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27 . WILD &
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#bewildandsoft @wildandsoft
Product OVERVIEW Welcome toWild & Soft , where imagination and coziness collide. This catalogue is your guide to a world of playful designs, crafted with love to bring warmth and wonder into your space.
Soft by Design...
Stick & Soft
Dive in and let the adventure begin!
P6-7
Soft Bouncies
Soft Friends
Big & Soft
Coat Hangers
Scooter Heads
Backpacks
Animal Heads
Costumes
Company & Foundation
Ordering & Marketing
Product Overview
P20-25
P48-57
P26-31
P58-65 4
P32-37
P66-67
P8-15
P16-19
P44-47
P38-43
P76-93
P68-75
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Soft by Design, Wild & Soft is a Belgian company dedicated to creating the softest home accessories in the world. Driven by a love for nature and a mission to bring joy to children and adults alike, we bring the wonders of the animal kingdom into beautifully crafted interior pieces. Designed in Belgium and handmade with high-quality materials, every product blends sustainability, playfulness, and irresistible softness, making every home a little wilder and a lot cozier.
Wild at Heart Rooted in Nature Inspired by the untamed beauty of the wild, we stay grounded in the natural world, committed to protecting it. From sustainable materials to mindful handmade craftsmanship, every choice we make honors the earth that fuels our creativity.
Unwavering Quality Softness you can feel. Quality you can trust. Each product is meticulously crafted using only the finest materials, designed to stand the test of time and countless cuddles.
Spreading Joy Whether through playful designs, comforting textures, or heartfelt gifts, our mission remains simple: to spark joy. We believe in the power of softness to brighten lives, one smile at a time.
Fearlessly Original Very wild but soft animals
We don’t follow trends we set them. By blending imagination with innovation, our bold designs redefine what it means to be both wild and wonderfully soft.
DESIGNED IN BELGIUM 6
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Soft Bouncies Soft, sturdy, and full of fun—these lovable bouncy companions are made for adventure! Crafted from durable vinyl, they offer a safe and lasting play experience. Whether bouncing, sitting, or cuddling up, kids will love their new wild friends. Plus, each one comes with a handy pump for easy inflation, so the fun starts right away! And for added convenience, the removable cover makes cleaning a breeze, just take it off, wash it, and keep playtime fresh and mess-free.
Seating Height 30cm Washable! Max recommended weight 80kg
Tips & Tricks Fun to play with, easy to style, the soft bouncie does it all!
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Capybara
Dino
WS 4851
WS 4852
Highland Cow
Unicorn
WS 4853
WS 4854
Giraffe
Ram
WS 4855
WS 4856
Elephant
Pink Unicorn
WS 4857
WS 4858
! ded
pi Pum nclu
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Bouncies Sausage Dog
Fox
WS 4859
WS 4860
Moose
Horse
WS 4861
WS 4865
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Soft Rocker Soft, cuddly, and full of adventure. These lovable rocking friends are made for little explorers. Designed for gentle rocking and imaginative play, they provide a fun, comforting, and engaging experience while helping create precious moments of play. Whether rocking, playing, or snuggling up after a day of adventures, little ones will love their new wild friend. More than just a toy, each rocker is a loyal companion that brings comfort, joy, and lasting memories to every nursery and playroom.
Whale WS 4863
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Stick & Soft Bringing imagination to life, Stick & Soft combines plush with endless fun! These new stick animals offer a sturdy grip and a soft, huggable design, perfect for little explorers on the move. Crafted from high-quality materials for durability, they’re ready for every journey, whether galloping, trotting, or simply snuggling up.
For ages 3 and up Durable toy!
ROAR & PLAY
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Lion
T-Rex
Unicorn
Highland Cow
WS 4801
WS 4802
WS 4804
WS 4805
Horse
Not your ordinary STICK ANIMAL!
WS 4803
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SMALL BUT mighty
Soft Friends Meet the Soft Friends, a cuddly collection of plushies designed to bring a touch of natureinspired charm to playtime. Soft, huggable, and full of character, these adorable creatures are perfect for little explorers who love the outdoors. Whether nestled among flowers or accompanying a picnic, they make every moment a little cozier.
Pocketsized Light weight and portable!
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Garden Friends
Potato
Hedgehog
Mushroom
WS 4281
WS 4282
WS 4283
Bee
Carrot
Robin
WS 4284
WS 4288
WS 4289
Snail
Pear
WS 4290
WS 4291
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0% edible, 100% adorable
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Beach Friends
Farm Friends Yes! I’m an egg.
Seahorse
Starfish
Sunscreen
Corn
Egg
WS 4292
WS 4293
WS 4294
WS 4301
WS 4302
Crab
Lifebuoy
Shell
Avocado
Chick
Apple
WS 4295
WS 4296
WS 4297
WS 4303
WS 4304
WS 4305
Ice cream
Octopus
Tractor
Highland cow
Piglet
WS 4298
WS 4299
WS 4306
WS 4307
WS 4308
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Big & Soft For those who love plush companions, Big & Soft takes coziness to the next level! These oversized, huggable creatures are perfect for snuggling, lounging, and adding a touch of nature to any space. Soft, comforting, and full of character, they bring warmth and joy wherever they go.
Brightens up every room! Loved by all ages
BIGGER BETTER SOFTER
Tips & Tricks collect them all and turn your house into your own soft zoo!
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Safe to sit on
TESTED UP TO 80KG
Highland Cow
Lion
WS 4702
WS 4704
Giraffe 130 cm
Giraffe 185 cm
WS 4700
WS 4701
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Alain the flying duck WS 4500
Interior Tip! Bring the wilderness all the way into your living room. Lay down our brown bear rug and surround it with lush green plants. Think ferns, monsteras, or hanging ivy. It’s an instant cozy forest vibe, no tent required!
Brown bear rug WS 1607
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Coat Hangers Give your space a touch of charm with our unique animal coat hangers! Designed to be both functional and fun, these soft companions keep jackets, bags, and accessories neatly in place while adding personality to any room.
Easy to mount! Max weight 20kg
HOOKED ON THE Wild
Comes with a peek-a-boo gift box!
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Elephant
Lion
WS 5051
WS 5052
Giraffe
Unicorn
WS 5053
WS 5054
Tiger
Orangutan
WS 5058
WS 5057
Brown Bear
Dino
WS 5061
WS 5060
MULTIFUNCTIONAL HANGER
made from
SUSTAINABLE BAMBOO
Panda
Rabbit
WS 5055
WS 5056
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Polar Bear
Mammoth
Moose
Hedgehog
WS 5062
WS 5063
WS 5070
WS 5071
Shark
Horse
WS 5072
WS 5073
Fox
Sausage dog
WS 5074
WS 5075
T-Rex
Sheep
WS 5064
WS 5067
Highland Cow
Hare
WS 5069
WS 5068
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RIDE WITH
Style!
Scooter Heads Turn your scooter into a wild adventure with our playful scooter heads! Designed to bring fun and character to every journey, these soft, durable animal-themed attachments make every ride more exciting. Easy to mount and built to last, they let kids personalize their scooters in the most charming way.
Easy Velcro Attachment Soft & Durable Material
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Lion
T-Rex
WS 5201
WS 5202
Elephant
Pink Unicorn
WS 5203
WS 5204
Rabbit
Bear
WS 5205
WS 5206
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Shark
Hedgehog
WS 5207
WS 5208
Highland Cow
Duck
WS 5210
WS 5209
Sausage dog WS 5211
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Backpacks Make every journey more exciting with our playful animal-themed backpacks! Designed for both fun and function, these sturdy, comfortable companions are perfect for school, trips, and everyday adventures. With plenty of space and charming details, they bring personality wherever you go.
Lightweight & Easy to carry Adjustable shoulderstraps! Adjustable shoulder straps
Adventure
IS CALLING!
Tips & Tricks Embark on an adventure with your favorite animal friends
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Sloth
Monkey
WS 2006
WS 2007
Turtle
Lion
WS 2015
WS 2016
Awardwinning Backpack!
Panda WS 2008
Polar Bear
Squirrel
Hedgehog
WS 2017
WS 2018
Ladybug
Bee
WS 2014
WS 2020
WS 2019
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Animal Heads Add a touch of personality to any space with these soft and charming animal heads! Carefully crafted with fun, detailed designs, they bring warmth and whimsy while making a bold statement. Whether you’re looking for a standout piece or a subtle decorative accent, these playful animals are ready to brighten up your surroundings.
Brightens every room! Easy to mount
aWild
TOUCH FOR ANY SPACE!
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ge r a L
Albert
Alfred WS 0003
WS 0004
Jack
Francis
WS 0005
WS 0008
Hendrik
Oliver
WS 0020
WS 0021
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Basile
Cesar
WS 0023
WS 0024
Felix
Billy
WS 0025
WS 0027
George
Scarlett WS 0034
WS 0033
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Ruby
Harry
Lewis
Alex
WS 0036
WS 0043
WS 0053
WS 0054
Arthur
Claire
WS 0055
WS 0057
Louis
Adam
Nicolas
WS 0048
WS 0058
WS 0061
Thomas WS 0046
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Lily
Fay
WS 0014
WS 0063
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m
diu e M
Josh
Lucy
Jenna
WS 0603
WS 0601
WS 0604
26 cm
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Costumes Transform playtime into an adventure with our disguises and dress-up sets! Whether stepping into a new character or embracing a wild persona, these soft and detailed costumes bring endless fun. Designed for comfort and durability, they make every moment more magical.
Soft Plush Choose your favourite animal
TRANSFORM & PLAY!
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s
D
se i u g is
Polar Bear
Tiger
Lion
Shark
WS 1001
WS 1002
WS 1008
WS 1009
Brown Bear
Dino
Panda
Lobster
WS 1004
WS 1007
WS 1010
WS 1011
Hare
Donkey
WS 1012
WS 1018
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T-Rex
Sheep
Horse
Parrot
WS 1020
WS 1022
WS 1029
WS 1032
Highland Cow
Fox
Octopus
Sausage dog
WS 1026
WS 1027
WS 1037
WS 1039
Leopard
Easy Grip
WS 1028
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Beige Unicorn
Pink Unicorn
WS 1033
WS 1036
Suitable for children from 3 to 8 years old 64
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Wild & Soft COMPANY
Wild & Soft FOUNDATION
Wild &Soft cares about our planet and the animal kingdom. That is why we established the Wild & Soft Foundation, which supports a wildlife sanctuary called ‘De Zonnegloed’ in our home country of Belgium
Meet Juanita Juanita
One of the animals we are proud to support is Juanita, a female capybara who was illegally kept by a private owner before being rescued by De Zonnegloed.
Founded in 2014
Her story reflects why this mission matters: giving animals a second chance at a safe and caring life.
Driven by a love for nature and soft toys, Sebastien started Wild & Soft in his garage with a simple goal: to bring smiles and happiness to people’s faces. Today, the brand’s unique designs are found in stores across more than 50 countries worldwide. Quality, thoughtful design, and responsible entrepreneurship are at the heart of the business. With the creative support of his children, Joanna and Hendrik, and the encouragement of close friends and family, ideas and dreams are transformed into authentic Wild & Soft creations. 66
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Discover our Wild & Soft has a user-friendly B2B ordering platform. There is no longer any need to fill in and transmit orders manually or to order by phone. Everything is done through a single platform. Just like in a normal webshop, you can indicate what you want to order and in what quantity.
B2B platform Scan to visit our
B2B ordering platform
In your shopping cart you will see an overview of your desired order. This way you can check everything again or add things to your basket before ordering. If a desired product is out of stock, we cannot work with backorders. In this case, please send a message to info@wildandsoft.com with the desired product that is not available. You will then be notified when the product is back in stock.
Once payment is made, we receive notification and shipment is done as soon as possible. Shipping time is reduced to the absolute minimum. If you do not have a client ID yet and you want to create one? Please contact info@wildandsoft.com and we will be happy to create a personalized ID for you.
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Scan to visit our
PHOTO BASE
Thanks to @laurenfayphotography 70
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Marketing
POS MATERIAL Display Rabbit Design a captivating brand corner with our product boxes on display. Highlight key items at eye level and arrange smaller boxes below for visual appeal. Use subtle lighting and clear signage to enhance the experience. Add frames with lifestyle images to finalize the Wild & Soft look in your store.
Display Disguises Create a versatile display to showcase our capes. It is available in two sizes for either 5 or 8 disguises. The flexible display setup ensures our capes are presented in the most attractive and engaging way, drawing customers’ attention and interest. MEASUREMENTS: 50x50x140cm (5pcs) 50x80x140cm (8pcs)
MEASUREMENTS: 208x57x33cm
T-Bar Display Present our scooter heads with a compact, striking display. This unique and space-efficient setup showcases our scooter heads in the most effective way and is a real must-have to sell scooter heads in your shop. MEASUREMENTS: 29x34x12cm
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Display Garden Friends Create a charming focal point with the Garden Friends display by Wild & Soft. Its playful plush characters draw attention instantly. Add warm lighting and natural touches to enhance the whimsical, nature-inspired feel. MEASUREMENTS: 60x36x40 cm
Display Scooter Heads Bring playful charm to your space with the Scooter Heads display. These quirky scooter-mounted characters grab attention with their bold personalities. Pair them with vibrant lighting and fun accessories to amplify the imaginative, two-wheeled spirit MEASUREMENTS: 29x55x165 cm
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Product
OVERVIEW Here you’ll find an overview of all our products, including their EAN codes, product codes, and measurements—making it easy to access the information you need when placing an order.
Soft Bouncies
Giraffe WS 4855
Ram
Elephant
WS 4856
WS 4857
54x35x63 cm EAN: 5425023077788
50x40x55 cm EAN: 5425023077795
60x40x67 cm EAN: 5425023077801
Pink Unicorn WS 4858
Sausage Dog
Fox
WS 4859
WS 4860
57x30x57 cm EAN: 5425023077818
47x35x63 cm EAN: 5425023077825
50x30x58 cm EAN: 5425023077832
Capybara WS 4851
Dino WS 4852
62x42x30 cm EAN: 5425023077740
67x45x32 cm EAN: 5425023077757
Highland Cow WS 4853
Unicorn WS 4854
Moose WS 4861
Horse
Whale
WS 4865
WS4863
67x47x30 cm EAN: 5425023077764
67x53x27 cm EAN: 5425023077771
51x38x65 cm EAN: 5425023077849
49x28x68 cm EAN: 5425023077887
45x33x70 cm EAN: 5425023077863
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Stick & Soft
Garden Friends
Hobby Lion WS 4801
Hobby T-Rex WS 4802
Hobby Horse WS 4803
86x22x25 cm EAN: 5425023071281
86x15x23 cm EAN: 5425023071298
85x15x28 cm EAN: 5425023071304
Potato WS 4281
Hedgehog
Mushroom
WS 4282
WS 4283
9x10x4 cm EAN: 5425023070840
6x1x6 cm EAN: 5425023070857
6x10x8 cm EAN: 5425023070864
Bee WS 4284
Carrot
Robin
WS 4288
WS 4289
6x7x10 cm EAN: 5425023070871
6x18x4 cm EAN: 5425023070918
13x5x10 cm EAN: 5425023070949
Hobby Unicorn WS 4804
Hobby Highland Cow WS 4805
Snail WS 4290
WS 4291
97x16x27 cm EAN: 5425023071311
84x43x28 cm EAN: 5425023071328
10x7x10 cm EAN: 5425023070956
8x12x8 cm EAN: 5425023070963
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Pear
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Beach Friends
Seahorse WS 4292
Farm Friends
Starfish
Sunscreen
Avocado
WS 4294
Corn WS 4301
Egg
WS 4293
WS 4302
WS 4303
14x7x5 cm EAN: 5425023072295
15x7x7 cm EAN: 5425023072356
9x10x8 cm EAN: 5425023072363
9x11x8 cm EAN: 5425023072370
17x5x10 cm EAN: 5425023072271
17x18x6 cm EAN: 5425023072288
Crab WS 4295
Lifebuoy
Shell
Tractor
WS 4297
Chick WS 4304
Apple
WS 4296
14x17x6 cm EAN: 5425023072301
WS 4305
WS4306
13x13x4 cm EAN: 5425023072318
10x12x6 cm EAN: 5425023072325
12x10x8 cm EAN: 5425023072387
11x10x8 cm EAN: 5425023072394
11x12x8 cm EAN: 5425023072400
Ice cream WS 4298
Octopus WS 4299
Highland Cow WS 4307
WS 4308
16x8x6 cm EAN: 5425023072332
8x12x13 cm EAN: 5425023072349
12x11x10 cm EAN: 5425023072417
7x10x14 cm EAN: 5425023072424
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Piglet
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Big & Soft Alain The Flying Duck WS 4500 23x19x20 cm EAN: 5425023072974
Tips & Tricks Giraffe 130cm WS 4700
Giraffe 185cm WS 4701
130x53x27 cm EAN: 5425023073070
185x74x42 cm EAN: 5425023073087
Always dreamed of a duck flying through your shop? Now it can. Our Flying Duck adds a touch of whimsy to any retail space. Hang it from the ceiling or display it on the wall. It’s lightweight, easy to install and sure to catch the eye. A fun detail your customers won’t forget!
Tips & Tricks Highland cow WS 4702
Lion WS 4704
56x34x106 cm EAN: 5425023073094
56x26x75cm EAN: 5425023073117
While our animal disguises are perfect for kids to play and imagine, the Brown Bear Rug lets adults bring a touch of nature indoors. Soft, cozy, and full of character, it adds warmth and a wild spirit to any room. It’s the perfect way to connect with nature right inside your home. Brown Bear Rug WS 1607 80x100x2 cm EAN: 5425023079614
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Coat Hangers
Elephant WS 5051
Lion WS 5052
Giraffe WS 5053
Unicorn WS 5054
24x10x10cm EAN: 5425023077290
23x10x12cm EAN: 5425023077306
24x13x10cm EAN: 5425023077313
27x07x14cm EAN: 5425023077320
Panda WS 5055
Rabbit WS 5056
Orangutan WS 5057
Tiger WS 5058
23x09x10cm EAN: 5425023077337
29x10x13cm EAN: 5425023077344
23x09x10cm EAN: 5425023077351
23x09x10cm EAN: 5425023077368
Dino WS 5060
Brown Bear WS 5061
Polar Bear WS 5062
Mammoth WS 5063
Shark WS 5072
Horse WS 5073
Fox WS 5074
Sausage Dog WS 5075
26x16x14cm EAN: 5425023077382
23x13x13cm EAN: 5425023077399
23x13x13cm EAN: 5425023077405
24x10x10cm EAN: 5425023077412
26x13x13cm EAN: 5425023077504
26x13x13cm EAN: 5425023077511
26x13x13cm EAN: 5425023077528
13x13x26cm EAN: 5425023077535
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T-Rex WS 5064
Sheep WS WS5067
Hare WS 5068
24x10x10cm EAN: 5425023077429
24x10x10cm EAN: 5425023077450
24x10x10cm EAN: 5425023077474
Highland Cow WS 5069
Moose WS 5070
Hedgehog WS 5071
24x10x10cm EAN: 5425023077467
24x10x10cm EAN: 5425023077481
24x10x10cm EAN: 5425023077498
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Tips & Tricks
Scooter Heads
This fun new display makes it super easy to showcase Scooter Heads. Shops can mix and match their favourite animals to suit their space and customers. It’s a flexible, eye-catching setup that brings character to any retail floor.
Lion WS 5201
T-Rex WS 5202
Elephant WS 5203
16x20x20 cm EAN: 5425023078044
12x16x20 cm EAN: 5425023078051
28x24x22 cm EAN: 5425023078068
T-Bar Display
Unicorn WS 5204
Rabbit WS 5205
Bear WS 5206
Shark WS 5207
12x24x25 cm EAN: 5425023078075
12x25x15 cm EAN: 5425023078082
18x16x16 cm EAN: 5425023078099
22x11x16 cm EAN: 5425023078105
Hedgehog WS 5208
Duck WS 5209
Highland Cow WS 5210
Sausage Dog WS 5211
14x14x20 cm EAN: 5425023070666
16x14x16 cm EAN: 5425023070673
25x15x18 cm EAN: 5425023070680
EAN: 5425023078112
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Backpacks
Animal Heads LARGE
Sloth WS 2006
Monkey WS 2007
Panda WS 2008
48x32x12cm EAN: 5425023071007
50x20x15cm EAN: 5425023071014
48x32x12cm EAN: 5425023071021
Polar Bear WS 2014
Turtle WS 2015
Lion WS 2016
48x33x14 cm EAN: 5425023071038
42x32x15cm EAN: 5425023071045
50x30x21 cm EAN: 5425023071052
Alfred WS 0003
Albert WS 0004
Jack WS 0005
Francis WS 0008
50x40x35cm EAN: 5425023079546
26x25x25cm EAN: 5425023079553
25x25x35cm EAN: 5425023079560
37x23x30cm EAN: 5425023079744
Hendrik WS 0020
Oliver WS 0021
Basile WS 0023
Cesar WS 0024
39x22x27cm EAN: 5425023070284
37x32x32cm EAN: 5425023070055
31x32x30cm EAN: 5425023070062
27x21x22cm EAN: 5425023070079
Felix WS 0025
Billy WS 0027
George WS 0033
Scarlett WS 0034
27x22x23cm EAN: 5425023070086
30x39x41cm EAN: 5425023070109
44x59x25cm EAN: 5425023070154
40x14x30cm EAN: 5425023070161
Squirrel WS 2017
Hedgehog WS 2018
Bee WS 2019
Ladybug WS 2020
Ruby WS 0036
Harry WS 0043
Thomas WS 0046
41x42x19 cm EAN: 5425023071069
40x32x19 cm EAN: 5425023071076
37x39x20 cm EAN: 5425023071083
37x33x10 cm EAN: 5425023071090
34x19x30cm EAN: 5425023070185
29x25x28cm EAN: 5425023070307
27x23x23cm EAN: 5425023078402
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Costumes
Louis WS 0048
Lewis WS 0053
Alex WS 0054
Arthur WS 0055
Polar Bear WS 1001
Tiger WS 1002
Brown Bear WS 1004
25x23x24cm EAN: 5425023079478
23x23x50cm EAN: 5425023078419
35x39x30cm EAN: 5425023070314
24x50x56cm EAN: 5425023079348
101x126x20cm EAN: 5425023079355
98x119x18cm EAN: 5425023079362
90x122x18cm EAN: 5425023079386
Claire WS 0057
Adam WS 0058
Nicolas WS 0061
Fay WS 0063
37x18x35cm EAN: 5425023079454
33x43x41m EAN: 5425023079416
53x32x27cm EAN: 5425023070291
37x18x35cm EAN: 5425023071663
Dino WS 1007
Lion WS 1008
Shark WS 1009
114x123x33cm EAN: 5425023079409
89x116x16cm EAN: 5425023079430
114x120x15cm EAN: 5425023079683
Panda WS 1010
Lobster WS 1011
Hare WS 1012
94x117x20cm EAN: 5425023079782
104x109x18cm EAN: 5425023079799
Animal Heads MEDIUM
Lucy WS 0601
Josh WS 0603
Jenna WS 0604
25x25x22cm EAN: 5425023071601
26x26x22cm EAN: 5425023071625
20x26x24cm EAN: 5425023071632
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92x116x35cm EAN: 5425023070437
Donkey WS 1018
T-Rex WS 1020
Sheep WS 1022
Highland Cow WS 1026
Octopus WS 1037
Sausage Dog WS 1039
97x105x24cm EAN: 5425023070505
115x120x21cm EAN: 5425023070529
101x126x20cm EAN: 5425023070567
101x126x20cm EAN: 5425023070598
92x110x20cm EAN: 5425023070710
105x110x18cm EAN: 5425023070727
Tips & Tricks Fox WS 1027
Leopard WS 1028
Horse WS 1029
98x116x18cm EAN: 5425023070604
98x118x18cm EAN: 5425023070611
105x103x20cm EAN: 542502307628
Parrot WS 1032
Beige Unicorn WS 1033
Pink Unicorn WS 1036
110x125x24cm EAN: 5425023070659
90x116x18cm EAN: 5425023070697
90x116x18cm EAN: 5425023070703
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Make your store displays stand out by showcasing capes in a clear and accessible way! When capes are easy to see and grab, it not only enhances presentation but also makes it super simple to show them to customers, turning browsing into buying.
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Wild & Soft makes the softest home accessories with a heart for our planet, for children and for the animal kingdom. The designs and ideas grow in Belgium, but the products come to life in Indonesia. Everything is handmade from sustainable and high-quality materials which makes every Wild & Soft item a unique must-have! The brand was founded in 2014 and now consists of an impressive product range. Plush animal heads on the wall, playful backpacks and purses or animal disguises to make every child feel like the king of the jungle. At Wild & Soft, we don’t take the world so seriously and our ultimate aim is to make you smile! Come and join us on the adventure towards a Wild & Soft future.
Wild & Soft BV Sint-Corneliusstraat 4 8800 Roeselare Belgium +32 51 50 49 38 Info@wildandsoft.com
The animal kingdom in your home!
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