Sizzling Section Samplers 2010 THE SEPT EMBE R 1, WEDN ESDAY,
Seniors
IER VANC OUVE R COUR
Why Frequency in Advertising Works
EW21
The power of repetition reinforces the advertiser’s message
SEPTEMBER 2010 SPECIAL ADVER
TISING FEATURE
• A common mistake in advertising is to stop a campaign before it’s had a chance to work. An advertising campaign is a planned appeal to the client’s potential customers, using the power of repetition.
LEARNING E S CURVCO URSE FUN FALL
• Advertising is like dating. One encounter does not make a relationship. You have to invest time to reap any benefit. We all know that you have to see an ad a few times before you recognize the company and what it’s advertising.
by Helen Peterson
easing reports that incr Statistics Canada ersity ors are taking univ numbers of seni s, and there are ram prog r othe classes and this. for be semiseveral reasons lus age group may People in the 60-p their hands and have time on estretired or retired e are so many inter ther , Plus day. during the shops, speaker ve courses, work al opporing and informati ation educ e interactiv series and assorted locally. tunities available er University year, Simon Fras As they do each golden set. rams geared at the offers seniors prog of the SFU tor dina is the coor Julian Benedict ng learning is and he says lifelo ram, Prog ors e and Seni stay healthy, activ to ways best one of the life. Saturday, engaged in later on tion enta a pres He’ll be hosting Network that Mature Women’s Sept. 25 with the ram. It allows view of the prog will offer an over rent courses, free diffe y man the seniors to explore will be offered each programs that forums and outr pus. And it’s SFU downtown cam safety of in the fall at the convenience and the for ime, in the dayt the forNESD seniors. sesWED cour the AY, AUGU ST ages man Benedict not only s articles on he regularly write and is seniors program, us publications, vario for ing lifelong learn one interested the subject. Any a real expert on in the fall would es and lectures ve workin pursuing class ding this informati atten from fit bene ” shop. Lifelong Learning of fits Bene “Exploring the tre on Dun411 Seniors Cen the and , takes place at the 25th 0 to 3 pm on the smuir from 12:3 3986 for regis$4. Call 604-681cost to attend is tration details. of the upcompling sam ll a sma See next page for AGE! ing curriculums. FOR YOU, AT ANY
Healthwise
WORK IT, GIR L
compiled by Helen Peterson
Fitness of any kind that is tailo to your health red needs and you r desires is all good. If you like to ride your bike , do a 10k run IS GOOD , swim go to the gym LEARNING , daily, or take in pilates and yog a classes regu larly, that’s great. Whatever you r niche, ther e is a fitness program out there to suit . So there are no excu ses for not finding your “perfect fit.” For those who want a little extra artistry in their program , here are a few options:
rson by Helen Pete on Paradis photos by Man
Well, it never left? back. You say with abandon. The dress is g down doors is fine, now it’s knockin s with a few rhinestones year dres A plain black year? And the wore that last too. Oh, you year. and true this before? staid and tried ts and the plea of out tiful Get layers, beau colour, some Infuse some ne th. Male dep ion designer fabrics and on? Local fash Tuesday, Need inspirati Studio Day” on ing an “Open t Hast#910-207 Wes Grotrian is host at pm 7 to 11 am e). Nov. 23, from Studio Boutiqu feaMalene Grotrian day; she’ll be ings St. (The throughout the hing Drop by anytime s, clutches, jewellery, clot shoe grotrian. gner lene desi .ma turing rises! Go to www surp e mor and a few com for details. L CURVE.
• New advertisers often have unrealistic expectations for advertising. They expect to run one or two ads, and double their business. Advertising is an investment which must be well planned and consistent. 18, 2010 THE VANC OUVE
R COUR IER
EW23
AUGUST 2010 SPECIAL ADVE
RTISING FEATU
: FITNESS ME
ETS FINESSE
The 30 Min ute Hit was created to accommodate the busy lives of modern day wom en. This exhi larating and challenging circuit consists of techniques taken from boxing, kickboxing, general self-defe nce and core stab training. At 30 Minute Hit, each ility stations lasts of 13 for a two-min ute interval and when the ladies are not hitting the bags, they are working hard with the Swiss balls and medicine balls . Interval training is an excellent way to burn fat as well. EW23 R COU RIER VANC OUVE Instructor Cha 17, 2010 THE RE NOVE MBE R rmaine Hen RTISING FEATU dricksonWED NESD AY, SPECIAL ADVE says, “Most of our clients have had zero boxing or kick boxing experien your first wor ce. For kout we have a qualified trainer to take you through the circuit and stay with you while you find your stride. “From there, our trainers consistent inst provide ruction and motivation every step, kick and pun ch of the way. It’s like having a pers onal trainer without the INSTRUCTORS gy and motivat pressure, com PERFORM MOVE ing music with mitment or BY THE DAILE S expense.” Y METHOD, A moves and com unique fitne BALLET BARRE FORM ss system. The binations that OF EXERCISE. The studio is allow the aero Zumba particip routines feat located at 126 ure bic/fitness inte ants to dance 1 East 2nd Ave. (at Zum ba’s workout away their rval training worries and Clark). Call clas com with ses achi bina 604 a take eve tion -254 at 4269 or e-mail: place long-term heal a number of of fast and slow benefits. Zum halls and com th that tone info@30minuteh rhythms cent ba is consider munity the body. ouver.com for itvanc hap res throughout ed a “feelpy” workout details. the city. Go to Zumba utilizes that is great www.zumba the principle for both ness the body and vancouver.ca s of fitthe min interval train for info. Zumba Fitness ing Zumba is a fusio d. and is a fitness clas resis training to max tance Now, n of Latin and on dance style s based nati imize caloric for all you Kare Inter- burn onal music s. It combine output, fat n Kain admirers ing and total - dance them s high enerout there, you body toning. create a dyn es that mix can achieve It is a mus ture of body amic, exciting long, lean cles, great post sculpting mov , effective ure and mos with easy-to-f ements inne t likely ollow dance step r peace – with The Dailey Met s. (see next page hod! for details).
STYLEreport PARTY GIRL
• Advertisers who run individual ads miss the opportunity to have all of their ads work together in a sustained campaign to win ever-lasting customers.
FMA FASHION
WEEK, VANCOUVE
26
aDay’ Romantic ‘Sp oup VIP For Two - Gr dding
Japanese invasion
25
To reserve your space, or for more information, please call
List Lightweight Love Vol. 101 No. 27
• Friday, April
08 Established 19 2, 2010
photo Dan Tou
lgoet
W ES T IT IO N W EE KE ND ED
604-738-1412 Feel free to visit our website:
www.vancourier.com WED NESD AY,
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5 COUR IER EW2 VAN COUV ER RE 24, 2010 THE RTISING FEATU SPECIAL ADVE
10 NOVEMBER 20
HEARTFELT HOLIDAY HOMES rson by Helen Pete
es r theme for hom he holiday déco l. meets meaningfu this year is classic home looking like Rather than your all over oded expl store a big-box s a lot to mean that e g a them the interior, findin illicit oohs and aahs from will your family, and rage. incorvisitors, is all the ing a theme, and It’s all about defin items (oned of homemade porating a blen ts, baked les and ornamen lighting baub kind of-adly hs and eco-frien is warm, goods, real boug ent a home that touc hes) to pres . friendly and cozy ration for your holiday inspi for Looking than the Look no further tour. Prodécor this year? es for the Holidays upcoming Hom services of the counselling now in its ceeds will support is h whic P), e (KH Kids Help Phon
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10 NOVEMBER 20
breath-taking, tique for that on, says bou y dress. Be right foundati -of-a-kind part king up one like finding the stoc ball this end the of mm e reco Helen Peterson down the bell Papapetrou. “I forcompiled by a white button … and don’t the basics, like classic year on to and pho ers r ored blaz get to get you calendar jam shirt, well-tail women. With a holiday n! gations and both men and take obli for al sers soci help trou to and packed with k solutions ty invites, men “There are quic maximum impact A PAIR OF SATIN PUMPS last minute par with A GIRL’S BEST frazzled trying jazz up a look ing a few ARE SEASON. women can feel next FRIEND THIS stress, by keep event to the car so PHOTO: NEWS and minimum a to get from one in office or in the t the bes CANADA. dazzling staple items at he says. fly,” the looking their on ’re ready to go syou acce says bold a hurry. ed,” ing s to be rush For women, add “No one like ert for News al print scarf rou, style exp sory or an anim Peter Papapet to any outwill add flare Canada. t on the wardrobe is nigh day a holi for r fit. But Preparing you attending a town or for CHANCE ball, visit N YOUR ONE lavish party or SEASON IS OFTEIT UP - GEMSTONE THE FESTIVE S K l or street O: STOC SHINE. DRES DAZZLE. PHOT your local mal ANNUALLY TO THE CITY GIRL
2011 Promotional Calendar & Planner 13
• Consistency, plus frequency, equals payoff for your business!
Y BEAUTIFU NTUATE EVER THIS TEXTURED D DRESSES ACCE SIDE OUT WITH RIGHT: FITTE KARDASHIAN LET YOUR KIM GROTRIAN. SKIMMER BY BER, ADORNED NUM TAFFETA D RIAN’S RICH MAKES A GRAN FAR RIGHT: GROTBRIGHT RED FOOTWEAR, OF WITH A KICK SEASON. ENTRANCE THIS R. AY SHOW AT PHOTOS: RUNW
Vancouver’s Favourite Newspaper Since 1908
THE
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partnered 21st year. ior designers have Prominent inter create five décor retailers to with local home . holiday showcases ion takes distinctly themed nizat for the orga Raising funds donations well as soliciting Phone’s effor t, and as Help year, the Kids the t ghou of prethrou in its the sixth year now is ter chap local tour. es for the Holidays five feasenting the Hom e one of the insid step rs As visito and themes ’ll see décor ideas ture homes, they hear t, and will know that the that will warm ly presented htful delig these their ticket to see committee a bigger cause. A abodes is helping KHP board, elves (a.k.a. the of hard-working make it all and volunteers), event sponsors ort. supp need your happen, and they support Kids Help Phone, (All proceeds will gual and free, 24-hour, bilin Canada’s only toll- al phone and web counssion anonymous profe service for and information selling, referral h.) children and yout ays is a self-guided tour, and Homes for the Holid 28, from 11 am to 4 pm. and takes place Nov. 27 able from retailers featured avail are ) 267-7057; Tickets ($50 e or by calling 604on the website, onlin a. one.c www.kidshelpph REFINED. IS SIMPLE, YET ROOM’ DÉCOR . THE CLARKE LIVING S BY: CLAUDETTE CARRACEDO ALL ‘HOMES’ PHOTO
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Publication Dates 2011 January 2011:
Every Friday: Travel & Dining
May 2011:
September 2011:
WEDNESDAY 5/FRIDAY 7
• Seniors
Citywide
WEDNESDAY 4/FRIDAY 6
• Seniors
Citywide
FRIDAY 2
• Labour Day
Citywide
FRIDAY 7
• Kidz Beat
Citywide
FRIDAY 6
• Kidz Beat
Citywide
WEDNESDAY 7/FRIDAY 9
• Seniors
Citywide
FRIDAY 14
• Financial Sense
Citywide
FRIDAY 13
• Style Report
Citywide
FRIDAY 9
• Kidz Beat
Citywide
• Style Report
Citywide
WEDNESDAY 18/FRIDAY 20
• Health
Citywide
FRIDAY 9
• Fall Centre Stage
Citywide
WEDNESDAY 19/FRIDAY 21
• Health
Citywide
WEDNESDAY 25
• South Hill Fest.
East
FRIDAY 16
• Style Report
Citywide
FRIDAY 21
• Wedding Planner
East/West
• At Home
East/West
WEDNESDAY 21/FRIDAY 23
• Health
Citywide
WEDNESDAY 26/FRIDAY 28
• Chinese New Year
East/West/Downtown
WEDNESDAY 28
• Drift on Main
East
• At Home
East/West
• At Home
East/West
February 2011: WEDNESDAY 2/FRIDAY 4
• Seniors
Citywide
FRIDAY 4
• Kidz Beat
Citywide
FRIDAY 4
• Financial Sense
Citywide
FRIDAY 11
• Style Report
Citywide
WEDNESDAY 16/FRIDAY 18
• Health
Citywide
FRIDAY 18
• Financial Sense
Citywide
• Centre Stage
Citywide
WEDNESDAY 23
• At Home
East/West
FRIDAY 25
• Your Legacy
Citywide
• City Life
Citywide
June 2011: • Seniors
Citywide
FRIDAY 3
• Kidz Beat
Citywide
• High School Wrap Up
Citywide
WEDNESDAY 5/FRIDAY 7
• Seniors
Citywide
• Your Legacy
Citywide
FRIDAY 7
• Kidz Beat
Citywide
• Style Report
Citywide
WEDNESDAY 12
• Live Green
East/West
• Health
Citywide
FRIDAY 14
• Style Report
Citywide
• Visit Us On…
East
WEDNESDAY 19
• Visit Us On…
East
FRIDAY 24
• Canada Day
Downtown
WEDNESDAY 19/FRIDAY 21
• Health
Citywide
WEDNESDAY 29
• Canada Day
East/West
WEDNESDAY 26
• At Home
East/West
• At Home
East/West
WEDNESDAY 2/FRIDAY 4
• Seniors
Citywide
FRIDAY 4
• Kidz Beat
Citywide
• Remembrance Day
Downtown
WEDNESDAY 9
• Remembrance Day
East/West
FRIDAY 11
• Style Report
Citywide
WEDNESDAY 16
• Visit Us On…
East
FRIDAY 18
• Gift of Ent.
Citywide
• Health
Citywide
• At Home - Festive
East/West
FRIDAY 2
• Your Legacy
Citywide
WEDNESDAY 7
• Xmas On the East
East
WEDNESDAY 7/FRIDAY 9
• Seniors
Citywide
FRIDAY 9
• Kidz Beat
Citywide
FRIDAY 16
• Style Report
Citywide
FRIDAY 10 WEDNESDAY 15/FRIDAY 17
November 2011:
July 2011:
March 2011:
WEDNESDAY 6/FRIDAY 8
• Seniors
Citywide
WEDNESDAY 2/FRIDAY 4
• Seniors
Citywide
FRIDAY 8
• Kidz Beat
Citywide
FRIDAY 4
• Kidz Beat
Citywide
FRIDAY 15
• Style Report
Citywide
FRIDAY 11
• Financial Sense
Citywide
WEDNESDAY 20/FRIDAY 22
• Health
Citywide
• Style Report
Citywide
• Visit Us On…
East
WEDNESDAY 16/FRIDAY 18
• Health
Citywide
WEDNESDAY 27
• At Home
East/West
WEDNESDAY 16
• Visit Us On…
East
FRIDAY 29
• BC Day
Citywide
WEDNESDAY 30
• At Home
East/West
WEDNESDAY 23
August 2011:
April 2011:
October 2011:
WEDNESDAY 1/FRIDAY 3
December 2011:
WEDNESDAY 3/FRIDAY 5
• Seniors
Citywide
FRIDAY 5
• Kidz Beat
Citywide
FRIDAY 12
• Style Report
Citywide
WEDNESDAY 17/FRIDAY 19
• Health
Citywide
WEDNESDAY 31
• At Home
East/West
WEDNESDAY 6/FRIDAY 8
• Seniors
Citywide
FRIDAY 8
• Kidz Beat
Citywide
FRIDAY 15
• Style Report
Citywide
WEDNESDAY 20
• Visit Us On…
East
• Live Green
East/West
WEDNESDAY 20/FRIDAY 22
• Health
Citywide
WEDNESDAY 21/FRIDAY 23
• Health
Citywide
WEDNESDAY 27
• At Home
East/West
FRIDAY 23
• Seasons Greetings
Citywide
FRIDAY 29
• Your Legacy
Citywide