a53 Pricing

2020

PRICING &

SERVICES

For Cardinal Group Companies

Climb the mountain with us.

AGENCYFIFTY3.COM

WHY AGENCY FIFTY3?

Let’s climb together.

Our full line of marketing services ensures your entire climb is smooth, fun, and successful. We equip you with the tools and the knowledge you need to stand above your competition—from complete rebranding to measurable ads that drive leads.

Create a brand voice - Brand Identity - Logo Development

Build marketing collateral - Floor Plans & Maps

Establish an online presence

Drive measurable results - PPC

Increase brand awareness - Social Content - Reputation Management

- SEO - Social Ads

- Photo & Video

- Websites - Splash Pages - Landing Pages

- Brochures - Signage

- Copywriting

Driven by results and performance.

We stand by our work—every product, every service, every day. Part of doing that is making sure our clients are happy with everything our team delivers.

That’s why we put an emphasis on client satisfaction; it’s the

We offer a full line of services to fit your needs.

We strive to provide the best in the industry.

From advanced digital reporting to our

We create products that we’re proud of,

tailored social media campaigns, our

so you can be proud too. We aim to

team customizes our products to stand

provide you with the tools you need to

out, to tell your story, and to drive

succeed, whether your community is a

measurable results.

lease-up, stabilized, or at low occupancy.

We’re available when you need us.

We push the boundaries and innovate as we go.

Our team members are here to support

Our passion for innovation is built into

every question or request you have. We

our culture. Our products are constantly

make sure our clients have the highest

evolving so we can continue adding

level of customer service.

value to our line of services.

reason we love what we do.

And frankly, there’s no room for mediocrity in the industry we serve.

Award-WINNING AGENCY We obsess over client deliverables from beginning to end and beyond. We’re always searching for ways to challenge the status quo, to do new things, and to do old things better. We aim to make our clients proud and are humbled to win awards with them along the way.

49 17 Website & Digital Awards

Total Awards

15 Creative & Copy Awards

15 Social Media & Video Awards

2 Company & Culture Awards

Our work lives in 42 states

SPECIALIZING IN REAL ESTATE Student Housing

MultiFamily

55+ Active Living

Senior Living

Self Storage

MEET OUR lEADERS Our team is dedicated to each client and each project we take on. Your success is our success.

Michael Huereque, EVP Michael@AgencyFIFTY3.com Michael has over a decade of experience in both traditional and digital marketing and six years in multifamily housing. He graduated top 10 from the University of Texas through the Austin Creative Advertising program, has received a Gold ADDY award for interactive web design, and currently sits on the advisory boards for the Multifamily Social Media Summit and the National Apartment Association.

Sam Winn, Director Of Client Success Sam@AgencyFIFTY3.com In 2016, Sam helped co-launch Agency FIFTY3 as a Digital Director and has served in many roles on our team before becoming Director of Client Success. Throughout his time, he’s led the innovation of our products and services, including PPC with robust reporting, adding SEO, the introduction of lease-to-lease data, and more. The face of our company at events around the country, he’s spoken on various topics including digital marketing strategy.

Kayla Meyer, Director Of Operations Kayla@AgencyFIFTY3.com Kayla has more than 10 years of experience in student and multifamily housing with a background in creative direction and brand identity. In 2016, she helped co-launch Agency FIFTY3 and has been overseeing creative, digital, and social media products which have won more than 40 total awards. She’s been a guest speaker on topics including branding and design, leadership, and company culture.

Let’s talk about an agency partnership Interested in a bigger relationship? Contact us today to talk about our white label agreement, agency-of-record partnership, or our bulk community discounts for portfolio-wide deals. Let’s work together so we can provide you with the best marketing platform.

MENU OF SERVICES Brand Discovery pg. 06

Name Exploration

Brand Narrative

Logo & Brand Identity

Essential Marketing Package

Market Analysis

Marketing Collateral

Brochure & Flyer

Copywriting

Floor Plan

Signage

pg. 07-08

Map

Design Retainer

Websites

Splash Page

Hosting

Template Website

Interactive Site Map

Custom Website

Website Consultation

Digital Marketing

SEO Packages

Social Advertising Packages

PPC Packages

Social Ad Landing Page

pg. 10-12

PPC Landing Page

Content Strategy

Social Content Packages

Influencer Program

Reputation Management

Lifestyle Photography

pg. 13-14

Social Media Consultation

Community Photography

Video Campaigns

Lifestyle Video

360 Video Tour

Community Video

Drone Flyover

Event Recap Video

Campaign Video

pg. 09

pg. 15

MENU OF SERVICES

AGENCYFIFTY3.COM | PG 05

Brand DISCOVERY Name Exploration

$500

$400

• 5-10 brand naming options including the strategic vision behind each concept, and 2 review rounds for edits.

• First deliverable in 2 weeks.

Final deliverable includes creative concepts only. Securing the name legally with a lawyer is not included with this product and is offered at an additional cost.

Market Analysis

$6,500

$3,000

• Thorough research to provide a full market overview including demographic analysis, competitor and housing insight, competitor review, location discovery, and a marketing direction summary.

• First deliverable in 4 weeks.

Final deliverable includes a comprehensive 20-30 page PDF. Travel not included and billed separately.

Legal Vetting We can offer an in-depth trademark search through our trademark lawyer, see below for options:

Initial Review

up to $300

• A high level review of one round of 5 names, ranked in order of preference, to determine which is the most likely usable nationwide.

• First deliverable in 3 days.

$675

Preliminary Search

• A search of one name option across all federally registered names on the federal trademark database to determine trademark

Brand Narrative

$5,500

$4,500

• This comprehensive narrative outlines the brand vision, values, voice, lifestyle, mission, and audience.

• This brand narrative also include logo variations and usage, brand colors and fonts, patterns, collateral mockups, social media brand guidelines, and 2 review rounds for edits.

• First deliverable in 4 weeks.

Final deliverable includes a comprehensive 20-30 page PDF. This product does not include the creation of any new brand design collateral.

infringement issues.

• First deliverable in 1 week.

$2,000

Comprehensive Search

• A search of all registered and unregistered names to determine • First deliverable in 2-3 weeks.

$5,500

$1,000

$500

• Embrace a custom marketing collateral package with this “choose your own path” strategy. Select up to 5 collateral pieces you need for your brand, including 2 review rounds for edits.

• First deliverable in 2-3 weeks.

trademark infringement and priority use issues.

Logo & Brand Identity

Essential Marketing Package

$4,500

• Creative exploration is conducted to develop 5 complete logo concepts, 3 color schemes, and 2 review rounds included for edits.

• We’ll also pair the final logo option with 6 lifestyle photos that will support your overall brand identity.

• First deliverable in 4 weeks.

Choose 5 collateral options from the following:

Two custom business card options

One t-shirt design

One pocket folder design

One custom sticker design

One 8.5x11 letterhead design

One promo design

One 4x6 notecard design

One Snapchat filter

Final deliverable includes print and web-ready logo files, PDF brand book outlining logo usage and variations, color scheme values, brand fonts, and brand mood board.

Final deliverable includes print files for all approved collateral. Printing coordination

Final web-ready photo files will be provided for lifestyle imagery.

is not included with this product.

BRAND DISCOVERY

AGENCYFIFTY3.COM | PG 06

MARKETING COLLATERAL Rack Card & Flyer Package

$500

$350

• This package includes one double-sided rack card (9x4) and one 8.5x11 single-sided flyer or sell sheet, 1 hour of copywriting, and 2 review rounds for edits.

• First deliverable in 1-2 weeks.

Final deliverable includes print files for all approved collateral. Printing coordination is not included with this product.

Custom Brochure

Plans & Maps Timeline based on quantity and project details.

Pricing includes two review rounds for edits.

2D Floor Plans

$200/each

$150/each

• Design of a 2D floor plan with furniture included.

• Final files delivered as print and/or web-ready files.

$1,200

$1,000

• Custom brochure outlining all of your features, photos, and contact information, including 3 hours of copywriting, stock photography from FIFTY3’s template library, a simplified vector map showcasing your location and 2 review rounds for edits.

• First deliverable in 3 weeks.

Final deliverable includes print files for all approved collateral. Printing coordination is not included with this product.

3D Floor Plans

$300/each $250/each

• Design of a 3D floor plan with furniture included.

• Final files delivered as print and/or web-ready files.

2D Community Site Map

$650

$750

• Design of a vector community one-level map.

+$50/floor

• Features include highlighting amenities, adding unit numbers, and including a floor plan key.

• Adding multiple floors can be offered at $50/floor.

2D Point-Of-Interest Location Map

$550 $300

• Design of a custom 2D map, highlighting key location

Template Brochure

$500

• One 8-page brochure booklet based on a FIFTY3 pre-designed template. Design, layout, along with colors, images and text branded to the community. Printing coordination is offered at an additional charge.

• First deliverable in 2 weeks.

Final deliverable includes print files for all approved collateral. Printing coordination is not included with this product.

hot spots surrounding the community, including a map key.

HTML Eblast

$300

$150

• This product is used to promote one message, special, or event.

• It includes design, programming, and 1 review round for edits.

• First deliverable in 1 week.

Final files will be provided in HTML format, ready to distribute. Email distribution is not included with this product.

HTML Brochure

$1,500

$1,200

• Outlining your brand’s features, photos, and contact info, this product is responsive and can be emailed directly to prospects.

• It includes design, 3 hours of brand copywriting, programming, and 2 review rounds for edits.

• First deliverable in 2 weeks.

Google Slide Presentation

$2,000

$1,000

• One custom Google Slide presentation with up to 50 slides.

• The layout, colors, images, and text branded to the community and includes 3 review rounds for edits.

• First deliverable in 2 weeks.

Final files will be provided in HTML format, ready to distribute. Email distribution is not included with this product. Additional features are available for $100/hr.

MARKETING COLLATERAL

Final files will be provided as a Google Slide Presentation format.

AGENCYFIFTY3.COM | PG 07

Social Design Package

$500

• Make sure your brand has a strong presence on social media with this design bundle. This package includes the following with 1 review round included for edits.

Monthly Design Retainer Package

- One social media profile icon

Unlimited Designs:

- One Facebook cover - A set of four template Instagram highlight icons

$2/Student Unit

- Set of five Instagram story branded template designs

$1/Conventional Unit

- Two custom branded Snapchat filters

Access to Template Design Products included:

• First deliverable in 2 weeks.

• Full flyer, half flyer, quarter flyer

Final deliverable includes files ready to upload to social media.

• Eblast (Jpeg)

Snapchat Filters

$100

• Social Media Instagram Story Graphic

T-Shirt Design

$100

• Social Media Profile Icon & Cover Photos

Promo Design

$100/hr

Hourly Design Projects

$100/hr

Rushed Hourly Design Projects

$150/hr

Copywriting

$100/hr

• Posters • Business Card • Brochure • Pocket Folders • Postcards

Signage & Wraps

• Print Advertisements

Have a custom signage request? Let us know and we will scope it out.

• One-Color Sticker Designs

Bandit Signs

• Two-Color Banners & Bandit Signs

Banners

$150 $200

Fence Scrim

$100/set $100/each

$500

$100/hour

Building Signage

$100/hour

Window Display

$100/hour

Vehicle or Shuttle Wrap

$1,500

$1,000

Leasing Trailer Wrap

$2,000

$1,200

Package Locker Wrap Wall Mural

• Website Popups

$300

Permanent Signage

Interior Wall Wrap

• Logo File Resizing

$750

$600

$1,000

$750

Extensive Template Selection of 1000+ Designs from our own FIFTY3 Design Store.

Starting at $1,500

Monument Signage Concepts

$1,000 Final deliverable includes print files for all approved collateral. Printing

Final deliverables includes print files for all approved collateral. Printing

coordination is not included with this product.

coordination is not included with these products.

MARKETING COLLATERAL

AGENCYFIFTY3.COM | PG 08

WEBSITES One-Fold Splash Page

$1,500

$1,400

Template Website

$20,500

$17,500

+ Custom Design

+$500

Without services

+ 3 months of hosting & security updates ($300 value)

+$200

• Design & functionality based on a pre-existing Agency FIFTY3 template.

• Design and development of a responsive, one-fold splash page.

Includes contact form integration and 2 review rounds for edits.

• Go-live deliverable in 2-4 weeks.

Timeline contingent upon receiving necessary deliverables. Website is yours to own, not rent. Discount on hosting/security updates only with purchase of bundle.

$14,000

Custom Website

$25,000

$23,200

$19,500

Without services

$12,000

$15,000

• Design & functionality custom tailored to your brand.

One-Page Website

$4,000

+ Custom Design

$3,000 +$1,000

+ 6 months of hosting & security updates ($600 value) + 6 months of Premium SEO ($6,000 value)

+$500 +$5,000

• Design and development of a responsive, SEO-optimized, 1-page splash page showcasing community information. Includes a contact form integration, stock photography, 5 hours of SEO-optimized copywriting ($500 value), and 2 review rounds for edits.

• Go-live deliverable in 3-5 weeks.

Timeline contingent upon receiving necessary deliverables. Website is yours to own, not rent. Discount on hosting/security updates only with purchase of bundle.

• Design and development of a responsive, SEO-optimized, 6-page website showcasing community information.

• Includes a contact form integration, floor plan integration, stock photography, 10 hours of SEO-optimized copywriting ($1,000 value), and 2 review rounds for edits.

• Go-live deliverable in 6-10 weeks, depending on template/custom.

Timeline contingent upon receiving necessary deliverables. Website is yours to own, not rent. Discount on hosting/security updates only with purchase of bundle.

Add-On Options: Blog or Additional Page

$1,500/page

Interactive Site Map

$2,000

Interactive, Hot Spot Location Map

Monthly cost, based on a 3-year enrollment

+$0.18/unit

Custom API Integration

• Programming of an Engrain interactive site map add-on to an Agency FIFTY3 website, and includes 2 review rounds for edits.

Timeline based on project and contingent upon receiving necessary deliverables.

Photo Discovery (8-12) Photo Discovery (15-20)

$500 $1,000 $500 $1,000

Monthly cost will be billed for 3 years upfront.

Website Consultation Hosting & Security Updates

$100/month

• Security setup with malware/security monitoring, regular updates to WordPress theme, core files, and plugins, regular off-site backups (database and wp-content), and downtime monitoring.

$1,000

• Strategic recommendations and direction for a website design.

Includes consultation with our team, 2 romance paragraphs with 4 header taglines, photo discovery with up to 15 stock images, and any recommendations for functional improvements to the site.

• First deliverable in 2-3 weeks.

Final deliverable includes a comprehensive PDF.

WEBSITES

AGENCYFIFTY3.COM | PG 09

DIGITAL MARKETING SEO Packages SEO: Basic AD SERVICES INCLUDED:

SEO: Standard AD SERVICES INCLUDED:

SEO: Premium AD SERVICES INCLUDED:

100+ Directory listings

100+ Directory listings

100+ Directory listings

Standard Google My Business Monthly Management

Advanced Google My Business Monthly Management

Advanced Google My Business Monthly Management

Monthly Reporting

Monthly Reporting

Monthly Reporting

Basic Keyword Tracking

Advanced Keyword Tracking

Advanced Keyword Tracking

SERP/Comp Analysis

SERP/Comp Analysis

Initial Foundational Audit

Initial Foundational Audit

Initial Technical Audit

Initial Technical Audit Link Building & Guest Blogs SEO Rebrand Assistance Monthly Executive Summary

$250/Month

$200/Month

$600/Month

$1,000/Month

6-month contract for new accounts

6-month contract for new accounts

6-month contract for new accounts

Recommended Add-Ons Competitive Analysis:

$650

Thorough analysis of organic and paid traffic in relation to your competitive set (3 comps).

Foundational SEO Audit:

$1,000

Developing a keyword strategy based off of where you currently stand in the SERP landscape.

DIGITAL MARKETING

AGENCYFIFTY3.COM | PG 10

PPC Packages PPC: Basic

PPC: Premium

Monthly Management Fee:

Monthly Management Fee:

The greater of $250 or 25% of Ad Spend

The greater of $400 $300 or 30% of Ad Spend

One-Time Setup Fee: Call Tracking Fee:

$750 $5/month

AD SERVICES INCLUDED:

One-Time Setup Fee:

$1,000

Call Tracking Fee:

$5/month

AD SERVICES INCLUDED:

Monthly call with a dedicated Account Manager.

Monthly call with a dedicated Account Manager.

Live dashboards with data exports and API integrations.

Live dashboards with data exports and API integrations.

Monthly report.

Monthly report with customized executive summary.

Lead-to-lease tracking (with the purchase of a PPC

Lead-to-lease tracking (with the purchase of a PPC

Landing Page).

Landing Page).

Call tracking with dedicated vanity number and monthly

Call tracking with dedicated vanity number and monthly

lead reporting.

lead reporting.

Google Search Network Ads

Google Search Network Ads

Monthly optimizations including:

Remarketing/retargeting campaigns.

Geographic and market-focused ad groups and keywords Keyword level ad creation Location, amenity, floor plan, brand, and competitor campaigns Ongoing keyword bid optimizations Customized campaigns, ad groups, and targeted ad copy Ad extension management and optimization Budget recommendations Optimizing location targeting Dynamic/responsive search ads Custom negative keywords list

Releasing/renewal campaign to target residents who are up for lease renewal.

Google My Business and assisted conversion tracking.

Google display network advertising.

YouTube advertising with pre-roll and in-stream video ads.

Gmail advertising.

Monthly optimizations including: Geographic and market-focused ad groups and keywords Keyword level ad creation Location, amenity, floor plan, brand, and competitor campaigns Ongoing keyword bid optimizations Customized campaigns, ad groups, and targeted ad copy Ad extension management and optimization Budget recommendations Optimizing location targeting Dynamic/responsive search ads Custom negative keywords list

PPC Landing Page: or PPC & Social Ad Landing Page Bundle: One-Time Setup Fee for Lead-To-Lease Tracking:

$150/month $200/month $1,000

Design, programming, and hosting of a PPC landing page to provide the user with a more optimized experience to convert and to provide you with enhanced lead tracking. Includes one review round for edits prior to launch. Go-live deliverable in 2-3 weeks, contingent upon receiving necessary deliverables.

DIGITAL MARKETING

AGENCYFIFTY3.COM | PG 11

Social Advertising Packages Social Ads: Basic

Social Ads: Premium

Monthly Management Fee:

Monthly Management Fee:

The greater of $150 or 25% of Ad Spend

The greater of $250 or 30% of Ad Spend

One-Time Setup Fee: Call Tracking Fee:

$300 $5/month

AD SERVICES INCLUDED:

One-Time Setup Fee:

$500

Call Tracking Fee:

$15/month

AD SERVICES INCLUDED:

Monthly call with a dedicated Account Manager.

Monthly call with a dedicated Account Manager.

Live dashboards with data exports and API integrations.

Live dashboards with data exports and API integrations.

Monthly report.

Monthly report with customized executive summary.

Lead-to-lease tracking (with the purchase of a Social

Lead-to-lease tracking (with the purchase of a Social

Ad Landing Page).

Ad Landing Page).

Call tracking with dedicated vanity number and monthly

Call tracking with dedicated vanity number and monthly

lead reporting.

lead reporting.

Advertising on 2 platforms: Facebook Ads and

Remarketing/retargeting campaigns.

Instagram Ads.

Releasing/renewal campaign to target residents who

General monthly optimizations including:

are up for lease renewal.

Strategic creative updates Ad display style (carousel, slideshow, image, video) Location targeting Targeting by interests Custom audiences from lists of residents, leads, or students Native lead generation User pageview and action tracking Image collection descriptions and headlines Customized creative per platform with A/B testing for creative, ad copy, and campaign goal Spend adjustments specific to platform, device, audiences, and campaign goal Headline copy variations

Advertising on 4 platforms: Facebook Ads, Instagram Ads, Snapchat Ads, and Pinterest Ads. Advanced monthly optimizations including: All optimizations from “General monthly optimizations” with the addition of: Lookalike audiences Retargeting website, Facebook, Instagram, and Pinterest Specials updates Custom conversion campaigns Audience tracking timespan (visitors between 30-180 days) Optimized campaigns for landing page views Pinterest keywords and interests Graphic Snapchat animations Snapchat optimized for swipe ups Snapchat optimized for impressions Send traffic to specific website pages Short-form and long-form ad copy Carousel card order optimizations Instant experience (native Facebook landing page)

Social Ads Landing Page:

$150/month $200/month

or Social Ads & PPC Landing Page Bundle:

$1,000

One-Time Setup Fee for Lead-To-Lease Tracking:

Design, programming, and hosting of a Social Ads landing page to provide the user with a more optimized experience to convert and to provide you with enhanced lead tracking. Includes one review round for edits prior to launch. Go-live deliverable in 2-3 weeks, contingent upon receiving necessary deliverables.

Geofencing: One-Time Setup Fee: $250

The greater of $100 or 30% of budget Recommended Budget: $500/month

Geofencing is a unique and highly custom advertising channel that allows you to show ads to users in certain, specific locations - fences - that we program. These fences can be put around competitor locations, student hubs and gathering spots like campus quads, or major event centers prior to a large event. When users cross into the “fenced” area, they may see ads in mobile apps or while they browse online within that area. They can also be added to an audience list, after they leave a concert or event for example, and ads may be shown to them over the course of the next 30 days. Onboarding Time: 1-2 weeks to onboard with necessary materials.

DIGITAL MARKETING

AGENCYFIFTY3.COM | PG 12

CONTENT STRATEGY Social Content Packages Social Content: Basic

Social Content: Standard

Social Content: Premium

FACEBOOK & INSTAGRAM CONTENT PACKAGE

FACEBOOK & INSTAGRAM CONTENT PACKAGE

FACEBOOK & INSTAGRAM CONTENT PACKAGE

2 POSTS/WEEK

3 POSTS/WEEK

4 POSTS/WEEK

CONTENT SERVICES INCLUDED:

CONTENT SERVICES INCLUDED:

CONTENT SERVICES INCLUDED:

Customized Weekly Content

Customized Weekly Content

Customized Weekly Content

Creative Content Writing

Creative Content Writing

Creative Content Writing

High-Quality Photo Content

High-Quality Photo Content

High-Quality Photo Content

Strategic Organic Reach

Strategic Organic Reach

Strategic Organic Reach

Post Scheduling

Post Scheduling

Post Scheduling

Reporting

Reporting

Reporting

$400/Month

$300/Month

$550/Month

$700/Month

+ One-Time Setup Fee: $500

+ One-Time Setup Fee: $500

+ One-Time Setup Fee: $500

Recommended Add-Ons Monthly Content Calendars:

$50/month

See posts scheduled for the month with a content calendar that you can share with on-site or clients.

Video Content:

$50/month

Maximize your content beyond photos with a weekly video content piece from the FIFTY3 library.

CONTENT STRATEGY

AGENCYFIFTY3.COM | PG 13

Social Media Consultation

$1,000

• Strategic recommendations and direction for the application of the brand across social media. Includes photo discovery, up to 15 stock images in a sample Instagram feed, audit of current social media profiles, and strategic recommendations.

• First deliverable in 2-3 weeks.

Final deliverable includes a comprehensive PDF.

$450/Month $1,500/month

Student Influencer Program

Reputation Management

$1,200/month

• This program includes identifying, recruiting, and activating up to 10 student Instagram Influencers in your market to promote your community, 30 posts per month with up to 20,000+ student impressions, and monthly reporting.

$400/Month

Recommended Add-On: CRM Integration

$50/month

Reputation Management + SEO Bundle

$950/Month

This service has a 6-month minimum contract. This product is only applicable for student communities.

This monthly Reputation Management service includes 3 core features:

Social Media Video Package

$2,000

• This package includes a set of 5 video clips (up to 15 seconds each) to highlight on social media showcasing community features, locations hotspots, and amenities. Includes professional editing and 2 review rounds for edits.

• First deliverable in 2-4 weeks from filming.

Final deliverable includes video files ready to upload to social media. Client has full

1. Review Management 2. Outbound Surveys 3. Support Tickets Review Management:

rights to finalized videos. Travel and accommodations are billed separately.

• FIFTY3 will monitor reviews from 150+ sites and work with your team on how to address any feedback.

Lifestyle Photography

• This service includes review generation and promotion with the ability to automatically get new reviews via SMS, MMS or email. Promotions can be set automatically to display on Facebook, Google+, Twitter, and LinkedIn.

$5,000

• This package includes one 6 to 8-hour photoshoot featuring models/talent for custom lifestyle stock photography, 20-30 edited and finalized high-resolution, and 2 review rounds for edits.

• First deliverable in 2-4 weeks from photoshoot.

Final deliverable includes print and web-ready jpegs. Client has full rights to finalized photographs. Travel and accommodations are billed separately.

Community Photography

$2,000

• This package includes one 6 to 8-hour photoshoot featuring exterior shots, interior shots, and amenities, 20-30 edited and finalized high-resolution photos, and 2 review rounds for edits.

• First deliverable in 2-4 weeks from photoshoot.

Final deliverable includes print and web-ready jpegs. Client has full rights to finalized

• Reports will include reviews & ratings, sentiment Net Promoter Score (NPS), and conversion funnel.

Outbound Surveys: • FIFTY3 will work with your team on creating customized review surveys for resident satisfaction to better understand their living experience.

• Surveys can be created using email, websites, or SMS. The survey experience has the ability to take actions on customer responses by converting them to support tickets or by replying directly to the resident. These actionable insights will identify key drivers of resident happiness and allow you to take actions to improve resident retention.

photographs. Travel and accommodations are billed separately.

Support Tickets:

Full-Day Event Photography

$2,000

• This package includes one 6 to 8-hour photoshoot featuring the excitement from your one-day event, 20-30 edited and finalized high-resolution photos, and 2 review rounds for edits.

• First deliverable in 2-4 weeks from photoshoot.

Final deliverable includes print and web-ready jpegs. Client has full rights to finalized photographs. Travel and accommodations are billed separately.

CONTENT STRATEGY

• Support tickets are created to solve issues before they escalate. During this process, FIFTY3 will work with your team to address resident issues proactively in order to improve their living experience.

• Support Tickets are automatically created based on preapproved criteria agreed upon with FIFTY3 and client, such as specific review rating or keywords. FIFTY3 will track response rate, resolution time, and monitor status.

AGENCYFIFTY3.COM | PG 14

VIDEO CAMPAIGNS Lifestyle Video

$5,500

$5,000

• Show off the lifestyle of living at your community by focusing on the attractions that surround it and the community itself.

• Includes one 6 to 8-hour shoot day with high-definition and drone footage, up to 4 surrounding locations and attractions to feature, professional editing including music licensing, color correction, and simple on-screen graphics, and 2 review rounds for edits.

• First deliverable in 4 weeks from filming.

360 Video Tour

$600

+ Set of 5 Additional Shots

+$500

• Let your prospects tour your community from the comfort of their own home with the convenience of a 360 Video Tour.

• Includes a 360 camera kit that will be sent to your community to film, professional editing, and 2 review rounds for edits.

Timeline contingent upon receiving necessary deliverables. Final deliverable includes videos files ready to use. Client has full rights to finalized video footage.

Final deliverable will be approved MP4 files ready for your website and social media channels with additional versions available at an hourly editing rate. Client has full rights to finalized video footage. Travel & accommodations are billed separately.

Community Video

$3,500

$3,000

• A community video focused completely on the community, its amenities, and model unit.

• Includes one 4 to 6-hour shoot day with high-definition and drone footage, professional editing including music licensing, color correction, and simple on-screen graphics, and 2 review rounds for edits.

• First deliverable in 4 weeks from filming.

Final deliverable will be approved MP4 files ready for your website and social media channels with additional versions available at an hourly editing rate. Client has full rights to finalized video footage. Travel & accommodations are billed separately.

Event Recap Video Multi-Day Events

$3,000

$2,500

+ $1,500/additional day

• Show off your community's big event with a recap video.

• Complete event video with a high-definition camera. Includes one 6 to 8-hour shoot day, professional editing including music licensing, color correction, and simple on-screen graphics, and 2 review rounds for edits.

• First deliverable in 4 weeks from filming.

Final deliverable will be approved MP4 files ready for your website and social media channels with additional versions available at an hourly editing rate. Client has full rights to finalized video footage. Travel & accommodations are billed separately.

VIDEO CAMPAIGNS

Drone Flyover

$1,000

• Get an aerial view of your community and the surrounding area.

• Includes one 1 to 2-hour shoot day with a high-definition drone, professional editing including music licensing, color correction, and simple on-screen graphics, and 2 review rounds for edits.

• First deliverable in 2-4 weeks from filming.

Final deliverable will be approved MP4 files ready for your website and social media channels with additional versions available at an hourly editing rate. Client has full rights to finalized video footage. Travel & accommodations are billed separately.

Campaign Video

Starting at $5,500

• One campaign video filmed with a high-definition camera and two videographers. Includes initial concepts to review, one 8-hour shoot, professional editing, and 2 review rounds. Scope determined based on project details.

• First deliverable in 4-6 weeks from filming.

Final deliverable will be approved MP4 files ready for your website and social media channels with additional versions available at an hourly editing rate. Client has full rights to finalized video footage. Travel & accommodations are billed separately.

Logo or Branding Animation

$100/hour

Hourly Video Projects

$100/hour

Additional Editing Time

$100/hour

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