A53 PPC

Page 1 of 9

The Osceola (CGM)

PPC Performance

04/01/2017 - 04/30/2017

IMPRESSIONS

CLICKS

AVG POSITION

CTR

COST

AVERAGE CPC

7,939

589

1.80

7.42%

$983.93

$1.67

▲ 17.48%

▲ 22.45%

▲ 5.88%

▲ 4.24%

▲ 18.63%

▼ 3.13%

CONVERSIONS

CONVERSION RATE

COST / CONVERSION

65

11.04%

$15.14

▼ 14.47%

▼ 30.16%

▲ 38.70%

6,758

481

76

1.70

15.80%

7.12%

$829.44

$1.72

$10.91

Conversions by Campaign

04/01/2017 - 04/30/2017

Campaign

Impr.

Clicks

CTR

Cost

brand

1,634

384

23.50%

$293.95

Avg. CPC Application - Starte...

$0.77

3

On-Site-CallConvers...

calls from ads

Convs.

Conv. Rate

Cost / Conv.

10

39

52

13.54%

$5.65

student

6,305

205

3.25%

$689.98

$3.37

3

2

8

13

6.34%

$53.08

Total

7,939

589

7.42%

$983.93

$1.67

6

12

47

65

11.04%

$15.14

Application Process - Last 6 Months

11/01/2016 - 04/30/2017

Month

Answered Call

Contact Us

All Traffic

0

0

April 2017

0

0

March 2017

0

0

February 2017

0

0

January 2017

0

0

December 2016

0

0

November 2016

0

0

Page 2 of 9

The Osceola (CGM)

Clicks By Device

04/01/2017 - 04/30/2017 Tablet: 1.4%

Desktop: 46.5%

Mobile: 52.1%

04/01/2017 - 04/30/2017

40

8

30

6

20

4

10

2

0

Apr. 1

Apr. 2

Apr. 3

Apr. 4

Apr. 5

Apr. 6

Apr. 7

Apr. 8

Apr. 9

Apr. 10

Apr. 11

Apr. 12

Apr. 13

Apr. 14

Clicks

Apr. 15

Apr. 16

Apr. 17

Conversions

Page 3 of 9

Apr. 18

Apr. 19

Apr. 20

Apr. 21

Apr. 22

Apr. 23

Apr. 24

Apr. 25

Apr. 26

Apr. 27

Apr. 28

Apr. 29

Apr. 30

0

Conversions

Clicks

Daily Performance - Clicks vs. Conversions

The Osceola (CGM)

Top 10 Keywords by Clicks Keyword

04/01/2017 - 04/30/2017

Clicks

Impr.

CTR

Avg. Pos.

Cost

Convs.

Conv. Rate

First Page CPC

Avg. CPC

Top of Page CPC

124

519

23.89%

1.0

$71.03

23

18.55%

$0.55

$0.57

$0.55

osceola apartments

92

293

31.40%

1.0

$85.89

12

13.04%

$0.38

$0.93

$0.38

the osceola apartments

56

185

30.27%

1.0

$30.79

6

10.71%

$0.05

$0.55

$0.05

florida state university housing

28

818

3.42%

1.2

$93.16

0

0.00%

$3.45

$3.33

$3.48

osceola apartments rent

24

182

13.19%

1.2

$20.69

2

8.33%

$1.41

$0.86

$1.53

florida state housing

22

927

2.37%

1.3

$78.55

1

4.55%

$3.63

$3.57

$3.90

student housing studio

21

218

9.63%

2.2

$80.47

0

0.00%

$1.77

$3.83

$2.89

the osceola apartments tallahassee

19

42

45.24%

1.0

$9.44

1

5.26%

$0.01

$0.50

$0.01

osceola apartments

18

121

14.88%

1.0

$29.50

2

11.11%

$0.64

$1.64

$0.64

the osceola tallahassee

16

78

20.51%

1.0

$14.91

1

6.25%

$0.01

$0.93

$0.01

the osceola

Top 10 Ads by Clicks

04/01/2017 - 04/30/2017

Ad

Campaign

Impr.

Clicks

CTR

Avg. Pos.

Cost

Convs.

Conv. Rate

{KeyWord:The Osceola & The Renegade} - Premiere FSU Student Apts. theosceolaapartments.com/apartments/available 48 Hour Look And Lease And Waived Fees - Save A Total Of $100 When You Sign Now!

brand

423

125

29.55%

1.0

$76.09

19

15.20%

The Osceola & The Renegade - Premiere FSU Student Apts. theosceolaapartments.com/apartments/available First 10 Tenants To Sign And Renew Will Receive A $250 Gift Card - Call Today!

brand

418

94

22.49%

1.0

$52.68

12

12.77%

The Osceola & The Renegade - Premiere FSU Student Apts. theosceolaapartments.com/apartments/available First 10 Tenants To Sign And Renew Will Receive A $250 Gift Card - Call Today!

brand

246

83

33.74%

1.0

$80.86

11

13.25%

The Osceola & The Renegade - Premiere FSU Student Apts. theosceolaapartments.com/apartments/available First 10 Tenants To Sign And Renew Will Receive A $250 Gift Card - Call Today!

brand

267

42

15.73%

1.0

$45.63

4

9.52%

{KeyWord:The Osceola & The Renegade} - Premiere FSU Student Apts. theosceolaapartments.com/apartments/available 48 Hour Look And Lease And Waived Fees - Save A Total Of $100 When You Sign Now!

student

826

29

3.51%

1.2

$97.08

0

0.00%

{KeyWord:The Osceola & The Renegade} - Lease A Studio Apartment Today theosceolaapartments.com/apartments/available 48 Hour Look And Lease And Waived Fees - Save A Total Of $100 When You Sign Now!

student

213

21

9.86%

2.2

$80.47

0

0.00%

{KeyWord:The Osceola & The Renegade} - Premiere FSU Student Apts. theosceolaapartments.com/apartments/available 48 Hour Look And Lease And Waived Fees - Save A Total Of $100 When You Sign Now!

brand

90

21

23.33%

1.0

$14.46

4

19.05%

Page 4 of 9

The Osceola (CGM)

Ad

Campaign

Impr.

Clicks

CTR

Avg. Pos.

Cost

Convs.

Conv. Rate

{KeyWord:The Osceola & The Renegade} - Premiere FSU Student Apts. theosceolaapartments.com/apartments/available 48 Hour Look And Lease And Waived Fees - Save A Total Of $100 When You Sign Now!

student

818

19

2.32%

1.3

$66.71

1

5.26%

{KeyWord:The Osceola & The Renegade} - Premiere FSU Student Apts. theosceolaapartments.com/apartments/available 48 Hour Look And Lease And Waived Fees - Save A Total Of $100 When You Sign Now!

brand

113

15

13.27%

1.2

$16.12

1

6.67%

{KeyWord:The Osceola & The Renegade} - Premiere FSU Student Apts. theosceolaapartments.com/apartments/available 48 Hour Look And Lease And Waived Fees - Save A Total Of $100 When You Sign Now!

student

445

12

2.70%

2.0

$32.05

2

16.67%

Detailed Call Log

04/01/2017 - 04/30/2017

Date

Caller Name

Caller Number

Duration

Keywords

Download

04/05/2017 - 10:07

WIRELESS CALLER

18502092928

10:49

--

Download

04/03/2017 - 11:31

Emily Brown

19415045816

7:03

osceola apartments rent

Download

04/05/2017 - 11:49

WIRELESS CALLER

18502092928

7:00

the osceola

Download

04/05/2017 - 10:59

WIRELESS CALLER

18502092928

6:45

--

Download

04/07/2017 - 17:14

Emily Brown

19415045816

6:11

the osceola

Download

04/19/2017 - 11:54

Diona Skelly

+18505662709

5:08

osceola apartments lease

Download

04/21/2017 - 12:55

Rebecca

+18132943156

4:50

osceola apartments

Download

04/05/2017 - 12:18

WIRELESS CALLER

18502092928

2:17

--

Download

04/05/2017 - 10:42

WIRELESS CALLER

18502092928

1:59

osceola apartments tallahassee

Download

04/05/2017 - 10:57

WIRELESS CALLER

18502092928

1:31

--

Download

04/02/2017 - 15:42

Sam Nussbaum

19046356519

1:21

04/01/2017 - 13:08

WIRELESS CALLER

18505449320

1:12

04/09/2017 - 14:58

WIRELESS CALLER

16104286922

04/05/2017 - 10:06

WIRELESS CALLER

18502092928

04/12/2017 - 10:55

Lee Schapiro

04/13/2017 - 18:50

Emily Brown

Download osceola apartments

Download

1:11

the osceola

Download

0:49

florida state university apartments rental

Download

+19086428044

0:34

florida state university apartments rental

Download

+19415045816

0:32

osceola apartments rent

Download

Page 5 of 9

The Osceola (CGM)

Click To Call Metrics: Last Month

04/01/2017 - 04/30/2017

Start Time

End Time

Status

Duration

Caller Area Code

Call Type

Call Source

04/29/2017 07:11:36 AM

04/29/2017 07:11:53 AM

Received

17

216

Mobile clickto-call

Ad

student

04/29/2017 07:11:16 AM

04/29/2017 07:11:16 AM

Missed

0

216

Mobile clickto-call

Ad

student

04/29/2017 06:02:22 AM

04/29/2017 06:03:27 AM

Received

65

850

Mobile clickto-call

Ad

student

04/28/2017 09:32:28 AM

04/28/2017 09:34:07 AM

Received

99

443

Mobile clickto-call

Ad

brand

04/28/2017 08:28:03 AM

04/28/2017 08:29:32 AM

Received

89

904

Mobile clickto-call

Ad

student

04/28/2017 06:03:16 AM

04/28/2017 06:03:40 AM

Received

24

334

Mobile clickto-call

Ad

student

04/26/2017 11:59:07 AM

04/26/2017 12:05:02 PM

Received

355

321

Mobile clickto-call

Ad

brand

04/26/2017 11:27:27 AM

04/26/2017 11:28:58 AM

Received

91

772

Mobile clickto-call

Ad

brand

04/26/2017 08:04:38 AM

04/26/2017 08:06:30 AM

Received

112

941

Mobile clickto-call

Ad

brand

04/25/2017 07:39:51 AM

04/25/2017 07:42:11 AM

Received

140

407

Mobile clickto-call

Ad

brand

04/24/2017 01:28:51 PM

04/24/2017 01:32:18 PM

Received

207

850

Mobile clickto-call

Ad

brand

04/24/2017 12:21:51 PM

04/24/2017 12:24:02 PM

Received

131

786

Mobile clickto-call

Ad

brand

04/22/2017 02:36:27 PM

04/22/2017 02:37:01 PM

Received

34

754

Mobile clickto-call

Ad

brand

04/22/2017 12:35:36 PM

04/22/2017 12:37:23 PM

Received

107

407

Mobile clickto-call

Ad

brand

04/21/2017 02:46:38 PM

04/21/2017 02:48:04 PM

Received

86

772

Mobile clickto-call

Ad

brand

04/21/2017 08:54:25 AM

04/21/2017 08:56:51 AM

Received

146

239

Mobile clickto-call

Ad

brand

04/20/2017 11:28:01 AM

04/20/2017 11:29:39 AM

Received

98

845

Mobile clickto-call

Ad

brand

04/19/2017 10:42:47 AM

04/19/2017 10:48:49 AM

Received

362

469

Mobile clickto-call

Ad

brand

04/19/2017 08:43:45 AM

04/19/2017 08:44:24 AM

Received

39

850

Mobile clickto-call

Ad

student

Page 6 of 9

Campaign

The Osceola (CGM)

Start Time

End Time

Status

Duration

Caller Area Code

Call Type

Call Source

04/18/2017 07:35:25 AM

04/18/2017 07:36:08 AM

Received

43

850

Mobile clickto-call

Ad

student

04/17/2017 01:20:02 PM

04/17/2017 01:21:13 PM

Received

71

386

Mobile clickto-call

Ad

brand

04/17/2017 01:12:22 PM

04/17/2017 01:13:14 PM

Received

52

386

Mobile clickto-call

Ad

brand

04/17/2017 12:24:08 PM

04/17/2017 12:25:48 PM

Received

100

385

Mobile clickto-call

Ad

brand

04/17/2017 11:44:19 AM

04/17/2017 11:45:29 AM

Received

70

919

Mobile clickto-call

Ad

brand

04/14/2017 01:35:04 PM

04/14/2017 01:35:04 PM

Received

0

702

Mobile clickto-call

Ad

brand

04/12/2017 02:57:22 PM

04/12/2017 02:57:42 PM

Received

20

772

Mobile clickto-call

Ad

brand

04/12/2017 02:55:10 PM

04/12/2017 02:57:12 PM

Received

122

772

Mobile clickto-call

Ad

brand

04/12/2017 09:52:26 AM

04/12/2017 09:52:35 AM

Received

9

561

Mobile clickto-call

Ad

brand

04/12/2017 08:07:10 AM

04/12/2017 08:10:40 AM

Received

210

772

Mobile clickto-call

Ad

brand

04/11/2017 01:49:52 PM

04/11/2017 01:50:41 PM

Received

49

904

Mobile clickto-call

Ad

brand

Top Geos by Clicks

Campaign

04/01/2017 - 04/30/2017

Country / Territory

State / Region

City

Most Specific Location

Impr.

Clicks

Cost

United States

Florida

Tallahassee

32304

2,312

269

$321.86

United States

Florida

Tallahassee

Florida State University

566

75

$107.18

United States

Florida

Tallahassee

32301

989

56

$83.75

United States

Florida

Tallahassee

32303

539

39

$77.94

United States

Florida

Tallahassee

32308

177

8

$13.48

United States

Florida

Tallahassee

32309

91

7

$18.33

United States

Florida

Tallahassee

Tallahassee

173

7

$7.49

United States

Florida

Tallahassee

32312

96

6

$6.45

United States

Florida

Tallahassee

32311

102

6

$14.79

United States

Florida

Gainesville

32608

159

5

$19.66

Total

--

--

--

7,939

589

$983.93

Page 7 of 9

The Osceola (CGM)

Terminology AdGroup A subset of a PPC campaign comprising an ad or group of advertisements that target a specific set of keywords. An AdGroup typically represents specific areas, themes or products being advertised.

Ad Scheduling Setting campaigns to target specific times and days in which your ads are to be shown.

Adwords Google's advertising platform, which allows advertisers to target their ad's audiences in various ad formats both on the Google Search Network and the Google Display Network.

Analytics The measurement, collection and analysis of web data with a view to tracking progress, gaining insight and improving performance.

Broad Match A keyword matching option that will show an ad for a wide variety of related terms to the original term.

Conversion In multifamily housing, a conversion occurs when a visitor submits a leasing application.

Cost per Conversion The average cost required to achieve a conversion on a website.

Cost per Click (CPC) Acronym for Cost-per-Click, the cost paid by an advertiser when someone clicks onto an advert on a PPC network.

Cost Per Impression (CPM) An alternative online advertising payment model that charges per impressions (the number of times an ad is shown) rather than per click. CPM is the cost per 1,000 impressions.

Click-through Rate (CTR) The number of clicks on an ad divided by the number of times the ad is shown, expressed as a percentage.

Exact Match A Keyword matching type used within PPC advertising. Exact match is the most targeted match type. Exact match will only show your ad to people who search for exactly how you entered the keyword.

Geotargeting A method of targeting visitors based upon their location, such as country, region/state, city, metro code/zip code etc.

Impressions The number of times an advertisement is shown by a PPC network.

Landing Page The web page you direct people to when they click onto your advertisement. The more tailored a Landing Page is to a specific query, the better the results.

Negative Keyword A word or phrase added to your campaign that will stop your advertisement being shown if it is included in a search term.

Organic Search Results The standard (non paid for) search results compiled by a search engine using complex algorithms to rank sites.

Phrase Match A keyword matching type that is more targeted than broad match but more forgiving than exact match. This option requires specific words to be included in the same order within a search term for your advertisement to show.

PPC Acronym for Pay Per Click - An Internet advertising model used to direct traffic to websites, where advertisers only pay when someone actually clicks on an advertisement Quality Score A numerical score assigned by Google AdWords which essentially measures how relevant a keyword is to its associated advert and the page you direct people to. When you set up a new keyword Google provides an estimate of its quality score which is later refined via real world click through data.

Page 8 of 9

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The Osceola (CGM)

Reach The total number of people exposed to an ad.

ROI A performance measure used to evaluate the efficiency of an investment or to compare the efficiency of a number of different investments; calculated by dividing the benefit (return) of an investment by the cost of the investment; the result is expressed as a percentage or a ratio.

SEO An acronym for search engine optimization – a series of strategies and tactics designed to improve your search engine ranking position in standard or organic search results.

Search Network A network of search engines that advertisers can opt in to advertise on through the Google AdWords platform.

Unique Visitor A statistic that counts each individual visitor to a site only once within a given time frame.

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