Annual Marketing Plan

ANNUAL MARKETING PLAN

Property name: Street address: City, state, zip: Fax number: Office Hours: Driving directions:

CONTACT INFORMATION Subject Property Subject Address Subject city, state and zip 205-553-6466 9am-5pm M-F, 10am-5pm Sat, 12pm-5pm From Main Street turn on to 1st Ave and

COMMUNITY AMENITIES (list in order of Unit Community Quartz Countertops Pool Stainless Steel Appliances Dog Park 3 Fitness Centers Common Area Storage Hardwood Floors Ping Pong Walk- In Closets Covered Parking Back Decks & Patios Tanning Beds Full Size Washer & Dryer Computer Lab New Modern Furniture Free Printing Private Bedrooms Putting Green Available views of the Private Shuttle Security systems included Volleyball Court Built-in bookcases (in Tennis Court Basketball Court Superior insulation for 3 charcoal grills by the pool

MAIN COMPETITORS Comp 1 Comp 2 Comp 3 Comp 4 Comp 5 BASIC INFO Number of Beds Website CMS CM LMTL PSM

1306 Walk Score Website CM Name LMTL Name PSM Name DESIGN/BRANDING INFO

TARGET UNIVERSITIES Sample University

Facebook Link: Twitter Link: Instagram Snapchat Google+ Link: Youtube/Vimeo Link:

SOCIAL MEDIA Link Link Link Link Link Link

POPULAR LOCAL HOTSPOTS Hotspot 1 Hotspot 2 Hotspot 3 Hotspot 4 Hotspot 5 Hotspot 6

Type Two Bedroom Three Bedroom Three Bedroom Four Bedroom Four Bedroom Four Bedroom Four Bedroom Four Bedroom Five Bedroom

Floorplan 1 Floorplan 2 Floorplan 3 Floorplan 4 Floorplan 5 Floorplan 6 Floorplan 7 Floorplan 8 Floorplan 9

Main Font Secondary Font Main Color Hex Secondary Color Hex

Name

FLOORPLANS Bedrooms 2 3 3 4 4 4 4 4 5

33

TOTALS

Bathrooms 2.5 3 3 4.5 4 4 4 4.5 5

34.5

BRAND POSITIONING Value Renovation Best Location Marketing Comparables

Insert stacked bar chart based on questionaire

Square Footage 1398 1395 1396 1831 1785 1845 2000 2000 2166

Question How many minutes does it take walk/drive to the edge of campus from th Relative to the restaurants, bars, and entertainment venues, where is this What is your community's Walk Score?

Relative to your top 5 competitors, where is your community priced Relative to the direct comps, on a scale of 1-5 how would you rate you Do you offer a resort-style pool?

Do you offer a state-of-the-art fitness center?

Do you offer study rooms?

Do you offer a large clubhouse?

Do you offer a basketball court, volleyball court, or putting green, or othe Is the community undergoing amenity or in-unit renovation What is your current ORA score?

Instructions Subject Property Use Google Maps to find the walking/drive 0-2 Minutes Go to WalkScore.com, type in the address of 0 to 1 Go to WalkScore.com, type in the address of >60 If the pricing amongst your top 5 comps were Q1 - Lowest Using your MAW and knowledge of the 5 Simple Yes/No Answer Yes Simple Yes/No Answer Yes Simple Yes/No Answer Yes Simple Yes/No Answer Yes Simple Yes/No Answer Yes Options - No Renovations (0), Light Light Login to RatingsTracker.com. Click 76+ Subject Property Brand Positioning Scorecard Location 10 Social/Entertainment 1 WalkScore 1 Location Subtotal 12 Pricing 8 Overall Amenities 10 Pool 2 Fitness 2 Study Rooms 2 Clubhouse 2 BB Court 2 Amenities Subtotal 20 Renovations 2 Market Reputation 10

Summary Table Location Pricing Amenities Capital Improvements/Repositionin Market Reputation

Subject Property

12 8 20 2 10

Comp 1 0-2 Minutes 6 to 7 >60 Q2 - Low/Mid 4 Yes No Yes Yes Yes None 68-75

Comp 2 0-2 Minutes 6 to 7 >60 Q2 - Low/Mid 4 Yes Yes Yes Yes Yes None 52-59

Comp 3 0-2 Minutes 6 to 7 >60 Q4 - Highest 4 Yes Yes Yes Yes Yes None 76+

Comp 1

Comp 2

Comp 3

10 4 1 15 6 8 2 0 2 2 2 16 0 8

Comp 1

15 6 16 0 8

10 4 1 15 6 8 2 2 2 2 2 18 0 4

Comp 2

15 6 18 0 4

Comp 4 0-2 Minutes 0 to 1 >60 Q4 - Highest 4 Yes Yes Yes Yes Yes None 60-67

10 4 1 15 2 8 2 2 2 2 2 18 0

Comp 4

10

Comp 3

15 2 18 0 10

Comp 5 0-2 Minutes 0 to 1 >60 Q3 - Mid/High 4 Yes Yes Yes Yes Yes None 60-67

10 1 1 12 2 8 2 2 2 2 2 18 0

Comp 5

6

Comp 4

12 2 18 0 6

10 1 1 12 4 8 2 2 2 2 2 18 0 6

Comp 5

12 4 18 0 6

Week Ending 9/15/2019 9/22/2019 9/29/2019 10/6/2019 10/13/2019 10/20/2019 10/27/2019 11/3/2019 11/10/2019 11/17/2019 11/24/2019 12/1/2019 12/8/2019 12/15/2019 12/22/2019 12/29/2019 1/5/2020 1/12/2020 1/19/2020 1/26/2020 2/2/2020 2/9/2020 2/16/2020 2/23/2020 3/1/2020 3/8/2020 3/15/2020 3/22/2020 3/29/2020 4/5/2020 4/12/2020 4/19/2020 4/26/2020 5/3/2020 5/10/2020 5/17/2020 5/24/2020 5/31/2020 6/7/2020 6/14/2020 6/21/2020 6/28/2020 7/5/2020 7/12/2020 7/19/2020 7/26/2020 8/2/2020 8/9/2020 8/16/2020 8/23/2020 8/30/2020 9/6/2020 9/13/2020 9/20/2020

New Leases 0 0 0 0 0 2 5 8 16 44 36 33 40 55 40 24 15 25 25 30 35 20 20 20 20 25 10 5 20 11 17 15 15 10 10 5 5 5 5 6 5 5 3 5 3 8 5 5 3 0 0 0 0 0

LEASE GOALS Renewal Leases 0 0 10 15 25 50 60 35 22 26 16 15 45 11 15 5 1 10 40 60 5 3 4 3 1 2 3 0 1 7 6 6 5 1 3 1 0 0 0 5 0 3 1 1 3 3 0 0 0 0 0 0 0 0

Weekly Total 0 0 10 15 25 52 65 43 38 70 52 48 85 66 55 29 16 35 65 90 40 23 24 23 21 27 13 5 21 18 23 21 20 11 13 6 5 5 5 11 5 8 4 6 6 11 5 5 3 0 0 0 0 0

Running Total 0 0 10 25 50 102 167 210 248 318 370 418 503 569 624 653 669 704 769 859 899 922 946 969 990 1017 1030 1035 1056 1074 1097 1118 1138 1149 1162 1168 1173 1178 1183 1194 1199 1207 1211 1217 1223 1234 1239 1244 1247 1247 1247 1247 1247 1247

Pre-lease % 0.00% 0.00% 0.77% 1.91% 3.83% 7.81% 12.79% 16.08% 18.99% 24.35% 28.33% 32.01% 38.51% 43.57% 47.78% 50.00% 51.23% 53.91% 58.88% 65.77% 68.84% 70.60% 72.43% 74.20% 75.80% 77.87% 78.87% 79.25% 80.86% 82.24% 84.00% 85.60% 87.14% 87.98% 88.97% 89.43% 89.82% 90.20% 90.58% 91.42% 91.81% 92.42% 92.73% 93.19% 93.64% 94.49% 94.87% 95.25% 95.48% 95.48% 95.48% 95.48% 95.48% 95.48%

LEAD GOALS Leads Needed 0.0 8.0 20.0 32.0 64.0 176.0 144.0 132.0 160.0 220.0 160.0 96.0 60.0 100.0 100.0 120.0 140.0 80.0 80.0 80.0 80.0 100.0 40.0 20.0 80.0 44.0 68.0 60.0 60.0 40.0 40.0 20.0 20.0 20.0 20.0 24.0 20.0 20.0 12.0 20.0 12.0 32.0 20.0 20.0 12.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0

LEAD MULTIPLE 4.0

Measure Last Years Lease Volume New Lease Volume Goal Renewal Volume Goal Lead Volume Goal

September

October

November

December

January

February

March

April

May

June

July

August

0

277

112

98

240

158

108

117

58

33

37

22

0 10 28.0

7 150 416.0

104 99 672.0

192 91 476.0

95 111 380.0

95 15 240.0

80 7 312.0

58 24 120.0

30 5 84.0

26 8 96.0

19 8 52.0

13 0 0.0

Total 1260 719 2876 2876.0