its new,

- The Daily Beast

continued on page 17

New Bradley Symphony Center

Bronzeville neighborhood

MKE MVPs Antetokounmpo & Yelich

Photo credit: VISIT Milwaukee

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1. You know what experience your audiences want

3 ways to tell if you’re ready for a digital transformation By Billy Collins Senior Manager - Digital Strategy Plenty of organizations talk about embracing technology to manage operations and deliver services — what many call a “digital transformation.” But being ready to take that step is an entirely separate conversation. Digital readiness speaks to how prepared you are to use technology to increase your organization’s impact. Do you have the infrastructure to support your digital ambitions? There are three broad ways to determine whether you have the right foundational elements in place to secure long-term success and deliver an experience that resonates with your stakeholders.

Too often, organizations make decisions about their audience based on a gut feeling. Your gut might be right. But if not, you risk wasting funding and time you can’t get back on tools your audience won’t use. User surveys, interviews and workshops are all fantastic ways to gather data. Google Analytics and heat maps can provide further context. Armed with this information, you can develop stakeholder’s personas and journey maps to determine what they really want — and how they make their decisions.

2. Your efforts are guided by a digital roadmap

The next measure of readiness is knowing where you want to go and how you’ll get there. Naturally, your digital roadmap should be guided by the personas and journey maps you developed. It should also be informed by one-, three- and fiveyear look-aheads, along with a plan for building out your infrastructure to support this vision.

Digital. Transformed. From business intelligence and accounting to CX and cybersecurity, Wipfli can help your business grow. wipfli.com

16 | Milwaukee Commerce, SUMMER 2021

This is not a step to be skipped or rushed. Start with the outcomes that matter most to you, and shape your tools from there. Doing so helps to ensure you’re investing in your business goals rather than pursuing digital for the sake of digital.

3. You have a digital champion accountable for your roadmap

Digital is so all-encompassing, who owns it isn’t always clear. But distributing accountability for your digital roadmap across functions is a sure-fire way to lose momentum. Instead, you need a champion with decision-making capacity and a seat “at the table” to head up your digital transformation strategy.

Make the leap

Digital readiness, like digital transformation itself, is not a one-anddone event. It’s a process you need to engage in regularly to detect new areas of weakness and discover emerging opportunities. Truly mastering the process involves shifting your thinking from stand-alone launches to innovation sprints that are responsive to your users’ changing expectations.

continued from page 15

For those interested in hosting meetings and events here, good news abounds. There are 21 more hotels either under construction or planned for the Greater Milwaukee area alone, a sign of the evergrowing interest in our destination from business and leisure travelers. Our convention center, the magnificent Wisconsin Center, will begin its $420 million expansion early in 2022 and will be completed in 2024. And unique offsite venues continue to open and expand across the city, even throughout the pandemic. historic concert hall that was dressed up in over $100 million in renovations, and in just a few months, Milwaukee’s fifth food hall, 3rd Street Market Hall, will open across the street from the Bradley Symphony Center, bringing over 20 local food vendors to the heart of downtown. Our streetcar, The Hop, is set to be expanded from downtown into the neighborhoods, which will better connect locals and visitors alike. Our permanent festival grounds, home to Summerfest, the world’s largest outdoor music festival and a host of ethnic festivals that celebrate our diverse residents, have recently received over $50 million in upgrades. And as one of the developments I’m most excited for, the greatly expanded America’s Black Holocaust Museum is set to re-open this summer in the heart of our Bronzeville neighborhood, to teach our community and all who visit it about the harmful legacies of slavery. All of these, and more, provide space for our residents and visitors to learn, explore, and connect.

Outdoor adventure-seekers will find many passionate like minds in Milwaukee. Whether you’d rather kayak up a river or surf on Lake Michigan, there’s a water

sport for you. A thrilling ride is as easy as hopping on a Bublr Bike and choosing a route on over 125 miles of Milwaukee County trails. If relaxing on a white sand beach with a cocktail in hand or enjoying a sunset cruise is more your speed, we’ve got those, too. And if you’d rather explore the city by foot, I guarantee you will enjoy our 3-mile RiverWalk, which is set to be expanded to 10 miles and connect all three rivers that meet in Milwaukee in the coming years. “Why is everyone surprised by how cool Milwaukee is?” A Daily Beast headline recently asked. It’s a great question that we ask ourselves all the time. But if you’re eager to be surprised, or if you’re already in on the secret, you’ll find a community jumping to show you its best whenever you get here.

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Milwaukee is the place,

NOW is the time. M // Mark A. Mone, Ph.D. Chancellor, UW-Milwaukee

ilwaukee has always been a place where innovators gather. Throughout our history, they started businesses that employed our trained workforce and supplied the country with high-demand products. But they didn’t do it alone. They successfully partnered with tech-based businesses such as water meters and controls that are now worldwide organizations. In Milwaukee, we take ideas and turn them into real solutions that change the world. In today’s high-tech age, we continue our region’s tradition of transforming ideas into jobs and solutions. Like our city’s founders, UWMilwaukee (UWM) works in partnerships–combining the

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diverse strengths of people and multiple organizations— to create new pathways for learning, innovating, and creating solutions through education, research and intellectual evolution. The payoff is clear. The Milwaukee region is an attractive tech hub for professionals, entrepreneurs, scientists and students alike. We know that education not only impacts individual lives, but it can also change the trajectory of our entire region. Designing new educational pathways from high schools to technical schools powers up the skilled trades. Many of these graduates go on to four-year institutions like UWM where they are trained in engineering, healthcare, business, information sciences, architecture, urban planning, natural sciences and more.

"We know that education not only impacts individual lives, but it can also change the trajectory of our entire region."

That is why UWM is an active member of the Higher Education Regional Alliance (HERA), a collaborative of 18 regional two- and four-year institutions and 11 community-based organizations advancing college completion, innovation across campuses and stronger linkages with employers. Together, we are closing achievement gaps, educating an innovative and skilled workforce, and

contributing to vibrant communities where people want to work and play. At the UWM Lubar Entrepreneurship Center, we emphasize innovation by linking students, faculty, mentors, businesses and others into the entrepreneurial ecosystem throughout the region. Symbiotically, the UWM Office of Strategic Partnerships facilitates partnerships with businesses, community organizations, academic institutions, government agencies and trade associations. We focus on foundational partnerships that deepen our students’ experiences and bring our business partners a workforce equipped with the right skills to advance their organizations. For example, at our Connected Systems Institute (CSI), industry collaborates with academia to develop advanced manufacturing processes through education, state-of-the-art lab facilities and collaborative domainspecific research using Industrial Internet of Things (IIoT), factory automation, and the implementation of Industry 4.0 solutions. The Northwestern Mutual Data Science Institute (NMDSI) is preparing the next generation and hub of data science professionals to advance the region in disciplines such as business, mathematics, healthcare, process design and industrial engineering. This groundbreaking partnership between an industry-leading company, Northwestern Mutual, and two nationally recognized universities, UWM and Marquette University, is building a talent pipeline to solve some of the world’s toughest data science problems.

All of these partnerships are strengthened by the UWM Research Foundation (UWMRF). UWMRF staff enable us to attract and retain innovative researchers who build and deliver programs that transform research and innovation at UWM – including the Catalyst Grant Program and an array of entrepreneurship and innovation programs. The UWMRF partners with the Bradley Foundation, the Herzfeld Foundation, Rockwell Automation Charitable Corporation, GE Healthcare and others. At UWM, we listen to the needs of our business partners. We ask how equipped their workforce is with the skills required to advance and strengthen their organizations. And we will be helping fill any gaps in the future through TechEd Frontiers which offers innovative online learning pathways that enable individuals in the workplace to learn new skills and advance in their careers.

As one of the top 131 research universities in the U.S., UWM is serious about advancing the Milwaukee region through partnerships in business, research and education and providing a world class talent pool. This culture of partnerships is one at which we excel.

GOALS OF THE

1. Students – College Completion Wisconsin needs the help of every highereducation institution to bridge equity gaps and increase student credential and degree completion rates, enhance employee readiness for work, expand the region’s talent pool, and ensure success in an increasingly competitive, 21st Century business market. HERA represents more than 150,000 students across southeastern Wisconsin who are key to driving our economy.

2. Institutional Programs – Aligning, Evolving, Innovating Our educational programs must align and evolve to better meet the needs of a rapidly changing economy, one driven by innovation and in which current supply and demand for talent are mismatched. HERA represents more than 6,000 faculty who ensure our students receive the training they need today to fill the jobs of tomorrow.

3. Employers – Expanding Talent Bridges HERA is a unified voice and efficient solution to connect businesses with talent and promote the value of living and working in southeastern Wisconsin. As many as 90% of graduating college and university students stay in the state to work (rates vary across SE WI).

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Consumer Trends in Dental Plans Thinking of whitening your teeth? Talk to your dentist first. Feel like your pearly whites aren’t so white? Many products claim to whiten teeth, but there may be more than meets the eye, particularly when it comes to storebought whitening products. If you’re considering an at-home, teeth-whitening product, see your dentist first. Why? Because you want to first rule out dental problems such as gum disease, tooth decay or sensitivity on the teeth that you are trying to whiten. Do teeth whiteners work? Yes, most teeth whitening products work to some degree. It’s important to know which will perform best for you and what to expect. Your dentist can answer questions like how long it will take, how much whiter

20 | Milwaukee Commerce, SUMMER 2021

can you make them, and what else you can do to keep your smile bright. What are my options? Some options your dentist may suggest include using custom trays that fit perfectly in your mouth and that you can use at home, or in-office teeth whitening treatment that can be completed in a single office visit. Your dentist can explain any of your options and help to find one that’s right for you.

Jackie Bloomer Sales Executive Delta Dental of Wisconsin

When it comes to attracting talent to the MKE region, we’ve got you covered!

he Discover Milwaukee Relocation Guide, in partnership with the MMAC, provides members with a high quality, placebased marketing tool that promotes jobs and quality of life to talented workers outside the region.

Attracting qualified employees is a top priority for local companies to fill open positions and attract the talent they need for the future. The publication and redesigned website make a great combination that focuses on what makes Milwaukee a desirable place to live for anyone considering a move:

• Below average cost of living • Abundance of natural resources • Big city amenities • Arts and attractions • Diverse and affordable neighborhoods • Short commute times • Nationally recognized educational system

The greater Milwaukee region comes alive in 96 pages, with detailed information including:

QUALITY OF LIFE Cost of living comparisons, commute times, career opportunities, expanding downtown, magnificent Lake Michigan, and more

THINGS TO DO The festivals, museums, sporting events and perming arts that make Milwaukee an entertainment destination

APARTMENT LIVING Descriptions of various downtown neighborhoods and suburban communities, with rent ranges and features for some of area’s premier apartments.

SCHOOLS: PUBLIC AND PRIVATE Detailed information on public and private schools, including primary and secondary schools, colleges and universities.

COMMUNITY COMPARISONS Narrow your search with detailed descriptions of the dozens of communities in the five-county region.

HEALTHY LIVING Information about the area’s recreational opportunities, fitness centers and health

“Our goal is to provide the best possible user experience for reading our content on any device. The digital edition and website support the rising demand for tools that promote the Milwaukee region as great place to live, work, play and learn. They are the ideal companions to our print publication, the Discover Milwaukee Relocation Guide.” — Maribeth Delforge, Publisher

Copies are available for MMAC members by contacting Andrea Medved at amedved@mmac.org, or complete the corporate order form on discovermilwaukee.com. mmac.org | 21

A CLEAR ADVANTAGE Amid worldwide concerns about access to clean water, continued responsible stewardship of Lake Michigan enhances Milwaukee’s status as a great place to live, work and play. // David Strifling Director, Water Law and Policy Initiative Marquette University Law School

ccording to some translations, the name “Milwaukee” means “the gathering place by the waters.” That rings true—Milwaukee is certainly blessed with extensive water resources, especially its waterfront on Lake Michigan, part of the largest source of freshwater in the world. The city’s occupants also enjoy many hundreds of river miles and an ample groundwater supply. Local businesses, city government, and academic organizations have worked together to develop and steward these resources, making Milwaukee a “water-centric city.” As a result, the city has become well known as a leader in water technology, water research, and water law and policy. Given these inherent advantages, the coming decades are likely to make Milwaukee even more of a “gathering place,” as increasingly dire water shortages develop in other places due to overuse and climate change.

A growing business cluster. The Brookings Institute recently called Milwaukee “an undisputed global water hub.” Water has long played a key role in the city’s economy. Its strength in water technology is built on its history as a center for water-dependent industries—breweries, tanneries, and heavy manufacturing. While some of those industries remain important, today, the city has leveraged its hard-earned expertise to reinvent itself as a leader in water technology. By some estimates, the region’s water industry now supports over 20,000 jobs as part of a $10.5 billion market ecosystem composed of hundreds of water sector businesses and organizations. With sustainability and corporate social responsibility taking center stage for many companies, water has moved to the forefront of everyday business considerations. Its water advantages—both in natural resources and in human resources—make Milwaukee well-positioned to succeed in an increasingly water-stressed world. Today’s corporate

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Milwaukee is an undisputed global water hub.

- The Brookings Institute

leaders often make preliminary decisions about where to invest based on the level of water risk involved. They recognize that water is a critical resource for business operations, one that must be wisely used to ensure that its supply remains adequate in both quantity and quality. Milwaukee checks all the right boxes.

Strong support from city government. These business initiatives have been encouraged by the city’s government. The city established an Environmental Collaboration Office striving to meet the many challenges associated with becoming a true water-centric city, from arts and culture, to industry and academic partnerships, to ensuring a sustainable and healthy water supply for all. The city is working to develop innovative solutions and new sources of funding to address the challenge of lead service lines, an acknowledged problem in many older cities. A unique non-governmental organization, The Water Council, also works to align the region’s water organizations with the goal of furthering Milwaukee’s status as an international hub for solving the world’s water problems through technology and policy research solutions.

Opportunities for recreation and learning. The same water resources that provide an engine for Milwaukee business and industry also sustain a vibrant culture of recreation and higher education for the region’s citizens. Recreational opportunities abound, whether fishing, boating, swimming, or simply taking in a beautiful waterfront view. Milwaukee’s many parks, museums, and entertainment venues dot the beautiful open spaces on the lakefront. And the city is home to some of the world’s most innovative water-centric academic programs, at Marquette University (water engineering and water law and policy), the University of Wisconsin-Milwaukee (water science and water policy), and other local institutions of higher learning. This provides a talent pipeline to fuel the water cluster. Because Milwaukee’s leadership extends to water stewardship, not just water technology, it is well positioned to preserve its vast water resources in good condition for future generations. This will help ensure that Milwaukee lives up to its name as a “gathering place by the waters.”

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Let Current Electric help you design and build your next project At some point in time, you may find yourself needing to expand or renovate your business or home. Whether you are just upgrading a few cosmetic items at your house or building an expansive addition onto your business, you will need to take the time to consider the electrical systems that are involved. With new technologies and an overwhelming number of contractors to select from, there are several items that you will need to consider. While the standard way to build of hiring an architect or engineer to help with the design process before going to an electrical contractor to bid on your project is still used, many contractors like Current Electric have become experts at electrical design/build projects.

24 | Milwaukee Commerce, SUMMER 2021

A design/build project is one where you can reach out directly to Current Electric to help you through the process of putting your thoughts and ideas on paper, discussing value-added options with you, and ultimately implementing the design into a completed project. Current Electric is here to assist you in navigating the codes and standards to help make sure that receptacles, lighting and controls are installed in the correct locations. We can offer upto-date LED lighting solutions for any type of facility and provide high tech wireless lighting controls. We will also assist you to make cost effective decisions to keep your project on budget and complete it on schedule. Call us today to discuss your electrical dreams!

Brandon Barlament Senior Estimator/Partner, Current Electric callcurrent.com 262-214-5598

Kohl’s: Serving MKE (and beyond) through Environmental, Social and Governance efforts. Kohl’s is proud to call Milwaukee home. This is an ideal place to live, work and play with amazing museums, world-class sports venues, a vibrant culinary scene and great quality of life. We often hear first-time visitors refer to Milwaukee as a “hidden gem” and comment on the area’s friendly, welcoming people and abundance of Midwest charm.

// Steve Thomas Chief Risk & Compliance Officer, Kohl’s

n addition to the many benefits of our location, Kohl’s corporate associates -- as well as our customers across the country -- are increasingly seeking to engage with purpose-led organizations that are dedicated to making a positive difference in the lives of their many stakeholders. At Kohl’s, our purpose -- to inspire and empower families to lead fulfilled lives -guides how we work with partners, how we approach philanthropy, how we consider the environment and how we touch the lives of our customers, associates and communities. These efforts extend to the Environmental,

Social and Governance (ESG) areas of our business. ESG stewardship is a key component of our company's strategy and our vision: to be the most trusted retailer of choice for the active and casual lifestyle. We believe ESG stewardship is important to building a more sustainable future for all and creating long-term shareholder value. Let’s take a closer look at a few of the ways we are making a difference in each of these key areas.

Environmental Kohl’s makes a conscious effort to protect and conserve the environment through our long-term sustainability efforts. In 2019, we set public environmental sustainability continued on page 27

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Investing in Employee Benefits & Financial Wellness With talent recruitment and retention a key issue facing companies, benefit packages are a more important aspect of compensation than ever. One way to add a significant boost to your benefits plan, even without impacting your bottom line, is through Edvest at Work. Edvest is a financial wellness solution designed to help your employees save for their children’s or grandchildren’s higher education, moderate student debt and build a skilled Wisconsin workforce. With low fees, tax advantages and payroll direct deposits to college savings accounts, Edvest at Work offers your employees one of the most effortless ways to prepare for the cost of higher education. Adding the program to your benefits plan is free and easy and does not require signing a contract or completing reports. Simple instructions are always available for your employees

at Edvest.com and we provide ongoing support. Furthermore, companies that incorporate Edvest at Work in their benefits packages and contribute to employees’ Edvest accounts may be eligible for a state tax credit. Check with a tax professional. TIAA-CREF Individual & Institutional Services, LLC, Member FINRA, distributor and underwriter for the Wisconsin College Savings Plan.

To learn more, contact College Savings Consultant, Khaleel Ali at khaleel.ali@tiaa.org or visit Edvest.com.

EDVEST AT WORK Help your employees continue the Wisconsin tradition of higher education Edvest at Work is a financial wellness benefit that helps your employees save for their children’s or grandchildren’s higher education without costing you a thing! The program is easy to set up, simple to maintain and doesn’t require you to complete any reports or even sign a contract. Plus, Wisconsin employers may receive a state tax credit when they contribute to their employees’ Edvest accounts. Please consult a tax professional.

To learn more, speak with Wisconsin College Saving Consultant, Khaleel Ali | 414-410-0009 | khaleel.ali@tiaa.org Attend an Edvest at Work Webinar | 888.338.3789 | Edvest.com TIAA-CREF Individual & Institutional Services, LLC, Member FINRA, distributor and underwriter for Wisconsin’s Edvest College Savings Plan. 1644020

26 | Milwaukee Commerce, SUMMER 2021

continued from page 25 goals focused on climate change, waste and recycling, and sustainable sourcing, which we aim to achieve by 2025. Climate change: Goals are focused on the reduction of greenhouse emissions and the increase of renewable energy use. Waste and recycling: Goals are focused on the management of all wastes, reducing waste generation, and promoting relevant recycling information to customers. Sustainable sourcing: Goals are focused on the efficient use of natural resources and environmentally sound management of chemicals within Kohl’s-owned branded products. With such a large retail footprint, Kohl’s is in a unique position to make a positive difference on the planet and, to that end, our sustainability strategy is guided by leveraging business practices and decisions to enhance the objectives of the United Nations Sustainable Development Goals.

Social Understanding and embracing differences for Kohl’s associates, customers and community is not just the right thing to do; it is critical in creating an inclusive workplace and brand experience, as well as in driving growth for the organization. We’re committed to empowering more families through equity, diversity and inclusion. In 2020, Kohl’s shared its commitment to a renewed diversity and inclusion (D&I) strategy focused on our people, our customers and our community. While this has always been part of our culture, our evolved strategy accelerates how we are embedding D&I throughout our business by being intentional and holding ourselves accountable by measuring results and progress. We have announced new partnerships with two national organizations, Alliance for a Healthier Generation and Boys & Girls Clubs of America to develop and implement critical programming aimed at improving the physical and emotional well-being of children and families across the country. Closer to home, we believe it’s vital to help make a

difference in the Milwaukee community. Our efforts in our hometown touch a wide range of causes, from art and culture to health and social services. Throughout our history, Kohl’s has given more than $140 million to Milwaukee nonprofits. Last year, we further strengthened our local commitment with an additional $1 million donation to five nonprofit organizations that serve diverse communities. We are also proud to have signed the MMAC’s Region of Choice Pledge to help close racial disparities and move Metro Milwaukee forward as a region of choice for all.

Governance Responsible corporate citizenship is an important part of Kohl’s values and we are committed to incorporating socially responsible principles into our daily business activities. Our governance practices form the foundation for how we manage risk, ensure accountability and provide transparency to our stakeholders. To that end, our company and board of directors are deeply committed to ethical and best governance practices.

We appreciate the greater Milwaukee community being a part of Kohl’s ESG journey. For additional information, please visit Corporate.Kohls.com to learn more about Kohl’s impact in the community or to view our 2020 ESG Report. mmac.org | 27

BUILDING & CONSTRUCTION TRADES COMMITTED TO JOB SITE HEALTH & SAFETY

A year ago, the construction industry’s resilience and readiness was demonstrated as we tackled the challenges of COVID-19 head on. The local union construction industry placed special emphasis on specific training and safety guidelines which helped to see us through job site challenges during the early days of the pandemic. To acknowledge the industry’s commitment to education and safety, Building Advantage is distributing hard hat stickers to union tradespeople who have completed recognized COVID-19 training and awareness courses. Project owners, contractors and job site visitors can rest assured that union tradespeople with these stickers are highly educated and taking precautions to keep you safe. The industry’s commitment to safety also extends to support for our COVID-19 vaccination and Mental Health Awareness campaigns. We are working with our industry partners to make sure that every tradesperson is aware of the mental health resources offered to them and hope that they will have the courage to speak up on their behalf or for those around them.

Scan the QR code for more information about our industry resources

BUILDING & CONSTRUCTION TRADES ESSENTIAL & PREPARED WITH COVID-19 TRAINING

Building Advantage and its partners are excited to introduce safety awareness and training hard hat stickers. Local union tradespeople can proudly wear these stickers to showcase the completion of recognized health and safety courses related to COVID-19.

28 | Milwaukee Commerce, SUMMER 2021

For more than 50 years, MMAC’s World Trade Association (WTA) has brought together the top minds in International business to learn from subject matter experts, global business leaders and each other.

WTA’s GLOBAL BUSINESS INSIGHTS SERIES

Join us each week as we discuss the latest strategies for sustaining and growing your global business. These critical topics will help businesses and practitioners at all levels of the company navigate the challenges of doing business globally.

Wednesday, September 15

Finance & Mitigating Risk Wednesday, September 22

Optimizing Trade Agreements Wednesday, September 29

Logistics – Cost & Delays & Frustration Wednesday, October 6

Global Trade Compliance Wednesday, October 13

Post-Pandemic Macro Economic Outlook Wednesday, October 24

Wednesdays @ 11:30AM Sept. 15 to Oct. 27, 2021

Supply Chain - Business Continuity, Risk Management & Sourcing Challenges Wednesday, October 27

In-person Networking Reception Presenting Sponsors:

Full Series Prices (includes all seven sessions): WTA/MMAC Members: $125* Non-members: $275*

Individual Session Prices WTA/MMAC Members: $25 Non-members: $40

*Networking reception is included!

Presented by

Learn more

WTAmilwaukee.org Interested in sponsoring the series? WTA offers three levels of unique benefits. Contact Katie Henry at 414/287-4123 or khenry@mmac.org

GBI - Summer Commerce 2021 CG.indd 1

6/11/2021 8:10:11| AM mmac.org 29

Why ‘back to normal’ isn’t good enough M7 Forum focuses on inclusive approaches to economic development

Thank you to our sponsors PRESENTING SPONSOR

SUPPORTING SPONSORS

s the chaos and disruption of 2020 fades, the idea of returning to normal can be comforting. But as several speakers in this year’s Milwaukee 7 Development Partnership forum made clear, that’s not the case for everyone.

“If you continue to pursue the Region of Choice initiative, it will obviously expand internal hiring networks, improve strategy and product development and management decisions, and groom a new generation of civic leaders in the region.”

“As the economy reopens and everyone’s getting vaccinated, it’s important to resist the temptation to return to normal,” said Amy Liu, vice president and director of the Metropolitan Policy Program at Brookings. “The pre-COVID economy simply was not working for most people or most places.” With a theme of “The Great Reset,” this year’s forum challenged the Milwaukee Region’s business community to take a more inclusive approach to economic development. In her keynote address, Liu laid out a framework for equitable economic growth and showed how it could apply in Milwaukee. Positives for our region included rising

30 | Milwaukee Commerce, SUMMER 2021

Amy Liu VP & Director of Metropolitan Policy Program, Brookings

wages and narrowing income inequalities over the past decade, according to Brookings research. And Liu was bullish on MMAC’s Region of Choice initiative, a pledge launched in 2019 to increase overall Black and Hispanic/ Latino employment by 15 percent, and management-level representation by 25 percent, by 2025. The ROC initiative has since expanded to include pathway goals in education and supply chain diversity, and to date 112 employers representing approximately 150,000 employees have signed on. “If you continue to pursue the Region of Choice initiative, it will obviously expand

internal hiring networks, improve strategy and product development and management decisions, and groom a new generation of civic leaders in the region,” Liu said. Added Milwaukee Commissioner of City Development Lafayette Crump, “The MMAC Region of Choice initiative is a wonderful start. Because it’s not just the pledge. It also demands monitoring, reporting and accountability. And that must spread to all areas of economic life.”

2. Pursuing a holistic agenda of quality jobs, skilled employees and connected places: Liu noted a tech industry cluster in Brimingham, Ala. that uses community residents as advisors on the development of new products, and a Cincinnati minority business collaborative that emphasizes growth of diverse-owned midsize businesses.

According to Liu, negatives for our region include lagging job growth, and segregation that remains “hard-wired” into our region.

3. Building institutional capacity to fill gaps: In Portland, a new community investment trust is allowing residents to “buy back your block” by investing.

Crump called for a region-wide approach to a “new and improved” normal.

Brookings has proposed multibillion-dollar federal grants to create 18 regional “growth hubs” to emphasize innovation away from the coasts, an idea that may be gaining traction – and could be a critical opportunity for Milwaukee.

“This is it,” he said. “This is our big, generational, course of history changing opportunity. To make Milwaukee an example of real equity. An example that can be exported and impact the entire country.” As an example of systemic racism holding the Milwaukee Region back from reaching its full potential, Crump noted that homes in traditionally Black Milwaukee neighborhoods are consistently undervalued. Crump said this creates a vicious cycle, given the role that property taxes play in funding schools and the disparities that result. “None of us can do this alone,” Crump said. “Whether it’s housing, education, employment, you name it, if we want to see sustained equitable progress in our region, we have to all be committed to the same outcome: A Milwaukee Region that works for everyone.” Crump echoed Liu’s assertion that equity initiatives are not a zero-sum game – everyone benefits. “We can either have more people contributing at higher levels to our tax base, improving education and income, or we can have more people who feel excluded for the system and act accordingly,” Crump said. Liu cited three key concepts, and several examples from other regions, to show what Milwaukee’s path forward might look like: 1. Setting ambitious goals: The San Diego Regional Economic Development Corp. set what Liu called three “big, hairy” goals for 2030, including 20,000 new skilled workers, 50,000 quality jobs in small businesses and

startups, and 75,000 newly thriving households.

“You have a set of really strong industry clusters,” Liu said. “If you invest in those industry clusters in an equitable way intentionally, it will increase the chances of this region being one of the top candidates.” So what’s stopping us? “Absolutely nothing, but the collective will to do it,” Crump said.

“This is our big, generational, course of history changing opportunity. To make Milwaukee an example of real equity. An example that can be exported and impact the entire country."

Lafayette Crump Commissioner, City of Milwaukee Department of City Development (DCD)

mmac.org | 31

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COVID accelerated every workplace trend.

What's our next talent trend?

Even as COVID-19 scattered workers away from the office – and one another -- company leaders were called on to be socially and emotionally closer to each of those workers than ever before. Rebekah Kowalski VP, Manpower Manufacturing, ManpowerGroup

Chytania Brown President & CEO, Employ Milwaukee

Dr. Morna Foy President, Wisconsin Technical College System

Rashi Arora Khosla President & CEO, MARS Solutions Group

“They were seen as a source of truth and stability during a time when other institutions were either inaccessible, or seen as unreliable, or flat-out untrustworthy,” said Rebekah Kowalski, Vice President, Manpower Manufacturing at ManpowerGroup. “The ability to lead in crisis with empathy and inclusion took on greater emphasis than ever before.” And that’s just one of the challenges that employers are adjusting to. Existing trends in diversity equity and inclusion, environmental and social corporate governance, digitization and demographics hit warp speed. It may take years to understand all the ways that the COVID-19 pandemic impacted our employees and our workplaces. Today’s companies don’t have that long to adapt. “The rise in remote working is something we’ve been tracking for several years as part of our ‘What workers want’ research, but the burden of proof on productivity always kept it from becoming as much of a force as it could be,” said Kowalski, “and that was largely swept aside as COVID forced a reckoning with virtual work. Flexibility is here to stay.” Kowalski laid out several other

trends that employers should prepare for: • The role that digital delivery played in every industry, from medicine to education, isn’t going away and will require employees to learn new skills and achieve new certifications.

• Artificial Intelligence, mixed reality and use of multiple digital devices will become a normal part of the modern workplace.

• As the “consumerization of

work” continues, employers should be prepared to meet employee requests in areas such as diversity and sustainability.

Above all, businesses will need to remain agile to thrive. Ultimately, Kowalski said, businesses are moving toward net zero employment – increasingly using automation to fill low-skill roles, and reskilling the employees who used to fill those roles to take on tasks of greater value to themselves and the company. “That’s really treating talent as the ultimate renewable resource,” Kowalski said. The rate of disruption can be dizzying for even the most responsive employers. Meeting the needs of industry

will take a region-wide approach that includes publicprivate partnerships and our education system. “The opportunity that I’ve seen through the pandemic is the relationships and the partnerships,” said Chytania Brown, President and CEO of Employ Milwaukee. “Everyone has really seen the need to knock on each other’s doors and have this opportunity to talk to one another.” Added Dr. Morna Foy, President of the Wisconsin Technical College System: “Most of the jobs being created in Southeast Wisconsin and across the state require education beyond high school. We need to get more adults in this state on that lifelong learning pathway.” Rashi Arora Khosla, President and CEO at MARS Solutions Group, sees opportunity for the Milwaukee Region amid continued digital disruption. “This is our time,” she said. “Because the Midwest, of any other region, has that knowledge of physically engineered products. Since the physical world is meeting the digital world, we’re able to take all of that learning and apply some of the digital transformation to it.”

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$250 million investment over 10 years

Three-story, 84,000 sq. ft. high-tech manufacturing facility

‘THERE'S GOING TO BE A FLOOD’

Positioning the Milwaukee Region for the next round of global corporate investments MODERATOR:

Jim Paetsch Milwaukee 7 Regional Partnership

Jason Hickey President/CEO, Hickey & Associates

Brad Migdal Senior Managing Director, Cushman & Wakefield

ne breakout session at the M7 Economic Development Forum tackled the uncertainty COVID-19 introduced into the complicated decisions companies are making on expansion or relocation projects. M7 Executive Director and Senior Vice President of Corporate Expansion and Relocation Jim Paetsch discussed factors causing executives to rethink their global investments with Brad Migdal, Senior Managing Director for Cushman and Wakefield's site selection practice, and Jason Hickey, President and CEO of global location advisory firm Hickey and Associates. Below are excerpts from their conversation. PAETSCH: Are you expecting companies will continue to be flexible on where their employees work from? HICKEY: COVID created this opportunity for companies to tap into people that live in Oshkosh or Green Bay that normally wouldn't be considered from a commuting standpoint. Of course, there are certain industries that need to be in the office but in many others, we are going to see a hybrid effect for a long time. And there still needs to be a center of gravity where the main office is located. Milwaukee will be that for a much larger catchment that could go two to three hours normal

commuting lengths around the city. That is a big opportunity for the region. PAETSCH: What about supply chain disruption? Are there opportunities for things manufactured in other parts of the world to come back to the U.S. - particularly the Midwest? MIGDAL: If you look at the trends today, demand is outpacing supply. Wisconsin is in a unique position as one of the great leaders in manufacturing in the last 75 years. In the Milwaukee Region, you have the generational talent for manufacturing. The people of Southeastern Wisconsin know how to work with engineering, machinery and equipment. Wisconsin needs to have the capability to handle more demand and leverage that talent. PAETSCH: How are companies understanding where risks might come from? HICKEY: Since last April, certain communities between Milwaukee and Madison have seen double-digit increases in the population through migration. Our data team is paying close attention to this because these highly skilled workers rented a home, their kids make friends, and they really start to like where they are. Those roots mean an increased talent mmac.org | 35

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Navigating Disruption: | Business Resilience Resources D|K’s Talent shortages. Rising wage costs. Interrupted supply chains. Frustrated customers. Financial uncertainty. Today’s business environment is under unrelenting strain. Davis|Kuelthau, s.c. is committed to helping businesses navigate this uncharted territory. From timely guidance addressing workforce hurdles, contract risks, and finance to live Q&A webinars and one-on-one business consultation, D|K is here for you. We advise a wide array of companies, including manufacturers, distributors, real estate and construction firms, food and beverage producers, retail owners, and B2B service providers. For access to our complimentary guidance or to contact our business continuity attorneys, visit us at: www.dkattorneys.com/coronavirusguidance/.

APPLETON | BROOKFIELD | GREEN BAY | MADISON | MILWAUKEE

www.dkattorneys.com

36 | Milwaukee Commerce, SUMMER 2021

pool of companies to pick from in the not-too-distant future.  For most operations, 80% of their annual costs are labor. Wage inflation is about to go up in many sectors. While there has not been a lot of attrition because people are nervous about going from one company to another, the flood gates are about to open. Forecasting and predictive analysis are crucial, and the M7 team does that for your members and the interested parties in the region. If you can plan for it, you can mitigate those risks with hopefully as little cost profile as possible. Over the long term, Milwaukee is one of only 12 cities in the U.S. that has seen significant project announcements - real investment, real development - and we're still in the pandemic. Most U.S. cities are not getting the opportunities we're still seeing here today. That is exciting and companies are noticing. It puts Milwaukee on the map in ways it never was in the past. MIGDAL: The challenge is we won't know what the economy is going to look like for another three, four or maybe even six months. The one thing that I can say about Americans is that we have short-term memory. I recall on September 12, 2001, we thought no one would ever go back to Manhattan. But look what New York turned into post 9/11. I just don't see the big urban cities going away. Partnership with the university system for economic development is going to be critical moving forward. A huge number of talented people are graduating from Wisconsin and want to make it their home. It is essential to keep those people stay by providing great jobs.

PAETSCH: What are you hearing from your clients in terms of labor demands? MIGDAL: M7's biggest challenge is going to be population. There has been growth, but the region needs to sustain long-term population growth. Lots of people moved around during the pandemic – to warmer climates, but we also saw people moving to Boise, Idaho, or Salt Lake City for quality of place. (Given) the popularity and increasing trend in electric vehicles, electrical engineers are critical. The Milwaukee School of Engineering and UWMadison have great engineering programs. Understanding what skill sets are needed is vital and should drive collaboration between the business community and educational institutions in creating specialized programs. PAETSCH: What should a prosperous region, that is advancing economically, focus on over the next five years? HICKEY: They need to understand what is important to every part of their ecosystem. How do the biggest companies support entrepreneurial startups in the region? How do you innovate around your supply chain? How does every educational institution find 100 percent local job placement for graduates? Also, focus on FDI attraction. The pandemic slowed it to a trickle, but that dam will break, and then there's going to be a flood starting in the fall next year. Milwaukee needs to be ready to answer some of the questions that we have discussed today. If the region is prepared to discuss those things, it'll be significantly successful in the future.

Photo By Nate Vomhof Photography

"Over the long term, Milwaukee is one of only 12 cities in the U.S. that has seen significant project announcements - real investment, real development and we're still in the pandemic. Most U.S. cities are not getting the opportunities we're still seeing here today. That is exciting, and companies are noticing. It puts Milwaukee on the map in ways it never was in the past." – Jason Hickey, President and CEO, Hickey and Associates

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38 | Milwaukee Commerce, SUMMER 2021

How is your company managing digital disruption during a labor crunch? For all of the pain and anxiety it caused, the COVID-19 pandemic also showed our capacity to incorporate digital technology faster than we ever thought possible. This digital acceleration continues during the reset – and employers must grapple with all the disruption in the middle of an unprecedented labor crunch. Cathy Jacobson

President & CEO, Froedert

Richelle Webb Dixon COO, Froedert

Dr. Craig Fleisher

Chief Analytics Officer, Aurora WDC

Can we upskill on the fly as quickly as COVID forced us to go digital? “What really came at us during the pandemic was the rapid need to adopt, and our customers’ willingness to adopt, which really moved us much, much faster,” said Cathy Jacobson, CEO of Froedert. “We estimate that it really moved us ahead by a few years in terms of the adoption curve.” With upstart digital health competitors nipping at their heels, Froedert is rethinking roles for both technology and people. An example: Customers are more comfortable with online appointment scheduling than ever before, and many would prefer not to do so over the phone any more. So Froedert is increasing online resources for basic appointment scheduling, then reskilling employees who used to fill that role to take on more complex tasks, such as helping customers who have issues. “We have to be able to take advantage of technology, and then upskill those people into other skills,” said Jacobson, who will take over as Chair of the MMAC’s Board of Directors this fall. Froedert Chief Operating Officer Richelle Webb Dixon added that the hospital will always serve its traditional role for critically ill people. But, she asks, “How do we partner that with technology to help you stay well?”

Bill Berrien CEO, Pindel Global Precision & Founder, PRODx

Todd McLees Principal, Full Circle Innovation

How well a company links its digital and human experiences will go a long way toward determining its future success. “Everything is being digitized, but not everything is being linked,” said Dr. Craig Fleisher, Chief Analytics Officer for Aurora WDC. “Those who can make the transformation to provide these links and connections within viable networks and ecosystems will be ahead of the race.” The same is true in manufacturing. Bill Berrien, CEO of Pindel Global Precision, said pandemicrelated slowdowns in some aspects of his company’s

manufacturing allowed him to reskill some workers and incorporate automation to make the company more efficient while allowing workers to increase their skills – and their salaries. “We put our foot on the gas even more, and we realized that where talent is hard to come by here in 2021, where hiring additional to grow the team is tough, we need to continue to accelerate that push in implementing automation,” Berrien said. “With that comes the need and opportunity to upskill a team, to pay them more, and to grow that professional path.” Then came an even bigger idea: PRODx, a consortium of companies that can use their collective excess manufacturing capacity to quickly respond to what Berrien calls “hair on fire” requests for new products – a need that was laid painfully bare during the pandemic, and remains in high demand today. “We realized in 2020 that there is a shared economy opportunity for advanced manufacturing, and we innovated a little bit and created a network of Pindel peer companies throughout the country – hypercapable, hyper-qualified, who might have excess capacity,” he said. Todd McLees, Principal at Full Circle Innovation, wants companies to change the conversation around automation. “As we automate tasks, whether that be customerfacing roles or simple mundane management tasks, and we take hundreds or thousands of hours out of the human effort and we rely on machines to do that work, now we have to help people understand how they can provide more leverage and help the company increase capacity,” he said. “If instead of framing this in such a negative way – ‘if I don’t get upskilled, I will lose my job, or I’ll make less money than I could’ – to put this in a positive light, turn it 180 degrees and talk about all of the amazing opportunities that we have to unleash our own human potential moving forward, that’s the way that we can have the right conversation with our teams.”

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THEY SENT A THOUGHT LEADWhy does Wells (formerlyERSHIP AD. NEED TO REPLACE Spancrete) love Milwaukee? THIS WITH THAT Milwaukee is a place of opportunity and growth, but most importantly, a place to call home. By creating new possibilities in construction, Wells helps its customers transform communities with structures that help those who live there thrive. Whether it is a commercial, industrial, education, retail or transportation project, Wells is a trusted partner ensuring safety and certainty throughout each collaboration, reducing risk, and creating opportunities for success.

As Milwaukee rapidly becomes a highly desired city to reside in, it is essential to highlight the

40 | Milwaukee Commerce, SUMMER 2021

opportunity of education. Throughout the area, there are a variety of secondary schools that offer the education needed for those looking to jumpstart a career in the construction industry. Begin a career where the boundaries of success are limitless; join our growing team at Wells. www.spancrete.com/careers

Scott Bertschinger President and COO, Well-Great Lakes

MADISON NIGHT IN MILWAUKEE

Connecting you to your legislators MMAC’s annual Madison Night in Milwaukee was back, in-person this year. Held at Saint Kate - The Arts Hotel, guests could receive a free COVID vaccine or antibody testing and had a chance to connect with business and community leaders.

1 1. Cavalier Johnson, City of Milwaukee, addresses attendees of this year's Madison Night in Milwaukee 2. Laura Hernandez, Hispanic Collaborative; Aldira Aldape, Americans for Prosperity; and Nancy Hernandez, Hispanic Collaborative

3. David Crowley, Milwaukee County 4. Kristine Hillmer, Wisconsin Restaurant Association and Stacy Edling, Novir 5. Brittany Korth and Lauren Hyps, VISIT Milwaukee

mmac.org | 41

Corporate Finance and Commercial Lending Complex commercial transactions make up an important part of Wisconsin’s economy and financing those transactions with debt, equity, or a combination thereof is an essential part of the process. With the appropriate legal guidance, businesses and lenders can identify potential problems and develop opportunities. The commercial financing options that are available are as diverse as the companies that seek and provide them, and this is something we understand well at DeWitt LLP. Lenders and borrowers both require guidance by seasoned legal counsel when negotiating, structuring, documenting, and closing large loan transactions. We have the experience and expertise to assist with all facets of this complex area, including:

• Commercial credit • Compliance with loan and security requirements • Intercreditor arrangements • Letters of credit • Loan transaction structuring • Perfection of security interests • Private finance • Preparation and registration of security documentation • Revolving Credit • Sales and leaseback transactions • Subordination agreements • Workouts If you are contemplating a corporate financing transaction, attorney Ross A. Sharkey of DeWitt LLP provides a unique perspective and level of service as he practices extensively in both the finance and Mergers & Acquisition arenas. Ross A. Sharkey Partner – Commercial Finance DeWitt LLP

• Acquisition finance • Real estate acquisition and development finance

Connecting Clients to Creative Legal Solutions

“A great thought begins by seeing something differently, with a shift of the mind’s eye.” –ALBERT EINSTEIN DeWitt attorneys see things differently while creating solutions to meet client needs. At DeWitt, we utilize our creativity to offer proactive and effective legal advice in more than 30 areas of law while serving publicly and privately held companies, individual clients, family-owned businesses, municipalities and more. With attorneys practicing in Wisconsin and Minnesota, our firm handles matters for clients nationwide. When you need a trusted, full-service law firm, please visit our website at dewittllp.com or email info@dewittllp.com for more information.

dewittllp.com MINNESOTA

42 | Milwaukee Commerce, SUMMER 2021

WISCONSIN

MADISON NIGHT IN MILWAUKEE

1 1. Tip McGuire, Wisconsin State Legislature; State Representative Kalan Haywood; Buddy Julius, The Firm Consulting; & James Phelps, JCP Construction 2. Mark Kass, Milwaukee Business Journal & Laura Lutter Cole, VISIT Milwaukee

3. Emily Phillips, Baird and Dana Johnson, Marcus Hotels & Resorts 4. Jim and Debbie Wozniak, RBC Wealth Management 5. Matthew Cordio, Wisconsin Startup Coalition

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Manage health care costs without sacrificing coverage

We’re working with the Metropolitan Milwaukee Association of Commerce (MMAC) to help make it easier for you to find a health plan that works for your employees and your bottom line. That’s why when you work with an MMAC-affiliated broker you’ll receive discounted rates on UnitedHealthcare’s All Savers® Alternate Funding plans. Plus, when you work with an MMAC-affiliated broker you’ll be able to offer your employees:

Supplemental financial protection benefits for groups with as few as 5 employees

Learn more

Wellness programs at no additional cost, including a walking program that rewards participants when daily step goals are reached

Specialty benefits like dental and vision to help you protect your employees’ total health

Contact an MMAC-affiliated broker to get a quote, or visit uhc.com/MMAC

Administrative services provided by United HealthCare Services, Inc. or their affiliates, and UnitedHealthcare Service LLC in NY. Stop-loss insurance is underwritten by All Savers Insurance Company (except MA, MN, NJ and NY), UnitedHealthcare Insurance Company in MA and MN, UnitedHealthcare Life Insurance Company in NJ, and UnitedHealthcare Insurance Company of New York in NY. B2B EI20101192.3 2/21 © 2021 United HealthCare Services, Inc. All Rights Reserved. 21-498019-D

44 | Milwaukee Commerce, SUMMER 2021

Five Strategies to Help Employers Package Health Benefits

//Tom Wiffler CEO of UnitedHealthcare Specialty Benefits

With COVID-19 making wellness a renewed priority for many people, employers may consider using the pandemic as an opportunity to re-evaluate how they approach health benefits. Developing and implementing a strategic, data-driven approach to health benefits is crucial, given medical care ranks as the second largest expense (behind salaries) for employers. Encouraging a healthier workforce helps reduce absenteeism and presenteeism, both of which sap productivity and may make an employer less competitive. More employers are opting for an integrated approach to health benefits. By combining medical and specialty plans, employers may improve health outcomes and affordability, driven by improved identification and management of chronic conditions, increased engagement in clinical care programs and the use of data to create a simpler experience. Strategies to consider related to integration:

1. Support Whole-Person Health. Many employees value specialty benefits, such as vision, dental, hearing and financial protection plans, and employers can offer them with little or no additional cost. A recent UnitedHealthcare survey found that 84% of employees said having vision and dental benefits is “important.”

programs may enable employers to save on medical plan premiums, while simplifying the administrative process, including a single invoice for payment of benefits and a single website login for employees.

3. Leverage Big Data and Clinical Insights. One of the key advantages of an integrated approach is the ability to leverage big data. Employers with integrated benefits can better analyze and understand health data, providing an analytics-driven roadmap to implement clinical management and employee-engagement programs.

4. Make the Most of Medications. Specialty medications are used by a small percentage of the population, but treatments are often costly. Using an integrated approach to managing specialty conditions may make it easier for employers to improve health outcomes and reduce costs with the use of care teams.

5. Focus on Behavioral Health. COVID-19 is prompting many people to spend much more time at home, which may contribute to behavioral health issues, including depression, anxiety, and substance abuse. Integrating medical and behavioral benefits may create opportunities to diagnose and intervene earlier for high-risk employees, leading to over $1,000 in medical savings.

2. Packaged Savings®. Some health care companies are enabling employers to integrate medical benefits with specialty plans. These bundled benefit

Review of the impact of the UnitedHealthcare integrated approach on Key and National Account customers, 2018 2 OptumRx commercial clients, calendar year 2018 data. Note: Average ingredient cost can have wide variation based on drug mix within a specific population. Optum CSG Healthcare Analytics; Ly, August 9, 2018.

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Impact Report We’ve come a long way. A lot has changed, much was accomplished and there’s more to come. The constant: MMAC’s dedication to making Milwaukee a globally competitive region that produces high-value jobs and a vibrant quality of life for all. Together, we’re making it happen.

Worked with consortium of health departments and the City to ensure balanced approach to managing policies during the pandemic.

100+

In the first week of the pandemic, launched a website with resources for Milwaukee companies to navigate closures, policies & re-openings.

virtual events providing expert advice & insights from health & business leaders you trust.

Advocating for business MMAC urged state lawmakers not to penalize and tax businesses who participated in the PPP loan program. The resulting bill was passed February 17, 2021.

MMACs lobbyists worked hard to gain COVID liability protection for businesses. Special Session Senate Bill 1 was signed by the Governor February 25, 2021.

Keeping members connected In lieu of handshakes and in-person events:

38,956

viewers joined us to learn, grow and make connections online for meetings & webinars.

417

members continued to rely on their Executive Roundtable & Networking Forum peers to help solve challenges in real time as MMAC helped all groups go virtual.

Member Spotlights and Take 10 series: We’re shining a light on the great work of member companies and the individuals behind them. View on MMAC.org.

MORE TO COME

A Talent Solutions Directory: Finding, retaining & advancing talent is your top challenge. To help at every stage, we’re connecting you with providers for every need. The Region of Choice Resource Portal (Coming soon!) Practical tips, tools, and templates to support your D,E&I plans and strategies.

Report v2.indd 1 46 Impact | Milwaukee Commerce, SUMMER 2021

6/14/2021 1:34:16 PM

Member Milestones FEBRUARY - APRIL 2021

MMAC strives to be your partner, resource and ally in doing business in Milwaukee. Your renewal is the ultimate source of feedback on our mission to improve Metro Milwaukee as a place to create jobs, invest capital and grow business. Thank you for your investment. 105 years

Fredman Bag Company

75 years

Robertson Ryan & Associates, Inc. Wenthe-Davidson Engineering Co.

70 years

Athea Laboratories

40 years

Astronautics Corporation of America Children's Wisconsin Milwaukee Institute of Art & Design

35 years

O'Neil, Cannon, Hollman, DeJong & Laing SC The Lynde and Harry Bradley Foundation, Inc.

30 years

Coleman & Williams Ltd. Independent Writers, Inc.

20 years

American Transmission Company LLC Association of Equipment Manufacturers Direct Supply, Inc. Saz's Catering School Choice Wisconsin Trefoil Group, Inc. Van Buren Management, Inc.

15 years

Social Development Commission Wellness Council of Wisconsin

10 years

ABB, Inc. ARD, Inc. Capitol Stampings Corp. Captivate Exhibits Consolidated Construction Company Glorious Malone's Fine Sausage Green Bay Packers - Milwaukee Office Hillrom Ingeteam, Inc. Jackson Street Holdings LLC Madison Medical Affiliates MC Services Mechanical, Inc. Milwaukee Mitchell International Airport Ottawa University Power Test, Inc. Transportation Development Assoc of WI

5 years

AIM Group of Companies BDG International, Inc. Campbell Corporation Central Standard Craft Distillery Consulate General of Canada Falk Legal Group Felss Rotaform LLC Guhring, Inc. Historic King Drive BID #8 Holton Street Clinic Insperity Irgens LEMAN, Inc. Midland Packaging & Display, a Green Bay Packaging Division Milwaukee Plumbing & Piping, Inc. Mindpool Live Stay-Lite Lighting, Inc. The Chef's Table UBI-Wireless Network Corporation Union Pacific Railroad Versant Wells Fargo Advisors

We've gotten a $75+ return for every $1 we've spent as a member of the chamber. Additionally, the advice I've received from fellow entrepreneurs has saved my peace of mind which is priceless. - Darren Fisher is CEO of SPEARity, a leadership and organizational development coaching, training and consulting services company located in Milwaukee.

1 year

1043 Reed LLC Apple Spice Catering Company Aspen Crossing Apartments AVI SPL Betty Brinn Children's Museum Cedar Creek Counseling / Cedar Lake Counseling Compassionate Personal Care Services LLC CSA Partners Enterprise Rent-A-Car Company of WI LLC Executive Commercial Cleaning LLC FedEx Ground First Citizens Bank Fresh Start Cleaning Services Great Lakes Coca-Cola Bottling Griffith Capital Management LLC Marie Daniel Group Ozinga Ready Mix Concrete - WI PvK Associates Sanitary Fittings LLC Snip Internet SVN-Hintze Commercial Real Estate Taylor Computer Services, Inc. Viking Communications, Inc. WoodRiver Energy Z.T. Distribution, Inc.

Support your fellow members by doing business together.

mmac.org/directory.html

mmac.org | 47

New MMAC Members FEBRUARY - APRIL 2021

A GOODMAN'S DESSERTS

CI DESIGN, INC.

EXECUTIVE STRATEGIES ELITE

Alan Goodman, Owner 2308 W. Wisconsin Ave. Milwaukee, WI 53223 (414) 202-9729 www.agoodmansdesserts.com/ Food Products

Scott Hill, COO 306 N. Milwaukee St., Floor 2 Milwaukee, WI 53202 (414) 224-3100 www.cidesigninc.com Digital Marketing/Advertising

Joan Prince, CEO 8712 W. Spokane St. Milwaukee, WI 53224 (262) 385-8002 Consultants/Leadership

ARCH ELECTRIC, INC.

CLEARCOM, INC.

J.D. Smith, Business Development Coordinator 2025 N. Summit Ave., Ste. 100A Milwaukee, WI 53202 (920) 838-6471 archelec.com Energy Project Development & Consulting

Dave Grebetz, President 1443 S. 27th St., Ste. A Caledonia, WI 53108 (262) 898-2020 www.clearcominc.com Security Solutions

BOLDT

Heather Williams, Director of Enterprise Sales 10125 S. 52nd St. Franklin, WI 53132 (262) 784-2311 www.datacommplus.com Computers, IT & Technology

Kerry Beck Director, Business Development N21 W23340 Ridgeview Pkwy Waukesha, WI 53188 (414) 217-5670 www.boldt.com Construction Companies

BREMER BANK Erick Maki Sr Business Banking Manager 2570 Midwest Dr. Onalaska, WI 54650 (608) 791-5622 www.bremer.com Financial Services

CARTHAGE COLLEGE John Swallow, President 2001 Alford Park Dr. Kenosha, WI 53140 (262) 551-5727 www.carthage.edu Education

CENTROMOTION Abigail Carlson Director of Marketing Communications N19 W24200 Riverwood Dr. Waukesha, WI 53188 (262) 420-7784 www.centromotion.com/ Industrial Equipment-Supplies/Manufactures

48 | Milwaukee Commerce, SUMMER 2021

DATACOMM PLUS

DIVERSE DINING Emerald Mills, Founder 1314 S. 1st St., Ste. 197 Milwaukee, WI 53204 (414) 533-4889 www.4diversedining.com

EATON CORPORATION Jackie Pride, Communications Manager 2300 Badger Dr. Waukesha, WI 53188 (262) 366-7766 www.eaton.com Manufacturers

EDVEST COLLEGE SAVINGS PLAN Khaleel Ali, Consultant P.O. Box 8861 Madison, WI 53708 (414) 410-0009 www.edvest.com/ Financial Planning-Consultants/Services

ENVIRO-MASTER SERVICES OF MILWAUKEE David Poll, Franchise Owner 2626 S. 162nd St. New Berlin, WI 53151 (414) 712-2661 enviro-master.com/commercial-cleaninglocations/milwaukee-wisconsin/ Janitorial Services

GROUPWARE TECHNOLOGIES Andy Nunemaker, CEO 10437 Innovation Dr., Ste. 306 Wauwatosa, WI 53226 (414) 454-0161 www.grouptech.com Healthcare Technology

GSF USA, INC. Mark Streitmatter, Branch Manager 11414 W. Park Pl., Ste. 202 Milwaukee, WI 53224 (414) 716-6280 www.gsf-usa.com Janitorial Services

INDIAN COMMUNITY SCHOOL, INC. Brian Leibl, CFO 10405 W. Saint Martins Rd. Franklin, WI 53132 (414) 525-6100 ics-edu.org/ Schools-Academic-Secondary/Elementary

INTERNATIONAL THERMAL SYSTEMS Tom Stricker, President 4697 W. Greenfield Ave. Milwaukee, WI 53214 (414) 672-7700 www.internationalthermalsystems.com Manufacturers

IPLANRX Tom Madden, Partner 375 Ams Ct., Ste. B Green Bay, WI 54313 (920) 562-0333 www.iplanrx.com Insurance - Risk Management

IRONWOODDRIVE FINANCIAL GROUP Michael Sheppard Managing Partner and founder 1433 N. Water St., Ste. 400 Milwaukee, WI 53202 (414) 209-3800 www.ironwooddrive.com Financial Services

LANDRE PHOTOGRAPHY

STELLA & CHEWY'S

Lacy Landre Owner / Photographer 1661 N. Water St., Ste. 508 Milwaukee, WI 53202 (414) 595-4155 www.landre.com Photographers-Commercial

Jennifer Kovacich Director of Human Resources 111 W. Oakview Parkway Oak Creek, WI 53154 (414) 747-9710 www.stellaandchewys.com Pet Supplies/Food

MIDWEST PRODUCTS & ENGINEERING

TEAM TODD INCORPORATED

Shari Skopek Human Resources Manager 10597 W. Glenbrook Ct. Milwaukee, WI 53224 (414) 434-4014 www.mpe-inc.com Manufactures - Medical Devices

PATHWAY DESIGN BUILD Derek Miller, CEO 1275 E. Wisconsin Ave., Ste. E Pewaukee, WI 53072 (262) 854-0031 www.pathwaydesignbuild.com Construction Companies

PROCESS RETAIL GROUP, INC. Tom Tellefson, Director of Finance 5800 S. Moorland Rd. New Berlin, WI 53151 (262) 782-3600 www.processretailgroup.com Exhibit Display-Designers/Producers

PROFIT CONSULTING Michael Artz, President PO BOX 340393 Milwaukee, WI 53234 (414) 485-4681 profitconsultingllc.com/ Marketing Consultants

SPRINGFIELD COLLEGE - MILWAUKEE CAMPUS Mitchell Sibley-Jett Assistant Director for External Partnerships 700 W. Virginia St., Ste. 500 Milwaukee, WI 53204 (414) 276-2300 www.springfield.edu/milwaukee Education

Todd Thompson, Founder/CEO 606 W. Concordia Ave. Milwaukee, WI 53206 (414) 759-1952 www.teamtoddinc.org Youth Organizations/Centers

TRANSISTOR DIGITAL Lindsie Nelson, Transistor 790 N. Milwaukee St., Ste. 500C Milwaukee, WI 53202 (414) 251-0068 transistordigital.com/ Digital Marketing/Advertising

URBAN ECOLOGY CENTER WASHINGTON PARK 1859 N. 40th St., Milwaukee, WI 53208 (414) 344-5460 www.urbanecologycenter.org Nonprofit Education

WILLIAMS FINANCIAL LLC Shaun Williams, CEO W4931 Young Rd., Eagle, WI 53119 (262) 392-9808 www.investwithwilliams.com Financial Planning-Consultants/Services

ZENBUSINESS Ross Buhrdorf, CEO 5900 Balcones Dr., Ste. 5000, Austin, TX 78731 (844) 493-6249 www.zenbusiness.com/wisconsin-llc/ Business Consultants

TRI-BOLT LLC Erin Ehlers Director of Business Development 2170 Velp Ave., Ste. 104 Green Bay, WI 54303 (920) 501-6848 www.triboltllc.com Security Guard/Patrol Service

URBAN ECOLOGY CENTER MENOMONEE VALLEY 3700 W. Pierce St. Milwaukee, WI 53215 (414) 431-2940 www.urbanecologycenter.org Nonprofit Education

URBAN ECOLOGY CENTER RIVERSIDE PARK

Support your fellow members by doing business together.

mmac.org/directory.html

Rachel Nielsen Director of Finance & Operations 1500 E. Park Pl., Milwaukee, WI 53211 (414) 964-8505 www.urbanecologycenter.org Nonprofit Education

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The Milwaukee County Zoo is a serene home to more than 2,100 mammals, birds, fish, amphibians and reptiles. Recognized as one of the country’s finest zoological attractions, the Milwaukee County Zoo serves as a resource to educate, entertain and inspire its nearly one million visitors each year. In 2019 the Zoo opened its new state-of-the-art elephant habitat. Milwaukee is the only Zoo within a six-hour drive that houses elephants. In 2020, Milwaukee became one of 12 zoos in North America with a viewing of hippos underwater.

who can enjoy a free day at the Zoo. Companies in return receive recognition at the Zoo, in publications and receive invites to special events. The Society recognizes the importance of education and offers programs throughout the year delivering essential science and conservation messages to the diverse communities of southeastern Wisconsin. These programs result in 250,000 encounters with children and adults annually. There is so much to Zoo when you’re at the Zoo!

Helping support the Zoo is the Zoological Society of Milwaukee, a nonprofit organization. The Society offers membership programs allowing guests to enjoy multiple visits to the Zoo. This includes corporate memberships offering a unique perk for employees

Jodi Gibson President & CEO Zoological Society of Milwaukee

THE ZOOLOGICAL SOCIETY OF MILWAUKEE welcomes companies that want to support the Society and the Milwaukee County Zoo in meaningful ways.

We offer a variety of ways to partner with us that puts your business in a positive position to create memorable connections across desirable demographics. Get your brand in front of up to 1.1 million visitors a year and reach the largest membership of almost any nonprofit in the state.

BECOME A CORPORATE MEMBER! Join the Society’s Platypus Circle and support our mission to conserve, educate and support the Milwaukee County Zoo. Your employees will enjoy special benefits including transferable membership cards, invitations to VIP events, rental discounts and more. Go to BeAPlaty.org to learn more. SUPPORT US WITH A GRANT The Society offers recognition and significant engagement to companies that support our mission through our grants program. Opportunities range from school-based programs for underserved youth to local and global wildlife conservation to capital investments. To learn more, contact Angie Doucette at 414-918-6152.

PARTNER WITH US AS A SPONSOR

From black-tie fundraisers to family-fun events, we will help put your business in the spotlight. Marketing partnerships with the Society and the Zoo can: •

Boost your brand by associating with one of Wisconsin’s

•

Demonstrate corporate commitment to our community

•

top family attractions

Engage employee volunteers or host key customers

To learn more, contact Patty Mills at 414-918-6185.

8614C21

50 | Milwaukee Commerce, SUMMER 2021

is here to serve our members. Our team of experts is ready to help!

Gain guidance on your toughest challenges. TALENT INDUSTRY PARTNERSHIP

Susan Koehn 414/287-4136 skoehn@mke7.com

CORP. EXPANSION & ATTRACTION

Jim Paetsch 414/287-4171 jpaetsch@mke7.com

The MMAC membership team is thankful for so many anniversaries to celebrate in every edition of Milwaukee Commerce magazine. One great example: Fredman Bag Company has been supporting the MMAC and our mission for more than 105 years!

EQUITY & INCLUSION

Julie Granger 414/287-4131 jgranger@mmac.org

Corry Joe Biddle 414/287-4137 cbiddle@mmac.org

ECONOMIC TRENDS & RESEARCH

FEDERAL, STATE & LOCAL GOVERNMENT

SMALL BUSINESS & MEMBERSHIP

Bret Mayborne 414/287-4122 bmayborne@mmac.org

Steve Baas 414/287-4138 sbaas@mmac.org

Stephanie Hall 414/287-4121 shall@mmac.org

Andrew Davis 414/287-4141 adavis@mmac.org

Whether you’re a new member or been with us for 100-plus years, we want to hear from you!

As a fifth-generation family-owned and operated bag manufacturer since 1889, they have evolved from making burlap sacks to flexible packaging films and bags. The one constant through that time has been their membership with the Chamber. Thank you, Fredman, for your continued investment.

Grow your peer networks. ETHNICALLY DIVERSE BUSINESSES

EXECUTIVE ROUNDTABLES

FOOD & BEVERAGE INDUSTRY

Marjorie Rucker 414/287-4172 mrucker@mmac.org

Whitney Maus 414/287-4130 wmaus@mmac.org

Shelley Jurewicz 414/287-4143 sjurewicz@fabWI.com

HISPANIC COLLABORATIVE

INTERNATIONAL TRADE

THE NETWORKING FORUM

Nancy Hernandez 414/287-4118 nhernandez@mmac.org

Katie Henry 414/287-4123 khenry@mmac.org

Denise Salamone 414/287-4165 dsalamone@mmac.org

Gain exposure for your business. ADVERTISING & MEMBERSHIP

MEDIA RELATIONS

Jane Trenchard-Backes Chris Jenkins 414/287-4114 414/287-4152 jbackes@mmac.org cjenkins@mmac.org

EVENTS & SPONSORSHIPS

Karen Powell 414/287-4166 kpowell@mmac.org

As Milwaukee gears up for a summer of festivals, music, beer gardens and fun, I want to thank our members. When you renew your membership, it is the ultimate source of feedback. It tells us that we are being responsive to your needs and providing value. MMAC is a partner, a resource and an ally for you. As you re-engage with in-person meetings and start exchanging business cards, wearing name tags and resume good old-fashioned networking with a handshake, we want to share your stories and experiences. Give us your advice, processes, tips and tricks you will be incorporating in your business strategy. Sharing best practices and learning from each other can only strengthen the Milwaukee business community.

Barb Smith 414/287-4173 bsmith@mmac.org

Call or email me with your ideas so I can share them in our weekly newsletter, MMAC Chamber Connections. I look forward to chatting with you soon. Have a safe and productive summer!

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Periodicals Postage

Interested in advertising in the next issue of Milwaukee Commerce?

PAID

Milwaukee, WI

Contact Jane Trenchard-Backes at 414/287-4114 or jbackes@mmac.org

Details at mmac.org/advertising.html Milwaukee Commerce magazines are printed by:

275 W. Wisconsin Avenue, Suite 220 | Milwaukee, WI 53203

MMAC’s All Member Meeting Tuesday, November 30, 2021 4:30 PM to 8PM | BRADLEY SYMPHONY CENTER

The MMAC All Member Meeting is the chamber’s highest-profile event. This meeting provides key insights into the top issues facing the Milwaukee Region and a strategic agenda for improving the economy.

SPONSORSHIPS ARE NOW AVAILABLE!

Contact Karen Powell, Director of Events and Programs at 414/287-4166 or kpowell@mmac.org