Chamber Trends September 2016

Trends Chamber

The Official Publication of The Chamber of Commerce of Cape Coral

SURFSIDE SUNSET MARKET EVERY TUESDAY AT THE SHOPS OF SURFSIDE YEAR ROUND 2:00 PM - 7:00 PM CAPE CORAL FARMERS’ MARKET EVERY SATURDAY AT CAPE HARBOUR 8:00 AM - 1:00 PM CAPE CORAL FARMERS’ MARKET AT CLUB SQUARE CLOSED FOR THE SUMMER REOPENS OCTOBER 1

To Promote and Serve Business and Community

September 2016

SEPTEMBER 2016 SEPTEMBER 1 | 11:30 AM - 1:00 PM FOOD FOR THOUGHT LUNCHEON CAPE CORAL TECHNICAL COLLEGE 360 SANTA BARBARA BLVD N, CAPE CORAL, FL SEPTEMBER 14 | 11:30 AM - 1:00 PM GENERAL MEMBERSHIP LUNCHEON DUFFY’S OF CAPE CORAL 627 CAPE CORAL PKWY W, CAPE CORAL, FL

Publisher & Editor Stephanie Roberson Technology Director stephanie@capecoralchamber.com

Contributing Editors

SEPTEMBER 15 | 5:30 PM - 7:30 PM BUSINESS AFTER HOURS STATE INSURANCE AGENCY 3321 DEL PRADO BLVD S, SUITE 2, CAPE CORAL, FL

Donna S. Germain President/CEO donna@capecoralchamber.com

SEPTEMBER 19 | 9:00 AM - 10:00 AM SECRETS TO YOUR CHAMBER SUCCESS MEMBERSHIP ORIENTATION CHESTER RESOURCE CENTER 4816 CHESTER ST, CAPE CORAL, FL

Claudia St. Onge Business Manager cso@capecoralchamber.com

SEPTEMBER 21 | 5:30 PM - 9:00 PM CANDIDATES FORUM: ARE YOU SMARTER THAN A POLITICIAN GULF COAST VILLAGE 1333 SANTA BARBARA BLVD, CAPE CORAL, FL

Annette Siner Membership Sales Director annette@capecoralchamber.com

SEPTEMBER 23 | 12:00 PM - 1:00 PM NETWORKING AT NOON REHABILITATION AND HEALTHCARE CENTER OF CAPE CORAL 2629 DEL PRADO BLVD, CAPE CORAL, FL

Shawna Pike Membership Services Director shawna@capecoralchamber.com

CAPE CORAL FARMERS’ MARKET CAPE HARBOUR EVERY SATURDAY THRU SEPTEMBER 24 FROM 8:00 AM - 1:00 PM

Melanie Lempke Administrative Generalist melanie@capecoralchamber.com

SURFSIDE SUNSET MARKET THE SHOPS AT SURFSIDE TUESDAYS YEAR ROUND FROM 2:00 PM - 7:00 PM CAPE CORAL FARMERS MARKET CLUB SQUARE REOPENS EVERY SATURDAY STARTING OCTOBER 1 TO REGISTER FOR ANY OF THE ABOVE EVENTS ONLINE VISIT WWW.CAPECORALCHAMBER.COM/EVENTS

Lyz Crouthamel Special Events Director lyz@capecoralchamber.com Chamber of Commerce of Cape Coral P.O. Box 100747, Cape Coral, FL 33910 2051 Cape Coral Parkway, Cape Coral, FL 33904 Phone (239) 549-6900 Fax (239) 549-9609

JULY NEW MEMBERS & RENEWALS NEW MEMBERS DAC Business Loans Vernon Rogers

RENEWALS

Ford’s Garage Cape Coral SERVPRO of Cape Coral Member Since: 07/29/2013 Member Since: 04/30/2015

Allstate - Cape Coral Gulfshore Business Siesta Pebble Pool Interiors Insurance Group, LLC Member Since: 09/01/1994 Member Since: 06/20/2008 Member Since: 11/21/2001

Karma and Coconuts, LLC Denise Ahlstrom

Head Case Salon State Insurance Agency Andrew Barnette & Assoc.

Member Since: 07/09/2012 Brian Chapman Jr CPA,PA Member Since: 08/19/2015 Lee County Football Member Since: 08/01/1992 Hi-Def Printing Association Inc Member Since: 07/28/2015 Thomas E. Shipp, Jr. Shannon Stengel Applebee’s Attorney at Law Member Since: 05/28/2014 Hornor Townsend and Kent Member Since: 10/31/2014 PHOENIX APPAREL LLC Member Since: 06/09/2015 Kyle Schmidt Beattie Development Villa Realty Group, Inc. Member Since: 04/28/2015 Junior Achievement of Member Since: 06/16/1998 Republican Women of Cape Southwest Florida, Inc Coral, Federated Big Brothers Big Sisters of Member Since: 08/03/2005 Wonderland Realty/Cape Missi Lastra the Sun Coast, Inc Coral Town Center Member Since: 08/28/2012 Keep Lee County Member Since: 07/01/1991 SalusCare, Inc Beautiful, Inc. Stacey Cook-Hawk Cape Dental Care Member Since: 08/05/2010 Member Since: 08/18/2015 Shelby Collins Personal Training Shelby Collins

CapeCoral.com Member Since: 05/11/2009

Union Home Mortgage Paula Dixon

Casa di Fiori, LLC Member Since: 08/16/2012 Century 21 Selling Paradise Member Since: 07/18/2012 Country View Garden Homes Member Since: 04/30/2014

Massage Envy Spa Cape Coral Member Since: 08/08/2012 Merrill Lynch Member Since: 04/28/2006 Mortgage 1, Inc. Member Since: 07/28/2014 Poseidon Homes Development Member Since: 03/25/2015

THANK YOU FOR YOUR MEMBERSHIP!

2016 BOARD OF DIRECTORS Chairman Brett Bisbe, B2 Technology Solutions, Inc Chair-Elect Trish Lassiter, Lee County Electric Coop.

Treasurer Ed Bolter, Lamar Advertising Past Chair Ed Ramos, Ramos Builders, Inc Barb Adams, LeeSar Keith Banasiak, Waste Pro of Florida Beverly Black, Black Business Solutions, LLC Dana Brunett, City of Cape Coral Matthew Connar, Boost Creative Tony Constantino, Kevin M. Burns & Assoc. P.A. Angela Davis, Merrill Lynch Nancy Dunning, Cape Coral Association of Realtors Diane Everhart, Blue Chip Financial Joseph Francioni, The Smart Companies Cynthia Gallagher, The Breeze Newspapers Tom Hansen, Boat House of Cape Coral Tim Hauck, Fuller Metz Cremation and Funeral Services Jay Johnson, Bubba’s Roadhouse and Saloon Laura Koehn, CapeCoral.com Mike Quaintance, Keiser University Christopher Spiro, Spiro & Associates Michelle Whitlock, Siesta Pebble Pool Interiors Zachary Zeis, Storm Smart

CHAIRMAN EMERITUS Annette Carrasquillo, LAI Design Associates, LLC Wayne Kirkwood, Kirkwood Electric, Inc. Thomas Giles, Avalon Engineering Michelle Lewis, B-2 Solutions Heather Mazurkiewicz, BJM Consulting, Inc. Joseph Mazurkiewicz, BJM Consulting, Inc. Donna Meola, Priority Payments of South Florida Don Schnell, Regions Bank Thomas Shipp Jr, Attorney Elmer Tabor, Wonderland Realty/Cape Coral Town Center

TRUSTEES Kevin Ahmadi, Gulf Coast Village Brandon Deaver, B-2 Technoloy Solutions Rana Erbrick, City of Cape Coral Julie Ferguson, Cape Coral Caring Center Steve Hook, Oasis Elementary School Bill Jacob, CenturyLink Mike Noone, Goldberg, Racilla, D’Alessandro & Noone, LLC David Owen, BB & T - Oswald, Trippe & Co. Larry Wier, Premier Insurance Corporation

CHAMBER STAFF Donna S. Germain, President Claudia St. Onge, Business Manager & Farmers’ Market Director Stephanie Roberson, Technology Director Annette Siner, Membership Sales Director Shawna Pike, Membership Services Director Melanie Lempke, Administrative Generalist Lyz Crouthamel, Special Events Director

CHAMBER TRENDS

“Are You Smarter Than A Politician?”

MAKE A Candidates Forum on September 21 DIFFERENCE at Gulf Coast Village. This is a perfect Donna S. Germain opportunity for you to educate President yourselves and meet the candidates.

On November This event is free and open to the public 8, you will have and we encourage all of you to attend. the opportunity to make a difference by voting in the Thank you to our sponsors for this event, Gulf Coast Village, Lamar General Election.

Advertising, LAI Design Associates, In addition to the Presidential, Becker & Poliakoff and LCEC. Federal and State races, voters will also have the opportunity to vote on their local elected officials including County Commission, Mosquito Control, Hospital Board, School Board, Sheriff, Supervisor of Elections and County Judges.

We would like to encourage all of our members to become educated voters.

Throughout the election season, there will be several opportunities to attend candidate’s forums and other events. These are the people that will be deciding the future of our city, county, state and country. You owe it to yourself, your business and your community to learn the issues and learn where each candidate stands on them.

Prior to the general election in November, the Chamber of Commerce of Cape Coral will be hosting the 2016

For more information on becoming a sponsor for this event, please contact Lyz Crouthamel at 549- 6900 ext 111 or email her at Lyz@capecoralchamber. com. We look forward to seeing you all there and remember to VOTE on November 8th!

A Family of Senior Living Options

Are Y You Smarter Than A Politician?

Candidates Forum Wednesday, 4FQUFNCFS TU W Gulff Coast Village 1333 Santa Barbara Boulevard Cape Coral, Florida 33991 5:30 p.m. - 9:00 p.m.

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Sponsor logo included in all promotions For This Event • • • • • • • • •

Silver Sponsors $250

Sponsor name included in all Promotions For This Event • • • • • • •

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Banner Placement at event Display table at event Logo to appear in all media advertising Logo to appear in scrolling power point presentation at the event Logo to appear in event program Sponsor recognition in all printed materials, flyers, etc for the event.

Sponsor recognition in all electronic media advertising Link to your company’s website will also be included in all electronic media Your company will be mentioned as a sponsor in all other press releases and/or media correspondence as an event sponsor.

Banner Placement at Event Business name to appear in event program Company name in scrolling power point presentation at the event Display table at event Company name in media advertising Company listed as a sponsor in all printed materials, flyers, etc.

Company name in all electronic media advertising prior

Sponsor name included In The Following • •

Event Program Print Media Advertising

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Contact -Z[ $SPVUIBNFM at 549-6900 ext. 1 for more information.

RIBBON CUTTINGS Jeffrey Passantino, PA (239) 770-6884 | www.eagleslandingestates.com

Union Home Mortgage (239) 324-4603 | www.PaulaDixonMortgages.com

Goodwill Industries 2040 NE Pine Island Road, Cape Coral FL 33909 (239) 995-2106 | www.goodwillswfl.org

Aikido of Southwest Florida 861 SE 47th Terrace , Cape Coral, FL 33904 (239) 233-2719

Whether You Just Joined or Just Renewed Your Membership, Schedule Your Ribbon Cutting Today!

Call Shawna Pike, Membership Services (239) 549-6900 ext 103

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Diamond Member Lee Memorial Health System P.O. Box 2218 Fort Myers, FL 33902 Lee County Electric Cooperative 4980 Bayline Dr North Fort Myers, FL 33917 B2 Technology Solutions 1406 SE 46th Lane Cape Coral, FL 33904

Executive Member CenturyLink 2710 Del Prado Blvd S, Cape Coral Gulf Coast Village Retirement Community 1333 Santa Barbara Blvd. Cape Coral The News-Press - Fort Myers Office 2442 Dr. MLK Blvd. Ft. Myers Fifth Third Bank 2402 Surfside Blvd., Cape Coral, FL 33991 2724 Del Prado Blvd, Cape Coral, FL 33904 114 Hancock Bridge Pkwy, Cape Coral, FL 33991 1801 NE Pine Island Rd, Cape Coral, FL 33909 1600 Cape Coral Pkwy. E, Cape Coral, FL 33904

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LEADERSHIP CAPE CORAL LEADERSHIP CAPE CORAL KICK-OFF Donna Germain, Staff Liaison

The Chamber of Commerce of Cape Coral kicked off the 2016 Leadership Cape Coral program by welcoming this year’s class at kick off on August 12 at The Westin.

In their first month, the class attended Made In Cape Coral Day where they learn the history of Cape Coral while touring some of our industrial areas. Our first ever Tourism Day took them on a tour of the River District and other destinations in Lee County, Community Steward Day taught the class about our local nonprofit sector.

Through the coming weeks, the class will learn about Healthcare in our community, Public Safety and how the Coast Guard works to protect our waterways, Arts and Entertainment in our community, infrastructure and much more. Thank

you to all of our day chairs thus far; Joe Mazurkiewicz, Mike Quaintance, Rana Erbrick, Nancy McPhee, Debbie Stella, Reggie McKinnon, Tracy Siekmann, Heather Allen, Sarah Sheffield, Julie Ferguson, Jackie Lawson, and a special thank you to our program chairs Stacy Lomonaco and John Hobson and Co-Chair DeAnna Rivera.

GOVERNMENT AFFAIRS

informed than the candidates asking for your vote.

GOVERNMENT AFFECTS YOU!” Annette M Carrasquillo, Chairperson Government Affairs Committee

We encourage you to come and hear their platforms, be informed and be prepared to make your vote on Tuesday, November 8th, 2016. It is one of the most important rights that you as a citizen can be a part of!

If you are like me, right about By taking an active and learned role in our local and national now you can’t wait until this government, we can make a difference! election season is over! The phone solicitations, the postcard and flyers in the mail and most Remember: Government Affects You! especially, the TV ads will all disappear.

However, while all these things can be considered an annoyance, they are a somewhat necessary evil…a method of getting a message to the voter, a method of trying to impart a candidate’s qualities and views to the voters.

On September 21, 2016 at 5:30 PM at Gulf Coast Village, your Government Affairs Committee will bring to the members and the public the Candidate Forum “Are You Smarter Than a Politician”. This forum will enable you to hear the Candidate’s views on issues that impact your life on a daily basis. You will also be able to answer some questions and see if you are more

“Word of the Month” “Informed” • having information <informed sources> <informed observers> • based on possession of information <an informed opinion> • educated, knowledgeable <what the informed person should know>

UNIVERSITY TRENDS RE-BRANDING, A RECIPE Mike “Q” Quaintance, MBA, CCE Business Professor, Keiser University

and weaknesses 4. Assess your core audience and perform research 5. Craft the core message 6. Use the right voice 7. Eliminate the unnecessary 8. Make a plan 9. Implement the plan 10.

Measure the impact

For years, Chris Spiro, president of Spiro and Associates Advertising, Marketing and Public Relations, has been stressing the importance of both business and personal brand. In an article in Entrepreneur Some things to be watchful for in the re-branding Magazine, John Williams suggests, “An effective brand process.

• Re-branding means staying relevant. Do strategy gives you a major edge in increasingly competitive not be uncomfortable with shedding assumptions markets.” When you think about it, your brand is rather which are no longer true. like a promise to the people you serve.

• Do not think that re-branding is merely a new logo, stationary, or organizational colors.

In essence, our brand, whether personal or business, • Do not settle for a seat-of-the-pants reis how we desire for the people we serve to perceive us. branding plan that is not well thought out.

It is rather like a mission, vision, and value statements all • Do not forget to look at the process from wrapped together. Brand represents what we are, what your customers eyes. we are working towards, and how we make decisions.

• Do not forget to leverage positive existing Brand, as a competitive strategy, is dynamic and changes brand equity and goodwill throughout the process in order to anticipate and meet an evolving market in • Do not deploy a rebranding effort which order to remain relevant. lacks credibility or is merely a superficial facelift.

• Do not rule out engaging a brand consultant Most recently, Keiser University has been re-branding to guide your efforts. itself from being an organization without athletics and housing facilities to one with a new campus (called the If you are interested in an example of a poorly Flagship Campus) with sports teams and dorms. This is a huge departure from the nineteen other campuses in executed re-branding effort, search the Internet for Ron Florida and the ones in Nicaragua and China where only Johnson, JC Penney, and brand. You will likely find articles highlighting where JC Penney failed the branding process academics have represented Keiser’s brand. while not leveraging the existing brand, changed things in a vacuum with little stakeholder input, created significant So, how does one begin the process of re-branding?

1. Determine the reason for the need to re-brand major changes in huge chucks without understanding the difficulties of change to an iconic brand, and lacked the 2. Tap into your key stakeholders 3. Find your unique value by identifying strengths long term commitment by the governing board regarding

UNIVERSITY TRENDS CONTINUED investment in a paradigm change.

brand consultants who can help you with the re-branding process. If you want to discuss this topic more, please feel The Chamber of Commerce of Cape Coral has many free to contact me at mquaintance@keiseruniversity.edu different brand experts listed on its website: www. or call me at (239) 277-1336 ext. 34128. capecoralchamber.com. By going to the website and looking in the business directory under the category of ‘Advertising & Media’, you will be able to identify several

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NETWORKING AND MORE BUSINESS AFTER HOURS Thank you to our wonderful friends at Priority Payments of South Florida for a wonderful networking event at the Business After Hours in August!

IMPORTANT REMINDERS Saturday, October 1st. We look forward to seeing you at The chamber offices and Welcome Center will be CLOSED our 23rd annual downtown market in Club Squar. on Friday, September 16th until 1:00pm. This will allow the chamber staff to participate in their annual planning ANNUAL MEMBERSHIP DUES UPDATE retreat for 2017. We thank you for your support and Beginning this month, annual membership renewals will be emailed to members rather that mailed. This will understanding! allow better efficiency in processing and allow for online credit card payments. You also have the option to view and FARMERS MARKET UPDATE The last day of the Cape Harbour Farmers Market for the print your bill online if you need a paper copy. If you need seaon will be Saturday, September 24th. The downtown the office to mail you a copy, you can simply reply to the Market will open for the season the following weekend on email notice.

CHAMBER OFFICE CLOSED

11th Annual Principals’ Luncheon October 12, 2016, 11am at Cape Cabaret Featured Speaker: Dr. Larry Miller Dean, School of Education and Charter Schools at Florida SouthWestern State College

Calling All Principals!

Join Us For The Chamber Of Commerce Of Cape Coral Principals’ Luncheon Earn the Principals’ Plaque, a special trophy for the winner of the...

Principal Photo Contest >> You can now proudly display this trophy and proclaim your bragging rights for a full year. Be creative as you want and don’t delay, entries are due by 9/30/16.

IF ATTENDING PLEASE, RSVP BY 9/30/16 Table Sponsorships Also Available:

239.549.6900 ext. 102

11th Annual Principals’ Luncheon October 12, 2016 at 11:00am at Cape Cabaret Featured Speaker:

Dr. Larry Miller Dean, School of Education and Charter Schools at Florida SouthWestern State College The Education Committee of the Chamber of Commerce of Cape Coral will be hosting area Principals at the October 12, 2016 General Membership Luncheon. Grab the opportunity to sponsor a Principal for $100.00. Your business or organization will be featured in the PowerPoint presentation during the lunch and will get the opportunity to be seated with the sponsored Principal. If you know of a specific principal you would like to sponsor, choose from the list on the back. Don’t delay sponsorships are going fast.

THIS LUNCHEON HAS THE LARGEST TURN OUT ALL YEAR. This is one of the only events where Principals are able to hob-nob together with the local community. If you care about education, this event is a no-brainer.

Winning Principal Of The Annual Photo Contest Will Be Announced.

Don’t miss your chance to sponsor your favorite principal.

SPONSORSHIP FORM ON REVERSE.

Event & Table Sponsorships Also Available:

239.549.6900 ext. 102

HEALTHY TRENDS

are healthy since they have not yet been diagnosed with a THE BENEFIT OF A specific disease. They live believing they are healthy since WELLNESS EXAM they have no bad symptoms. They may be slowing down Salvatore Lacagnina, D.O. Vice President of Health & Wellness, but they attribute their slowing down to aging. Over time Lee Memorial Health System they develop shortness of breath with minimal activity and also attribute this to getting old. I have heard this from so many people in their 40s and 50s and I am so amazed to Over the years there has hear this because being 40 or 50 is just the beginning of been a debate about the middle age, not old age! benefits of a routine wellness examination. In my opinion This is where a wellness examination provides a after practicing general Internal Medicine for the past 25 significant benefit because it allows the physician the years, there is no doubt that this not only beneficial but time to examine a person and, even more importantly, necessary. Since the aging process affects individuals to identify health risk factors. In actuality, the wellness differently, we should all take advantage of a wellness examination actually starts not with an examination, physical examination, the blood and other screening rather a conversation about how the individual is living. tests and diagnostic procedures available which help the This history taking gives the physician/health care provider physician and other health care providers to understand clues to risk factors the individual has which will impact the present health and future risks of each individual present and future health. assessed by this method. Let’s start by looking at how health care and health problems have progressed over the Let’s look at a typical patient who might be a 50 year old past 50 years. male working the customary 40 hour work week. He is feeling okay with no specific complaints. At this time the We know that chronic illnesses and cancers have and physician is able to ask specific questions such as “how’s continue to increase. During the past decades we have your energy?” And “how many flights of stairs can you climb seen the development of over 100 auto immune diseases. without getting short of breath?” Or “do you get any chest We know that cardiovascular diseases kill more people pains with activity?” or “do you get any heart burn after than any other illness while cancers are close behind and, eating?” This is where the physician and the patient start in certain countries, have overtaken cardiovascular disease to understand that the person is not as okay as he thinks. as the number one killer. Research has proven that most At 50 years of age, energy should not be a problem and of these medical problems are more related to lifestyle climbing a few flights of stairs should not make a middle than genetics; yet, despite this, many people ignore the aged man short of breath. The chest pain with activity is a warnings and continue to live an unhealthy lifestyle. sign of heart disease and not just getting old. The heartburn after eating necessitates a change in dietary habits and What is interesting to see is that in the initial period when possibly a gastroenterologist referral. After collecting this many people are living unhealthy lives, they believe they information, the physician starts to dig in even more to

HEALTHY TRENDS CONTINUED identify the possible reasons for these symptoms and early signs of disease. He asks more questions about lifestyle, specifically what the person eats on a regular basis, if he exercises and how often, about his sleep pattern and how he deals with the normal stresses in life. As a team, the physician and the patient talk about the use of tobacco, recreational drugs, prescription medications and other things that can influence the development of disease.

All this occurs before the physician physically exams the patient. Once this conversation is done, the physician now has more information and more clues to help identify health risks. Next comes the actual physical examination.

The physician might pick up a heart murmur or hear what is called a carotid bruit which indicates hardening of the carotid arteries affecting the supply of blood to the brain.

He/she might hear wheezing or decreased breath sounds when listening to the lungs of a smoker and sends the person for a chest x-ray to be sure emphysema or lung cancer is not a concern. When he/she examines the abdomen of the patient, the physician feels an enlarged liver and then on a blood test finds very high cholesterol levels. He explains to the patient that a lot of fat in the blood accumulates in the liver which affects the function of the liver and even increases the personâ&#x20AC;&#x2122;s risk for liver failure and cancer. All this information is accumulated with the history, physical examination and some routine blood tests. At this point, the physician might recommend screening procedures such as a colonoscopy (to rule out colon polyps or cancers), a mammogram for females and other tests to screen for hidden illnesses or even acute cancers. The benefits go on and on. In the best case scenario when no abnormalities are found in the physical exam, the physician might simply be able to itemize for the person the health risk factors and then help him/ her develop and action plan to mitigate these risks. The overall goal is to help the person develop a healthy living lifestyle

- behaviors that will allow the person to live with less risk for chronic disease, cancer, disability and a shortened lifespan.

All in all, this process enables the physician and the patient to develop a relationship - one that will hopefully keep the person from developing illnesses and instead live a long healthy life. That is the goal of the physician: to help keep the patient healthy. In addition, it is also the responsibility of the patient to do all he/she is able to do to stay well. One way to do this is by getting a routine checkup known as a wellness examination.

My recommendation is for all those over 40 to do this at least every other year, annually if possible. As I tell my patients: if we do not check, we will not know if there is a problem. In my 25 years as a physician I have had the honor of doing thousands of wellness exams and have found early disease in hundreds of people who thought they were healthy. This to me is one of the best parts of medicine; since finding disease early, allows us to intervene in a positive way and to make a real difference in the life of the person. This is why I believe I have the best job in the world. Being able to help someone change their life for the better is amazing! To all those who have entrusted me and allowed me to be a part of their lives, thank you!

Stay well my friends and please feel free to send comments and questions to Dr.Sal@Leememorial.org

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REAL ESTATE TRENDS THE TIMES, THEY ARE A CHANGING Berge Aslanian (CDPE) Realtor, Island Harbor Realty

And that, my friends, is the depressing news. This past month has been the lowest sales month I’ve seen in 11 years of real estate in Cape Coral. As you have probably figured out, this is not the easiest industry in which to make a living and it keeps getting harder.

What an incredible month in the life of Cape Coral Residential Real Besides additional competition, the local and national Estate! It was truly amazing, perhaps even a new record. What economies have a tremendous influence on our market. was it? Read on to learn the surprising details but please take Currently, a number of clients have taken a “wait and see” an anti-depressant first… approach in this presidential election year. However, overall the biggest influencer of sales in this market has to be the Let’s take a look at the past month’s numbers to see a more internet. clear picture. Cape Coral numbers for the three month period ending 8/29/16: Over and over buyers and sellers refer to what they have read or “heard” on their computers. They read about how to outsmart the market, how to negotiate the best price, how to get into a home for less monthly payments than rent, how to chisel this and how to lower that.

Inventory of single family homes for sale keeps shrinking while prices are not. The real headline is right here in the sold numbers; 402 homes sold last month and only 293 this past month with prices up almost 2%. That represents a 27% decrease in houses sold in one month! In all fairness, it must be stated that sales reported here are from the MLS and often do not include new homes from builders that are not listed in our local MLS.

But most of all, they have become experts in price. It is kind of funny that buyers are experts in knowing how low a property should sell and sellers are experts in why their property is worth more than similar homes in the neighborhood.

I have had two instances where the sellers were trying to sell their respective homes for 15% more than market comparative values while buyers interested in these homes were trying to offer 25% lower than comparative market values. The biggest irony is that none of these fine, knowledgeable people live Condos for sale slightly decreased but prices were firm. here. They all live out-of-state but they are experts in our Condos sold are slightly lower but median prices of units sold market because of the internet. dropped 11.3% or $16,000.

Adding up homes sold and condos sold then dividing them into the number of agents active in this area gives us approximately 1 sale for every 16 agents. And, for some strange reason, we continue to see about 100 new agents every month entering the system here.

Internet websites for real estate provide a viable service.

However, not all websites are the same. The delineating factor is understanding the initial accuracy of prices they report and how frequently the information is refreshed. One of the most widely used websites does not refresh frequently after a listing

REAL ESTATE TRENDS CONTINUED appears; that often causes wrong information to appear in the internet does not always provide accurate information. We form of property status and price. know that prices have been going up for quite some time now.

We know that not a lot of homes were sold last month.

When someone from Indiana calls to get more information on a property they saw on the web in anticipation of making With all of this irrefutable information, we keep coming an offer only to learn that it has been under contract for two to the same conclusion. The key to successful real estate months they think we are holding back on them. No, thatâ&#x20AC;&#x2122;s transactions is working with experienced realtors. Always not it. The website does not refresh after the initial upload remember, successful real estate IS a team sport. Happy of the listing because that takes time and time is money and Property Buying and Selling! they donâ&#x20AC;&#x2122;t want to spend any more money than they have to.

Yet, we often become the bad guys because we had to tell Berge Aslanian (CDPE) is a Realtor in Cape Coral with Island Harbor Realty, active members of the Chamber of Commerce prospective buyer something they did not want to hear. of Cape Coral. For questions about residential real estate, Whether we are in a strong or weak market, the bottom please call (239) 989-3463 or email realtorberge@att.net or line is that buyers and sellers alike should do their best to find visit www.RECapeCoral.com. a local real estate agent they like and trust. We know there seems to be an endless flow of new agents. We know the

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Let us give you a helping hand Use the chambers online Job Bank If you need more information about the chamber Job Bank, please contact Stephanie Roberson at (239) 699-8442 or stephanie@capecoralchamber.com http://web.capecoralchamber.com/jobbank

Sponsorship Opportunities

This vibrant market is in its 23rd year of being a favorite destination for both local residents and visitors of all ages. With over 20,000 visitors monthly, the Cape Coral Farmers Market is a great low cost way to gain exposure to your business while supporting your local community.

The Capee Coral Farmers Market offers 3 ways that your business can participate!

Farmers Market Business Vendor (non-farmers market vendors, per Saturday) x x x

$100/chamber member | $150 non chamber members 10ft x 10ft Vendor space Exceptions: based on availability, no real estate (or) builders

Farmersâ&#x20AC;&#x2122; Market Presenting Sponsor x x x x

$2,000 Sponsorship 10ft x 10ft space (10x per season) Logo on all media (print, web, social, TV & promotional) Exceptions: no real estate (or) builders

Farmersâ&#x20AC;&#x2122; Market Monthly Banner Sponsor x x x x x x

$200 monthly; $1,600 Full 32 weeks Save 25% if paid by October 1, 2016 for full 32 weeks - $1,200 Banner prominently displayed at Market Entrances 10 Spaces available â&#x20AC;&#x201C; Banner size is 4ft x 6ft & under Banner must be approved prior to placement Exceptions: no real estate (or) builders

For more information, contact Claudia St Onge, Farmers Market Director 239--549--6900 x101 (or) cso@capecoralchamber.com

THANK YOU TO OUR SPONSORS, SUPPORTERS, VOLUNTEERS AND PARTNERS! Priority Business Solutions, Coral Ridge Funeral Home, Cemetery and Cremation Services, South Cape Community Redevelopment Agency, Wawa Cape Coral, Michelob Ultra, Achieva Credit Union, Hi-Def Printing, Kiwanis Club of Cape Coral, MedExpress, LCEC, Applebee's Cape Coral, Premier Insurance Corp., Firehouse Subs Cape Coral, Fix Marine Supply, State Insurance - Brian Chapman Jr., Samaritan Health & Wellness, Publix, Massage Envy Cape Coral, Ramos Builders, CapeCoral.Com, Red Headed Witches, City of Cape Coral - Parks & Recreation, Cape Cleaners, South Cape Hospitality Association, South Cape Entertainment Association, Cube Smart Cape Coral, and Sun Harvest Citrus.

Thank You to Our 2016 Sponsors!

The Westin Cape Coral Resort at Marina Village, LCEC, Gulf Coast Women's Magazine, Lee Memorial Health System, First Citizens Bank, MedExpress Urgent Care Cape Coral, Page One Graphics, UBS - Karen Barnes, Fuller Metz Cremation & FuneralServices, The News-Press, Republican Women of Cape Coral, Federated, The News-Press, Zivkovic & Associates - Nicole Williams, Siesta Pebble, The Cake Bar - Cape Coral, State Insurance Agency - Bran Chapman Jr., THRIVE Le-Vel - Maggie LaCoste, Massage Envy, and CapeCoral.com.

2051 Cape Coral Parkway E Cape Coral, FL 33904 (239) 549-6900 www.capecoralchamber.com