THE CONSUMER MARKETING FUNNEL THE SOURCE
THE RESULT
SOCIAL MEDIA ADS YOUTUBE ADS MASS COMMUNICATIONS
SOCIAL MEDIA ADS GOOGLE SEARCH ADS SEGMENTED COMMUNICATIONS
TARGETED REACH TARGETED FREQUENCY TARGETED VIEWS
STEAL ATTENTION
PRODUCE & MEASURE ENGAGEMENT
SOCIAL MEDIA CONVERSION/LEAD ADS GOOGLE SEARCH ADS INCOMING COMMUNICATIONS
PRODUCE SALES LEADS
LEAD MANAGEMENT LEASING TEAMS OFFICE AND PROPERTY TOURS
PHONE/EMAIL TRAFFIC SHARES COMMENTS LIKES OFFICE VISITS CLICK THROUGHS
CRM LEADS FACEBOOK LEADS PHONE/EMAIL LEADS
APPLICATIONS STARTED SIGNED LEASES
SELL YOURSELF
MEASURING FINANCIAL SUCCESS HOW TO MEASURE FINANCIAL SUCCESS
THE SOURCE
CPM
SOCIAL MEDIA ADS YOUTUBE ADS MASS COMMUNICATIONS
TARGETED REACH TARGETED FREQUENCY TARGETED VIEWS
COST PER 1,000 IMPRESSIONS
PHONE/EMAIL TRAFFIC SHARES COMMENTS LIKES OFFICE VISITS CLICK THROUGHS
CPA
SOCIAL MEDIA ADS GOOGLE SEARCH ADS SEGMENTED COMMUNICATIONS
COST PER ACTION ON AD
SOCIAL MEDIA CONVERSION/LEAD ADS GOOGLE SEARCH ADS INCOMING COMMUNICATIONS
LEAD MANAGEMENT LEASING TEAMS OFFICE AND PROPERTY TOURS
CPL COST PER LEAD
LCV
THE RESULT
CRM LEADS FACEBOOK LEADS PHONE/EMAIL LEADS
APPLICATIONS STARTED SIGNED LEASES
NET REVENUE OF THE ENTIRE CUSTOMER RELATIONSHIP MINUS THE COST OF ADVERTISING TO THEM
STEAL ATTENTION STEAL ATTENTION PHONE/EMAIL TRAFFIC SHARES COMMENTS LIKES OFFICE VISITS CLICK THROUGHS
CPA
SOCIAL MEDIA ADS GOOGLE SEARCH ADS SEGMENTED COMMUNICATIONS
Get a targeted audience to pay attention to who you are and what you're saying. COST PER ACTION ON AD You're competing with every brand in the world for attention on social platform News Feeds. Compete with Nike for attention by creating entertaining content and distributing it in ways that makes your specific consumer's day better.
SOCIAL MEDIA CONVERSION/LEAD ADS GOOGLE SEARCH ADS INCOMING COMMUNICATIONS
DO THINGS YOU CAN MEASURE
LEAD MANAGEMENT SALES TEAMS OFFICE AND PROPERTY TOURS
CPL
COST PER LEAD
LCV
CRM LEADS FACEBOOK LEADS PHONE/EMAIL LEADS
APPLICATIONS STARTED SIGNED LEASES
BE DIFFERENT THAN YOUR COMPETITORS
NET REVENUE OF THE ENTIRE CUSTOMER RELATIONSHIP MINUS THE COST OF ADVERTISING TO THEM
ENTERTAIN WITH VIDEO
PRODUCE AND MEASURE ENGAGEMENT CPM
SOCIAL MEDIA ADS YOUTUBE ADS MASS COMMUNICATIONS
TARGETED REACH TARGETED FREQUENCY TARGETED VIEWS
COST PER 1,000 IMPRESSIONS
PRODUCE & MEASURE ENGAGEMENT SOCIAL MEDIA CONVERSION/LEAD ADS GOOGLE SEARCH ADS INCOMING COMMUNICATIONS
CPL
CRM LEADS FACEBOOK LEADS PHONE/EMAIL LEADS
You created content to steal attention COST PER LEADfrom people. Now change your distribution strategy to produce engagement actions. Build a following and measure exactly how it's growing instead of guessing with promo items. LEAD MANAGEMENT SALES TEAMS OFFICE AND PROPERTY TOURS
OPTIMIZE SOCIAL ADS FOR ENGAGEMENT
LCV
APPLICATIONS STARTED SIGNED LEASES
NET REVENUE OF THE ENTIRE CUSTOMER RELATIONSHIP MINUS THE COST OF ADVERTISING TO THEM
BUILD AND TRACK SOCIAL MEDIA FANS
GET VIEWERS TO YOUR WEBSITE
PRODUCE SALES LEADS SOCIAL MEDIA ADS YOUTUBE ADS MASS COMMUNICATIONS
CPM
TARGETED REACH TARGETED FREQUENCY TARGETED VIEWS
COST PER 1,000 IMPRESSIONS
PHONE/EMAIL TRAFFIC SHARES COMMENTS LIKES OFFICE VISITS CLICK THROUGHS
CPA
SOCIAL MEDIA ADS GOOGLE SEARCH ADS SEGMENTED COMMUNICATIONS
COST PER ACTION ON AD
PRODUCE SALES LEADS LEAD MANAGEMENT SALES TEAMS OFFICE AND PROPERTY TOURS
LCV
APPLICATIONS STARTED SIGNED LEASES
People listened to you and chose to engage with your brand. Now get them interested in your product. Focus on conversion and lead ad strategies. They've followed you to this point, so they're more likely to trust you with their info. NET REVENUE OF THE ENTIRE CUSTOMER RELATIONSHIP MINUS THE COST OF ADVERTISING TO THEM
SOCIAL STRATEGY THAT INCLUDES CONVERSION AND LEAD ADS
HIGH PRIORITY IN GOOGLE SEARCH ADS
MULTIPLE OPPORTUNITIES TO CONTACT YOU ON WEBSITE
SELL YOURSELF
GOOGLE SEARCH ADS SEGMENTED COMMUNICATIONS
LIKES OFFICE VISITS CLICK THROUGHS
COST PER ACTION ON AD
SOCIAL MEDIA CONVERSION/LEAD ADS GOOGLE SEARCH ADS INCOMING COMMUNICATIONS
CPL COST PER LEAD
CRM LEADS FACEBOOK LEADS PHONE/EMAIL LEADS
SELL YOURSELF NET REVENUE OF THE ENTIRE CUSTOMER RELATIONSHIP MINUS THE COST OF ADVERTISING TO THEM
They've trusted you with their info and have enjoyed hearing from you up to this point. Let your sales teams and lead management take over to turn a qualified lead into a lease. The CWOL method would be deployed here.
CONTACT EACH LEAD DIRECTLY
REMIND THEM WHY THEY LOVED YOU IN THE FIRST PLACE
GET PEOPLE TO THE OFFICE
OUR APPROACH VS. THE INDUSTRY STANDARD US CPM COST PER 1,000 IMPRESSIONS
CPA
THEM COST PER ACTION ON AD
Most real estate brands only consider the last two sections of the funnel and pay for it in the long run. Building a brand following instead of just a product or price following lets you charge more, giveaway less, and protects you from the ebbs and flows of a market. You have set yourself apart, and the market should respond.
PROTECTION OF A LARGER FOLLOWING THAN JUST PEOPLE MOVING TODAY
BUILD A TOP-OF-MIND BRAND INSTEAD OF A WHEN-I-NEED-IT PRODUCT BECAUSE THE MARKET HAS BEEN SHARING YOUR MESSAGES FOR YOU
HIGHER RETENTION OF CUSTOMERS BECAUSE THEY LOVED YOU BEFORE THEY LOVED YOUR PRODUCT