28 minute read
The Crop that Pops Yadkin Valley Popcorn is a local leader in growing a beloved snack
from 2021-12-PEMC
The Crop that
PopsYadkin Valley Popcorn is a local leader in growing
a beloved snack By Debbie Moose Photos by Wendy Wood / The Yadkin Ripple
The largest of 10 storage silos at Shallowford Farms, home of Yadkin Valley Popcorn, can hold 1 million pounds of popcorn kernels.
If all silos were full, it would come to 7 million pounds. But there’s no need to worry about an explosion on a hot summer day.
“Popcorn has to reach about 400 degrees inside the kernel to pop, so that’s not going to happen,” says Sam Vestal, company manager.
As one of the state’s few popcorn growers, capable of growing as much as 2,000 acres, the Yadkinville-based company’s farm-to-snack offerings include flavored popcorn as well as the raw kernels. The products are sold in several North Carolina and East Coast supermarkets.
In the field, popcorn looks and grows just like conventional corn, but it’s an entirely different variety.
First of all, ears of popcorn are smaller, although they’re harvested with the same kinds of combines. Then popcorn requires special processing. Conventional corn intended for animal feed can be put in large dryers after harvesting and is dried to a moisture content of 25% to 30%, Sam explains. However, popcorn will pop in the hot dryers, so the ears are left on the stalks to dry in the field.
The moisture content is also different — 12% to 13% for popcorn. Workers use a special machine to check the moisture level, because if the corn dries out too much, you’ll get nothing but duds when you start popping. (The moisture level is important because popcorn pops when, under heat, the moisture inside the kernel expands and puts pressure on the starchy surface until it explodes and turns the kernel inside out, creating the fluffy treat that fuels movie watching.)
Popcorn became associated with movies during the Great Depression, according to food historians. It was an affordable treat, and popcorn carts proliferated in cities, many setting up in front of theaters to catch patrons. Theater owners saw the snack’s popularity and began selling popcorn themselves.
In recent years, popcorn has gained a reputation as a healthy snack, which has led to several national brands of bagged popcorn, plus theater-style flavors. Yadkin Valley Popcorn’s sales went up during the pandemic, possibly because people were watching movies at home but still wanted theater-style snacks.
There are many varieties of popcorn that pop into different sizes and shapes. Jonathan Mounce, operations manager, said that Yadkin Valley Farms uses a variety of the shape described as “butterfly” or “snowflake,” which pops up fluffy and takes seasonings well.
To make flavored popcorn, the company uses a large air popper which can pop 350 to 400 pounds of popcorn an hour. After popping, it’s tossed in soybean oil to add flavor and color, Jonathan says. Then flavor coatings are added. Yadkin Valley Farms’ most popular
flavor is butter, but there’s also white cheddar and others.
For caramel corn, the popped corn is mixed with caramel and dried. The process is similar for a line of candy flavors that include blue raspberry, birthday cake and pina colada.
Kettle corn is popped in gas-fired kettles along with with oil, sugar and salt to provide the characteristic sweet-salty flavor.
Shallowford Farms has been operating for more than 30 years, although in the beginning it grew popcorn for other companies. When NC State University graduate Caswell Booe bought the business in 1998, he upgraded the equipment, began selling the popcorn under its own name and planning for the company’s future. After Booe’s death about two years ago, the company continued the plans, looking at more efficient equipment and working with a food scientist on different flavors.
New ideas just keep popping up. In collaboration with Garner Foods, based in Winston-Salem, starting in January the company will offer popcorn in Texas Pete and Texas Pete Hot Cheddar flavors.
Debbie Moose (debbiemoose.com) has authored seven cookbooks and is a former food editor for The News & Observer in Raleigh.
carolinacountry.com/extras See a quick video tour of Yadkin Valley Popcorn (or visit shallowfordfarmspopcorn.com to schedule an in-person tour).
Field Corn (left) vs. Popcorn
Here Comes Clarence Claus
Jackie and Shaun Rodgers want all children to feel represented, especially during the holidays
By Scott Gates
Jackie Rodgers had a problem. It was 2015, and she had a new baby boy. Christmas is important to her (she’s the type that starts planning the family Christmas card in October), and she wanted everything to be perfect — right down to the wrapping paper.
“Once I had our son, I knew I wanted wrapping paper that had a brown Santa. But I started looking for it, and I couldn’t find it,” Jackie says. At the time she lived in Raleigh, and she reached out to friends in bigger cities who may have been able to track down more varied wrapping paper. But there were no brown Santas to be found. “Once I realized there was a void in the market and no one was making it, I said I would make it myself.”
“She definitely said that,” her husband, Shaun, remembers. “And I definitely dismissed it, and said there’s no way you’re going to create your own wrapping paper.”
Jackie proved him wrong, and now the couple has Greentop Gifts to show for it. Their company makes wrapping paper and apparel featuring the jolly “Clarence Claus,” named for her late father. Family is important to the Rodgers, which also shows through in the company name itself: Jackie’s grandfather ran the Greentop restaurant in Hillsborough in the 1940s and ’50s, remembered as a place of fellowship and happy family gatherings.
Jackie had a very particular image in mind for Clarence Claus, and she interviewed several illustrators before finding a promising one based in Ghana. “I really liked his style,” she says. “He sent me back his drawing, and I had no edits for the very first version — he brought to life exactly what I had in my head.”
Clarence Claus quickly resonated with families like the Rodgers who felt underrepresented during the Christmas season. The couple started shipping wrapping paper in 2016, spending long hours in their garage fulfilling orders after their son’s bedtime. And word got around. NBC News featured their product, and in 2017, Gayle King, editor-atlarge for “O, The Oprah Magazine,” praised the idea in her December column.
This is the fifth season for the company, now shipping wrapping paper and apparel through a fulfillment company (leaving their garage for the cars). Clarence Claus wrapping paper has been shipped to every state in the U.S., and as far as the United Kingdom and Japan. The Rodgers have also added to their assortment with the “Celebration Crew,” which features multicultural kids. And support for their ideas keep pouring in: This past year they were selected as a FedEx Small Business Grant winner, Google for Startups Black Founders Fund recipient, and Beyonce BeyGOOD Small Business Grant winner, to name a few.
There have been a lot of big changes for the Rodgers since they launched their company. They’ve moved to Atlanta, although they maintain NC ties with a home in Jones-Onslow EMC territory. Jackie left her corporate career in February 2020 and now works on the business full time. And with their family having grown by one (a little girl), their dedication to family and inclusiveness is only stronger.
“It’s important for children to see themselves in all things,” Jackie says. “Representation is important, especially for children. Children should know they can aspire to do and be all things. The images they see should reflect them from a doctor, fire fighter, a character in a children’s book — even Santa.”
Greentop Gifts Greentop Gifts
Scott Gates is editor of Carolina Country.
Bring Clarence Home
Visit greentopgifts.com to shop an array of gift wraps, accessories and apparel featuring jolly ol’ Clarence Claus.
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BUILDING A
BRIGHTER FUTURE
Energizing student learning is one of the many ways North Carolina’s electric cooperatives are enriching the lives of members and supporting local communities, now and for generations to come. Congratulations to the hundreds of North Carolina teachers receiving Bright Ideas education grants from local electric co-ops this fall to fund exceptional projects!
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PIEDMONT ELECTRIC COOPERATIVE MEMBER NEWSLETTER | DECEMBER 2021
Enjoy the gift of savings all year long!
IMPORTANT DATES
One of the best gifts you can give yourself and your family this year costs nothing at all. In fact, this gift can help you save money year-round. That’s right, you can give yourself the gift of daily savings by signing up for these money-saving programs from Piedmont Electric Cooperative! Time-of-day rate
How would you like to pay a lower rate for the energy you use? By signing up for our time-of-day rate, you can! All you have to do is shift your energy use to off-peak times and you’ll pay a lower rate for what you use. During the winter, that means avoiding excess energy use on weekday mornings between 6-10 a.m. As a result, you could save the equivalent of nearly four packs of holiday string lights each month!* Load management
Save money on water heating and air conditioning costs throughout the year with our load management program. When you sign up, we’ll install load control switches on your A/C system and/or water heater to help reduce excess use. In addition to saving energy, you’ll also get a credit on your bill for participating in the program.
Beat the Peak
December 24-27
Christmas
Piedmont Electric offices will be closed and employees will be on call.
December 31
New Year’s Holiday
Piedmont Electric offices will be closed and employees will be on call.
22 Winter energy-saving tips 23 Broadband service update 24 Capital credits
Smart thermostat savings program*
If you have a Nest thermostat or are planning to get one over the holidays, consider signing up for our smart thermostat savings program. Just for signing up, you’ll get a $50 rebate. Then when summer comes around, you’ll save on your monthly bill by allowing us to make small adjustments to your thermostat on very hot days through your in-home WiFi. You’ll also always have the final say in your home’s temperature and can adjust it back at any time. Want a reminder on when to reduce energy use to save money? By signing up for Beat the Peak, you’ll get text or email reminders about expected times of high energy use so you can adjust accordingly. Sign up for any or all of these programs and start seeing your savings add up! By this time next year, you’ll have a little extra cash in your pocket for holiday shopping. Learn more about how to sign up for these programs by visiting pemc.coop/use-less-save-more or by calling us at 800.222.3107.
CAPITAL CREDITS COMING SOON:
Be on the lookout for capital credits this month! This year, we’re retiring capital credits of more than $1.3 million, from 1994 and 50 percent from 1995. If your credit is $20 or more you will receive a check in the mail by the end of December. If your credit is less than $20 it will appear as a credit on your December bill.
PIEDMONT ELECTRIC COOPERATIVE PIEDMONT ELECTRIC COOPERATIVE
Winter energy-saving tips that are cool as ice
As we face North Carolina’s chilliest months, it’s natural to see your energy use increase. However, there are several small actions you can take around your home to help you save money throughout the winter while keeping you warm and cozy inside.
Take advantage of sunny days
During sunny winter days, open up your curtains and blinds to let the sun stream in and warm your home for free. Plus you can use the sunlight in place of turning on interior lights during the day. Just remember to close them back up once the sun goes down.
Reverse your ceiling fans
Ceiling fans are a great tool to keep you cool in the summer, but you can also use them to stay comfortable in the winter. You can change the direction of the fan blades so that they turn clockwise which helps push warm air down.
Use space heaters
Instead of heating your whole home, use a space heater to keep you warm by moving it from room to room with you. However, don’t forget to turn off and unplug your space heater once you’re done using it. However, using multiple space heaters to heat every room at the same time will likely be more expensive than using your primary heating unit.
Check for air leaks around your doors and windows
If your house is a bit older, it may have developed small gaps around the doors and windows. Identify these gaps and seal them with caulk to help keep your home at a comfortable temperature.
Set your thermostat to 68°F
On cooler days, it’s tempting to turn up the heat. However, by keeping your thermostat set to 68°F, you can save on heating costs. If you still find yourself too chilly, bundle up when you’re inside with an extra blanket or cozy, fuzzy socks.
Keep your fireplace damper closed unless you have a fire burning
Keeping your damper open is like having an open window in the middle of winter. Make sure the damper is open when you have a fire going but be sure to close it once the fire is extinguished.
Now is the perfect time to switch to paperless billing
With the holiday season upon us, postal workers are busier than ever. As they work hard to get packages and holiday cards delivered to the correct destinations, the post office might start to slow down due to the extra volume of mail.
If you’re still receiving your paper bill through the mail, there’s a risk it could arrive late or get lost. By switching to paperless billing, you can conveniently view and pay your bill online at your own convenience instead of having to wait for it to arrive.
Paperless payments
Worried about your check getting to us in time? We recommend sending it at least two weeks early to ensure prompt delivery or use one of our paperless options like bank draft, online through SmartHub or by calling us at 800.222.3107.
Broadband update December 2021
Recently, the Federal Communications Commission (FCC) awarded grants to telecommunications providers through the Rural Digital Opportunity Fund (RDOF). Through RDOF, telecommunication providers submitted bids to provide internet service to specific, predefined areas. The bids would be considered on how many people the telecommunications company could serve; what download and upload speeds they could offer; and the cost of providing this service. In this initial phase, 180 bidders won more than $9.2 billion to provide broadband service in 49 states including more than $106 million in North Carolina.
Unfortunately, almost the entirety of these funds in our service area went to a single provider, Charter Communications. SpaceX also won a few small portions and unfortunately RiverStreet Networks was not awarded funds as we had hoped. Companies awarded RDOF funds for an area are the only entities that can receive future federal funds to provide service to that area, which greatly impacts our plans for a RiverStreet Networks expansion in our counties with the exception of Person County. Charter Communications will have six years from the time they start receiving the funds to provide service to the areas they were awarded, or they will have to return the funds they were awarded plus pay a penalty. While we wished the federal government’s RDOF awards had been different, please know that Piedmont Electric will continue to support efforts to bring high-speed internet to the underserved areas of our community. This includes RiverStreet Network’s project in Person County and our free WiFi hotspots at our Roxboro office, Caswell office and the Cherry Grove Ruritan Club.
What are capital credits and how are they calculated? Because we’re a not-for-profit cooperative, we give profits (known as margins) back to our members in the form of capital credits. The amount you’re owed is based upon the amount of revenue you contribute to the cooperative through payment of your monthly bills during a year in which the co-op collected more than it spent. This year, we’re retiring capital credits of more than $1.3 million, from 1994 and 50 percent from 1995. Our member-elected board of directors determines whether our co-op’s financial position permits the return of capital credits, the amount of which will be returned to members and which year or years are returned. Holding capital credits helps keep our rates low as it lowers the amount of funds we need to borrow in a given year. When to expect your capital credits If you were a member in 1994 or 1995 and you’re owed less than $20, then you’ll see your capital credit as a credit on your December bill. If you’re owed $20 or more, you’ll receive a check in the mail by the end of December with your full credit. That’s all there is to it! Unclaimed capital credits Have any of your friends or family members moved out of the Piedmont Electric service area over the last few years? If a member moves away and we don’t have their new address, they could have money waiting for them in the form of capital credits or uncashed checks.
Visit pemc.coop/capitalcredit to search for unclaimed capital credits for your friends and family members who have moved. We always attempt to contact former members that are owed money, but if capital credits go unclaimed for more than four years, they have to be turned over to the state treasurer’s office. That money can be claimed by visiting nccash.com. Thanks in advance for helping us return money to former members!
Spread some joy this holiday season
If you’re looking for ways to give back during the holidays, consider donating your capital credits to our Helping Hand Foundation. Your donation will directly support energy assistance efforts for fellow members in need.
To donate your capital credits, please cash or deposit the amount, then either donate through the mail or online via the “Pay Now” button in your SmartHub portal. Visit pemc.coop/donate to learn more about the Helping Hand Foundation or call us at 800.222.3107 to donate any amount at any time. Thank you as always for your support!
PIEDMONT ELECTRIC CONNECTION
Published monthly for the members of Piedmont Electric Cooperative. Piedmont Electric Cooperative is an equal opportunity provider and employer.
Hillsborough and Roxboro Office Hours: Monday-Friday, 8 a.m.-5 p.m. Caswell Office Hours: Wednesday 8 a.m.-5 p.m.
Report outages, make payments and access account information by phone 24-hours-a-day by calling 800.222.3107. Voice instructions will direct you through the system. 2500 NC Highway 86 South PO Drawer 1179 Hillsborough, NC 27278 Stephen B. Hamlin President & General Manager
DIRECTORS
Bill R. Barber, Chair Randy Kinley, Vice Chair Sam T. Woods, Secretary Richal Vanhook, Treasurer Steven P. Bailey, Stephen C. Long, V. Kay Scurlock-Ferguson, David Poythress, Elizabeth Townsend & Cyrus Vernon
IF YOUR POWER GOES OUT, CALL OR TEXT 800.222.3107
Opt in for text alerts by texting “pemc” to 800.222.3107. Once you’ve opted in, report an outage by texting “#out” to 800.222.3107 or "#status" for an update on your outage. Our automated outage reporting system uses your phone number to determine your service location. Update the number connected to your account online through SmartHub, by completing the form on your monthly bill or by calling 800.222.3107.
Please note that it may take up to 24 hours for our system to recognize new cell phone numbers in the text outage alert program.
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Wishing You Wishing You Holiday Blessings Holiday Blessings from the Lumbee from the Lumbee Tribe Cultural Center Tribe Cultural Center and the Historic and the Historic Henry Berry Lowrie Henry Berry Lowrie House House
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Sleuthing for Home Energy Savings
Utility bills provide clues to savings potential
By Pat Keegan and Brad Thiessen
In any home, there are typically many opportunities to save energy. A host of products and services claim to provide maximum energy efficiency, but it can be challenging to know where to start. Fortunately, monthly bills can help identify areas for the most energy savings.
The months that require the most energy use are in the winter and summer, when temperatures are most extreme. Just total up your average energy use for the months when you use the most energy, then subtract the average amount you use during “shoulder months,” when you’re barely using your heating or cooling system (typically during fall and spring).
The most likely reason for the difference in energy use is heating and cooling your home. If someone says switching to a new heating or cooling system could save you 20%, they likely mean you can save 20% on heating or cooling costs, which are a portion of your overall energy costs.
Every home is different. For example, there’s a small percentage of homes that include uncommon energy uses like a well pump, swimming pool or a home business that require more energy than heating or cooling. But typically, heating and cooling your home are by far the largest energy uses.
Heating and cooling Sealing air leaks is often the least expensive energy-saving measure that delivers the most bang for your buck. The second most cost-effective way to cut heating and cooling costs depends on your situation.
If you have an older propane or oil furnace, replacing it with an energy efficient heat pump might be your best investment. If you already have a relatively efficient furnace or air conditioning unit, insulating your attic could be the next most cost-effective measure, followed by insulating exterior walls or the crawl space or basement. Replacing windows is a high-priority project for many homeowners, and new windows can certainly add value to your home. However, this can be a costly project, making it difficult to justify solely based on potential energy savings. If your windows are old and leaky, it could be worth the investment. Do your research upfront so you fully understand the costs of the project.
Water heating After you’ve found ways to reduce your heating and cooling costs, where else should you look for energy savings? Your next largest energy use is likely water heating. A few low-cost measures like repairing leaky faucets and insulating the first 6 to 10 feet of hot water line could deliver significant savings. Installing energy efficient showerheads can save water and reduce energy use. Check out Consumer Reports for reliable comparisons and reviews of energy efficient showerheads.
If your water heater is more than 10 years old, it’s likely time to consider how and when to replace it. You can purchase a traditional water heater that uses the same fuel you’re using now. But there are several other options, including heat pump water heaters, tankless water heaters and even solar water heaters. Be sure to do some research before your water heater breaks so you know about your options.
Other opportunities Appliances and lighting account for a smaller portion of your energy use. As you replace older appliances and lighting, look for options that include the Energy Star® sticker. You should also review energy use information found on the EnergyGuide label.
We hope this information will help you start to identify areas to save energy at home. Consider enlisting the help of an energy auditor who can provide an overall assessment of your home’s efficiency.
A single ductless heat pump can serve up to four rooms through blowers installed in each room.
Northwest Energy Efficiency Alliance Owens-Corning
Loose-fill insulation is the most common and preferred method of insulating your attic floor. Notice the baffles near the attic perimeter that allow air to ventilate from the eaves into the attic space.
This column was co-written by Pat Keegan and Brad Thiessen of Collaborative Efficiency. Visit carolinacountry.com/your-energy for more ideas on energy efficiency.
Join millions of older Americans who are rediscovering the joy of walking
NEW
For years, I found myself walking less and less. As I got older, aches and pains in my back and legs caused me to stay in my chair, watching TV . . . and watching life go by. My doctor told me to be more active, and I tried. I tried canes, walkers and rollators . . . and I hated them. Shuffling along, hunched over, looking at the ground two feet in front of me – that didn’t seem like a fun way to get around. Then, one day, a friend introduced me to the Perfect Walker. Nothing’s going to stop me now!
The Perfect Walker is a revolutionary new mobility device that can change your life by changing the way you walk. It enables you to stand upright when you walk– with your spine straight and your eyes looking straight ahead. Your weight is supported by your upper arms and shoulders, some of the strongest parts of your body. Traditional walkers and rollators force you to put the pressure of your body weight on your hands and wrists. You push them in front of you, looking at the ground instead of where you are going. The Perfect Walker moves with you, with your body perfectly aligned and your feet free to walk in a normal fashion. Its easy-adjust height system allows it to be the perfect fit/height for anyone from 4’9” to 6’2” and supports up to 300 pounds. The new Stand Assist™ Handles enable you to distribute your weight across your arms and shoulders, not your hands and
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Why spend another day bent over and shuffling around – or worse yet, plopped in front of the TV all day. Pick up the phone and take back your life. Call now.
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