CBI Market Channels and Segments: Spices and herbs ‘Your trade route on the European market’ Management summary Market channels are changing rapidly as a result of developments in the sector. The increased power and development of suppliers, scarcity and the growing popularity of sustainability are the most important drivers of change. This is accompanied by more direct sourcing, cooperation and integration in the trade channel. Small and medium-sized companies (SMEs) in developing countries (DCs) should anticipate these changing market dynamics. There are opportunities for developing your business but players that do not add value can find themselves being cut out of the supply chain. Figure 1: Visual presentation of market channel spices and herbs Thickness of the arrow indicates the importance of trade flow for exporters from DCs Low High
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