MARKETING the CATALOG
C U R AT E D S T R AT E G I E S AT
FA L L / W I N T E R 2 0 2 6
YOUR MARKETING, curated. Every agent's business runs on the same few moments: getting set up, being recognized, staying in touch, winning the listing and selling it. This catalog is organized around those moments, so you can find what you need when you need it. Curated Strategies is the marketing team inside ERA Live Moore. We write, design, build and manage the marketing behind your business, priced plainly and delivered in 24 to 48 hours. Start with one service, or choose a Curated Path and let us handle the whole stage. If you are not sure where to begin, reach out. We will help you find the right next step.
Tracy McCormack F O U N D E R & S T R AT E G I S T, C U R AT E D S T R AT E G I E S
HOW IT WORKS
1
CHOOSE
2
REACH OUT
Pick a service or a Curated Path.
Email or call with your listing
CONTENTS 01
START HERE
p. 4
02
YOUR BRAND
p. 6
03
GROW YOUR SPHERE
p. 8
04
FARM YOUR NEIGHBORHOOD
p. 10
05
WIN & L AUNCH THE LISTING
p. 12
06
THE LISTING REL AUNCH
p. 14
07
SOCIAL MEDIA
p. 16
08
TOOLS & TECH SUPPORT
p. 18
09
CURATED PATHS
p. 20
10
À L A CARTE
p. 22
address or project details.
3
APPROVE
Review the proof. Most services are delivered within 24–48 hours.
01
START HERE Set up right on day one.
MARKETING ONBOARDING For agents joining ERA Live Moore or restarting their marketing.
$300
AGENT ONBOARDING
A pick-and-choose launch: logo, business cards (Xpress Docs), announcement eblast and social post, new-agent postcard to your sphere, signage ordering, LevERAge tools setup.
$150
DATABASE SETUP
Every contact organized in MoxiEngage, buyer and seller groups, Neighborhood News and listing alerts, synced with RealScout. HOME VALUATION ON YOUR WEBSITE
RealScout valuation tool on your MoxiWebsite, a landing page, email signature graphics and a QR code. MARKETING PL AN SESSION
NEW
A one-hour working session to choose your sphere, farm and social plan for the year.
01 · MARKETING ONBOARDING
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$150 ORDER THIS →
$100 ORDER THIS →
T H E M A R K E T I N G C ATA L O G
02
YOUR BRAND Look like the professional you are, everywhere.
AGENT BRANDING & SIGNAGE $100/hr
LOGO DESIGN
A custom agent or team logo with usage files.
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$450
MOXIWEBSITE PERSONALIZE: GENERAL
Bio and content check, homepage image, valuation tool, RealScout search pages, analytics and social connections.
ORDER THIS →
$950
MOXIWEBSITE PERSONALIZE: CUSTOM PAGES
Homepage redesign, gallery and IDX search, buyer and seller pages, reviews, market report, SEO setup and domain mapping.
ORDER THIS →
As listed
WEBSITE ADD-ONS
Homepage video $200 · Linktree $100 · Testimonials page (per 30) $150 · Logo on site $100 · Custom footer $100
$75
PERSONALIZED YARD SIGN
Custom sign design. Price covers Curated Strategies design services only; signage and printing are separate and paid by the agent.
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DIRECTIONAL SIGN / RIDER
$25
Custom design; riders can carry TEXT ERA lead capture. Price covers Curated Strategies design services only; signage and printing are separate and paid by the agent.
each
BIO & HEADSHOT AI REFRESH
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$75
NEW
A rewritten bio for website, Zillow and social, plus an AI headshot wardrobe and background refresh. AI VISIBILIT Y AUDIT
ORDER THIS →
$99
NEW
How you show up in Google and AI answers, with a prioritized fix list. Applies toward additional marketing.
ORDER THIS →
Sign and rider prices are for design services only. Signs, printing, tax and shipping are paid by the agent.
02 · AGENT BRANDING & SIGNAGE
T H E M A R K E T I N G C ATA L O G
03
GROW YOUR SPHERE Stay in touch without having to remember to.
AUTO-TOUCH FOR NINJA SELLING AGENTS The people who already know you are your best source of business. These services keep you in front of them every month.
Included
MARKET INSIGHT ALERTS
Monthly RealScout market alerts to your whole sphere. QUARTERLY BRANDED NEWSLET TER
Your featured listings, testimonials, notable sales and quarterly market report, with a personal message.
with Database Setup
$225 per issue · +$75 setup ORDER THIS →
MONTHLY NEWSLET TER OR DRIP CAMPAIGN
$100/hr
Content, copywriting and setup in your email platform.
ORDER THIS →
REAL ESTATE REVIEW TEMPL ATE
A personalized template for your annual client reviews.
$150 ORDER THIS →
REAL ESTATE REVIEW
$75
A client-specific review prepared for one meeting.
each ORDER THIS →
$50
SPHERE EBL AST
A one-off announcement to your sphere.
+$25 per extra send ORDER THIS →
$125
SPHERE POSTCARD
first campaign · $75 after
Postcard design and copy.
ORDER THIS →
CLIENT-FOR-LIFE CALENDAR
NEW
Home anniversary cards, holiday touches and pop-by printables scheduled for the year. REVIEW SEASON KIT
NEW
An email and postcard inviting past clients to book their annual Real Estate Review.
[Price TBD] ORDER THIS →
[Price TBD] ORDER THIS →
Printing and postage not included.
0 3 · A U TO - TO U C H F O R N I N J A S E L L I N G AG E N T S
T H E M A R K E T I N G C ATA L O G
04
FARM YOUR NEIGHBORHOOD Become the name they know on their street.
FARM YOUR NEIGHBORHOOD Pick one place and show up there every month. Farming is a twelve-month commitment; we build it so you can sustain it.
$125
FARM POSTCARD CAMPAIGN
Monthly design and copy for the same neighborhood. Includes a Farm Selection Analysis: turnover, price points and agent competition for up to three neighborhoods, with a recommendation. NEIGHBORHOOD MARKET REPORT
NEW
A monthly or quarterly local market snapshot for mail, email and social.
first · $75 after ORDER THIS →
$125 first · $75 after ORDER THIS →
META NEIGHBORHOOD AD
Ad creative and campaign management, geo-targeted under Meta's housing ad category. GOOGLE BUSINESS AD
A search ad that drives traffic to your site.
$50 + $50–$75 ad budget ORDER THIS →
$125 + ad spend ORDER THIS →
MOXIPROMOTE AD
A targeted digital ad through MoxiWorks.
$75 + ad spend ORDER THIS →
Printing, postage and ad spend not included.
0 4 · FA R M Y O U R N E I G H B O R H O O D
T H E M A R K E T I N G C ATA L O G
05
WIN & LAUNCH THE LISTING Win it, then launch it like it matters.
WIN & LAUNCH THE LISTING MOXIPRESENT LISTING PRESENTATION
A personalized digital presentation to win the listing. NEW LISTINGS PACKAGE
Just Listed and Just Sold postcards, social posts on three channels, eblast, Facebook ad campaign and brochure proofing. DISTINCTIVE PROPERTIES PACKAGE
Luxury postcards and social content, eblast, Facebook ad and a syndication check to maximize luxury visibility across portals. 3D PHOTO VIDEO (BRANDED)
A cinematic 3D video built from your listing photos, delivered as a standard video and a reel, both with branded end slides.
$250 ORDER THIS →
$285 + ad spend ORDER THIS →
$285 + ad spend ORDER THIS →
$99 1–25 photos · $125 for up to 45 ORDER THIS →
AEO DESCRIPTION & PHOTO CAPTIONS
Listing copy written to be found and quoted by portals and AI search. PROPERT Y FLYER / BROCHURE
A printer-ready flyer or a four-sided brochure. MAGAZINE-ST YLE LONG BROCHURE
A long-form digital brochure laid out like a magazine feature, built to share by link. LISTING EBL AST
An announcement to the brokerage community. MOXIWEBSITE LISTING PAGE
A dedicated, optimized web page for the property. BOOST BY HOMESPOT TER
A 7-day Boost campaign: $99 for the ad cost plus $25 for campaign management by Curated Strategies.
$75 ORDER THIS →
$25 / $50 ORDER THIS →
$120 ORDER THIS →
$50 ORDER THIS →
$250 ORDER THIS →
$124 $99 ad · $25 management ORDER THIS →
Printing and ad spend not included unless stated.
05 · WIN & LAUNCH THE LISTING
T H E M A R K E T I N G C ATA L O G
06
THE LISTING RELAUNCH When a listing stalls, change the story, not just the price.
THE LISTING RELAUNCH Start with the Pricing & Repositioning Report. It shows why the listing is stalling and which of the services below will help. Everything after the report is optional. PRICING & REPOSITIONING REPORT
Agent Report, Marketing Report and Seller Report for one listing.
$35 per listing · start here ORDER THIS →
LISTING REPOSITIONING
$100
Portal-driven photo reorder, virtual staging, AEO captions and a new description.
1 hour ORDER THIS →
3D PHOTO VIDEO (BRANDED)
A cinematic 3D video built from your listing photos, delivered as a standard video and a reel, both with branded end slides.
$99 1–25 photos · $125 for up to 45 ORDER THIS →
BROKERAGE EBL AST
A price-improved announcement to the brokerage community. META REL AUNCH AD
Ad creative and campaign management, served where showing agents come from.
$50 ORDER THIS →
$50 + $50–$75 ad budget ORDER THIS →
BOOST BY HOMESPOT TER
A 7-day Boost campaign: $99 for the ad cost plus $25 for campaign management by Curated Strategies.
$124 $99 ad · $25 management ORDER THIS →
Best timed with a price change, so buyers and agents see a refreshed listing, not just a lower number.
06 · THE LISTING RELAUNCH
T H E M A R K E T I N G C ATA L O G
07
SOCIAL MEDIA Show up every week without writing every post.
SOCIAL MEDIA Every plan includes monitoring, a dedicated content manager, and email and phone support. STARTER
One post or video per week across your social channels.
$200 per month ORDER THIS →
ESSENTIAL
Two posts or videos per week.
$360 per month ORDER THIS →
STANDARD
Three posts or videos per week, plus a one-hour strategy session.
$480 per month ORDER THIS →
PREMIUM
Four posts or videos per week.
$600 per month ORDER THIS →
NEW CHANNEL SETUP
Creation and setup of a new social channel.
$55–$65 ORDER THIS →
Three-month minimum on every plan.
07 · SOCIAL MEDIA
T H E M A R K E T I N G C ATA L O G
08
TOOLS & TECH SUPPORT Get full value from the tools you already pay for.
TOOLS & TECH SUPPORT MOXIWORKS SETUP & SUPPORT
$100/hr
Engage, Present, Website and Promote.
ORDER THIS →
$100/hr
REALSCOUT SETUP
Alerts, valuation tool and search pages.
$100/hr
EMAIL PL ATFORM SETUP
Constant Contact, MailChimp and templates. TECH TUNE-UP
A one-hour review of every tool you pay for, with a fix list. NEW
A clean database and assets ready for the new technology arriving early 2027.
0 8 · TO O L S & T E C H S U P P O R T
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$100
NEW
2027 PL ATFORM READINESS
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ORDER THIS →
$99 ORDER THIS →
T H E M A R K E T I N G C ATA L O G
09
CURATED PATHS Our most-requested combinations, ready to go.
CURATED PATHS Not sure where to start? Each path bundles the services that belong together, at 20% off menu rates. The discount applies to Curated Strategies fees; ad budgets, printing and postage pass through at cost. Paths include a 3D Photo Video of up to 25 photos; up to 45 photos adds $26. NEW AGENT L AUNCH
First 90 days at ERA Live Moore: Agent Onboarding, Database Setup, Home Valuation. SPHERE ON AUTOPILOT
For Ninja Selling agents, a full year: Database Setup, Real Estate Review Template, Quarterly Newsletter setup and all four quarterly issues. LISTING L AUNCH
Every new listing: the New Listings Package (Just Listed and Just Sold postcards, social posts on three channels, eblast, Facebook ad campaign and brochure proofing) and a 3D Photo Video (Branded). LUXURY LISTING L AUNCH
For distinctive properties: a Magazine-Style Long Brochure, a 3D Photo Video (Branded), AEO Description & Photo Captions, a Just Listed postcard, a Brokerage Eblast, a 7-day Boost by Homespotter campaign and a syndication check to maximize luxury visibility across portals. LISTING REL AUNCH
Any price change: Repositioning, 3D Photo Video and Brokerage Eblast.
$480 menu rate $600 ORDER THIS →
$1,020 per year · menu rate $1,275 ORDER THIS →
$307 menu rate $384 · + ad spend ORDER THIS →
$355 menu rate $444 · + $99 Boost ad, print, postage ORDER THIS →
$199 menu rate $249 ORDER THIS →
FULL LISTING REL AUNCH
A stalled listing: Pricing & Repositioning Report, Repositioning, 3D Photo Video, Brokerage Eblast, Meta Relaunch Ad. OWN A NEIGHBORHOOD
Starting a farm: three postcard campaigns and a Meta Neighborhood Ad.
$267 menu rate $334 · + ad budget ORDER THIS →
$260 menu rate $325 · + print, postage, ad budget ORDER THIS →
0 9 · C U R AT E D PAT H S
T H E M A R K E T I N G C ATA L O G
10
À LA CARTE Anything else, by the quarter-hour.
À LA CARTE
$100
per hour, billed in quarter-hour increments
Everything not listed elsewhere in this catalog, including: Content writing
Project management
Listing descriptions
Eblast template creation
CRM setup
Social page setup
Brochure templates
Google and Meta ads
Xpress Docs orders
Social Boost setup
Moxi website setup
Custom landing pages
Custom community websites
Anything else you need
R E Q U E S T A C U S TO M Q U O T E
10 · À L A CARTE
T H E M A R K E T I N G C ATA L O G
at
HOW TO ORDER 1
2
3
CHOOSE
REACH OUT
APPROVE
Pick a service or a Curated Path.
Email or call with your listing address or project details.
Review the proof. Most services are delivered within 24–48 hours.
Tracy McCormack F O U N D E R & S T R AT E G I S T · C U R AT E D S T R AT E G I E S AT E R A L I V E M O O R E
Tracy.McCormack@Curated-Strategies.com 828.215.1629