1974
50 years 2024
VIKING TOYS DNA TOYS THAT BREATHS TOP QUALITY & TIMELESS SWEDISH DESIGN Our design and quality are reflected in what we call our “Five S”, Safe, Soft, Simple, Silent and Strong “. Through these core values, Viking Toys wants to enrich children’s play so that play and our products last a lifetime.
THE 5 S’s
S S S S S
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“Playing should be fun and you should not have to worry about safety. Leave the worry to me, I promise that the game will be completely SAFE.”
- tests & certificates - free from all toxins - secure & durable
“I’m a big softie! My job is to make sure that the plastic in our toys is SOFT with rounded edges, no edges should be able to hurt little curious fingers.”
- soft edges - flexible material
“It’s better to build STRONG toys that last, than to have to repair broken hearts.”
- extremely durable - dishwasher safe - highest quality material
“The game should be in focus, the toys tools. All the children need is their imagination and I am here to remind them of that. Play should be SIMPLE, it’s that simple!”
- inspire imagination - play is in focus, not the toy
“Do not get me wrong, I’m not the sound cop! During play, children should be heard, toys SILENT.”
- soft wheels - non-digital
The philosophy behind Viking Toy’s quality toys is that they should be seen as a more sustainable alternative to today’s wear-and-throw culture. Our timeless design thinking together with our high quality requirements means that the toys can be tolerated to play with over several generations. Our mission ever since our first toy car has been to create quality toys that lasts.
Since the start, Viking Toys has created its own design language, which makes the toys easily feel comfortable. Collaborating with Henrik Johansson who managed to further develop our design and create new products based on the original principles of what toys from Viking Toys stand for.
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OUR ASSORTMENTS
Re:Line
Ecoline
HEARTS
Orignal
Construction
SCHOOL
Reline
ECOLINE Biobased plastic /sugarcane based plastic Recyclable Non-toxic Durable Dishwasher safe Designed in Sweden with love, made in Vietnam with care. Explorative play / Viking Family / Quality / Last generations
HEARTS
ORIGINAL Primary and secondary colors, highest quality virgin plastic. Non-toxic Durable Dishwasher safe Designed in Sweden with love, made in Vietnam with care. Explorative play / Viking Family / Quality / Last generations
MIGHTY Construction themed vehicles, highest quality virgin plastic. Non-toxic Durable Dishwasher safe Designed in Sweden with love, made in Vietnam with care. Explorative play / Viking Family / Quality / Last generations
SCHOOL
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Launches an assortment of toys made in recycled plastics 2023. We always try our best to make safe and strong toys for children that lower our footprint on this planet. Will follow the same high qualities of Viking Toys assortments.
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Biobased plastic /sugarcane based plastic Recyclable Non-toxic Durable Dishwasher safe Designed in Sweden with love, made in Vietnam with care. Explorative play / Viking Family / Quality / Last generations
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Bigger collection or set made spcifically for schools and daycares. There are sets from all the different collections and both for indoor and outdoor play.
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RETAIL / DISPLAY
How to present Viking Toys in your shop! - Bubble displays - CDUs - Shelving inserts
Bubbel displays in different sizes and shapes. Comes for both Original and Ecoline.
MARKETING GUIDE
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Photo & video content:
This document contains 5 catagories designed to help facilitate the branding and marketing of Viking Toys.
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Social Media:
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Keywords Explorative play
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NLIGARE SO VÄ RT JÖ
L
HÅLLBA RA
VÄ N
NLIGARE SO VÄ RT JÖ
OLJEFRIA, VÄXTBASERADE & FÖRNYBARA
SAKER DU K AN LEK
GIFTF RIA
LEKEN HÅLLER I GENERATIONER
ÅTERVININGSBARA
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Storytelling
DISKMASKINSTÅLIGA
SVENSK DESIGN
T AV HÅLLBA EN R IM
ETT MI L
GJORDA KER AV SA S EK
A PÅ LIT
ETT MI L L
GIFTFRIA LEKSAKER
A
GIFTF RIA
Symbols
LEK
HÖGKVALITATIVA, HÅLLBARA & REJÄLA
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NDE KA RS
FÖR EN U KER TFO SA EK
47.4 x33.8 cm
RÖR KER OC
OLJEFRIA, VÄXTBASERADE & FÖRNYBARA
SAKER DU K AN LEK
RÖR KER OC
GJORDA KER AV SA S EK
EKSAKER SOM AL H LIG
! LER ÅL
T AV HÅLLBA EN R IM
A
LER ÅL
How to present Viking Toys in your shop! - Shelf strip, shelf wobbler, top signs
EKSAKER SOM AL H LIG
A PÅ LIT
POS MATERIAL
VÄ N
CDU sizes 1000, 1500 & 2000
VÄNLIGA LEKSAKER GJORDA AV
ÅTERVINNINGSBAR
DISKMASKINSTÅLIGA
SOCKERRÖR LEKEN HÅLLER I GENERATIONER
DESIGNAD MED KÄRLEK I SVERIGE OCH TILLVERKAD I VIETNAM MED OMTANKE
47.4 x33.8 cm
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ONLINE / e-COMMERCE
SERVICES
How to present Viking Toys in your e-shop! - Product playful text - Products specifications - Products images - Product videos (more are coming during the year!) - Product playful videos (NEW for this year!) - Lifestyle images - Social Media content
What services do we provide: - Product information via OPV Media Library - Support via mail support (a) vikingtoys.se
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WHAT IS RE:LINE? The start of our sustainability journey is on! Since 2018 we have been working hard on our sustainability and our transition to circular economy. With the launch of Ecoline, a plant-based polyethylene, derived from sugarcane ethanol, as opposed to the polyethylene from oil, and continuous work with sustainability expert Mette Bak-Andersen we continue to travel on this very exciting and important journey. 2023 we are proud and have the privilege to launch a new toy line made entirely of recycled plastics: RE:LINE
RCS CERTIFICATION RE:LINE is certified with the RCS certification, the Recycled Claim Standard. The Recycled Claim Standard (RCS) is an international, voluntary standard that sets requirements for third-party. It is a chain of custody standard to track recycled raw materials through the supply chain. Both our supplier of recycled material and our manufacturing factory has the certification.
WHAT IS RELINE MADE OF? RE:LINE is made from recycled plastics. Some in recycled hard PP and some in recycled soft PP, depending on the qualities the toy is desired to have. The toy only have 1 type of plastic in the entire toy. This to make it fully recyclable afterwards. WHAT IS THE PROCESS? RE:LINE uses plastic waste to prevent it from ending up in landfills or in our oceans. The recycled material comes from the recycling facility in the northern Vietnam. Used plastics are sorted, cleaned and shredded into flakes. These flakes are the raw material for the toys. This is then used in our factory in Southern Vietnam to produce the toys to the same high standards and quality as all our oth
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THE FUTURE The journey of sustainable and ethical production is one we all are on. Its a group effort! We know it takes time but we also know everyone can do their part. We are so happy and so proud to be able to launch this line on the market under 2023. Its the result of a continues learning and hard work. This is only the beginning!
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ANIMALS ON WHEELS e
o
g Die
n Bo
ie arl e h C es e Ch
30-1364
30-1362
y nn Be ana n Ba
rrie Ca rot r Ca
30-1361
30-1363
Our Buzzy Bees sure are no drones! They strive and struggle all day long in their construction vehicles, but you never hear them making any buzz about it. Nope, these happy worker-bees just love to buztle about. But no matter how much they have on their plate, they are never too buzy to play with you!
rr y Ba erry eb Blu
30-1365
n cor A ly
Al
How cute can a racer be? Cute Racers, a toy car with influences from adrenaline racing and the adorableness of animals!
30-1366
a Lis berry on ing
L
30-1367
!
rio t c i
t
e Th
tas n a f
ArtNo/description/EAN/size/inner packaging/units inner/units outer/kg outer/m3 outer/pcs m3
30-1360/Cute Racers-carrot, cheese, bone, banana/14cm/CDU/16/64 30-1361/Cute Racer Carrot/14cm/CDU/16/64 30-1362/Cute Racer Cheese/14/CDU/16/64 30-1363/Cute Racer Banana/14/CDU/16/64 30-1364/Cute Racer Bone/7317670013647/14/CDU/16/64 30-365/Cute Racer Blueberry/14/CDU/16/64 30-1366/Cute Racer Acorn/7317670013661/14/CDU/16/64 30-1367/Cute Racer Lingonberry/CDU/64/10 30-1380/Buzy Bees/14/CDU/16/64 30-01380/Buzy Bees Bulk/14/bulk/16/64 30-1385/Standing Bees/6/CDU/20/160
30-1380
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RELINE VEHICLES
30-1250
30-1251
30-1274
30-1272
30-1252
30-1255
30-1280
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30-1268
Reline Vehicles Jumbo: 30-1250 Tipper truck 28cm / bulk / 731767012500 / 30-81250 Tipper truck 28cm / Giftbox / 731767812506 - 30-1251 Fire truck 28cm / bulk / 731767012517 / 30-81251 Fire truck 28cm / Giftbox / 731767812513 / 30-1252 Digger truck 28cm / bulk / 731767012524 / 30-81252 Digger truck 28cm / Giftbox / 731767812520 / 30-1255 Tractor 28cm / bulk / 731767012555 / 30-81255 Tractor 28cm / Giftbox / 731767812551 / 30-1268 Safari truck with 1 figure and 4 animals 28cm / bulk / 731767012685 / 30-81268 Safari truck with 1 figure and 4 animals 28cm / Giftbox / 731767812681 / 30-1280 Recycling truck 28cm / bulk / 731767012807 / 30-81280 Recycling truck 28cm / Giftbox / 731767812803 / 30-1272 Ambulance Helicopter with stretcher and 2 figures 28cm / bulk / 731767012722 / 30-81250 Ambulance Helicopter with stretcher and 2 figures 28cm / Giftbox / 731767812728 / 30-1274 Viking Airlines plane with 2 figures 28cm / bulk / 731767012746 / 30-81274 Viking Airlines plane with 2 figures 28cm / Giftbox / 731767812742 /
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RELINE FUN PLAY
30-50522
30-5000
30-5050
Reline Vehilces: 30-5000 Harbour / Giftbox / 7317673050007 30-5502 Big Garage / Giftbox / 7317673055026 30-50522 Castle village / Giftbox / for more information see updated pricelist 30-5050 Castle / Giftbox / for more information see updated pricelist 30-5502
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RELINE VEHICLES
30-1129
30-1149
30-1061
30-41111
30-41140
30-41580
30-1230
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30-1231
30-1232
Reline Vehicles: 30-1129 Mini Chubbies 17 models 7cm / CDU / 7317673011299 - 30-1149 Chubbies 13 models 10cm / CDU / 7317673011497 - 30-1061 Maxi Cars 5 models 14cm / CDU / 7317673010612 - 30-41111 Mini chubbies bucket set 30 pcs / Bucket / 7317673411112 - 30-41140 Chubbies bucket set 15 pcs / Bucket / 7317673411402 - 30-41580 Maxi & chubbies bucket set 30 pcs / Bucket / 7317673415806 - 30-1230 Midi Tipper Truck 21cm / Bulk / 7317673012302 / 30-1230 Midi Tipper Truck 21cm / Giftbox / 7317673812308 - 30-1231 Midi Fire Truck 21cm / Bulk / 7317673012312 / 30-1231 Midi Fire Truck 21cm / Giftbox / 7317673812315 - 30-1232 Midi Tractor 21cm / Bulk / 7317673012326 / 30-1232 Midi Tractor 21cm / Giftbox / 7317673812322
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RE:LINE FUN LEARNING
30-1330
30-1971
30-1109
Reline Animals on wheels: 30-81330 Turtle Pull-Along / Wrap / 7317673813305 - 30-81109 Sorting Box / Wrap / 7317673011092 - 30-1971 Cute Rider Leopard / Bulk / 7317673019714
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RE:LINE BOATS
30-1196
30-1197
30-1091
30-1097
30-1092
30-2004 Big Rake 30-1098
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Bath and beach boats: 30-81197 Submarine / Wrap / 7317673811974 - 30-81196 Whale / Wrap / 7317673811967 - 30-81190 Bath boats Trio / Giftbox / 7317673811905 - 30-81098 Ferry Boat / Giftbox / 7317673810984 / 301098 Ferry Boat / Bulk / 7317673010988 - 30-81097 Mini boats / Wrap / 7317673810977 / Mini boats / CDU / 7317673010971 - 30-81092 Tug boats / Wrap / 7317673810922 / 30-1092 Tug boats / CDU / 7317673010926 - 3081091 Duck bath boats / Wrap / 7317673810915 - 30-1091 Duck bath boats / CDU / 7317673010919
30-1190
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RE:LINE SAND & WATER
30-2030
30-2040
30-2041
30-2035
30-2042
30-2045
Reline Sandforms: 30-82030 4 happy faces sandforms / Giftbox / 7317673820303 - 30-82035 4 vehicle sandforms / Giftbox / 7317673820358 Reline beach sets: 30-82040 Bucket set with scoop, rake, sieve & 2 vehicle sandforms / Giftbox / 7317673820402 - 30-82041 Bucket set with scoop, rake, sieve & 4 happy faces sandforms / Giftbox / 7317673820419 - 30-82042 Bucket set with scoop, rake & sieve / Giftbox / 7317673820426 - 30-82045 Watercan set with scoop & rake / Giftbox / 7317673820457 - 30-82050 Sandmill set with bucket, scoop & sieve / Giftbox / 7317673820501 - 30-82060 Sandmill set with Jumbo truck & sieve / Giftbox / 7317673820600
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30-2050
30-2060
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RE:LINE SAND & WATER 136 cm
20 cm
30-2002
54 cm
30-50050
30-2003
54 cm
30-2004
30-2070
Reline Sand pit: 30-50050 Sandpit with 2 mini boats and 2 mini cars / Giftwrap / 7317673500502 Reline wheel barrel: 30-2070 Wheel Barrel Reline Big Sand items: 30-2002 Big bucket / Bulk / 7317673020024 30-2003 Big scoop / Bulk / 7317673020031 - 30-2004 Big rake / Bulk / 7317673020048
30-2070
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RE:LINE DININGSET
30-1408
30-1404
30-1405
Reline Dining Set: 30-81404 / Giftbox / 7317673814043 Reline Coffe Set: 30-1405 / Bulk / 7317673014054 - 30-81405 / Giftbox / 7317673814050
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PACKAGING & GRAPHICS
#677c69
#405a7d #ffffff PLAYTIME ANGELIQUE ROSE VAG rounded
Packaging for RE:LINE is made out of craft paper and cartoon. The aim is to use as little material as possible. The graphics are playful and cheerful with drawings and qr codes for more information. We use a dark green for graphics, white text and for an feature color we use a dark blue. https://vikingtoys.opv.se/ Name: vikingtoys password: vikingtoys 28
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Timeless design & quality Explorative play Striving to do good Community
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www.vikingtoys.se