Senior Life and Style Media kit

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Chicago West & Far West Suburbs, IL

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Media Kit

Your Guide to Health - Housing - Entertainment Dining - Shopping - Recreation

www.SeniorLifeAndStyle.com

The Facts Are……

The 50+ Household Controls Over 41% of All Discretionary Income And Compromise 33% of the Population….. ...Yet the Advertising Industry only Targets 10% of Ads Towards 50+ Consumers!

Are Your Marketing Dollars Aimed at The Right Audience?

50+ ADULTS ARE:    

Responsible for more than half of all consumer spending and spend $500 million on vacations per year and 80% of all leisure travel.

The highest earners - median household income is 55% greater than post-Boomers and 61% more than pre-Boomers.

The best educated of any previous group - 28.5% holding a bachelors degree or higher and 45 million boasting some college.

The largest homeowner group - 80% of Boomers vs. 69% of the general population own a home and 25% own at least one property in addition to their primary residence. source- Third Age (.com)

Another baby boomer turns 60 every 7 seconds….

Did you know that those over 50 years old:g your marketing dollars at • Represent 41% of all discretionary spending power • Represent 50% of IRA and Keogh holders the ri the average of younger households) (2.5 times • Purchase 41% of all new cars (48% of all luxury cars) • Control more than $7 trillion in wealth • Transact more than 5 million auto loans each year out an average of three times per week • Purchase 42% of all homeowner’s insurance ght• Eat audience?

• Purchase 80% of luxury travel • Own 38% of all life insurance • Account for 40% of consumer demand • Are physically able to relocate anywhere they select • Spend 90% of their expendable income close to home • Gamble more than any other group • Deposit money in local banks and trade on the market with local stock brokers • Able to pay for the services they require • Have an average of $250,000 in total assets • Attend worship services and donate freely to charities • Purchase homes, autos, house-hold furnishings, gardening & hobby supplies, recreation equipment, and travel close to home • Control 80% of money in U.S. savings & loan institutions • Represent $66 of every $100 invested in the stock market • Own 70% of the financial assets in America • Own 75% of the homes they live in • Own 40% of mutual funds

• Purchase 90% of long-term care insurance (growing at 23% per year) • Purchase 35% of auto insurance • Own almost half of the credit cards in the U.S. • Account for more than $610 billion per year in direct healthcare spending • Account for 51% of all over-the-counter drug purchases • Consume 74% of all prescription drugs • Represent 65% of all hospital bed stays • Represent 42% of all physicians’ office visits • Represent 1.5 million residents in continuing-care retirement and assisted-living residences • Have tremendous political power (70% over 65 voted in 1996) • Are represented by AARP, the world’s second-largest nonprofit organization after the Catholic Church (AARP is the number one lobbying organization in the country) ~ Statistics provide by: Age Power, Dychtwald, Age Wav, AARP and Third Age

…..Yet They Represent Only 10% Of All Advertising Targets!

Information COMING SOON! Introductory Rates Available

■ GUIDE TO LIVING WELL: Bi-monthly FREE lifestyle magazine targeting ADULTS 55 and Better. Includes choices to dine, shop, recreation, entertainment, health and housing for ADULTS 55 and Better.

■ SPECIAL INTEREST SECTIONS: Printed throughout the year.

■ QUALITY DRIVEN, FULL COLOR PUBLICATION: High quality attention-to-detail articles and advertisements on high quality glossy 70lb paper.

■ PRESS RUN: 20,000 copies per issue printing 6 issues per year. 120,000 magazines per year reaching 300,000+ local readers per year.

■ TARGETED DISTRIBUTION OUTLETS: 1,000+ locations in DuPage, Will and Kane County.

Hospitals, medical facilities, golf courses, adult residential communities, recreational centers, rehabilitation centers, doctor offices and dental offices, restaurants, boutiques, exercise facilities, casinos, cosmetic surgeons, senior expos/fairs, etc...

■ ONLINE EXPOSURE: A hyperlink to your website from www.SeniorLifeandStyle.com ■ SOCIAL MEDIA: eBook posted to various social media sites including Facebook, Twitter, Issuu

ADVERTORIAL OPPORTUNITIES An advertorial is a paid advertisement in article form that endorses your product or business.

Advertorial submissions are encouraged that appeal to our mature audience in a vital, positive way.

Senior Life and Style is accepting interesting and informative advertorials of various topics of interest to readers age 55 and Better Article topics can include, but are not limited to, travel, fashion, style, health, home, entertainment, finance and local points of interest and events. Seasonal topics are also encouraged. Most articles are written by non-staff writers. Non-published writers are welcome.

All advertorial content must be approved by the Publisher.

Rita McNatt | 630.464.2245 | advertise@SeniorLifeandStyle.com Ed Hochevar | 815.919.4094 | ed@SeniorLifeandStyle.com

2014 Rates & Specifications *Rates are per Issue | All Issues must run consecutively Each Issue runs 2 months | Rates Effective January 1, 2014 STANDARD AD Introductory Rate* 6 Issues 4 Issues 2 Issues Full Page $999 per issue $1200/issue $1400/issue $1600/issue Half Page $599 per issue $800/issue $900/issue $1000/issue 1/4 Page $349 per issue $500/issue $550/issue $600/issue Business Card $200 per issue $200/issue $220/issue $240/issue *Introductory rate valid on 5 issue agreement for 2014.

PREMIUM POSITIONS Front Cover $1800 per issue ~ Includes Feature on Publisher Page Back Cover Add 20% to Page Price Inside Front or Back Cover Add 10% to Page Price 2 Page Center Spread $2600 per issue Full Page Advertorial $900 per issue Plus Full Page Ad $1800 Half Page Advertorial $500 per issue Plus Half Page Ad $1000 Ad Design $150 per ad

All of our advertisers are highlighted on www.SeniorLifeandStyle.com

Specifications HALF PAGE FULL PAGE Horizontal ISER7.875” AD SPECIFICATIONS x 10.375” 7.875” x 5” With Bleed 8.625” x 11.125”

QUARTER

QUARTER

PAGE 3.8” x 5”

PAGE 3.8” x 5”

HALF PAGE Vertical 3.8” x 10.375”

QUARTER

PAGE 3.8” x 5”

BUSINESS CARD 3.8” x 2”

QUARTER

PAGE 3.8” x 5”

Magazine Trim Size: 8.375” x 10.875” / Bleed Dimensions: 8.625” x 11.125” All live area must be 0.25” from trim / Bleeds should extend 0.25” on all sides We accept any of the following layout files: Photoshop(*.tif, *.jpeg, *.eps, *.psd) and Acrobat (*.pdf). We also accept Quark Xpress layout files, versions 4, 5, 6 & 7. Only Type 1 Postscript typefaces should be used in Quark Xpress. All working files must have all text converted to outlines or all fonts and images embedded.

All files must be CMYK output. PDF’s will not be edited by the composing centers. Images should be 300 dpi. All images to appear in book at half page size or less must be a minimum size of 1152 x 768 pixels. For images larger than half page size, the minimum required size is 1536 x 1024 pixels.

COVERAGE

AD DEADLINE

DISTRIBUTED

March/April May/June July/August September/October November/December

February 12, 2014 April 7, 2014 June 2, 2014 August 25, 2014 October 20, 2014

March 12, 2014 May 7, 2014 July 2, 2014 September 25, 2014 November 20, 2014