613 727 0700 x carole@canadianparking.ca

AUTONOMOUS VEHICLES

Not only are privately owned vehicles moving toward full automation as quickly as technology and legislation will allow, but so too will shared vehicles, eventually becoming driverless as their systems are proven robust and dependable. In this latter case, we can expect to see car sharing as we know it continue into the future, except a vehicle is reserved and arrives at your location at the scheduled time.

Full vehicle automation has several interesting and exciting implications for the future of urban planning as well. With a significantly reduced need for on-site vehicle-storage, existing surface lots can be converted back to green space, offering a comfortable environment when we need a break from the office and helping keep our cities cool in the summer. And in areas where on-street parking is no longer needed, the space can be repurposed as curbside pick-up and drop-off zone for autonomous driverless taxi services.

What vehicles will remain on the roads will still need to be stored somewhere when not in use, so there will always be a need for parking technology with equipment and integrations to manage their use. But as the automotive industry moves steadily toward full automation, parking operations need to keep pace with credentialing systems that don’t require human intervention; the future of access control is in automatic license plate recognition, automatic vehicle identification transponders, and similar platforms that will let driverless cars come and go as they need to.

CAR-TO-X COMMUNICATION

Critically important to achieving full automation of vehicles on the road is fast and reliable car-to-x communication.

This data-driven solution, in its present application, lets vehicles communicate their position and status to the cloud for use by other vehicles; this is what powers the technology behind real-time traffic updates for in-car navigation systems and lets vehicles navigate around heavy congestion.

Traffic signal pre-emption is another common use of car-to-x communication that ensures emergency vehicles have the right of way through intersections. These systems often use GPS or localized radio signals to identify emergency vehicles and prioritize their direction of travel, however more broadly implemented systems have the potential to reduce fuel consumption by avoiding hard acceleration and deceleration when approaching or leaving a set of traffic lights.

As more vehicles integrate with these systems and car-to-car communication becomes more robust, autonomous vehicles can selforganize into convoys. Limiting the human element — timidity, indecision — makes for safer road use for everyone, including pedestrians. Convoys also help to optimize traffic flow by synchronizing the acceleration and deceleration of each member of the convoy, contributing to a significant reduction in congestion on the roads.

As roads become safer and less congested with enhanced car-to-x communication, bicycle ridership will only continue to gain popularity in inner cities as a fast and convenient alternative for short trips. As these technologies are deployed in greater numbers of vehicles of all types, cyclists will no longer need to worry about car doors opening onto them, buses pulling out in front of them, or any number of the other nuisances that presently discourage cycling in the city.

TRANSITIONING TO THE FUTURE OF PARKING

Parking equipment manufacturers and suppliers need to remain agile to pivot their business model as the industry evolves or they’ll be left behind. But as competition in the sector is stronger than ever, we need to be proactive in anticipating trends that are about to emerge — and sometimes leading the change ourselves.

Some of the directions we see the parking industry going in will always be outside of a parking equipment supplier’s scope — car-to-x communication, strategic investment in power generation capacity, and urban redevelopment with a focus on greening and sustainability are all fascinating areas of inquiry but should be left to the experts in those fields.

But what is clear for our purposes is that the future is electric, connected, and increasingly autonomous. So how does parking fit into the equation as we transition from where we are now to where the industry is going?

RESERVATIONS

Becoming Canada’s leader in the airport vertical has taught us the importance of being able to offer reservations for travellers looking for a worry-free check in and boarding experience.

And the demand for this type of service is easy to understand especially for those who don’t travel often, the size and complexity of many airport parking facilities can be overwhelming.

For more experienced travellers travelling for work, mobile apps let them extend their business class experience beyond the premium lounge and priority boarding to parking their vehicle and collecting it again afterwards. For example, valet services can collect their vehicle on arrival and make it’s detailed ahead of their return, and if the customer is driving an electric vehicle, they can make sure it’s fully charged by the time they get back — all of this reserved in one place and billed in one place.

And as mobile apps are integrated with more systems from coast to coast, these reservations can be made at both ends of leisure and business travelers’ journeys to maximize their convenience.

...the parking and mobility industry remains agile in responding to present customer demands and anticipating future customer needs to develop sophisticated and robust technology integrations that power solutions and continue to amaze the world.

NAVIGATION

Any number of apps can let you know where parking lots are located, but few combine the convenience of real-time availability in these lots, the option to reserve a space, and turn-by-turn directions not only to the lot from your present location but within the lot to your exact reserved space.

Building on our integration with the Waze app and integrating between parking guidance systems, dynamic signage, and location-based pricing, the parking and mobility industry is leading the way in last-mile technology. Mobile apps have the capability to remind you of your upcoming reservation, give you in-app directions to your destination, guide you to your stall, and give you directions back to your car at the end of your stay.

PAYMENT

To address the need for expanded touchless technology and leveraging the increasing popularity of mobile pay for parking, mobile payment platforms are now just as easy to use whether you’re paying for parking in a gated or non-gated facility. Many of these platforms are versatile enough that you don’t even need to download the app to get a lot of the benefits the system offers.

For those customers who are “app-weary,” customer is still able to leverage their smartphone’s camera to scan a QR code displayed on or near a meter as a means of identifying the parking zone; likewise, in gated facilities, customers can use their camera to scan a QR code on their entry ticket. In either case, through their smartphone’s web browser, the customer can process their payment through the same secure, Level 1 PCI-compliant payment portal accessed by the app.

Customers who opt to download and register for these mobile apps can leverage their smartphone’s biometrics, provides transaction histories, displays in-app receipts, and stores customer preferences.

LOYALTY

Loyalty programs — especially ones integrated into the same system you use to reserve and pay for parking — are critical to driving recurring business to parking operators’ facilities and they’re a nice reward for the consumer.

Whether it’s a preferential rate for high-use clients at one or multiple sites or including a valet service with a hotel suite upgrade, programs like this draw new customers in and keep existing customers coming back.

These incentives are also important to business travelers, and the preferential rates or included services can be the deciding factor in your operation’s value proposition for corporate bookings. And with this in place, it’s just a short step to full end-to-end integration of the customer journey, letting business and leisure travelers reserve every step of their journey all in one place.

Programs like these not only connect businesses to consumers to build brand loyalty, but they’re an opportunity for businesses to connect with each other to share the customer experience. By networking in this way, they gain greater visibility, and being part of a customer’s journey so early on makes doing business with a participating company an even easier decision for a customer to make.

PERMITS

Leveraging smartphones’ Bluetooth Low Energy capabilities, permits will be recognized automatically without having to open an app. This feature is not only convenient but it’s also hands-free in a world that prefers touchless solutions.

What’s more, the automatic nature of this technology means it can easily be integrated into driverless vehicles to work just as it does now: a Bluetooth transponder doesn’t need a person to activate it, and this form of car-to-x communication will let autonomous vehicles come and go from their storage facilities on their own without any human intervention.

MULTIMODALITY: THE END-TOEND CUSTOMER JOURNEY

More than ever, customers want simplicity. As everything in their lives gets more complicated, they’re craving technology and services that make their lives simpler. The proverbial last mile of any journey is always the most complicated, and technology has come a long way to simplify it. But it’s still only the first step in where the industry as a whole is going.

The future of urban mobility sector can be described succinctly: multimodality.

Multimodality takes the concept of last-mile technology and expands it to the entire customer journey from end to end. This means not only reserving parking at the airport and having it charged before your arrival but looking further into the future and investing in the technology now that will let customers hail a driverless taxi to bring them to the airport and book a spa treatment in the airport’s first-class lounge. Once they’ve landed, they can pay their train fare from the airport to downtown, reserve a rental car to take them to meetings, and rent a bicycle for some leisurely sightseeing on their downtime.

As society continues to evolve and new trends emerge, the parking and mobility industry remains agile in responding to present customer demands and anticipating future customer needs to develop sophisticated and robust technology integrations that power solutions and continue to amaze the world. It’s a bold vision for the future.n

ABOUT THE AUTHOR:

Adamo Donatucci Business Development and Strategy Officer Precise ParkLink