Sizzling Section Samplers
Why Frequency in Advertising Works
e d o b A R COUR IER THE VANC OUVE JULY 29, 2009 WEDN ESDAY,
NG FEATURE
SPECIAL ADVERTISI
07/09
W17
The power of repetition reinforces the advertiser’s message
den guide your home & gar
• A common mistake in advertising is to stop a campaign before it’s had a chance to work. An advertising campaign is a planned appeal to the client’s potential customers, using the power of repetition. • Advertising is like dating. One encounter does not make a relationship. You have to invest time to reap any benefit. We all know that you have to see an ad a few times before you recognize the company and what it’s advertising.
V i t e a z i l r i t P y n o i s s posse SPECIAL ADVE
• Advertisers who run individual ads miss the opportunity to have all of their ads work together in a sustained campaign to win ever-lasting customers.
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WED NESD AY,
JULY 15, 2009 THE VANC OU VER
COUR IER
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n has been ld world desig the needs of updated to meet in this year’s today’s families PNE Prize 75th landmark .ca). The .pne Home (www des a the past, but inclu design harkens to features and rary finishes host of contempo in the present. that root it firmly ize d rooms character e Spacious light-fille hom sman-style prize the two-storey craft
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re feet than 3,000 squa of that boasts more h in a perfect blend d of living area, awas s like those foun tone earth d soft, mute the home will be e wher B.C., in Kelowna, relocated. extewas given to the “Careful attention materie to ensure the rior of the hom subtle reflective of the the als selected were in d foun ral variations colour and textu interior landscape,” said B.C. Okanagan
worth. or Barbara Ayles design coordinat home carried into the “This theme was ious, throughout the spac and can be found s.“ comfortable room is unique PNE Prize Home The 75th annual ted by a each room is crea this year in that of designers team The ner. different desig visions, with their unique worked together that flows e hous tiful yet made a beau together.
THE SUN VS. VITAMIN D DE BATE
that is ng for a style “People are looki orts of the past, while and anchored by the comf ern convenience still delivering mod worth on the popuAyles efficiency,” said sman style. larity of the craft is a feafrom Vancouver Camille Savage al PNE in the 75th annu tured designer ration to ille lent her inspi Cam e. Hom Prize the foyer in this Okan and Room t the Grea e. Look inside… agan-inspired hous
VITAMIN D IS NEE BONES AND MU DED FOR HEALTHY SCLES, ESPECI IN CHILDREN ALLY AND THE ELD ERLY, ACCORDING TO THE CANADIAN SOCIETY. THE CANCER RE IS GROWIN G EVIDENCE THAT VITAMIN D MAY REDUCE RISK OF SOM E TYPES OF CAN THE CER, PARTICULARLY COLORECTAL AND BREAST CAN CERS. EXPERT S ARE NOW CONCERNED THAT MANY PEO PLE ARE NOT GETTING ENO INSIDE FOR DET UGH VITAMIN D. LOOK AILS…
07/09
• New advertisers often have unrealistic expectations for advertising. They expect to run one or two ads, and double their business. Advertising is an investment which must be well planned and consistent.
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WED NESD AY,
No bones about it VANC OUVE 2009 THE
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VANC OUVE 2009 THE OCTO BER 28,
learn fro using art Simple updates:
FEATURE
SEPT 09
TISING SPECIAL ADVER
black for What is the new it deep purple? this year? Is teal? Is it Is it peacock y, burgundy berr rasp rich aps earth or plum? Perh or pumpkin is tones are in... eback (well, making a com live without ably prob can we !). that colour wheel your r teve Wha there are prefences are, gns to fit styles and desi (and body almost any taste ). type
MERRICKS
, 2009 • Friday, July 17
Un-fees-able Folk
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BY HELEN PETE
TESY: PHOTO COUR
Vol. 100 No. 57
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31
photo Dan Tou
www.vancourier.com
UPDATE ON TH OSTEOPOROSISE FIGHT AGAINST
fresh
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Feel free to visit our website:
plus
EMBE R 18, FRIDAY, SEPT LING THE VARIOUS BODY DETAILS OF SCANS
2010 Promotional Calendar & Planner
• Consistency, plus frequency, equals payoff for your business!
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