MARKET COMPETITOR SURVEY CO M M U N I T Y A P P E A R A N C E 1.
Were you able to find the leasing office?
2.
Was guest or future resident parking signage visible?
3.
Was the office environment welcoming?
4.
Was the model unit clean and in order?
5.
Did the community have a WOW fridge (or refreshments)?
6.
Did you encounter trash on the tour path? a. If so, did the Team Member pick up the trash?
7.
Was the community’s landscaping in order?
8.
Overall, were the amenities in working order?
General Notes Regarding Community Appearance:
LEASING EXPERIENCE 1.
Was the Team Member dressed professionally?
2.
Were you greeted by a Team Member when you walked in?
3.
Were you asked to have a seat?
4.
Did the Team Member collect your ID?
5.
Did the Team Member get your personal information (Name, Phone Number, Email)?
6.
Did the Team Member build rapport or attempt to get to know you?
7.
Did the Team Member vision sell (Feature+Benefit=Illustration)?
8.
Did the team member attempt to get you to start an application?
9.
Did the community follow up with you within 24 hours?
G e n e r a l N o t e s R e g a r d i n g Le a s i n g E x p e r i e n c e :
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MARKET COMPETITOR SURVEY P E R S O N A L TA K E AWAYS 1.
Would you have signed a lease at this community based on your tour experience?
2.
In two words, describe the Team Member who toured you.
3.
In what area of the sales process did the Team Member excel?
4.
In what area of the sales process could the Team Member improve?
5.
What competitive advantage does this community have over your community?
Rate your overall experience on a scale of 1-10. O t h e r G e n e r a l N o t e s Yo u Wo u l d L i ke t o Ad d
P l e a s e a t t a c h a p h o t o f r o m t h e t o u r.
Community Manager Sign Off Team Member Sign Off Date
C O M PA N I E S
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