Consumer Marketing Funnel

THE CONSUMER MARKETING FUNNEL THE SOURCE

THE RESULT

SOCIAL MEDIA ADS YOUTUBE ADS MASS COMMUNICATIONS

SOCIAL MEDIA ADS GOOGLE SEARCH ADS SEGMENTED COMMUNICATIONS

TARGETED REACH TARGETED FREQUENCY TARGETED VIEWS

STEAL ATTENTION

PRODUCE & MEASURE ENGAGEMENT

SOCIAL MEDIA CONVERSION/LEAD ADS GOOGLE SEARCH ADS INCOMING COMMUNICATIONS

PRODUCE SALES LEADS

LEAD MANAGEMENT LEASING TEAMS OFFICE AND PROPERTY TOURS

PHONE/EMAIL TRAFFIC SHARES COMMENTS LIKES OFFICE VISITS CLICK THROUGHS

CRM LEADS FACEBOOK LEADS PHONE/EMAIL LEADS

APPLICATIONS STARTED SIGNED LEASES

SELL YOURSELF

MEASURING FINANCIAL SUCCESS HOW TO MEASURE FINANCIAL SUCCESS

THE SOURCE

CPM

SOCIAL MEDIA ADS YOUTUBE ADS MASS COMMUNICATIONS

TARGETED REACH TARGETED FREQUENCY TARGETED VIEWS

COST PER 1,000 IMPRESSIONS

PHONE/EMAIL TRAFFIC SHARES COMMENTS LIKES OFFICE VISITS CLICK THROUGHS

CPA

SOCIAL MEDIA ADS GOOGLE SEARCH ADS SEGMENTED COMMUNICATIONS

COST PER ACTION ON AD

SOCIAL MEDIA CONVERSION/LEAD ADS GOOGLE SEARCH ADS INCOMING COMMUNICATIONS

LEAD MANAGEMENT LEASING TEAMS OFFICE AND PROPERTY TOURS

CPL COST PER LEAD

LCV

THE RESULT

CRM LEADS FACEBOOK LEADS PHONE/EMAIL LEADS

APPLICATIONS STARTED SIGNED LEASES

NET REVENUE OF THE ENTIRE CUSTOMER RELATIONSHIP MINUS THE COST OF ADVERTISING TO THEM

STEAL ATTENTION STEAL ATTENTION PHONE/EMAIL TRAFFIC SHARES COMMENTS LIKES OFFICE VISITS CLICK THROUGHS

CPA

SOCIAL MEDIA ADS GOOGLE SEARCH ADS SEGMENTED COMMUNICATIONS

Get a targeted audience to pay attention to who you are and what you're saying.

COST PER ACTION ON AD You're competing with every brand in the world for attention on social platform News Feeds. Compete with Nike for attention by creating entertaining content and distributing it in ways that makes your specific consumer's day better.

SOCIAL MEDIA CONVERSION/LEAD ADS GOOGLE SEARCH ADS INCOMING COMMUNICATIONS

DO THINGS YOU CAN MEASURE

LEAD MANAGEMENT SALES TEAMS OFFICE AND PROPERTY TOURS

CPL

COST PER LEAD

LCV

CRM LEADS FACEBOOK LEADS PHONE/EMAIL LEADS

APPLICATIONS STARTED SIGNED LEASES

BE DIFFERENT THAN YOUR COMPETITORS

NET REVENUE OF THE ENTIRE CUSTOMER RELATIONSHIP MINUS THE COST OF ADVERTISING TO THEM

ENTERTAIN WITH VIDEO

PRODUCE AND MEASURE ENGAGEMENT CPM

SOCIAL MEDIA ADS YOUTUBE ADS MASS COMMUNICATIONS

TARGETED REACH TARGETED FREQUENCY TARGETED VIEWS

COST PER 1,000 IMPRESSIONS

PRODUCE & MEASURE ENGAGEMENT SOCIAL MEDIA CONVERSION/LEAD ADS GOOGLE SEARCH ADS INCOMING COMMUNICATIONS

CPL

CRM LEADS FACEBOOK LEADS PHONE/EMAIL LEADS

You created content to steal attention COST PER LEADfrom people. Now change your distribution strategy to produce engagement actions. Build a following and measure exactly how it's growing instead of guessing with promo items.

LEAD MANAGEMENT SALES TEAMS OFFICE AND PROPERTY TOURS

OPTIMIZE SOCIAL ADS FOR ENGAGEMENT

LCV

APPLICATIONS STARTED SIGNED LEASES

NET REVENUE OF THE ENTIRE CUSTOMER RELATIONSHIP MINUS THE COST OF ADVERTISING TO THEM

BUILD AND TRACK SOCIAL MEDIA FANS

GET VIEWERS TO YOUR WEBSITE

PRODUCE SALES LEADS SOCIAL MEDIA ADS YOUTUBE ADS MASS COMMUNICATIONS

CPM

TARGETED REACH TARGETED FREQUENCY TARGETED VIEWS

COST PER 1,000 IMPRESSIONS

PHONE/EMAIL TRAFFIC SHARES COMMENTS LIKES OFFICE VISITS CLICK THROUGHS

CPA

SOCIAL MEDIA ADS GOOGLE SEARCH ADS SEGMENTED COMMUNICATIONS

COST PER ACTION ON AD

PRODUCE SALES LEADS LEAD MANAGEMENT SALES TEAMS OFFICE AND PROPERTY TOURS

LCV

APPLICATIONS STARTED SIGNED LEASES

People listened to you and chose to engage with your brand. Now get them interested in your product. Focus on conversion and lead ad strategies. They've followed you to this point, so they're more likely to trust you with their info.

NET REVENUE OF THE ENTIRE CUSTOMER RELATIONSHIP MINUS THE COST OF ADVERTISING TO THEM

SOCIAL STRATEGY THAT INCLUDES CONVERSION AND LEAD ADS

HIGH PRIORITY IN GOOGLE SEARCH ADS

MULTIPLE OPPORTUNITIES TO CONTACT YOU ON WEBSITE

SELL YOURSELF

GOOGLE SEARCH ADS SEGMENTED COMMUNICATIONS

LIKES OFFICE VISITS CLICK THROUGHS

COST PER ACTION ON AD

SOCIAL MEDIA CONVERSION/LEAD ADS GOOGLE SEARCH ADS INCOMING COMMUNICATIONS

CPL COST PER LEAD

CRM LEADS FACEBOOK LEADS PHONE/EMAIL LEADS

SELL YOURSELF NET REVENUE OF THE ENTIRE CUSTOMER RELATIONSHIP MINUS THE COST OF ADVERTISING TO THEM

They've trusted you with their info and have enjoyed hearing from you up to this point. Let your sales teams and lead management take over to turn a qualified lead into a lease. The CWOL method would be deployed here.

CONTACT EACH LEAD DIRECTLY

REMIND THEM WHY THEY LOVED YOU IN THE FIRST PLACE

GET PEOPLE TO THE OFFICE

OUR APPROACH VS. THE INDUSTRY STANDARD US CPM COST PER 1,000 IMPRESSIONS

CPA

THEM COST PER ACTION ON AD

Most real estate brands only consider the last two sections of the funnel and pay for it in the long run. Building a brand following instead of just a product or price following lets you charge more, giveaway less, and protects you from the ebbs and flows of a market. You have set yourself apart, and the market should respond.

PROTECTION OF A LARGER FOLLOWING THAN JUST PEOPLE MOVING TODAY

BUILD A TOP-OF-MIND BRAND INSTEAD OF A WHEN-I-NEED-IT PRODUCT BECAUSE THE MARKET HAS BEEN SHARING YOUR MESSAGES FOR YOU

HIGHER RETENTION OF CUSTOMERS BECAUSE THEY LOVED YOU BEFORE THEY LOVED YOUR PRODUCT