Social Network’s impacts in Eyecare A case study of Lasik.com.vn
Massive number of FBkers
Social Network A two sided blade
GOOD SIDE Satisfied patients Good credential Brand promotion Good reference to expand patient base
BAD SIDE unhappy patients Te$ at least 10 people abt their negative experience Share their bad feeling everywhere Lightning speed
Cannot control Gossip
ONLINE
Examples Facebook thoát kh!i c"m v#n t$i Trung Qu%c [TienPhong] http://www.tienphong.vn/cong-nghe/648331/Facebookthoat-khoi-cam-van-tai-Trung-Quoc-tpov.html Facebook nguy hi&m nh' bom nguyên tử [ThanhNien] http://www.thanhnien.com.vn/pages/20120712/facebooknguy-hiem-nhu-bom-nguyen-tu.aspx Mùa xuân trên không gian m$ng ) R#p [CTN TTS] http:// truongtansang.net/mua-xuan-tren-khong-gian-mang-arap.html
LASIK.COM.VN a community to advocate Lasik and providers in Vietnam
Objectives - Education Benefits of Lasik Pre and post care activities of Lasik Latest development of Lasik Established providers
Objectives - Advocacy
Promoting established providers’ brand Handling patients’ online argument and feedback THE CAKE IS BIG ENOUGH FOR ALL PLAYERS
By countries 10 recent days
By cities 10 recent days
Demographics Nữ
Nam 2%
C+n Th,
54%
46%
Hà N-i
3%
H.i Phòng TPHCM
30%
Đà N0ng
18-24 25-34 35-44 45-54 Others
9% 13%
28%
16% 34%
63%
2%
SIZE (with other eye care sites) Site name
URL
Articles indexed by Google
Lions Eye Institute
lei.org.au
221
Singapore National Eye Centre
snec.com.sg
1170
Wills Eye Hospital
willseye.org
7240
Lasik Forum
Lasik.com.vn
444000
SIZE
(compared with major news portal in Vietnam)
Site name
URL
Google results
Ng!ời Lao Đ$ng
nld.com.vn
421,000
Lasik forum
lasik.com.vn
444,000
Dân Trí
dantri.com.vn
667,000
Thanh Niên
thanhnien.com.vn
839,000
Impacts of FB 30 mins for an article
37000 days for 444K
101 years for 444K
Impossible
FACEBOOK without
Proposal for Lasik.com.vn A trust-worthy site to list all Lasik providers and doctors Promote latest refractive correction methods and corresponding providers. Two-way interactions: Potential clients/ patients inquiry Providers/ doctors address patients’ questions.