Social Media, A strategic competency of Cao Thang Eye Hospital, bệnh viện Mắt Cao Thắng

Social Network’s impacts in Eyecare A case study of Lasik.com.vn

Massive number of FBkers

Social Network A two sided blade

GOOD SIDE Satisfied patients Good credential Brand promotion Good reference to expand patient base

BAD SIDE unhappy patients Te$ at least 10 people abt their negative experience Share their bad feeling everywhere Lightning speed

Cannot control Gossip

ONLINE

Examples Facebook thoát kh!i c"m v#n t$i Trung Qu%c [TienPhong] http://www.tienphong.vn/cong-nghe/648331/Facebookthoat-khoi-cam-van-tai-Trung-Quoc-tpov.html Facebook nguy hi&m nh' bom nguyên tử [ThanhNien] http://www.thanhnien.com.vn/pages/20120712/facebooknguy-hiem-nhu-bom-nguyen-tu.aspx Mùa xuân trên không gian m$ng ) R#p [CTN TTS] http:// truongtansang.net/mua-xuan-tren-khong-gian-mang-arap.html

LASIK.COM.VN a community to advocate Lasik and providers in Vietnam

Objectives - Education Benefits of Lasik Pre and post care activities of Lasik Latest development of Lasik Established providers

Objectives - Advocacy

Promoting established providers’ brand Handling patients’ online argument and feedback THE CAKE IS BIG ENOUGH FOR ALL PLAYERS

By countries 10 recent days

By cities 10 recent days

Demographics Nữ

Nam 2%

C+n Th,

54%

46%

Hà N-i

3%

H.i Phòng TPHCM

30%

Đà N0ng

18-24 25-34 35-44 45-54 Others

9% 13%

28%

16% 34%

63%

2%

SIZE (with other eye care sites) Site name

URL

Articles indexed by Google

Lions Eye Institute

lei.org.au

221

Singapore National Eye Centre

snec.com.sg

1170

Wills Eye Hospital

willseye.org

7240

Lasik Forum

Lasik.com.vn

444000

SIZE

(compared with major news portal in Vietnam)

Site name

URL

Google results

Ng!ời Lao Đ$ng

nld.com.vn

421,000

Lasik forum

lasik.com.vn

444,000

Dân Trí

dantri.com.vn

667,000

Thanh Niên

thanhnien.com.vn

839,000

Impacts of FB 30 mins for an article

37000 days for 444K

101 years for 444K

Impossible

FACEBOOK without

Proposal for Lasik.com.vn A trust-worthy site to list all Lasik providers and doctors Promote latest refractive correction methods and corresponding providers.

Two-way interactions: Potential clients/ patients inquiry Providers/ doctors address patients’ questions.