The Crop that Pops Yadkin Valley Popcorn is a local leader in growing a beloved snack

The Crop that

PopsYadkin Valley Popcorn is a local leader in growing

a beloved snack By Debbie Moose Photos by Wendy Wood / The Yadkin Ripple

The largest of 10 storage silos at Shallowford Farms, home of Yadkin Valley Popcorn, can hold 1 million pounds of popcorn kernels.

If all silos were full, it would come to 7 million pounds. But there’s no need to worry about an explosion on a hot summer day.

“Popcorn has to reach about 400 degrees inside the kernel to pop, so that’s not going to happen,” says Sam Vestal, company manager.

As one of the state’s few popcorn growers, capable of growing as much as 2,000 acres, the Yadkinville-based company’s farm-to-snack offerings include flavored popcorn as well as the raw kernels. The products are sold in several North Carolina and East Coast supermarkets.

“It’s popped and packaged right on the farm where it’s grown, Sam says. “Eating this, you’re eating your heritage.”

In the field, popcorn looks and grows just like conventional corn, but it’s an entirely different variety.

First of all, ears of popcorn are smaller, although they’re harvested with the same kinds of combines. Then popcorn requires special processing. Conventional corn intended for animal feed can be put in large dryers after harvesting and is dried to a moisture content of 25% to 30%, Sam explains. However, popcorn will pop in the hot dryers, so the ears are left on the stalks to dry in the field.

The moisture content is also different — 12% to 13% for popcorn. Workers use a special machine to check the moisture level, because if the corn dries out too much, you’ll get nothing but duds when you start popping. (The moisture level is important because popcorn pops when, under heat, the moisture inside the kernel expands and puts pressure on the starchy surface until it explodes and turns the kernel inside out, creating the fluffy treat that fuels movie watching.)

Popcorn became associated with movies during the Great Depression, according to food historians. It was an affordable treat, and popcorn carts proliferated in cities, many setting up in front of theaters to catch patrons. Theater owners saw the snack’s popularity and began selling popcorn themselves.

In recent years, popcorn has gained a reputation as a healthy snack, which has led to several national brands of bagged popcorn, plus theater-style flavors. Yadkin Valley Popcorn’s sales went up during the pandemic, possibly because people were watching movies at home but still wanted theater-style snacks.

There are many varieties of popcorn that pop into different sizes and shapes. Jonathan Mounce, operations manager, said that Yadkin Valley Farms uses a variety of the shape described as “butterfly” or “snowflake,” which pops up fluffy and takes seasonings well.

To make flavored popcorn, the company uses a large air popper which can pop 350 to 400 pounds of popcorn an hour. After popping, it’s tossed in soybean oil to add flavor and color, Jonathan says. Then flavor coatings are added. Yadkin Valley Farms’ most popular

flavor is butter, but there’s also white cheddar and others.

For caramel corn, the popped corn is mixed with caramel and dried. The process is similar for a line of candy flavors that include blue raspberry, birthday cake and pina colada.

Kettle corn is popped in gas-fired kettles along with with oil, sugar and salt to provide the characteristic sweet-salty flavor.

Shallowford Farms has been operating for more than 30 years, although in the beginning it grew popcorn for other companies. When NC State University graduate Caswell Booe bought the business in 1998, he upgraded the equipment, began selling the popcorn under its own name and planning for the company’s future. After Booe’s death about two years ago, the company continued the plans, looking at more efficient equipment and working with a food scientist on different flavors.

New ideas just keep popping up. In collaboration with Garner Foods, based in Winston-Salem, starting in January the company will offer popcorn in Texas Pete and Texas Pete Hot Cheddar flavors.

“You either get all in or get out quick in the popcorn business,” Sam says. “We’re planning on staying.”

Debbie Moose (debbiemoose.com) has authored seven cookbooks and is a former food editor for The News & Observer in Raleigh.

carolinacountry.com/extras See a quick video tour of Yadkin Valley Popcorn (or visit shallowfordfarmspopcorn.com to schedule an in-person tour).

Field Corn (left) vs. Popcorn

Here Comes Clarence Claus

Jackie and Shaun Rodgers want all children to feel represented, especially during the holidays

By Scott Gates

Jackie Rodgers had a problem. It was 2015, and she had a new baby boy. Christmas is important to her (she’s the type that starts planning the family Christmas card in October), and she wanted everything to be perfect — right down to the wrapping paper.

“Once I had our son, I knew I wanted wrapping paper that had a brown Santa. But I started looking for it, and I couldn’t find it,” Jackie says. At the time she lived in Raleigh, and she reached out to friends in bigger cities who may have been able to track down more varied wrapping paper. But there were no brown Santas to be found. “Once I realized there was a void in the market and no one was making it, I said I would make it myself.”

“She definitely said that,” her husband, Shaun, remembers. “And I definitely dismissed it, and said there’s no way you’re going to create your own wrapping paper.”

Jackie proved him wrong, and now the couple has Greentop Gifts to show for it. Their company makes wrapping paper and apparel featuring the jolly “Clarence Claus,” named for her late father. Family is important to the Rodgers, which also shows through in the company name itself: Jackie’s grandfather ran the Greentop restaurant in Hillsborough in the 1940s and ’50s, remembered as a place of fellowship and happy family gatherings.

Jackie had a very particular image in mind for Clarence Claus, and she interviewed several illustrators before finding a promising one based in Ghana. “I really liked his style,” she says. “He sent me back his drawing, and I had no edits for the very first version — he brought to life exactly what I had in my head.”

Clarence Claus quickly resonated with families like the Rodgers who felt underrepresented during the Christmas season. The couple started shipping wrapping paper in 2016, spending long hours in their garage fulfilling orders after their son’s bedtime. And word got around. NBC News featured their product, and in 2017, Gayle King, editor-atlarge for “O, The Oprah Magazine,” praised the idea in her December column.

This is the fifth season for the company, now shipping wrapping paper and apparel through a fulfillment company (leaving their garage for the cars). Clarence Claus wrapping paper has been shipped to every state in the U.S., and as far as the United Kingdom and Japan. The Rodgers have also added to their assortment with the “Celebration Crew,” which features multicultural kids. And support for their ideas keep pouring in: This past year they were selected as a FedEx Small Business Grant winner, Google for Startups Black Founders Fund recipient, and Beyonce BeyGOOD Small Business Grant winner, to name a few.

There have been a lot of big changes for the Rodgers since they launched their company. They’ve moved to Atlanta, although they maintain NC ties with a home in Jones-Onslow EMC territory. Jackie left her corporate career in February 2020 and now works on the business full time. And with their family having grown by one (a little girl), their dedication to family and inclusiveness is only stronger.

“It’s important for children to see themselves in all things,” Jackie says. “Representation is important, especially for children. Children should know they can aspire to do and be all things. The images they see should reflect them from a doctor, fire fighter, a character in a children’s book — even Santa.”

Greentop Gifts Greentop Gifts

Scott Gates is editor of Carolina Country.

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Visit greentopgifts.com to shop an array of gift wraps, accessories and apparel featuring jolly ol’ Clarence Claus.

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The SYEMC office will be closed Thursday & Friday, Dec. 23-24, in observance of Christmas.

SYEMC also will be closed Friday, Dec. 31, in observance of New Year’s.

A publication for Surry-Yadkin EMC members

December 2021

Manager ' s Message | GreG Puckett Co-op gives back

Dear Valued Member,

The holidays are now upon us, with Thanksgiving just past and Christmas and New Year’s Day just weeks away. I want to take this time to share with you how appreciative I am of our members and to encourage you to join me and our co-op employees in giving back to the communities of which we are a part.

This fall, Surry-Yadkin EMC held our annual food drive to benefit the food banks in our five-county service area which receive support from the Second Harvest Food Bank. Coordinated by our Community Projects Committee, our 75 employees participated in a team competition to see who could bring in the most nonperishable items to donate to the regional food bank.

We also reached out to our members and community partners through area business connections like the chambers of commerce for support. While the final results were not yet available as this message was written, I wanted to express our thanks for everyone’s participation in making the annual food drive a success. Your support for SYEMC and our communities is just one of the key Cooperative Principles that makes us an electric cooperative, Concern for Community.

As soon as the food drive ended, our employees turned right around and continued their giving by sponsoring several children and families from our region for Christmas. Their support provided food, gifts and clothing for members of our community who might have otherwise not received any this holiday season.

Our Community Projects Committee continues to look to the future for ways to support needs in our communities. While the COVID-19 pandemic led us to the decision to cancel the 2020 and 2021 charity golf tournaments, we do plan on hosting a charity golf tournament in June of 2022. In the next few months, more information will be provided on sponsorship and team player opportunities for the tournament. We look forward to getting back on the golf course to support local charities, so stay tuned.

I want to encourage you, our members, to continue your Concern for Community as well. Whether it is volunteering your time or being able to monetarily sponsor a charity, your giving is needed and appreciated.

We have several members who volunteer their time to serve on SYEMC’s Operation Round Up Board of Directors each year. They meet three times a year to decide how the funds our members donate by opting to round up their bills will be distributed to area nonprofits and families in need.

You can help with this important program as well. I encourage you to reach out to our member services representatives (MSRs) and let them know you want to “opt in” to the Round Up program. Your change donated each month (never more than 99 cents a month, or $11.88 a year) will be put in the Round Up fund. That funding is used to support families who have faced a house fire or catastrophic illness, as well as for nonprofits such as area food banks, school food backpack programs, homeless shelters, organizations who provide heating and power bill assistance and more.

There are a number of resources for community members in need of power bill assistance, such as Tri-County Christian Crisis Ministry in Elkin, Yokefellow Cooperative Ministry in Mount Airy, Pilot Mountain Outreach Center in Pilot Mountain, King Outreach Center in King, Sunnyside Ministry in Winston-Salem, Wilkes Ministry of Hope in Wilkesboro, in addition See GIVES, page 23

21

ConnectWith: Local educators and students in our service area

8 teachers awarded Bright Ideas grants

By Wendy Wood

Eight teachers from the Surry-Yadkin Electric Membership Corporation service territory have been awarded Bright Ideas Education Grants. Employees with Surry-Yadkin EMC made surprise stops to the winning teachers during the last couple of weeks.

A three-judge panel of retired educators from the SurryYadkin EMC service area blind-judged the applications in late September. The grants provide funding for innovative classroom projects, with $6,250 being awarded overall.

Two teachers from Gentry Middle School in Mount Airy have been awarded grants for two separate projects. Jamie Mosley will use her $840 grant toward “Growing with Water.” The project will allow students to use a hydroponic growing system to grow produce that is genetically identical to its parent plants. Stephanie Bode has been awarded $704.50 for “SWITCHing Up Learning.” The project will include the purchase of Nintendo Switches and Nintendo LABO kits for hands-on interactive experiences.

A teacher at C.B. Eller Elementary School in eastern Wilkes County, Jamie Williams will use her $650 grant to “Light Up Our Learning.” The project will include the purchase of a light table for her classroom to enhance her students’ STEM (Science, Technology, Engineering, Mathematics) skills.

In Mountain View Elementary School’s first Bright Ideas grant, Katie Hodge will use her $999 grant to make sure her students are “Growing in Science and Literacy Together.” The funding will allow the entire student body to create vertical gardens and integrate science and literacy.

Copeland Elementary School’s DeAnna Walker told her students, “UKE Can Do It!,” when she won her $989.93 grant. It will allow her to purchase ukuleles for her music classes to expand the students’ musical skill set as well as learn about numerous cultures.

Courtney Elementary School also will be getting ukuleles through Keena Moxley’s $898.50 grant, “Strumming for Success,” with a focus on learning to play the instrument and promoting cultural awareness.

At North Wilkes High School, Teresa Watkins’ project, “Pathogen Growth? Stop It!,” was awarded a $963.56 grant. Students will learn the five-step washing method used in food service and the importance of sanitizing after washing by incorporating test strips and microscopes to look at bacteria.

Jennifer Jones at Mount Airy High School was awarded $204.50 toward her project, “All is Calm, All is Bright.” She will use the project to incorporate Calm Strips in the high school to help reduce fidgeting, increase focus and regulate anxious energy, while promoting social and emotional wellness among the school’s 400 students.

The eight projects will touch the lives of 1,925 students in the Surry-Yadkin EMC service area of Surry, Yadkin, Stokes, Wilkes and Forsyth counties.

(Top photo) Katie Hodge, a teacher at Mountain View Elementary School in Wilkes County, is awarded a Surry-Yadkin EMC Bright Ideas grant by SYEMC linemen Kendall Kirkman and Jacob Tally. (Here) Keena Moxley, who teaches at Courtney and Forbush elementary schools in Yadkin County, is awarded a grant by SYEMC linemen Randy Parlier and Brandon Childress.

(Clockwise from top left) DeAnna Walker, who teaches at Copeland and Shoals elementary schools, is awarded a Bright Ideas grant by linemen Randy Parlier and Brandon Childress. Mount Airy High School teacher Jennifer Jones is awarded a grant by linemen Dillion Caviness and Jody Norman. Jamie Williams, a teacher at C.B. Eller Elementary in Wilkes County, is awarded a grant by linemen Kendall Kirkman and Toliver Wright. Jamie Mosley, left, and Stephanie Bode, teachers at Gentry Middle School, are awarded grants by linemen Dillion Caviness and Jody Norman. Teresa Watkins, a teacher at North Wilkes High School, is awarded a grant by linemen Jacob Tally and Kendall Kirkman.

GIVES

From page 21

to programs through each county’s Department of Social Services. Contact information for Organizations for Assistance can be found at https://syemc.com/content/ organizations-assistance.

Now is a great time to be thinking of others as we express gratitude for the blessings in our own lives and look for ways to share with others less fortunate.

At Surry-Yadkin EMC, we are thankful for you, our members, and are blessed to be able to share our thanks and blessings with you and our surrounding communities. We wish you all a happy, wonderful Thanksgiving and Christmas and blessings for the New Year.

Cooperatively yours,

Greg Puckett Executive Vice President & General Manager

Member Moment:

Hollar & Greene: Crops to profit

By Kasey Martin

Running a successful business is something that comes naturally to the Hollar & Greene family. Dating back to the early 1900s, both families share a unique talent for turning crops into profit while incorporating family values in both their home and work lives.

One could say that the families owe their accomplishments to Mack Hollar, owner and operator of the Boone Meat and Produce store, and the originator of the produce business that the families effectively run today. Hollar ran the store alongside his son, Lige Hollar, who eventually started his own wholesale produce company after returning from the Navy in 1945. As Lige’s customer base began to grow, so too did his family. His daughter, Betty, married Dale Greene in 1958, a dozer operator for a local company. This special event not only gained Lige a sonin-law, but also a future business partner.

Dale was born in the mountains of North Carolina. He grew up on a farm and learned the value of hard work at a young age while watching his father sustain their farm and work tirelessly in the sawmills. As a teenager, Dale balanced studying, working as a gas station attendee, and driving a school bus — all while assisting his father routinely on their farm.

After high school and marriage, Dale began his employment with a trucking company, earning $1 per hour. With a wife and five small children depending on him for financial support, he did whatever it took to provide for his family. Dale drove the dump truck for over 100 hours a week, and as his family began to grow, he knew he would need a greater income to support his wife and children.

In 1961, Dale approached Lige, his father-in-law, and asked him if he could use his spare straight truck to begin his own produce sales. Lige agreed but advised Dale that he would have to create his own route and secure his own customers. Merging ideas and work ethics, the two began hiring drivers for routes in 1963,

The Hollar & Greene familiy includes, seated, Dale and Betty Greene; and (standing, from left) Tim Greene, Gwen Honeycutt, Tony Greene, Jeff Greene and Pam Greene. allowing Lige to manage loading trucks while Dale handled company sales and customer growth. Together, the two founded Hollar & Greene Produce. Dale and Lige would pick up cabbage at the mountain farms and haul it into town to sell at local farmers markets. Eventually, that gig turned into the largest fresh cabbage operation for retail in the United States. As cabbage and vegetable sales continued to grow between 1963 through 1978, Lige and his wife, Selma, were able to retire. When the couple retired, Dale purchased their half of the business. By the early 1980s, Dale’s sons, Tony and Tim, and son-in-law, Keith, were fully invested in running the company. Continuing with the family tradition, Dale’s youngest son, Jeff, also entered the business upon graduation from Appalachian State University. Today, this small family business includes Dale’s three sons, many extended family members and more than 80 full-time employees. Hollar & Greene still collaborates with the local farmers in the Carolinas and ships cabbage from over 10 branch offices and nine states using over 50 Hollar & Greene-owned trailer/tractor rigs and state of the art packing sheds. Dale contributes the growth of the business to the support and love of his family, co-workers and vendors who continue to grow the business for the next generation of Hollar & Greene employees. Hollar & Greene’s local, Surry-Yadkin EMC-member location is in Surry County near the N.C. 89/I-77 interchange.

Member Connections is a monthly publication intended for the members and friends of Surry-Yadkin EMC.

Board of Directors

Lee Von (Toby) Speaks, President Willard Swift, Vice President Karoline Overby, Secretary David Miller, Treasurer

Board Members

Brenda Hardy Stephen Hutson David Pendry Alvin Reid, Jr. Eddie Campbell Stephen Joyce

Greg Puckett, Executive Vice President and General Manager

Wendy Wood, Editor

Surry-Yadkin EMC 510 South Main Street Dobson, North Carolina 27017 336.356.8241 | 800.682.5903 www.syemc.com Office Hours Mon-Fri: 8 a.m. - 5 p.m. To report an outage, day or night 336.356.8241 | 800.682.5903 An Equal Opportunity Employer

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Serving the Yadkin Valley since 1940.

Sleuthing for Home Energy Savings

Utility bills provide clues to savings potential

By Pat Keegan and Brad Thiessen

In any home, there are typically many opportunities to save energy. A host of products and services claim to provide maximum energy efficiency, but it can be challenging to know where to start. Fortunately, monthly bills can help identify areas for the most energy savings.

The months that require the most energy use are in the winter and summer, when temperatures are most extreme. Just total up your average energy use for the months when you use the most energy, then subtract the average amount you use during “shoulder months,” when you’re barely using your heating or cooling system (typically during fall and spring).

The most likely reason for the difference in energy use is heating and cooling your home. If someone says switching to a new heating or cooling system could save you 20%, they likely mean you can save 20% on heating or cooling costs, which are a portion of your overall energy costs.

Every home is different. For example, there’s a small percentage of homes that include uncommon energy uses like a well pump, swimming pool or a home business that require more energy than heating or cooling. But typically, heating and cooling your home are by far the largest energy uses.

Heating and cooling Sealing air leaks is often the least expensive energy-saving measure that delivers the most bang for your buck. The second most cost-effective way to cut heating and cooling costs depends on your situation.

If you have an older propane or oil furnace, replacing it with an energy efficient heat pump might be your best investment. If you already have a relatively efficient furnace or air conditioning unit, insulating your attic could be the next most cost-effective measure, followed by insulating exterior walls or the crawl space or basement. Replacing windows is a high-priority project for many homeowners, and new windows can certainly add value to your home. However, this can be a costly project, making it difficult to justify solely based on potential energy savings. If your windows are old and leaky, it could be worth the investment. Do your research upfront so you fully understand the costs of the project.

Water heating After you’ve found ways to reduce your heating and cooling costs, where else should you look for energy savings? Your next largest energy use is likely water heating. A few low-cost measures like repairing leaky faucets and insulating the first 6 to 10 feet of hot water line could deliver significant savings. Installing energy efficient showerheads can save water and reduce energy use. Check out Consumer Reports for reliable comparisons and reviews of energy efficient showerheads.

If your water heater is more than 10 years old, it’s likely time to consider how and when to replace it. You can purchase a traditional water heater that uses the same fuel you’re using now. But there are several other options, including heat pump water heaters, tankless water heaters and even solar water heaters. Be sure to do some research before your water heater breaks so you know about your options.

Other opportunities Appliances and lighting account for a smaller portion of your energy use. As you replace older appliances and lighting, look for options that include the Energy Star® sticker. You should also review energy use information found on the EnergyGuide label.

We hope this information will help you start to identify areas to save energy at home. Consider enlisting the help of an energy auditor who can provide an overall assessment of your home’s efficiency.

A single ductless heat pump can serve up to four rooms through blowers installed in each room.

Northwest Energy Efficiency Alliance Owens-Corning

Loose-fill insulation is the most common and preferred method of insulating your attic floor. Notice the baffles near the attic perimeter that allow air to ventilate from the eaves into the attic space.

This column was co-written by Pat Keegan and Brad Thiessen of Collaborative Efficiency. Visit carolinacountry.com/your-energy for more ideas on energy efficiency.

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