Sizzling Section Samplers
Why Frequency in Advertising Works
e d o b A R COUR IER THE VANC OUVE JULY 29, 2009 WEDN ESDAY,
NG FEATURE
SPECIAL ADVERTISI
07/09
W17
The power of repetition reinforces the advertiser’s message
den guide your home & gar
• A common mistake in advertising is to stop a campaign before it’s had a chance to work. An advertising campaign is a planned appeal to the client’s potential customers, using the power of repetition. • Advertising is like dating. One encounter does not make a relationship. You have to invest time to reap any benefit. We all know that you have to see an ad a few times before you recognize the company and what it’s advertising.
V i t e a z i l r i t P y n o i s s posse SPECIAL ADVE
• Advertisers who run individual ads miss the opportunity to have all of their ads work together in a sustained campaign to win ever-lasting customers.
RTISING FEATU
RE
WED NESD AY,
JULY 15, 2009 THE VANC OU VER
COUR IER
EW23
your health gu ide
O
n has been ld world desig the needs of updated to meet in this year’s today’s families PNE Prize 75th landmark .ca). The .pne Home (www des a the past, but inclu design harkens to features and rary finishes host of contempo in the present. that root it firmly ize d rooms character e Spacious light-fille hom sman-style prize the two-storey craft
Sunny daze
re feet than 3,000 squa of that boasts more h in a perfect blend d of living area, awas s like those foun tone earth d soft, mute the home will be e wher B.C., in Kelowna, relocated. extewas given to the “Careful attention materie to ensure the rior of the hom subtle reflective of the the als selected were in d foun ral variations colour and textu interior landscape,” said B.C. Okanagan
worth. or Barbara Ayles design coordinat home carried into the “This theme was ious, throughout the spac and can be found s.“ comfortable room is unique PNE Prize Home The 75th annual ted by a each room is crea this year in that of designers team The ner. different desig visions, with their unique worked together that flows e hous tiful yet made a beau together.
THE SUN VS. VITAMIN D DE BATE
that is ng for a style “People are looki orts of the past, while and anchored by the comf ern convenience still delivering mod worth on the popuAyles efficiency,” said sman style. larity of the craft is a feafrom Vancouver Camille Savage al PNE in the 75th annu tured designer ration to ille lent her inspi Cam e. Hom Prize the foyer in this Okan and Room t the Grea e. Look inside… agan-inspired hous
VITAMIN D IS NEE BONES AND MU DED FOR HEALTHY SCLES, ESPECI IN CHILDREN ALLY AND THE ELD ERLY, ACCORDING TO THE CANADIAN SOCIETY. THE CANCER RE IS GROWIN G EVIDENCE THAT VITAMIN D MAY REDUCE RISK OF SOM E TYPES OF CAN THE CER, PARTICULARLY COLORECTAL AND BREAST CAN CERS. EXPERT S ARE NOW CONCERNED THAT MANY PEO PLE ARE NOT GETTING ENO INSIDE FOR DET UGH VITAMIN D. LOOK AILS…
07/09
• New advertisers often have unrealistic expectations for advertising. They expect to run one or two ads, and double their business. Advertising is an investment which must be well planned and consistent.
To reserve your space, or for more information, please call
WED NESD AY,
No bones about it VANC OUVE 2009 THE
R COUR IER
R COUR IER
Fest
12
Wedding drama
08
Established 19
W ES T IT IO N W EE KE ND ED
EW23
OCTOBER/09
RSON
change TO GIVE USING PAINT A FACE LIFT YOUR HOME
ion review Our Fresh fash pling of biggives you a sam ings as well box retail offer d designs -kin of-a oneas rel-makers. appa l loca from for fall and Plus, footwear . buzz ty beau and try some Come inside size! things on for
IT IS TIME TO
lighmty fire THE HEAT IS ON
THIS WINTER
RE
fall’s fresh hues
quick
(west only)
BENJAMIN MOO
Preventable in British Colum juries are the #1 killer o f bians aged 1 to 44.
UTY SPA HARMONY BEA
VANC OUVE 2009 THE OCTO BER 28,
learn fro using art Simple updates:
FEATURE
SEPT 09
TISING SPECIAL ADVER
black for What is the new it deep purple? this year? Is teal? Is it Is it peacock y, burgundy berr rasp rich aps earth or plum? Perh or pumpkin is tones are in... eback (well, making a com live without ably prob can we !). that colour wheel your r teve Wha there are prefences are, gns to fit styles and desi (and body almost any taste ). type
MERRICKS
, 2009 • Friday, July 17
Un-fees-able Folk
lgoet
f: Reno remlie the pros EW23
BY HELEN PETE
TESY: PHOTO COUR
Vol. 100 No. 57
SY PHOTO: COURTE
UIDE & STYLE G YOUR LIFE
ts
Folkish highligh
31
photo Dan Tou
www.vancourier.com
UPDATE ON TH OSTEOPOROSISE FIGHT AGAINST
fresh
32
Feel free to visit our website:
plus
EMBE R 18, FRIDAY, SEPT LING THE VARIOUS BODY DETAILS OF SCANS
2010 Promotional Calendar & Planner
• Consistency, plus frequency, equals payoff for your business!
604-738-1412
(cont.»)
What’s in there? UNVEI
Vancouver’s Favourite Newspaper Since 1908
Chicken
101
tantly r moves hesi As Vancouve rd ya ck ba g in liz toward lega nnabe hen chickens, wa taking owners are d attending an s se as cl they e Ar s. film e work ready for th stor y ?— ed lv invo by Sandra Thomas
CO T! W W W.VAN TE RTAI NM EN EN D AN ER EATH L NE W S, W CE FO R LO CA YO UR SO UR
UR IE R. CO M
Publication Dates 2010 January 2010: WEDNESDAY 6/FRIDAY 8 FRIDAY 8 FRIDAY 15 WEDNESDAY 20/FRIDAY 22 FRIDAY 22 WEDNESDAY 27
• Seniors • Birthday Club • Sign Me Up! • Lifestyles • Financial Sense • Health • Mindset on Ed. • Home & Garden
Every Friday: Travel & Dining
May 2010: East/West & Downtown East/West & Downtown East/West & Downtown East/West & Downtown East/West & Downtown East/West & Downtown East/West & Downtown East/West
WEDNESDAY 17/FRIDAY 19 WEDNESDAY 24 FRIDAY 26
• Seniors • Birthday Club • Lifestyles • Financial Sense • Sign Me Up! • Health • Home & Garden • Your Legacy
East/West & Downtown East/West & Downtown East/West & Downtown East/West & Downtown East/West & Downtown East/West & Downtown East/West East/West & Downtown
FRIDAY 12 WEDNESDAY 17/FRIDAY 19 FRIDAY 26 WEDNESDAY 31
• Seniors • Birthday Club • Spring Center Stage • Lifestyles • Financial Sense • Health • Mindset on Ed. • Home & Garden
East/West & Downtown East/West & Downtown Citywide East/West & Downtown East/West & Downtown East/West & Downtown East/West & Downtown East/West
April 2010: WEDNESDAY 7/FRIDAY 9 FRIDAY 9 FRIDAY 16 WEDNESDAY 21/FRIDAY 23 WEDNESDAY 28 FRIDAY 30
East/West & Downtown East/West & Downtown East/West & Downtown East/West & Downtown East/West & Downtown East/West
• Seniors • Birthday Club • Urban Families • Lifestyles • Health • Home & Garden • Your Legacy
East/West & Downtown East/West & Downtown East/West East/West & Downtown East/West & Downtown East/West East/West & Downtown
WEDNESDAY 1/FRIDAY 3 FRIDAY 3 FRIDAY 3 FRIDAY 10 WEDNESDAY 15/FRIDAY 17 WEDNESDAY 29
WEDNESDAY 2/FRIDAY 4 FRIDAY 4
FRIDAY 11 WEDNESDAY 16/FRIDAY 18 FRIDAY 25 WEDNESDAY 30
WEDNESDAY 7/FRIDAY 9 FRIDAY 9 FRIDAY 16 WEDNESDAY 21/FRIDAY 23 WEDNESDAY 28
• Seniors • Birthday Club • Urban Families • Mindset on Ed. • Lifestyles • Health • Your Legacy • Home & Garden
East/West & Downtown East/West & Downtown East/West East/West & Downtown East/West & Downtown East/West & Downtown East/West & Downtown East/West
East/West & Downtown East/West & Downtown Downtown East/West & Downtown East/West & Downtown Citywide East/West
WEDNESDAY 6/FRIDAY 8 FRIDAY 8
• Seniors • Birthday Club • Urban Families • Lifestyles • Health • Home & Garden • Your Legacy
East/West & Downtown East/West & Downtown East/West East/West & Downtown East/West & Downtown East/West East/West & Downtown
FRIDAY 15 WEDNESDAY 20/FRIDAY 22 WEDNESDAY 27 FRIDAY 29
November 2010: • Seniors • Birthday Club • Lifestyles • Health • Home & Garden
East/West & Downtown East/West & Downtown East/West & Downtown East/West & Downtown East/West
August 2010: WEDNESDAY 4/FRIDAY 6 FRIDAY 6 FRIDAY 13 WEDNESDAY 18/FRIDAY 20 FRIDAY 20 WEDNESDAY 25 FRIDAY 27
• Seniors • Birthday Club • Davie Days • Lifestyles • Health • Fall Centre Stage • Home & Garden
October 2010:
July 2010:
March 2010: WEDNESDAY 3/FRIDAY 5 FRIDAY 5
FRIDAY 14 WEDNESDAY 19/FRIDAY 21 WEDNESDAY 26
• Seniors • Birthday Club • Sign Me Up! • Lifestyles • Health • Home & Garden
June 2010:
February 2010: WEDNESDAY 3/FRIDAY 5 FRIDAY 5 FRIDAY 12
WEDNESDAY 5/FRIDAY 7 FRIDAY 7
September 2010:
WEDNESDAY 3/FRIDAY 5 FRIDAY 5 FRIDAY 12 WEDNESDAY 17/FRIDAY 19 WEDNESDAY 24
• Seniors • Birthday Club • Lifestyles • Mindset on Ed. • Health • Gift of Entertainment • Festive Homes
East/West & Downtown East/West & Downtown East/West & Downtown East/West & Downtown East/West & Downtown Citywide East/West
December 2010: • Seniors • Birthday Club • Lifestyles • Health • Sign Me Up! • Home & Garden • Your Legacy
East/West & Downtown East/West & Downtown East/West & Downtown East/West & Downtown East/West & Downtown East/West East/West & Downtown
WEDNESDAY 1/FRIDAY 3 FRIDAY 3
FRIDAY 10 WEDNESDAY 15/FRIDAY 17
• Seniors • Birthday Club • Urban Families • Celebrate • Your Legacy • Sign Me Up! • Lifestyles • Health
East/West & Downtown East/West & Downtown East/West East/West & Downtown East/West & Downtown East/West & Downtown East/West & Downtown East/West & Downtown