Home Care Agency
1 www.caretap.net
Looking for the most effective and affordable ways to boost Your Home Care Agency? Find out how you can attract clients and upgrade to high quality service.
10 Ways To Boost Your
Market Your Uniqueness
With over 400,000 home care agencies in the US, competition is a reality. What will make your agency stand out above the rest?
That’s going to be your marketing point. Being able to capture clients by showing them that you provide more than the basics, is a sure way to win them over. Not sure what will make you unique? Take a step back and evaluate your competitors.
2 www.caretap.net
3 www.caretap.net
Or maybe something that’s not being incorporated in your vicinity?
Do Your Research
Research what’s being offered by competitors, to give yourself a better understanding of what you can promote that’s distinct. Search online to find out what it is that clients are looking for – that’s in demand. Is there a particular type of service or technology that would ease visits for patients?
If your agency doesn’t Have an online presence, you’ll be missing out on a huge chunk of potential clients.
By strategically selecting how and when your advertising is done, you can successfully bring in many new clients. Thinking outside the box involves going beyond the mail flyers.
Having a business website is a fundamental start, which is affordable and easy to set up. Marketing your agency on platforms that attract your intended audience is an important strategy, along with giving your business a social media presence via Facebook, Twitter, Instagram, etc.
4 www.caretap.net
When prospective clients are searching for a home care agency, the first place They typically go is online to read reviews and check out websites.
Online Presence
Advertisements are essential tools for reaching your target consumers.
Clients are more tech-savvy now than before, and are always looking for modernized home care agencies that embrace automated software to simplify processes. When caregivers can get operations done faster and more easily using digital technology, clients take notice, and find it appealing. Investing in innovative technology will serve as a magnet for attracting clients along with creating an efficient, productive home care business
Accommodate Tech-Savvy Clients
5 www.caretap.net
EVV, enable visit tracking, collect E-Signatures, provide the ability to email forms, cut billing time in half, and much more. You’ll also be helping to cut the cost of paper-related items, making your business eco-friendly.
Digital software provides clients with the convenience they’re looking for. Going paperless gives your home care agency a boost above competitors, and simplifies daily tasks.
Go Paperless
6 www.caretap.net
Paperless solutions digitize client intake documentation, simplify
Encouraging your satisfied clients to leave reviews on your website, social media accounts and other pages will increase the number of positive reviews you’ll receive and in turn increase interest from potential clients. Let them know that their feedback will help others feel more confident in selecting the right agency. Be sure to share their reviews on your website and provide them with direct links for posting reviews on your social media page as well.
Get Online Reviews
7 www.caretap.net
Positive client reviews serve as a hallmark for drawing in more customers. If your agency lacks reviews on popular sites like Yelp, Google, Facebook and so forth, you’ll more than likely be quickly passed over.
Home care agencies that are well versed in how to run a successful business, know that solid communication lies at the core of a positive experience. Clients are looking for a caregiver that demonstrates understanding, attentiveness, and gentleness.
8 www.caretap.net
Provide a Positive Experience
Home care agencies that are well versed in how to run a successful business, know that solid communication lies at the core of a positive experience. Clients are looking for a caregiver that demonstrates understanding, attentiveness, and gentleness.
Create Lasting Impressions
9 www.caretap.net
Clients develop a lasting impression based on their overall experience, and quickly pick up vibes from caregivers based on body language, and confidence level. A successful home care agency prioritizes making patients feel that they come first. Put emotional intelligence in action to assure patients that you’re concerned with their well-being and best interests. They’ll respond with loyalty and referrals.
Keep patients at ease with a continuous communication channel that includes talking about activities they might find relatable.
Put Clients at Ease
When clients feel that you’re reputable both inside and outside of home health care, they’ll find it easier to connect. You’ll notice that clients will open up to you more easily and you’ll find more enjoyment in your work.
10 www.caretap.net
Go the Extra Mile
11 www.caretap.net
Express concern for providing each patient with the personalized care they need. Take time to ensure things are done correctly the first time around to prevent avoidable mistakes. Going the extra mile for clients builds a solid foundation that they won’t forget. Clients love home care agencies and caregivers that can provide more than what they’re expecting from services.
Caretap’s Home Health Care Software has revolutionized thousands of Home Care Agencies, and can help your agency grow exponentially. Request a demo to learn more. 612-217-4838
Master the skill of leaving patients with a positive impression of your service by incorporating the 10 principles discussed in this guide.
12
www.caretap.net
