Page 1 of 9
The Osceola (CGM)
PPC Performance
04/01/2017 - 04/30/2017
IMPRESSIONS
CLICKS
AVG POSITION
CTR
COST
AVERAGE CPC
7,939
589
1.80
7.42%
$983.93
$1.67
▲ 17.48%
▲ 22.45%
▲ 5.88%
▲ 4.24%
▲ 18.63%
▼ 3.13%
CONVERSIONS
CONVERSION RATE
COST / CONVERSION
65
11.04%
$15.14
▼ 14.47%
▼ 30.16%
▲ 38.70%
6,758
481
76
1.70
15.80%
7.12%
$829.44
$1.72
$10.91
Conversions by Campaign
04/01/2017 - 04/30/2017
Campaign
Impr.
Clicks
CTR
Cost
brand
1,634
384
23.50%
$293.95
Avg. CPC Application - Starte...
$0.77
3
On-Site-CallConvers...
calls from ads
Convs.
Conv. Rate
Cost / Conv.
10
39
52
13.54%
$5.65
student
6,305
205
3.25%
$689.98
$3.37
3
2
8
13
6.34%
$53.08
Total
7,939
589
7.42%
$983.93
$1.67
6
12
47
65
11.04%
$15.14
Application Process - Last 6 Months
11/01/2016 - 04/30/2017
Month
Answered Call
Contact Us
All Traffic
0
0
April 2017
0
0
March 2017
0
0
February 2017
0
0
January 2017
0
0
December 2016
0
0
November 2016
0
0
Page 2 of 9
The Osceola (CGM)
Clicks By Device
04/01/2017 - 04/30/2017 Tablet: 1.4%
Desktop: 46.5%
Mobile: 52.1%
04/01/2017 - 04/30/2017
40
8
30
6
20
4
10
2
0
Apr. 1
Apr. 2
Apr. 3
Apr. 4
Apr. 5
Apr. 6
Apr. 7
Apr. 8
Apr. 9
Apr. 10
Apr. 11
Apr. 12
Apr. 13
Apr. 14
Clicks
Apr. 15
Apr. 16
Apr. 17
Conversions
Page 3 of 9
Apr. 18
Apr. 19
Apr. 20
Apr. 21
Apr. 22
Apr. 23
Apr. 24
Apr. 25
Apr. 26
Apr. 27
Apr. 28
Apr. 29
Apr. 30
0
Conversions
Clicks
Daily Performance - Clicks vs. Conversions
The Osceola (CGM)
Top 10 Keywords by Clicks Keyword
04/01/2017 - 04/30/2017
Clicks
Impr.
CTR
Avg. Pos.
Cost
Convs.
Conv. Rate
First Page CPC
Avg. CPC
Top of Page CPC
124
519
23.89%
1.0
$71.03
23
18.55%
$0.55
$0.57
$0.55
osceola apartments
92
293
31.40%
1.0
$85.89
12
13.04%
$0.38
$0.93
$0.38
the osceola apartments
56
185
30.27%
1.0
$30.79
6
10.71%
$0.05
$0.55
$0.05
florida state university housing
28
818
3.42%
1.2
$93.16
0
0.00%
$3.45
$3.33
$3.48
osceola apartments rent
24
182
13.19%
1.2
$20.69
2
8.33%
$1.41
$0.86
$1.53
florida state housing
22
927
2.37%
1.3
$78.55
1
4.55%
$3.63
$3.57
$3.90
student housing studio
21
218
9.63%
2.2
$80.47
0
0.00%
$1.77
$3.83
$2.89
the osceola apartments tallahassee
19
42
45.24%
1.0
$9.44
1
5.26%
$0.01
$0.50
$0.01
osceola apartments
18
121
14.88%
1.0
$29.50
2
11.11%
$0.64
$1.64
$0.64
the osceola tallahassee
16
78
20.51%
1.0
$14.91
1
6.25%
$0.01
$0.93
$0.01
the osceola
Top 10 Ads by Clicks
04/01/2017 - 04/30/2017
Ad
Campaign
Impr.
Clicks
CTR
Avg. Pos.
Cost
Convs.
Conv. Rate
{KeyWord:The Osceola & The Renegade} - Premiere FSU Student Apts. theosceolaapartments.com/apartments/available 48 Hour Look And Lease And Waived Fees - Save A Total Of $100 When You Sign Now!
brand
423
125
29.55%
1.0
$76.09
19
15.20%
The Osceola & The Renegade - Premiere FSU Student Apts. theosceolaapartments.com/apartments/available First 10 Tenants To Sign And Renew Will Receive A $250 Gift Card - Call Today!
brand
418
94
22.49%
1.0
$52.68
12
12.77%
The Osceola & The Renegade - Premiere FSU Student Apts. theosceolaapartments.com/apartments/available First 10 Tenants To Sign And Renew Will Receive A $250 Gift Card - Call Today!
brand
246
83
33.74%
1.0
$80.86
11
13.25%
The Osceola & The Renegade - Premiere FSU Student Apts. theosceolaapartments.com/apartments/available First 10 Tenants To Sign And Renew Will Receive A $250 Gift Card - Call Today!
brand
267
42
15.73%
1.0
$45.63
4
9.52%
{KeyWord:The Osceola & The Renegade} - Premiere FSU Student Apts. theosceolaapartments.com/apartments/available 48 Hour Look And Lease And Waived Fees - Save A Total Of $100 When You Sign Now!
student
826
29
3.51%
1.2
$97.08
0
0.00%
{KeyWord:The Osceola & The Renegade} - Lease A Studio Apartment Today theosceolaapartments.com/apartments/available 48 Hour Look And Lease And Waived Fees - Save A Total Of $100 When You Sign Now!
student
213
21
9.86%
2.2
$80.47
0
0.00%
{KeyWord:The Osceola & The Renegade} - Premiere FSU Student Apts. theosceolaapartments.com/apartments/available 48 Hour Look And Lease And Waived Fees - Save A Total Of $100 When You Sign Now!
brand
90
21
23.33%
1.0
$14.46
4
19.05%
Page 4 of 9
The Osceola (CGM)
Ad
Campaign
Impr.
Clicks
CTR
Avg. Pos.
Cost
Convs.
Conv. Rate
{KeyWord:The Osceola & The Renegade} - Premiere FSU Student Apts. theosceolaapartments.com/apartments/available 48 Hour Look And Lease And Waived Fees - Save A Total Of $100 When You Sign Now!
student
818
19
2.32%
1.3
$66.71
1
5.26%
{KeyWord:The Osceola & The Renegade} - Premiere FSU Student Apts. theosceolaapartments.com/apartments/available 48 Hour Look And Lease And Waived Fees - Save A Total Of $100 When You Sign Now!
brand
113
15
13.27%
1.2
$16.12
1
6.67%
{KeyWord:The Osceola & The Renegade} - Premiere FSU Student Apts. theosceolaapartments.com/apartments/available 48 Hour Look And Lease And Waived Fees - Save A Total Of $100 When You Sign Now!
student
445
12
2.70%
2.0
$32.05
2
16.67%
Detailed Call Log
04/01/2017 - 04/30/2017
Date
Caller Name
Caller Number
Duration
Keywords
Download
04/05/2017 - 10:07
WIRELESS CALLER
18502092928
10:49
--
Download
04/03/2017 - 11:31
Emily Brown
19415045816
7:03
osceola apartments rent
Download
04/05/2017 - 11:49
WIRELESS CALLER
18502092928
7:00
the osceola
Download
04/05/2017 - 10:59
WIRELESS CALLER
18502092928
6:45
--
Download
04/07/2017 - 17:14
Emily Brown
19415045816
6:11
the osceola
Download
04/19/2017 - 11:54
Diona Skelly
+18505662709
5:08
osceola apartments lease
Download
04/21/2017 - 12:55
Rebecca
+18132943156
4:50
osceola apartments
Download
04/05/2017 - 12:18
WIRELESS CALLER
18502092928
2:17
--
Download
04/05/2017 - 10:42
WIRELESS CALLER
18502092928
1:59
osceola apartments tallahassee
Download
04/05/2017 - 10:57
WIRELESS CALLER
18502092928
1:31
--
Download
04/02/2017 - 15:42
Sam Nussbaum
19046356519
1:21
04/01/2017 - 13:08
WIRELESS CALLER
18505449320
1:12
04/09/2017 - 14:58
WIRELESS CALLER
16104286922
04/05/2017 - 10:06
WIRELESS CALLER
18502092928
04/12/2017 - 10:55
Lee Schapiro
04/13/2017 - 18:50
Emily Brown
Download osceola apartments
Download
1:11
the osceola
Download
0:49
florida state university apartments rental
Download
+19086428044
0:34
florida state university apartments rental
Download
+19415045816
0:32
osceola apartments rent
Download
Page 5 of 9
The Osceola (CGM)
Click To Call Metrics: Last Month
04/01/2017 - 04/30/2017
Start Time
End Time
Status
Duration
Caller Area Code
Call Type
Call Source
04/29/2017 07:11:36 AM
04/29/2017 07:11:53 AM
Received
17
216
Mobile clickto-call
Ad
student
04/29/2017 07:11:16 AM
04/29/2017 07:11:16 AM
Missed
0
216
Mobile clickto-call
Ad
student
04/29/2017 06:02:22 AM
04/29/2017 06:03:27 AM
Received
65
850
Mobile clickto-call
Ad
student
04/28/2017 09:32:28 AM
04/28/2017 09:34:07 AM
Received
99
443
Mobile clickto-call
Ad
brand
04/28/2017 08:28:03 AM
04/28/2017 08:29:32 AM
Received
89
904
Mobile clickto-call
Ad
student
04/28/2017 06:03:16 AM
04/28/2017 06:03:40 AM
Received
24
334
Mobile clickto-call
Ad
student
04/26/2017 11:59:07 AM
04/26/2017 12:05:02 PM
Received
355
321
Mobile clickto-call
Ad
brand
04/26/2017 11:27:27 AM
04/26/2017 11:28:58 AM
Received
91
772
Mobile clickto-call
Ad
brand
04/26/2017 08:04:38 AM
04/26/2017 08:06:30 AM
Received
112
941
Mobile clickto-call
Ad
brand
04/25/2017 07:39:51 AM
04/25/2017 07:42:11 AM
Received
140
407
Mobile clickto-call
Ad
brand
04/24/2017 01:28:51 PM
04/24/2017 01:32:18 PM
Received
207
850
Mobile clickto-call
Ad
brand
04/24/2017 12:21:51 PM
04/24/2017 12:24:02 PM
Received
131
786
Mobile clickto-call
Ad
brand
04/22/2017 02:36:27 PM
04/22/2017 02:37:01 PM
Received
34
754
Mobile clickto-call
Ad
brand
04/22/2017 12:35:36 PM
04/22/2017 12:37:23 PM
Received
107
407
Mobile clickto-call
Ad
brand
04/21/2017 02:46:38 PM
04/21/2017 02:48:04 PM
Received
86
772
Mobile clickto-call
Ad
brand
04/21/2017 08:54:25 AM
04/21/2017 08:56:51 AM
Received
146
239
Mobile clickto-call
Ad
brand
04/20/2017 11:28:01 AM
04/20/2017 11:29:39 AM
Received
98
845
Mobile clickto-call
Ad
brand
04/19/2017 10:42:47 AM
04/19/2017 10:48:49 AM
Received
362
469
Mobile clickto-call
Ad
brand
04/19/2017 08:43:45 AM
04/19/2017 08:44:24 AM
Received
39
850
Mobile clickto-call
Ad
student
Page 6 of 9
Campaign
The Osceola (CGM)
Start Time
End Time
Status
Duration
Caller Area Code
Call Type
Call Source
04/18/2017 07:35:25 AM
04/18/2017 07:36:08 AM
Received
43
850
Mobile clickto-call
Ad
student
04/17/2017 01:20:02 PM
04/17/2017 01:21:13 PM
Received
71
386
Mobile clickto-call
Ad
brand
04/17/2017 01:12:22 PM
04/17/2017 01:13:14 PM
Received
52
386
Mobile clickto-call
Ad
brand
04/17/2017 12:24:08 PM
04/17/2017 12:25:48 PM
Received
100
385
Mobile clickto-call
Ad
brand
04/17/2017 11:44:19 AM
04/17/2017 11:45:29 AM
Received
70
919
Mobile clickto-call
Ad
brand
04/14/2017 01:35:04 PM
04/14/2017 01:35:04 PM
Received
0
702
Mobile clickto-call
Ad
brand
04/12/2017 02:57:22 PM
04/12/2017 02:57:42 PM
Received
20
772
Mobile clickto-call
Ad
brand
04/12/2017 02:55:10 PM
04/12/2017 02:57:12 PM
Received
122
772
Mobile clickto-call
Ad
brand
04/12/2017 09:52:26 AM
04/12/2017 09:52:35 AM
Received
9
561
Mobile clickto-call
Ad
brand
04/12/2017 08:07:10 AM
04/12/2017 08:10:40 AM
Received
210
772
Mobile clickto-call
Ad
brand
04/11/2017 01:49:52 PM
04/11/2017 01:50:41 PM
Received
49
904
Mobile clickto-call
Ad
brand
Top Geos by Clicks
Campaign
04/01/2017 - 04/30/2017
Country / Territory
State / Region
City
Most Specific Location
Impr.
Clicks
Cost
United States
Florida
Tallahassee
32304
2,312
269
$321.86
United States
Florida
Tallahassee
Florida State University
566
75
$107.18
United States
Florida
Tallahassee
32301
989
56
$83.75
United States
Florida
Tallahassee
32303
539
39
$77.94
United States
Florida
Tallahassee
32308
177
8
$13.48
United States
Florida
Tallahassee
32309
91
7
$18.33
United States
Florida
Tallahassee
Tallahassee
173
7
$7.49
United States
Florida
Tallahassee
32312
96
6
$6.45
United States
Florida
Tallahassee
32311
102
6
$14.79
United States
Florida
Gainesville
32608
159
5
$19.66
Total
--
--
--
7,939
589
$983.93
Page 7 of 9
The Osceola (CGM)
Terminology AdGroup A subset of a PPC campaign comprising an ad or group of advertisements that target a specific set of keywords. An AdGroup typically represents specific areas, themes or products being advertised. Ad Scheduling Setting campaigns to target specific times and days in which your ads are to be shown. Adwords Google's advertising platform, which allows advertisers to target their ad's audiences in various ad formats both on the Google Search Network and the Google Display Network. Analytics The measurement, collection and analysis of web data with a view to tracking progress, gaining insight and improving performance. Broad Match A keyword matching option that will show an ad for a wide variety of related terms to the original term. Conversion In multifamily housing, a conversion occurs when a visitor submits a leasing application. Cost per Conversion The average cost required to achieve a conversion on a website. Cost per Click (CPC) Acronym for Cost-per-Click, the cost paid by an advertiser when someone clicks onto an advert on a PPC network. Cost Per Impression (CPM) An alternative online advertising payment model that charges per impressions (the number of times an ad is shown) rather than per click. CPM is the cost per 1,000 impressions. Click-through Rate (CTR) The number of clicks on an ad divided by the number of times the ad is shown, expressed as a percentage. Exact Match A Keyword matching type used within PPC advertising. Exact match is the most targeted match type. Exact match will only show your ad to people who search for exactly how you entered the keyword. Geotargeting A method of targeting visitors based upon their location, such as country, region/state, city, metro code/zip code etc. Impressions The number of times an advertisement is shown by a PPC network. Landing Page The web page you direct people to when they click onto your advertisement. The more tailored a Landing Page is to a specific query, the better the results. Negative Keyword A word or phrase added to your campaign that will stop your advertisement being shown if it is included in a search term. Organic Search Results The standard (non paid for) search results compiled by a search engine using complex algorithms to rank sites. Phrase Match A keyword matching type that is more targeted than broad match but more forgiving than exact match. This option requires specific words to be included in the same order within a search term for your advertisement to show. PPC Acronym for Pay Per Click - An Internet advertising model used to direct traffic to websites, where advertisers only pay when someone actually clicks on an advertisement Quality Score A numerical score assigned by Google AdWords which essentially measures how relevant a keyword is to its associated advert and the page you direct people to. When you set up a new keyword Google provides an estimate of its quality score which is later refined via real world click through data. Page 8 of 9
Powered by TCPDF (www.tcpdf.org)
The Osceola (CGM)
Reach The total number of people exposed to an ad. ROI A performance measure used to evaluate the efficiency of an investment or to compare the efficiency of a number of different investments; calculated by dividing the benefit (return) of an investment by the cost of the investment; the result is expressed as a percentage or a ratio. SEO An acronym for search engine optimization – a series of strategies and tactics designed to improve your search engine ranking position in standard or organic search results. Search Network A network of search engines that advertisers can opt in to advertise on through the Google AdWords platform. Unique Visitor A statistic that counts each individual visitor to a site only once within a given time frame.
Page 9 of 9