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Art Direction Branding Editorial Packaging Social Media

Carmen See

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BLACKPAPER Editorial Design

BLACKPAPER

Blackpaper is a self-created modern male streetwear magazine. The theme for this issue is Black Summer.

The contents in this magazine include streetwear, lifestyles, gadgets, games and sports.

2013

BLACKPAPER

2013

2014

Editorial Design

charity: water

An annual report design for charity: water, which is a New York-based non-profit organization that provides clean and safe drinking water to people in developing nations. The cover of the report also doubles as a poster. The report explores a new approach to document the stories on charity: water’s work in developing nations. The report highlights the yellow fuel tank, commonly used by folk in these struggling nations to store what little water they can find.

Each one is able to carry up to forty pounds of water. The annual report utilises 2-color printing in a bid to cut costs.

charity: water

2014

2014

Book Design

The Nosy Traveller

The Nosy Traveller (Little India Edition) is a cultural exploration book about the Indian way of life in Malaysia. This is a project accomplished by three local graphic designers who went on an escapade to Brickfields’ Little India.

The Nosy Traveller

2014

The Nosy Traveller

2014

Clothing The Masses

2018

Branding

Clothing The Masses

2018

ASICS x HUNDRED%

2019

ASICS x HUNDRED%

2019

ASICS x HUNDRED%

2019

2017

Event Branding

DCODE is bringing you 7 weeks of premium, high quality and differentiated experience to be discovered in House of 1A at Menara Ken TTDI from the 16th Nov to 6th Jan. In collaboration with the best-in-class industry experts, together we create an experience that will accentuate this unique journey of discovery.

MASSES x DCODE

Masses will start off the first week of House of 1A for from the 16th to 18th Nov, we will have a customized Nike Air Force 1 contest, following up with an exclusive shoe customization workshop with 5 Feet Customs, and showcasing 100 pairs of the rarest shoes in Malaysia!

MASSES x DCODE

2017

MASSES x DCODE

2017

2020

CALENDAR MAKING WORKSHOP

Product Design/Workshop Making

CALENDAR MAKING WORKSHOP

2020

CALENDAR MAKING WORKSHOP

2020

2016

Event Branding

Sneaker-lah is a one stop sneaker convention, and the word “LAH” which is synonymous to Malaysia as it is a very common slang amongst us Malaysians, would be the best way to refer to a Malaysian based sneaker convention. Therefore, SneakerLAH.

SNEAKERLAH 2016

The convention aims to be a melting pot for International footwear companies, sneaker stores, sneaker resellers, and most importantly, sneakerheads to come and spend a day or two in the convention talking, eating, smelling, and breathing sneakers.

Sneaker-lah Official Logo

2016

SNEAKERLAH 2016

SneakerLah x Diadora Official Merchandise

Sneaker-lah x Nerduni

it Official Merchandise

SneakerLah x Rastaclat Official Merchandise

2017

Event Branding

The biggest sneaker convention wrapped up the third instalment of SneakerLAH 2017, certainly bigger than the last, this year’s SneakerLAH impressively met over 25,000 sneakerheads under one roof!

SNEAKERLAH 2017

The two day event kicked off sneaker culture activities to connect with the sneakerhead community; highlighted aspects of streetwear fashion, lifestyle, music. The sneaker exhibition display over 350 pairs of rare sneakers by Vans and Adidas. At SneakerLAH marketplace, streetwear brands and over 50 vendors provide services to fulfil sneakerheads their sneaker essential needs. Influential collectors and shoppers were able to sell and trade sneakers to find the perfect sneaker to add to their collection such as established brands like Vans, Puma, The Hundreds and notable homegrown streetwear brands like Pestle & Mortar, Stoned and CO, Against Lab and many more.

Sneaker-lah 2017 Facebook Cover

SNEAKERLAH 2017

2017

Sneaker-lah 2017 Official Poster

Sneaker-lah 2017 Official Invitation Card

Sneaker-lah 2017 Official Ticket

Sneaker-lah 2017 Nametag

SNEAKERLAH 2017

2017

Social Media Post

Social Media Post

SNEAKERLAH 2017

2017

Sneaker-lah x Rastaclat 2017 Official Merchandise

Sneaker-lah 2017 Official Lanyard

2018

Event Branding

Sneakerlah, upon arriving wasn’t what I expected it to be. What greeted me at the front of the door was a long line of visitors eagerly waiting to enter the venue, faces a bit wrought with drowsiness as the targeted age group wakes up before their usual time to attend Malaysia’s biggest sneaker event. Sneakerlah has found a new home at Mid Valley Exhibition Centre, a massive step-up from last year’s venue at KL Convention Centre. 3 times the space, in fact.

SNEAKERLAH 2018

The only similarities between last year’s event

and this year’s were the retention of the VIP system, whereby visitors who purchased the VIP ticket will gain 2-hours early access to all the vendors and booths for first dips on items before the door opens to the general public at 12pm. The number of vendors who set up shop here were in staggering numbers too; as much as 26 brands participated in this edition of the convention, including Skechers, Asics, Timberland, Royal Sporting House, Nasty, Vans, and Puma to name a few.

SNEAKERLAH 2018

2018

SNEAKERLAH 2018

2018

Social Media Post

Social Media Post

SNEAKERLAH 2018

2018

2019

Event Branding

Malaysia’s BIGGEST sneaker event is back again!

SNEAKERLAH 2019

SneakerLAH 2019, presented by U Mobile, will be held at Mid Valley Exhibition Centre (MVEC) again this year on the 5th and 6th of October. Whenever it comes to SneakerLAH, sneakerheads and attendees may expect to see some of the rarest sneakers, their favourite sneaker brands, streetwear brands, performances and more.

SNEAKERLAH 2019

2019

SNEAKERLAH 2019

2019

2019

SANCTVS

Art Display

SANCTVS

2019

2017

Editorial Design

In this issue of MASSESzine, we’re taking you on a figurative journey and talk about all things related to travel and the great outdoors, with the budget of the average young Malaysian in mind.

MASSESzine 9: The Travel Issue

Camping is one activity that’s easy to dismiss because of how tedious it can be, and our writers found it out the hard way as they erected tents at a couple locations in Malaysia. It’s an acquired taste, but even those that hate camping can find something to love when sleeping in the wilderness. Of course, preparations for the endeavour are many, so we’ll run you through some tips and tricks

that’ll make your camping experience far more enjoyable.

Tourism in Malaysia embodies far more than just its island hot spots, namely Penang or Langkawi. Through these pages, we’ll highlight the country’s smallest state, Perlis, and how we think it might just be Malaysia’s silent gem.

Trips are never complete without pictures, so this issue will be laden of them, many of of which will attempt to capture the essence and may facets of what makes this country beautiful.

MASSESzine 9: The Travel Issue

2017

2017

MASSESzine 10: The Sunset Issue

Editorial Design

For this issue, we unravelled some of Malaysia’s traditions and cultures that use to play an important role in our everyday lives and our society, and how these cultures and traditions have now taken a back seat in Malaysia, and are slowly disappearing as the sun sets on them. This issue is an ode them, and to highlight some of the people that are keeping this cultures and traditions alive. We met up with the revolutionaries who’re putting in their all in each respective culture and striving to keep it alive. Each individual featured stand the test of time of our forgotten heritage as they voice out personal stories on

their respective cultural mainstay.

We pay tribute to these innovative individuals adapting to modernization such as the three mastermind behind Fusion Wayang Kulit and the youngest rattan maker in Malaysia. We called upon the last craftsman of the Wau and the Keris, and independent one-man showrunners on film photography, analog music formats and secondhand bookstore haven. We also had the honour of having the lovely editor of Odd One Out Magazine to share her thoughts on the print industry.

MASSESzine 10: The Sunset Issue

2017

2019

MASSESzine: Merayau

Editorial Design

MASSESzine: Merayau

2019

MASSESzine: Merayau

2019

2015-2019

MASSES

Social Media/Event Branding

Social Media Post

Social Media Post

2015-2019

STUSSY KUALA LUMPUR

Social Media/Event Branding

Social Media Post

2015-2019

LI-NING

Social Media/Event Branding

Social Media Post

2015-2019

HUNDRED&

Social Media/Event Branding

Social Media Post

Social Media Post

Sime Darby Oils

SIME DARBY OILS

Branding | Social Media | Design & Content Creation

Social Media Post

2020

Matternhorn Webcast Banner

Digital Poster

2020

SIME DARBY OILS

Zoo Camp Event Poster & Itinerary

Zoo Camp Website Banner

Girang Senang EDM

Corporate Gifts

Car Vision Auto Care

CAR VISION AUTO CARE

Branding | Social Media | Design & Content Creation

Social Media Post

2020

Social Media Post

2020

RYW.

Branding | Social Media | Design & Content Creation

RYW.

Social Media Post

Social Media Post

Thank You

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