26 minute read
The Crop that Pops Yadkin Valley Popcorn is a local leader in growing a beloved snack
from 2021-12-WEC
The Crop that
PopsYadkin Valley Popcorn is a local leader in growing
a beloved snack By Debbie Moose Photos by Wendy Wood / The Yadkin Ripple
The largest of 10 storage silos at Shallowford Farms, home of Yadkin Valley Popcorn, can hold 1 million pounds of popcorn kernels.
If all silos were full, it would come to 7 million pounds. But there’s no need to worry about an explosion on a hot summer day.
“Popcorn has to reach about 400 degrees inside the kernel to pop, so that’s not going to happen,” says Sam Vestal, company manager.
As one of the state’s few popcorn growers, capable of growing as much as 2,000 acres, the Yadkinville-based company’s farm-to-snack offerings include flavored popcorn as well as the raw kernels. The products are sold in several North Carolina and East Coast supermarkets.
In the field, popcorn looks and grows just like conventional corn, but it’s an entirely different variety.
First of all, ears of popcorn are smaller, although they’re harvested with the same kinds of combines. Then popcorn requires special processing. Conventional corn intended for animal feed can be put in large dryers after harvesting and is dried to a moisture content of 25% to 30%, Sam explains. However, popcorn will pop in the hot dryers, so the ears are left on the stalks to dry in the field.
The moisture content is also different — 12% to 13% for popcorn. Workers use a special machine to check the moisture level, because if the corn dries out too much, you’ll get nothing but duds when you start popping. (The moisture level is important because popcorn pops when, under heat, the moisture inside the kernel expands and puts pressure on the starchy surface until it explodes and turns the kernel inside out, creating the fluffy treat that fuels movie watching.)
Popcorn became associated with movies during the Great Depression, according to food historians. It was an affordable treat, and popcorn carts proliferated in cities, many setting up in front of theaters to catch patrons. Theater owners saw the snack’s popularity and began selling popcorn themselves.
In recent years, popcorn has gained a reputation as a healthy snack, which has led to several national brands of bagged popcorn, plus theater-style flavors. Yadkin Valley Popcorn’s sales went up during the pandemic, possibly because people were watching movies at home but still wanted theater-style snacks.
There are many varieties of popcorn that pop into different sizes and shapes. Jonathan Mounce, operations manager, said that Yadkin Valley Farms uses a variety of the shape described as “butterfly” or “snowflake,” which pops up fluffy and takes seasonings well.
To make flavored popcorn, the company uses a large air popper which can pop 350 to 400 pounds of popcorn an hour. After popping, it’s tossed in soybean oil to add flavor and color, Jonathan says. Then flavor coatings are added. Yadkin Valley Farms’ most popular
flavor is butter, but there’s also white cheddar and others.
For caramel corn, the popped corn is mixed with caramel and dried. The process is similar for a line of candy flavors that include blue raspberry, birthday cake and pina colada.
Kettle corn is popped in gas-fired kettles along with with oil, sugar and salt to provide the characteristic sweet-salty flavor.
Shallowford Farms has been operating for more than 30 years, although in the beginning it grew popcorn for other companies. When NC State University graduate Caswell Booe bought the business in 1998, he upgraded the equipment, began selling the popcorn under its own name and planning for the company’s future. After Booe’s death about two years ago, the company continued the plans, looking at more efficient equipment and working with a food scientist on different flavors.
New ideas just keep popping up. In collaboration with Garner Foods, based in Winston-Salem, starting in January the company will offer popcorn in Texas Pete and Texas Pete Hot Cheddar flavors.
Debbie Moose (debbiemoose.com) has authored seven cookbooks and is a former food editor for The News & Observer in Raleigh.
carolinacountry.com/extras See a quick video tour of Yadkin Valley Popcorn (or visit shallowfordfarmspopcorn.com to schedule an in-person tour).
Field Corn (left) vs. Popcorn
Here Comes Clarence Claus
Jackie and Shaun Rodgers want all children to feel represented, especially during the holidays
By Scott Gates
Jackie Rodgers had a problem. It was 2015, and she had a new baby boy. Christmas is important to her (she’s the type that starts planning the family Christmas card in October), and she wanted everything to be perfect — right down to the wrapping paper.
“Once I had our son, I knew I wanted wrapping paper that had a brown Santa. But I started looking for it, and I couldn’t find it,” Jackie says. At the time she lived in Raleigh, and she reached out to friends in bigger cities who may have been able to track down more varied wrapping paper. But there were no brown Santas to be found. “Once I realized there was a void in the market and no one was making it, I said I would make it myself.”
“She definitely said that,” her husband, Shaun, remembers. “And I definitely dismissed it, and said there’s no way you’re going to create your own wrapping paper.”
Jackie proved him wrong, and now the couple has Greentop Gifts to show for it. Their company makes wrapping paper and apparel featuring the jolly “Clarence Claus,” named for her late father. Family is important to the Rodgers, which also shows through in the company name itself: Jackie’s grandfather ran the Greentop restaurant in Hillsborough in the 1940s and ’50s, remembered as a place of fellowship and happy family gatherings.
Jackie had a very particular image in mind for Clarence Claus, and she interviewed several illustrators before finding a promising one based in Ghana. “I really liked his style,” she says. “He sent me back his drawing, and I had no edits for the very first version — he brought to life exactly what I had in my head.”
Clarence Claus quickly resonated with families like the Rodgers who felt underrepresented during the Christmas season. The couple started shipping wrapping paper in 2016, spending long hours in their garage fulfilling orders after their son’s bedtime. And word got around. NBC News featured their product, and in 2017, Gayle King, editor-atlarge for “O, The Oprah Magazine,” praised the idea in her December column.
This is the fifth season for the company, now shipping wrapping paper and apparel through a fulfillment company (leaving their garage for the cars). Clarence Claus wrapping paper has been shipped to every state in the U.S., and as far as the United Kingdom and Japan. The Rodgers have also added to their assortment with the “Celebration Crew,” which features multicultural kids. And support for their ideas keep pouring in: This past year they were selected as a FedEx Small Business Grant winner, Google for Startups Black Founders Fund recipient, and Beyonce BeyGOOD Small Business Grant winner, to name a few.
There have been a lot of big changes for the Rodgers since they launched their company. They’ve moved to Atlanta, although they maintain NC ties with a home in Jones-Onslow EMC territory. Jackie left her corporate career in February 2020 and now works on the business full time. And with their family having grown by one (a little girl), their dedication to family and inclusiveness is only stronger.
“It’s important for children to see themselves in all things,” Jackie says. “Representation is important, especially for children. Children should know they can aspire to do and be all things. The images they see should reflect them from a doctor, fire fighter, a character in a children’s book — even Santa.”
Greentop Gifts Greentop Gifts
Scott Gates is editor of Carolina Country.
Bring Clarence Home
Visit greentopgifts.com to shop an array of gift wraps, accessories and apparel featuring jolly ol’ Clarence Claus.
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For members of Wake Electric Membership Corporation
Bright Ideas Teacher Grant Winners Announced 23
Giving Box and Fence Now Ready for Donations 24
It’s time for you to get the credit— capital credits, that is—for helping build, sustain and grow your local electric cooperative. In mid-December “ 2021, Wake Electric will return $2 million to members across the seven counties served by the co-op.
When you signed up to receive electric service from Wake Electric, you became a member of an electric cooperative. While investorowned utilities like Duke Energy return a portion of any profits back to their shareholders, electric co-ops operate on an at-cost basis. So, instead of returning leftover funds, known as margins, to folks who might not live in the same region or even the same state as you do, Wake Electric returns capital credits to its members, which is based on how ” much electricity you purchased during a year. This year, patronage capital earned in 1996 will be fully retired, as well as a small portion of the patronage capital earned from 1997 through 2020. Capital credits earned prior to
1996 have previously been fully retired. If your patronage capital retirement equals or exceeds our minimum check amount of $25, then you will receive a capital credit check in the mail When you signed up to reflecting your contribution of capital to, and ownership of, the cooperative receive electric service during those years. from Wake Electric, you That span of time may seem like a became a member of an long time ago. However, those funds helped us keep rates low by reducing electric cooperative. the amount of money we needed to borrow from outside lenders to build and expand a reliable electric distribution system.
Offices Closed
Wake Electric offices will be closed on Dec. 24 and Dec. 27 for the Christmas holiday, and Dec. 31 for New Year’s. Wishing all a merry holiday season! Call to report outages: 919.863.6499 or 800.743.3155 Regular office hours: M–F, 8 a.m.–5 p.m. Telephone hours: M–F, 7:30 a.m.–5:30 p.m., 919.863.6300 or 800.474.6300 Underground locating service: Call 811 Dedicated pay-by-phone number: 866.999.4593
Holiday Décor Tips for an Energy-Wise Home
If you haven’t made the switch to LED holiday lights, it’s time. LEDs can last 40 holiday seasons, and they’re safer than incandescent holiday lights.
Whether you’ve already decked your halls or you’re just getting started, there’s still time to incorporate energy savings into your holiday décor planning. If you haven’t strung your twinkle lights, be sure to use LED light strands. LEDs consume far less energy than incandescent lights and they can last 40 holiday seasons. They’re also safer because they’re made with epoxy lenses, not glass, making them more resistant to breaking— and they’re cool to the touch, so no burnt fingers!
If you missed Santa’s memo about energy-saving LEDs and your holiday lights are already up, you can still save on lighting costs. All you need is a programmable light timer. Most models cost between $10 to $25 and can be purchased through online retailers like Amazon or at big box stores like Lowe’s or Walmart. With a light timer, you can easily program when you want your holiday lights turned on and off, which will save you time, money and energy. If you’re using a timer for exterior lighting, make sure it’s weatherproof and intended for outdoor use.
If Clark Griswold’s décor style is a bit much for your taste, consider a more natural approach. Many Christmas tree farms, and even retailers like Lowe’s and Home Depot, give away greenery clippings from recently trimmed trees. With a little twine, extra ornaments and sparkly ribbon, you can create beautiful garlands and wreaths to hang over your front door or windows.
To add extra twinkle at night, you can install solarpowered spotlights to illuminate your new (essentially free!) greenery. Solar spotlights can vary in price, but you should be able to purchase a quality set of four for about $30—and because they run on natural energy from the sun, there’s no additional cost to your energy bill.
Regardless of how you decorate your home for the holidays, there are plenty of ways to save energy throughout the season.
Visit energy.gov/energy-saver for additional energy-saving tips.
2020 Bright Ideas Teacher Grant Winners
Wake Electric has awarded 24 Bright Ideas grants to teachers in Durham, Franklin, Granville, Johnston, Nash and Wake counties. The grants will be used for a variety of classroom programs throughout the school year. Thank you to the following grant winners for going above and beyond for your students:
GRANT WINNER SCHOOL
Carol Jemiolo Apex Friendship Middle Nathan Stack Baucom Elementary Kathryn Tharrington Bunn Elementary Catherine Littleton Butner-Stem Middle Carrie Jones Davis Drive Middle Deirdre Martyn Forest Pines Drive Elementary Katie Paxton Ron Bush Kara Gensor Carole Griffin Franklinton High Henderson Collegiate Middle Holly Springs High School J. F. Webb High
Dana Kaushik
Millbrook High Farrah Preddy Mount Energy Elementary Donna Hitchings North Wake College & Career Academy Colleen McIndoe Panther Creek High Jeannine Creech Pine Level Elementary Timothy Stile Rolesville High School Jessica Hardy Rolesville Middle School Charlene Outland Rocky Mount Middle School Cynthia Linton Stough Elementary Dawn Parrish Tar River Elementary Karen Waller Timber Drive Elementary David Sander Wake Forest High Bethany Bonnemere West Oxford Elementary Joshua Jenkins Willow Springs Elementary The funds for the Bright Ideas grants come from Wake Electric members who agree to round up their light bill to the nearest whole dollar through the WE Care Program. For example, if the bill is $190.91—the bill will be rounded up 9 cents to $191.00 and these pennies add up to major dollars! Partial funding also comes from the North Carolina Electric Membership Corporation (NCEMC) located in Raleigh.
2021 Classroom Technology Grant Winners
Wake Electric awarded more than $20,000 in Classroom Technology grants to eight local educators for the 2021-2022 school year. This program awards up to $3,000 grants for specific technology such as computers, tablets, 3D printers, Chromebooks, SMART boards, software and more. The technology must benefit the students in the classroom or virtually. Funds for the Classroom Technology grants are made possible by Wake Electric members who agree to round up their light bill to the nearest whole dollar through the WE Care Program.
Congratulations to the following educators:
Carol Jemiolo Apex Friendship Middle Apex
Stacey Splees Butner Stem Elementary Carole Griffin J. F. Webb High
Butner Oxford Karen Harshbarger J. F. Webb High Oxford Sarah Holmes Johnston County Early College Smithfield Ana Rodriguez Neuse River Middle Raleigh Karen Waller Timber Drive Elementary Garner Esta Lampkin Zebulon Gifted & Talented Magnet Middle Zebulon
Giving Box and Fence Now Available for Donations at Wake Forest Office
With the holiday season upon us and the new year just around the corner, Wake Electric reflects on the gratitude we feel for our community. This has been a time like no other and while we have seen our share of challenges, we are heartened by the ways in which we have all pulled together to make our community stronger during this pandemic.
This month, we will restart the Giving Fence community initiative, which is located outdoors at our Wake Forest office (100 S. Franklin St.). We began the Giving Fence initiative three years ago to ensure all are kept warm during the cold months ahead.
This year, we are particularly in need of warm coats for children and young adults, but individuals are welcome to donate any clean coats, hats, scarves or gloves by hanging the items on the Giving Fence. This fence will be available Thanksgiving weekend through the beginning of the new year and is available to anyone in need.
In addition, we offer our Giving Box for the community year-round, and everyone is welcome to donate canned goods or take anything you may need.
At Wake Electric, our concern for community is a year-round endeavor and we will continue to seek additional ways to help our co-op members during this difficult time. As we prepare for next year, we look forward to the opportunity to serve you and the greater community. We hope your holidays are merry and bright!
Call Center Hours Change
In an effort to control costs for our members while still providing that great service you’ve come to expect, we have reduced our call center hours of operation. Members can call 1-800-474-6300 or 919-863-6300 to speak to our staff from 7:30 a.m. to 5:30 p.m.
This change will allow us to better align staff with peak call volume times while reducing staff during low call volume periods. Our office will continue to remain open for walk-in traffic from 8 a.m. to 5 p.m.
As a reminder, for around-the-clock automated access to account balance or to make a payment, members can continue to call 866.999.4593. To report an outage, call 919.863.6499 or 800.743.3155. Members can also utilize our SmartHub application at wemc.smarthub.coop any time to conveniently manage their utility account around the clock.
Published monthly by Wake Electric
PO Box 1229 100 S. Franklin Street Wake Forest, NC 27588 wemc.com
BOARD OF DIRECTORS Suzy Morgan President Mike Dickerson Vice President Joe Eddins Secretary Bob Hill Treasurer Greg Fuller Joe Hilburn Reuben Matthews Allen Nelson Rodney Privette
PERSONNEL Jim Mangum General Manager & CEO Kirk Metcalf Manager of Member Services Don Bowman Vice President of Engineering & Operations Scott Poole Vice President of Customer Service
IN POWER. SINCE 1920.
R&T Power Systems delivering the promise to always keep you out of the dark! #PromiseOfPower
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Wishing You Wishing You Holiday Blessings Holiday Blessings from the Lumbee from the Lumbee Tribe Cultural Center Tribe Cultural Center and the Historic and the Historic Henry Berry Lowrie Henry Berry Lowrie House House
SERVING EASTERN NC 252-773-0739
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Sleuthing for Home Energy Savings
Utility bills provide clues to savings potential
By Pat Keegan and Brad Thiessen
In any home, there are typically many opportunities to save energy. A host of products and services claim to provide maximum energy efficiency, but it can be challenging to know where to start. Fortunately, monthly bills can help identify areas for the most energy savings.
The months that require the most energy use are in the winter and summer, when temperatures are most extreme. Just total up your average energy use for the months when you use the most energy, then subtract the average amount you use during “shoulder months,” when you’re barely using your heating or cooling system (typically during fall and spring).
The most likely reason for the difference in energy use is heating and cooling your home. If someone says switching to a new heating or cooling system could save you 20%, they likely mean you can save 20% on heating or cooling costs, which are a portion of your overall energy costs.
Every home is different. For example, there’s a small percentage of homes that include uncommon energy uses like a well pump, swimming pool or a home business that require more energy than heating or cooling. But typically, heating and cooling your home are by far the largest energy uses.
Heating and cooling Sealing air leaks is often the least expensive energy-saving measure that delivers the most bang for your buck. The second most cost-effective way to cut heating and cooling costs depends on your situation.
If you have an older propane or oil furnace, replacing it with an energy efficient heat pump might be your best investment. If you already have a relatively efficient furnace or air conditioning unit, insulating your attic could be the next most cost-effective measure, followed by insulating exterior walls or the crawl space or basement. Replacing windows is a high-priority project for many homeowners, and new windows can certainly add value to your home. However, this can be a costly project, making it difficult to justify solely based on potential energy savings. If your windows are old and leaky, it could be worth the investment. Do your research upfront so you fully understand the costs of the project.
Water heating After you’ve found ways to reduce your heating and cooling costs, where else should you look for energy savings? Your next largest energy use is likely water heating. A few low-cost measures like repairing leaky faucets and insulating the first 6 to 10 feet of hot water line could deliver significant savings. Installing energy efficient showerheads can save water and reduce energy use. Check out Consumer Reports for reliable comparisons and reviews of energy efficient showerheads.
If your water heater is more than 10 years old, it’s likely time to consider how and when to replace it. You can purchase a traditional water heater that uses the same fuel you’re using now. But there are several other options, including heat pump water heaters, tankless water heaters and even solar water heaters. Be sure to do some research before your water heater breaks so you know about your options.
Other opportunities Appliances and lighting account for a smaller portion of your energy use. As you replace older appliances and lighting, look for options that include the Energy Star® sticker. You should also review energy use information found on the EnergyGuide label.
We hope this information will help you start to identify areas to save energy at home. Consider enlisting the help of an energy auditor who can provide an overall assessment of your home’s efficiency.
A single ductless heat pump can serve up to four rooms through blowers installed in each room.
Northwest Energy Efficiency Alliance Owens-Corning
Loose-fill insulation is the most common and preferred method of insulating your attic floor. Notice the baffles near the attic perimeter that allow air to ventilate from the eaves into the attic space.
This column was co-written by Pat Keegan and Brad Thiessen of Collaborative Efficiency. Visit carolinacountry.com/your-energy for more ideas on energy efficiency.
Join millions of older Americans who are rediscovering the joy of walking
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For years, I found myself walking less and less. As I got older, aches and pains in my back and legs caused me to stay in my chair, watching TV . . . and watching life go by. My doctor told me to be more active, and I tried. I tried canes, walkers and rollators . . . and I hated them. Shuffling along, hunched over, looking at the ground two feet in front of me – that didn’t seem like a fun way to get around. Then, one day, a friend introduced me to the Perfect Walker. Nothing’s going to stop me now!
The Perfect Walker is a revolutionary new mobility device that can change your life by changing the way you walk. It enables you to stand upright when you walk– with your spine straight and your eyes looking straight ahead. Your weight is supported by your upper arms and shoulders, some of the strongest parts of your body. Traditional walkers and rollators force you to put the pressure of your body weight on your hands and wrists. You push them in front of you, looking at the ground instead of where you are going. The Perfect Walker moves with you, with your body perfectly aligned and your feet free to walk in a normal fashion. Its easy-adjust height system allows it to be the perfect fit/height for anyone from 4’9” to 6’2” and supports up to 300 pounds. The new Stand Assist™ Handles enable you to distribute your weight across your arms and shoulders, not your hands and
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