Homers for Health/K’s for Kids Overview Homers for Health and K’s for Kids is a fan-engaging home run and strikeout pledge program led by St. Louis Cardinals left fielder Matt Holliday and his wife Leslee, a member of our Board of Governors, who want to share our mission with Cardinals Nation. In just four years, the program has raised more than $2.7 Million to benefit sick and injured children who come to SSM Health Cardinal Glennon Children’s Hospital in need of care.
2012
Fans can pledge as little as 25 cents for every home run hit or strikeout thrown by a St. Louis Cardinal in the regular and post-season. This multi-channel fundraising program includes radio, television, outdoor, print, web, social media, direct mail, public relations, event signage and more, reaching the dedicated and loyal fans of Cardinals Nation. Homers for Health is celebrated at every home game at Busch Stadium. Just after each home run is hit and the fireworks go off, the ribbon boards and scoreboard signage switch over to Homers for Health, showcasing the program at the height of the in-stadium home run celebration. The strikeout program is also featured on our outfield K’s for K’s board and video board signage. Homers for Health started in 2012, chaired by St. Louis Cardinals left fielder Matt Holliday, and his teammate David Freese. Together they helped to build a child-friendly Imaging and Diagnostic Center at the hospital. The Imaging Center provides patients the lowest dose radiation in a colorful and soothing environment, where children can watch their favorite movie on a flat-panel screen in the CT suite and also select a soothing, colored theme for the room. Thanks to our donors, a more relaxed environment was created, resulting in the number of patients requiring sedation to be significantly reduced.