Best In-House Management Innovation
M A N AG E M E N T
Cardinal Group core Value #1
Do the right thing, all the time.
BACKGROUND Cardinal has been built on a culture of giving back. Our Core Values call the company and our team members to be good members of the community and improve the lives of those we come in contact with. As a thoughtful steward of our community, we wanted to use our platform to create life-changing moments for those who are less fortunate. The Open Door Project was born.
THE OPEN DOOR PROJECT Many of us take opening doors for granted. We see a door, open it, and walk through it. Others aren’t so lucky. Circumstances in their lives cause doors to be closed and the opportunity behind those doors inaccessible. Our mission is to open doors of opportunity to those in need. Through our residents, participating communities donate 3% of the first month’s rent for any renewal lease signed to The Open Door Project (ODP). The ODP team then seeks out individuals that have had opportunity taken away due to extenuating life circumstances, but still have a passion to make their lives and the lives around them better. Through our residents’ renewals we’re able to fund life changing partnerships with these individuals and help re-open the door to opportunity.
HELPING ARRISHAE We heard about Arrishae’s story through one of Cardinal Group’s philanthropic partners, Uplift. Her story was fraught with hardship, yet her spirit showed us that she was determined to overcome it and make the world a better place. Watch Arrishae’s story below.
HELPING ARRISHAE Through our communities and resident participation we were able to award Arrishae with a $25,000 college scholarship to help her pursue her dream of owning her own business and giving back to her community.
Campaign Communication In order to spread the message of The Open Door Project and Arrishae's story we used a multi-channel approach to ensure residents knew that by renewing they'd be doing good. Our residents saw the videos on social media, email marketing, flyers, posters, signage, stickers on packages, community events, and other communications. To top it all off we sent each renewal a handwritten thank you note from Arrishae.
Our community supports THE OPEN DOOR PROJECT Renew today and 3% of your first month’s rent will be donated to the Open Door Project. Find out more at YourDoorOpened.com
M A N AG E M E N T
ONE DOOR OPENED Through our residents, our team members commitment to doing more than just leasing apartments, and The Open Door Project, Cardinal Group was able to change Arrishae’s life forever. We’re not stopping though, we’re just getting started.
YourDoorOpened.com
https://yourdooropened.com/
Check out The Open Door Project website.
Team Member Appreciation The Open Door Project has affected our team members as much as it has recipients of our awards. Working for a company that strives to make a difference, not only in the lives of their team members but also outside of the organization, allows us all to feel like we have contributed to something great. Most day to day people are caught up with their own issues, work load and problems. They don’t think of the impact their small actions have on the world or company as a whole. The Open Door Project allows you to really put things in perspective. It helps you understand that your daily obligations to the company can have a massive effect on an individual’s life. Not only does it make you want to be a better team member and work harder but also gives you an incredible sense of fulfillment. I consider myself lucky to be apart of an organization that realizes they are in a position to help others and took action to do so.
– Kolin Paulsen Working for a company that gives back provides an opportunity for everyone to get involved in something bigger than themselves. Not only do we get to impact a life, but we also get to do it through something that we do day to day anyways and we are able to share the experience with our teams and residents. One of the coolest moments I experienced during the campaign is when some team members from a new transition community were watching the initial video with Shae and there wasn’t a dry eye in the room. That team was able to see from the beginning that Cardinal will go all in, in every aspect.
– Tassion Callanan
THE FINANCIAL IMPACT Since the inception of ODP, we knew that this initiative needed not only to help people but also provide a financial upside to the owners of the assets that participated. Charity and financial performance can be complementary and in fact feed each other.
THE RESULTS
THE RESULTS 78.4%
YoY reduction in concessions
THE RESULTS 7.9% increase in resident satisfaction via J Turner's TALi score 16.4% YoY increase in online reputation via J Turner's ORA score
ABOUT CARDINAL GROUP MANAGEMENT Cardinal Group Management (�CGM�) is a full service real estate management firm. CGM has a specialized platform that allows them to handle all facets of real estate management throughout the United States. CGM leverages their culture, unique company structure, accountability, focus on top-line revenue and high regard of technology to deliver superior results and reporting to its clients. PORTFOLIO Cardinal Group Management oversees a portfolio of 50,000+ student housing beds as well as a portfolio of conventional multi-family housing around the country. In addition, Cardinal Group advises on a $3 billion mixed-use urban redevelopment in Denver, CO.
ABOUT US
Agency FIFTY3 is a full service marketing agency creative, digital and social media services that continue to stand above the noise.
C O N TAC T U S
FOR MORE INFORMATION, CONTACT: RYAN SUNDLING, Senior Group Marketing Manager Cardinal Group Management Ryan.Sundling@CardinalGroup.com 303.407.4516