PARKER 4TH QUARTER 2021
FOLLOW US: @canadianparking
canadianparking.ca
TAKE BACK CONTROL OF YOUR PARKING PAYMENTS T2 MobilePay is a mobile payment solution that provides your parkers a simple and convenient way to pay for parking on their smartphones while empowering you to own your customers, your brand, your data, and your revenue.
NO APP, NO ACCOUNTS
ALL-IN-ONE SOLUTION
100% WHITE LABEL INCLUDED
PROMOTIONAL MESSAGING
Users simply text an SMS short code or scan a QR code to access the online payment portal through a web browser.
When combined with T2 Iris™ software, MobilePay brings all your transaction data together into a single system.
Add your own branding to your MobilePay portal and digital receipts for a customized experience.
Communicate directly to your customers with real-time, geotargeted online messaging on your MobilePay portal.
Whether you’re a large campus with tens of thousands of permitted parkers or a small municipality with a few blocks of on-street spaces, T2 Systems has an industry-leading suite of solutions to help you generate revenue and make every trip a smooth journey for your patrons.
800.434.1502 | T2Systems.com
IN THIS ISSUE
n
4TH QUARTER 2021
2021 CONFERENCE RECAP PAGES 14-23
7 CPA Partnership Program 8 Multimodality and Parking: The End-to-End Customer Journey By Adamo Donatucci
12 Press Release – Amano McGann Names Tom Keeley Vice President of Canadian Operations
21 Canadian Parking Association Member Awards 2022
31 The Canadian Parking Association New Member Profile – FlashParking
22 2021 Award Recipients
32 10 Things to Know If You’re New to Cloud Computing
24 Airports with Free EV charging... make more money By Kent Rathwell
13 Welcoming Members to the CPA
26 2022 Call for Presentations – Québec City
14 2021 Conference & Trade Show Vancouver, BC Recap
28 Embracing Flexible Payment Options to Increase Contactless Parking Adoption
By Susanne Tedrick
34 Press Release – INDIGO Partners with Bird Canada 35 The Canadian Parking Association’s Management Training and Certification
By Kristen Locke
CANADIAN PARKING ASSOCIATION OFFICERS AND DIRECTORS PRESIDENT
TREASURER
DIRECTORS
Alex MacIsaac University of Toronto a.macisaac@utoronto.ca
Ralph Bond BA Consulting Group Ltd. bond@bagroup.com
Nigel Bullers EasyPark nigel@easypark.ca
CPA STAFF
Sharon Lewinson ACT Canada info@actcanada.com
VICE PRESIDENT
PAST PRESIDENT
Brett Bain Edmonton Airports bbain@flyeia.com
Daniel Germain dgermain1@videotron.ca
Frank Cavaliere RJC Engineers fcavaliere@rjc.ca
Randy Topolniski Winnipeg Parking Authority randytopolniski@winnipeg.ca
SECRETARY
Sam Cusick AIMS (EDC) Corp. sam@aimsparking.com
Nick Spensieri City of Vaughan nick.spensieri@vaughan.ca
Anna Marie O’Connell City of Guelph annamarie.oconnell@guelph.ca
Reachel Knight Calgary Parking Authority Reachel.knight@calgaryparking.com
EXECUTIVE DIRECTOR
Carole Whitehorne 613 727 0700 x 10 carole@canadianparking.ca MEMBERSHIP & EVENTS COORDINATOR
Patty Kettles 613 727 0700 x 12 patty@canadianparking.ca DESIGN & COMMUNICATIONS
Brenda Hanna 613 727 0700 x 15 brenda@canadianparking.ca
OpinionsandrecommendationsprovidedbycontributorstoPARKERarenotnecessarilythoseoftheCanadianParkingAssociation.TheCanadianParkingAssociationdoesnotendorseorassumeanyresponsibility fordamagesarisingfromtheuseorapplicationofanyoftheequipment,services,technology,oropinionsexpressed,discussedoradvertisedinPARKER.TheCanadianParkingAssociationassumesno responsibility for errors or omissions in materials submitted for publication by vendors or authors of articles. LesopinionsetrecommandationsfourniesparlescollaborateursduPARKERnesontpasnécessairementcellesdel’AssociationCanadienneduStationnement.L’AssociationCanadienneduStationnement n’endossepasetn’assumeaucuneresponsabilitépourdesdommagesquirésulteraientdel’utilisationoudel’applicationdetoutéquipement,service,toutetechnologieouopinionexprimés,discutésouannoncés dansLEPARKER.L’AssociationCanadienneduStationnementn’assumeaucuneresponsabilitépourdeserreursouomissionsdanslesmatériauxsoumispourpublicationparlesmarchandsouauteursd’articles. PublicationsMailAgreementNo.40026129|ReturnUndeliverableCanadianAddressesto:CanadianParkingAssociation,350–2255St.LaurentBlvd.,Ottawa,ONK1G4K3|email:info@canadianparking.ca
PARKER 4TH QUARTER 2021
3
Unique requirements Changing demands Parking solutions for a digital world Leaders in smart parking. Scheidt & Bachmann’s future proof systems help you improve your operation and maximize revenues. Let’s talk. PLEASE CONTACT:
parkingsales@scheidt-bachmann-usa.com
Blanden.James@scheidt-bachmann-usa.com (781) 272-1664 Iles.Chris@scheidt-bachmann-usa.com
FROM THE EDITOR CAROLE WHITEHORNE, EXECUTIVE DIRECTOR
T
he fourth and final issue of Parker each year gives me an opportunity to review the year past and look forward to new initiatives in the months that lie ahead. I have been grateful that as the years go by the CPA remains strong and vital to its members. Even as year two of this persistent pandemic fades away with yet another new variant stirring the pot, the association goes about its business of providing services to members who are cautiously returning their operations to pre-pandemic levels. Some were fortunate to see their business continue without interruptions, and others who were not so fortunate have a long haul ahead of them. Remember to reach out to your association and its members for help along the way. At the end of 2020, I was optimistic that the worst was behind us and was looking forward to better days. The effect on our members’ ability to fully participate in CPA initiatives became a concern, and because of the uncertainty of the time, the CPA’s premier event had to be reduced to fully virtual – a format that just doesn’t offer the same quality of networking and commerce that an in-person event provides to everyone who attends. I’m sure I don’t speak for myself when I say, ‘Online trade shows – no thanks!’
Well, 2021 started where 2020 left off. We were all Zoomed out by end of the first quarter and the sense of restlessness was around us. What to do about the planned Conference & Trade Show in Vancouver? Who would come? What protocols were required to meet in person? Who knew that the goal posts would change daily leading up to the October conference? Perseverance (some might say stubbornness) is in my DNA. Through consultations with the eager suppliers who had readily signed up to exhibit and with the direction of the CPA directors we
forged ahead. As it turned out, the 2021 Annual Conference & Trade Show was a resounding success for those who were willing and able to attend. The CPA came out strong thanks to the dedication of those attendees, and once again, the CPA led the charge back to in-person meetings. Quebec City is ready and waiting, so make sure you save some budget and join us for the full return to the best Parking event in North America from October 16 – 19, 2022. We said farewell to CPA President Janice Legace with little fanfare as she was unable to join us in Vancouver. Janice sent a video message to all wishing you well in your careers and thanking you for supporting the CPA. She will be missed at our board meetings and conferences. We wish her well and hope she has a long and happy retirement. Please take a moment and listen to her message at https://canadianparking.ca/vancouver2021/ Stepping into the President’s seat is Alex MacIsaac from the University of Toronto. Alex and I go back to our youth as young parking managers in the university campus sector. I look forward to working together with Alex in this new role and have just one thing to say to him as we kick off… daa :) January 1 starts a new membership year and if you haven’t already done so, please renew or rejoin the membership. Great things are on the horizon, and we have special incentives for members, so be sure to be a part of the parking community in 2022.
January 1 starts a new membership year and if you haven’t already done so, please renew or rejoin the membership. Great things are on the horizon, and we have special incentives for members, so be sure to be a part of the parking community in 2022.
Thanks to you all for staying connected with the CPA and supporting Canada. I wish you all a peaceful and happy holiday season.n
Carole Whitehorne, Executive Director
CPA Associate Partner
PARKER 4TH QUARTER 2021
5
FROM THE PRESIDENT ALEX MACISAAC, PRESIDENT
T
o begin, thank you Janice Legace for your contributions to the CPA. We recognize the time she committed as both a member of the organization and her valuable input on the Board of Directors and Executive Committee. I have known Janice for many years, initially meeting at the annual conferences and later serving together on the Board of Directors. The last two years of Janice’s presidency, saw her lead the organization during an unprecedented time. Under her leadership, we were able to navigate this strange new world of working from home, using technology to hold meetings via Zoom or Microsoft Teams, and eventually virtual conferences. The fact that we have been able to weather these challenging times is a testament to Janice’s dedication to ensuring the success of the CPA. We will miss her and wish her success in future endeavours.
I am honoured to have the opportunity to serve in the capacity of President for the CPA. During my tenure, I hope to open the lines of communication between our members and the Board.
This past October marked the return to in person conferences for the CPA. As such, we reunited in the beautiful city of Vancouver. Here we had the opportunity to reconnect with old friends and colleagues. We were able to recapture the essence of networking that only exists in person. Additionally, we had the chance to participate in educational sessions that were incredibly popular due to their timely and relevant information that is shared. Although, we were hesitant to resume live meetings because of rising Covid-19 case counts, I am delighted to announce that the conference was a remarkable success. It should be noted that we did not take lightly the decision to host the event in person. In the weeks prior to the conference, the CPA board and many of its members debated whether to proceed with the conference. In the end, the vendors showed great support and became an encouraging voice to forge ahead. Reflecting, I am confident we reached the correct decision.
PARKER
EDITOR Carole Whitehorne carole@canadianparking.ca | 613-727-0700 x 10
STAY CONNECTED WITH THE CPA
ADMINISTRATION patty@canadianparking.ca | 613-727-0700 x 12
www.canadianparking.ca/contact
DESIGN AND MARKETING brenda@canadianparking.ca | 613-727-0700 x 15
6 PARKER 4TH QUARTER 2021
I am honoured to have the opportunity to serve in the capacity of President for the CPA. During my tenure, I hope to open the lines of communication between our members and the Board. Communication will be one of my main objectives. To help in this endeavour, I hope that you will be willing to provide us with information on how we can improve your experience as a valuable member of this organization. To achieve this, I would like to suggest you participate in one of the several Chapter meetings, Curbside Chats online, and virtual Round Table meetings, as they will serve as gateways to network with other members of the industry as well as your regional board members. We all recognize that the past two years have brought uncertainty in every aspect of our lives. The way in which we interact with each other as well as the world around us has changed. Modifications found within our industry have been comprised of innovation and advancement in terms of technology and operational procedures. With that being said, the role of the Canadian Parking Association is to be a conduit for the free flow of information to all sectors of the parking industry. While we may never fully return to the exact state of our lives, pre-pandemic, I am hopeful for a new normal. Here is to brighter days ahead!
n
Alex MacIsaac
Distribution: 2,000
RESERVE YOUR ADVERTISING SPACE TODAY! Call 613-727-0700 Ext. 12 for more details
Partner with the CPA Partner with the CPA to provide opportunities for growth in the coming years, bring more programming and education to CPA members and take your place as a leader in Canadian parking and mobility innovation. Champion, Principle and Associate levels are available, and each comes with many valuable benefits for a single annual fee.
When we join together, we all win!
SUPPORT CANADA! Promote your business to the parking and mobility industries in Canada by joining the CPA Partnership Program. We are keen to form strong partnerships and work with you to understand how we can create an alliance that is mutually beneficial to both parties, as well as for members of the CPA and those attending our events.
What’s in it for you? Canadians are established as leaders in North America who embrace the development and use of technology in their daily activities, and the parking industry is at the top of this field. Partner with the CPA and gain exclusive access to this unique Canadian market and help our members to continue to be leaders of this important trend. Demonstrate pride in supporting a Canadian association that delivers many opportunities, including the Annual Conference and Trade Show, and connect with the serious buyers you are searching for. Members of the Canadian Parking Association and stakeholders who attend this annual event are the decision makers for their organizations. Time spent networking with these delegates produces significant opportunities for vendors. Solid relationships are forged with the right people, ensuring a significant ROI to partners and exhibiting companies.
Establish your organization as leaders by supporting business intelligence and knowledge that will shape the future of the industry, while addressing opportunities and disruptors! Provide mentorship in developing best practices, standards and growth for members who serve their communities through professional development opportunities offered to partners. Enjoy significant benefits such as reduced exhibit fees, marketing opportunities, local and virtual networking events and other features included in an annual partnership.
Partnership support establishes your company’s commitment to ensuring growth and profitability of this changing and diverse industry and puts your brand out front beyond the annual event through a targeted marketing program specific to the Canadian parking and mobility industry.
Download the Partnership Prospectus Document PARKER 4TH QUARTER 2021
7
MULTIMODALITY AND PARKING:
THE END-TO-END CUSTOMER JOURNEY By Adamo Donatucci
The last mile of any journey is often the most fraught. This phenomenon was first conceptualized by utilities and communications providers that were able to, for example, deliver their products to a neighbourhood easily but then experienced challenges connecting individual homes. Likewise, logistics companies can easily coordinate delivering many goods to a central depot, but often experience difficulty finalizing the delivery to individual homes because a signature is required but the homeowner isn’t available. It’s also the most expensive and timeconsuming part of the logistics lifecycle, so there’s a great deal of interest in finding more efficient solutions. Similar matters occur in the realm of parking: getting to a concert venue downtown is easy enough but finding an affordable parking space nearby can be consuming. As an increasing proportion of the world’s population lives in urban centres and those centres become increasingly dense, we can expect these dilemmas to worsen over time. To address these matters as they arise, companies are leveraging people’s interconnectedness with technology to develop solutions that are flexible and sustainable.
LAST-MILE PARKING TECHNOLOGY Ninety-eight percent of parking transactions today leverage technology at some point in the transaction process. This includes anything from a driver visiting a pay-on-foot kiosk on their way back to their vehicle before leaving a parking garage, looking online to compare rates near their intended destination, to scanning a QR code posted near a parking meter to pay for a session without touching a machine. In the context of the parking industry, last-mile technology includes everything that makes the driver’s life simpler and more convenient and lets them get to their destination more quickly and efficiently. In practical terms, this means reserved parking with ancillary services like electric vehicle (EV) charging and detailing, or apps that locate available parking stalls, give you turn-by-turn directions to your reserved stall, and pay for your session all in one convenient place. Municipal governments’ Sustainable Urban Mobility Plans (SUMPs) are increasingly looking at the health and economic impacts of poorly designed and executed transportation patterns within their jurisdictions. By some estimates, as much as 40% of inner-city traffic is caused by drivers looking for parking, often circling a block several times before they find a space. This takes time away from productive work and the emissions that result is detrimental to urban air quality.
8 PARKER 4TH QUARTER 2021
To address these failings, the trend in urban mobility is to favour seamless mobility experiences and build momentum toward largescale implementation by incentivizing early adoption of these technology-forward solutions. Parking equipment suppliers and management companies that exist today will need to have a firm grasp of the emerging trends in urban mobility and remaining profitable will mean proactively anticipating and gearing up for changes in the urban mobility market.
TRENDS IN URBAN MOBILITY The world’s population is becoming increasingly concentrated in dense urban centres, which has significant impacts on energy demand and air quality in cities. And as services and amenities that cities offer are increasingly concentrated downtown, demand for real estate in city cores goes up, and as demand for space rises, so too does the cost. The rising cost of housing in city centres means that fewer people have the space or disposable income to dedicate to a private vehicle, and as they live closer than ever to work and entertainment, many find they need a car less and less often, making that purchase even harder to justify.
A market for personal mobility will always exist but it’s no longer enough to think of urban mobility as being about parking exclusively — specifically, where to find it and how to pay for it. So, what trends in urban mobility have we seen emerge, and how do technology integrations align with them?
MOBILITY AS A SERVICE On average, cars are stored twenty-three hours a day, which used to mean parking was critically important to people’s mobility needs. Today, as people live closer to work and demand for space downtown makes it prohibitively expensive to park at work, even those who still choose to own a private vehicle are increasingly opting to commute to work on public transit and save their car for weekend trips to big box stores. Having cars sit idle for much of the week but nevertheless having to pay a premium for storing them at home makes them an even more difficult financial burden to justify for many people. To meet the still-present demand for occasional personal mobility, residents of urban centres can take advantage of demand-based mobility services that connect them with drivers able to transport them to their destination. By optimizing car-ownership in this way, one shared vehicle replaces eight to twenty private vehicles, whether they are selfdriven rentals, taxis, or hailed rides. This cuts down on congestion, reduces the total cost of personal mobility, and adds convenience to the lives of many. Ride hailing is a fixture of the modern gig economy, but shared mobility has existed for many decades in both static and dynamic models, distinguished by whether the rented or borrowed vehicle is returned to its original location, ready for the next user. And regardless of the mobility-as-a-service model, the service is moving increasingly into the mobile, app-based world, whether to call a ride, reserve a rental, or even unlock a vehicle.
ELECTRIC MOBILITY A growing proportion of the vehicles remaining on the ground are powered by electricity, whether charged overnight at home, in a couple of hours in commercial or professional settings, or in just a few minutes at DC fast chargers. Regardless of how the electricity is generated, the absence of local emissions improves air quality within cities where congestion and idling are most common, though of course we see the greatest environmental benefit when the electricity is generated from renewable sources. Governments around the world are encouraging the transition to electric mobility in a variety of ways. For vehicle manufacturers, jurisdictions are mandating total fleet averages for their products’ emissions, resulting in higher-emission models becoming fewer in number and therefore more expensive per unit than their hybrid or electric stablemates. Following a frank appraisal of their driving needs — usually only a few kilometres a day — many are drawn to electric vehicles because of their lower operating and maintenance costs. Nevertheless, a great deal of skepticism persists, so many governments offer rebates or tax incentives to lower the capital cost of electric vehicles as well. And despite electric vehicle charging stations being a proven reliable revenue stream both directly through fees and indirectly through increased volumes, incentives also exist for the installation and maintenance of these services, all with a view to rapidly increasing uptake of this new technology. To meet the growing demand for electricity to power our vehicles — not only cars, but increasingly public transit and commercial vehicles as well — an opportunity exists for utilities companies to make strategic investments in renewable energy sources to ensure the environmental benefits of electric mobility are seen economy-wide and not just in terms of reduced noise and emissions downtown.
PARKER 4TH QUARTER 2021
9
AUTONOMOUS VEHICLES Not only are privately owned vehicles moving toward full automation as quickly as technology and legislation will allow, but so too will shared vehicles, eventually becoming driverless as their systems are proven robust and dependable. In this latter case, we can expect to see car sharing as we know it continue into the future, except a vehicle is reserved and arrives at your location at the scheduled time. Full vehicle automation has several interesting and exciting implications for the future of urban planning as well. With a significantly reduced need for on-site vehicle-storage, existing surface lots can be converted back to green space, offering a comfortable environment when we need a break from the office and helping keep our cities cool in the summer. And in areas where on-street parking is no longer needed, the space can be repurposed as curbside pick-up and drop-off zone for autonomous driverless taxi services. What vehicles will remain on the roads will still need to be stored somewhere when not in use, so there will always be a need for parking technology with equipment and integrations to manage their use. But as the automotive industry moves steadily toward full automation, parking operations need to keep pace with credentialing systems that don’t require human intervention; the future of access control is in automatic license plate recognition, automatic vehicle identification transponders, and similar platforms that will let driverless cars come and go as they need to.
CAR-TO-X COMMUNICATION Critically important to achieving full automation of vehicles on the road is fast and reliable car-to-x communication. This data-driven solution, in its present application, lets vehicles communicate their position and status to the cloud for use by other vehicles; this is what powers the technology behind real-time traffic updates for in-car navigation systems and lets vehicles navigate around heavy congestion. Traffic signal pre-emption is another common use of car-to-x communication that ensures emergency vehicles have the right of way through intersections. These systems often use GPS or localized radio signals to identify emergency vehicles and prioritize their direction of travel, however more broadly implemented systems have the potential to reduce fuel consumption by avoiding hard acceleration and deceleration when approaching or leaving a set of traffic lights. As more vehicles integrate with these systems and car-to-car communication becomes more robust, autonomous vehicles can selforganize into convoys. Limiting the human element — timidity, indecision — makes for safer road use for everyone, including pedestrians. Convoys also help to optimize traffic flow by synchronizing the acceleration and deceleration of each member of the convoy, contributing to a significant reduction in congestion on the roads. As roads become safer and less congested with enhanced car-to-x communication, bicycle ridership will only continue to gain popularity in inner cities as a fast and convenient alternative for short trips. As these technologies are deployed in greater numbers of vehicles of all types, cyclists will no longer need to worry about car doors opening onto them, buses pulling out in front of them, or any number of the other nuisances that presently discourage cycling in the city.
10 PARKER 4TH QUARTER 2021
TRANSITIONING TO THE FUTURE OF PARKING Parking equipment manufacturers and suppliers need to remain agile to pivot their business model as the industry evolves or they’ll be left behind. But as competition in the sector is stronger than ever, we need to be proactive in anticipating trends that are about to emerge — and sometimes leading the change ourselves. Some of the directions we see the parking industry going in will always be outside of a parking equipment supplier’s scope — car-to-x communication, strategic investment in power generation capacity, and urban redevelopment with a focus on greening and sustainability are all fascinating areas of inquiry but should be left to the experts in those fields. But what is clear for our purposes is that the future is electric, connected, and increasingly autonomous. So how does parking fit into the equation as we transition from where we are now to where the industry is going?
RESERVATIONS Becoming Canada’s leader in the airport vertical has taught us the importance of being able to offer reservations for travellers looking for a worry-free check in and boarding experience. And the demand for this type of service is easy to understand especially for those who don’t travel often, the size and complexity of many airport parking facilities can be overwhelming. For more experienced travellers travelling for work, mobile apps let them extend their business class experience beyond the premium lounge and priority boarding to parking their vehicle and collecting it again afterwards. For example, valet services can collect their vehicle on arrival and make it’s detailed ahead of their return, and if the customer is driving an electric vehicle, they can make sure it’s fully charged by the time they get back — all of this reserved in one place and billed in one place. And as mobile apps are integrated with more systems from coast to coast, these reservations can be made at both ends of leisure and business travelers’ journeys to maximize their convenience.
...the parking and mobility industry remains agile in responding to present customer demands and anticipating future customer needs to develop sophisticated and robust technology integrations that power solutions and continue to amaze the world. NAVIGATION Any number of apps can let you know where parking lots are located, but few combine the convenience of real-time availability in these lots, the option to reserve a space, and turn-by-turn directions not only to the lot from your present location but within the lot to your exact reserved space. Building on our integration with the Waze app and integrating between parking guidance systems, dynamic signage, and location-based pricing, the parking and mobility industry is leading the way in last-mile technology. Mobile apps have the capability to remind you of your upcoming reservation, give you in-app directions to your destination, guide you to your stall, and give you directions back to your car at the end of your stay.
PAYMENT To address the need for expanded touchless technology and leveraging the increasing popularity of mobile pay for parking, mobile payment platforms are now just as easy to use whether you’re paying for parking in a gated or non-gated facility. Many of these platforms are versatile enough that you don’t even need to download the app to get a lot of the benefits the system offers. For those customers who are “app-weary,” customer is still able to leverage their smartphone’s camera to scan a QR code displayed on or near a meter as a means of identifying the parking zone; likewise, in gated facilities, customers can use their camera to scan a QR code on their entry ticket. In either case, through their smartphone’s web browser, the customer can process their payment through the same secure, Level 1 PCI-compliant payment portal accessed by the app. Customers who opt to download and register for these mobile apps can leverage their smartphone’s biometrics, provides transaction histories, displays in-app receipts, and stores customer preferences.
LOYALTY Loyalty programs — especially ones integrated into the same system you use to reserve and pay for parking — are critical to driving recurring business to parking operators’ facilities and they’re a nice reward for the consumer. Whether it’s a preferential rate for high-use clients at one or multiple sites or including a valet service with a hotel suite upgrade, programs like this draw new customers in and keep existing customers coming back. These incentives are also important to business travelers, and the preferential rates or included services can be the deciding factor in your operation’s value proposition for corporate bookings. And with this in place, it’s just a short step to full end-to-end integration of the customer journey, letting business and leisure travelers reserve every step of their journey all in one place. Programs like these not only connect businesses to consumers to build brand loyalty, but they’re an opportunity for businesses to connect with each other to share the customer experience. By networking in this way, they gain greater visibility, and being part of a customer’s journey so early on makes doing business with a participating company an even easier decision for a customer to make.
PERMITS Leveraging smartphones’ Bluetooth Low Energy capabilities, permits will be recognized automatically without having to open an app. This feature is not only convenient but it’s also hands-free in a world that prefers touchless solutions. What’s more, the automatic nature of this technology means it can easily be integrated into driverless vehicles to work just as it does now: a Bluetooth transponder doesn’t need a person to activate it, and this form of car-to-x communication will let autonomous vehicles come and go from their storage facilities on their own without any human intervention.
MULTIMODALITY: THE END-TOEND CUSTOMER JOURNEY More than ever, customers want simplicity. As everything in their lives gets more complicated, they’re craving technology and services that make their lives simpler. The proverbial last mile of any journey is always the most complicated, and technology has come a long way to simplify it. But it’s still only the first step in where the industry as a whole is going. The future of urban mobility sector can be described succinctly: multimodality. Multimodality takes the concept of last-mile technology and expands it to the entire customer journey from end to end. This means not only reserving parking at the airport and having it charged before your arrival but looking further into the future and investing in the technology now that will let customers hail a driverless taxi to bring them to the airport and book a spa treatment in the airport’s first-class lounge. Once they’ve landed, they can pay their train fare from the airport to downtown, reserve a rental car to take them to meetings, and rent a bicycle for some leisurely sightseeing on their downtime. As society continues to evolve and new trends emerge, the parking and mobility industry remains agile in responding to present customer demands and anticipating future customer needs to develop sophisticated and robust technology integrations that power solutions and continue to amaze the world. It’s a bold vision for the future. n
ABOUT THE AUTHOR: Adamo Donatucci Business Development and Strategy Officer Precise ParkLink
PARKER 4TH QUARTER 2021
11
PRESS RELEASE
Amano McGann Names Tom Keeley Vice President of Canadian Operations MINNEAPOLIS, MN, December 9, 2021 –– Amano McGann, Inc. (AMI), a leading provider of Parking Access and Revenue Control Systems (PARCS) in North America, is pleased to announce that Tom Keeley has joined AMI as Vice President of Canadian Operations. Based in Ottawa, Keeley will be responsible for all Amano McGann Canada sales and operations.
Keeley was the Regional President – Eastern Ontario, Quebec & the National Capital Region for a national dealer serving the parking industry across Canada. “With Tom’s extensive experience and record of success in the parking industry, we are confident he will be a great asset to Amano and our Canadian operations,” stated Steve DiMarco, President and CEO of Amano McGann.
Tom Keeley is a 30-year veteran of the parking industry, having held leadership positions in distribution, sales, and municipal parking operations. Prior to joining AMI,
autoChalk
®
Fixed Stationary LPR Mobile Vehicle Mounted LPR Flexible Solutions Digital Chalking
Pay-By-Space
Permits
Access Control
Pay-By-Plate
Scofflaw
Triple Productivity in All Weather Tough and Reliable Superb Ease of Use Powerful Back Office Exceptional Customer Support Award Winning Technology! Tannery Creek Systems Inc sales@autoChalk.com www.autochalk.com 1.905.738.1406
12 PARKER 4TH QUARTER 2021
About Amano McGann Amano McGann, Inc. is a member of the Amano Group, a worldwide organization with annual revenues in excess of $1 billion. As a leader in the manufacturing and distribution of hardware and software solutions for the parking industry, Amano McGann distributes across North America through branch offices and an authorized distribution network and provides a level of service and experience unmatched in the industry. For more information about Amano McGann’s integrated solutions visit www.amanomcgann.com or www.amanomcgann.ca.
WELCOMING MEMBERS TO THE CPA
We welcome the following new members to the Canadian Parking Association. Some are new to the industry, and some familiar names have been a part of the industry for several years, and are now included in the CPA membership.
Interchange
Thanks to all members for your support. The Aerolink Canine Detection Services Ltd. Eddy MacVeigh 24243 4 Avenue Langley, BC V2Z 2Y9
City of Guelph Sean Fox, Terry Gayman, Paul Hutchison 1 Carden Street Guelph, ON N1H 3A1
Northern Alberta Institute of Technology (NAIT) Rick Bennett 11762 - 106 St., NW Edmonton, AB T5G 2R1
Regina Exhibition Association Limited Blair Sanderson 1700 Elphinstone St. Regina, SK S4P 2Z6
Amano McGann Canada Inc. Tom Keeley 4123 Belgreen Dr., Unit 1 Ottawa, ON K1G 3N2
City of Saskatoon Mitch Nemeth Parking Services, 222 3rd Ave., N Saskatoon, SK S7K 0J5
Northern Alberta Institute of Technology (NAIT) Gurpreet Kaur 11762 - 106 St., NW Edmonton, AB T5G 2R1
SmartCentres Jim Kalantzis 3200 HWY 7 Vaughan, ON L4K 5Z5
Bunt & Associates Engineering Daniel Fung Suite 113, 334 11 Ave SE Calgary, AB T2G 0Y2 Carleton University Michelle Mozley 1125 Colonel By Dr. Ottawa, ON K1S 5B6 City of Burlington Stephen Camm 426 Brant St., PO Box 5013 Burlington, ON L7R 3Z6
Wayne Sum Parking Services, 222 3rd Ave., N Saskatoon, SK S7K 0J5 City of Vancouver Alina Cheng 120-814 Richards Street Vancouver, BC Halifax Regional Municipality Christopher Dixon 110 Grassy Lake Dr. Halifax, NS B3S 0E8
Okanagan College Elaine Smith 1000 KLO Rd Kelowna, BC V1Y 4X8 Precise Parklink Mike McAnulty 100 Floral Pky. Toronto, ON M6L 2C5
Toronto Police Service Shane Branton 330 Progress Ave., 2nd Floor Toronto, ON M1P 2Z4 University of Regina William Heaman 3737 Wascana Pky., Rm108, College West Regina, SK S4S 0A2
Membership Renewal The CPA membership continues to grow, and with the generous support and contributions of its members, the Association thrives in this busy industry. Membership renewal notices have been distributed and are due January 1, 2022. If you have already updated your membership, thank you! If not, keep your membership current so you don’t miss out. Help us grow - now is the time to add more staff and colleagues to the CPA membership. If you did not receive your renewal notice, or would like to make some changes, please contact patty@canadianparking.ca by January 31, 2022.
PARKER 4TH QUARTER 2021
13
2021 CONFERENCE REVIEW
Thank you for your hospitality
14 PARKER 4TH QUARTER 2021
2021 CONFERENCE REVIEW
CONFERENCE SPONSORS
PARKER 4TH QUARTER 2021
15
2021 CONFERENCE REVIEW
16 PARKER 4TH QUARTER 2021
2021 CONFERENCE REVIEW
VISIT THE WEBSITE FOR SLIDESHOW AND PRESENTATIONS: canadianparking.ca/vancouver2021
PARKER 4TH QUARTER 2021
17
2021 EXHIBITOR SHOWCASE
Thank you to these companies who stayed for the show and supported the Canadian Parking Association in Vancouver for the return to in-person events.
AIMS-EDC Corporation
Our Automated Issuance Management System provides a comprehensive parking management system in one package. AIMS functionality includes permit management, ticket management, tow management, events management, license plate recognition and pay by phone. AIMSWeb provides an e-commerce solution for clients to utilize any browser, smartphone, or tablet to view their parking history, register vehicles, pay or appeal tickets, purchase parking permits, and more. AIMS LPR provides automated in-vehicle enforcement utilizing advanced License Plate Recognition technology that integrates seamlessly to AIMS. AIMS Mobile Enforcement provides real-time parking ticket issuance, real-time lookups and integration to AIMS as well as third party systems including; Pay-by-Phone, Pay-by-Plate and Pay-by-Space vendors for ease of enforcement. www.aimsparking.com
Akasha Technology Inc.
Akasha Technology is currently a software development company with experience in developing application uses with LiDAR sensors. Our new project ParkLite aims to use LiDAR to solve parking management issues. Our LiDAR devices are a more sustainable and cost-effective solution as they can run on Solar Power, and also provide stall-based monitoring and tracking without buying ground sensors for every stall. 3 ParkLite devices can cover a parking lot of 200-300 spaces, and accurately track per spot usage, parking entry/exit as well as parking infractions. These can be combined with our parking app to help people do virtual payment, spot booking and navigation to the nearest available space. www.akashatech.com
Carlo Gavazzi (Canada) Inc
Carlo Gavazzi manufactures, markets, and sells a broad range of products for industrial automation, energy and renewable energy, and building automation. We will be featuring our latest "Parking Guidance System" (PGS3) for below and above ground parking facilities. Of course we will also have some key supplimental products used by parking customers globally: - Loop Detectors, Photo Sensors, reflectors, - IO-Link Inductive Sensors and a variety of other Sensors and Sensor Demos from our line. Some of our product part numbers you will be able to see exhibited by us are: PMP12RI, PC50CNP06RP, LDP1PA2DU24, LDD1PA2DU24, ER100, ER5080, ER4, ER4060, ER42182. www.gavazzionline.com
Canada Ticket Inc.
Specializing in ticket printing since 1979, Canada Ticket is one of North America’s most diverse speciality printers. Our flexibility allows us to customize our products to meet your needs and equipment specifications: thermal rolls/fan-folded, season-tickets, barcoded/variable imaging, magnetic-striped, spitter/machine-dispensed, and a whole lot more. www.canadaticket.com
EasyPark
At EasyPark, our mission is to provide safe, clean, friendly, convenient and affordable parking to the Greater Vancouver community. EasyPark has a service history of over 70 years in parking management and excellence within the City of Vancouver. EasyPark’s operations have grown to encompass more than 125 parking facilities in over 60 diverse client accounts. www.easypark.ca
18 PARKER 4TH QUARTER 2021
2021 EXHIBITOR SHOWCASE
Genetec
Genetec develops open-platform software, hardware, and cloud-based services for the parking, security and public safety industries. Our automatic license plate recognition technology allows you to increase parking enforcement efficiency and improve parking officer safety by identifying violations and scofflaws simultaneously, guiding parking officers, and reducing ticketing disputes. www.genetec.com
gtechna
gtechna develops smart parking software solutions, including eCitation and permit management, to help governments and parking operators better serve its citizens. Twenty years of successful collaborations with leading cities, such as Washington, D.C., Pittsburgh, PA, Minneapolis, MN, Seattle, WA, and Vancouver, BC have led to the company’s expansion into international markets, including Australia, Sri Lanka, and Malaysia. Continued high demand for gtechna’s enforcement solutions by world-class cities has positioned the firm at the forefront of the parking industry. www.gtechna.com
HONK
HONK is North America’s leading provider of contactless payments for the parking industry. We provide game changing technology for on-demand parking, permits & reservations while reducing costs, increasing compliance & user satisfaction. HonkTAP, the industry's first scan-to-park solution, will change your world - users can pay for parking with a simple tap of their phone! www.honkmobile.com
HotSpot Parking Inc.
HotSpot Parking Transit Taxi is an industry leading software service that helps Cities, Public Institutions and Private Operators, gradually adapt to the commuter of today’s digital transportation needs.HotSpot Parking Transit Taxi is a full digital transportation solution with products like Mobile Pay, Digital Parking Permits, Fast Tap Signs (for no app download), Digital Gate Access, Merchant Validation, License Plate Recognition, and Enforcement solutions. HotSpot Parking helps lowers the costs of parking infrastructure and parking revenue collection. Agencies can rely less on traditional hardware and O&M budgets so that they can reinvest that money into other projects throughout the city. www.htsp.ca
J.J. MacKay Canada Limited
Incorporated in 1960, J.J. MacKay Canada Limited (MacKay Meters) is a recognized world leader in the parking control business. The MacKay product line includes single-space parking meters, featuring the mkBeacon™ and the MacKay Guardian™ X Series mechanisms, the MacKay Tango™ pay stations, and Sentinel™ Meter Management System. Additionally, MacKay manufactures its own line of parking meter housings, locks and decorative poles. www.mackaymeters.com
Master Builders Solutions
Master Builders Solutions is a global manufacturer of traffic deck coatings, expansion joints, sealants, concrete repair, light reflective coatings & water repellants used in the construction and repair of parking structures. www.master-builders-solutions.com
Offstreet Technology
Offstreet helps organizations self-manage their visitor, customer, and employee parking. We build license platebased complimentary parking management software. This allows locations to convert to a fully digital and decal-less environment. www.joinoffstreet.com
PayByPhone
PayByPhone leverages decades of experience in mobile payments for parking to enable municipalities, higher education, and private lot operators to deliver a better parking experience. www.paybyphone.com
Precise ParkLink Inc.
EV charging stations; Artificial Intelligence; Pay-on-Foot systems; multi-space meters. www.preciseparklink.com
Sika Canada Inc.
For the Parking industry, Sika Canada construction products enable facility owners to effectively preserve their concrete structures, reduce operational costs and help ensure that users have a safe and positive experience. Sika products protect concrete structures from the costly risks associated with the damaging effects of aging and vehicular traffic demands. Sika is a single-source manufacturer offering a
PARKER 4TH QUARTER 2021
19
2021 EXHIBITOR SHOWCASE
comprehensive package of waterproof traffic membranes, surface treatments, concrete repair products, structural strengthening materials, corrosion mitigation solutions and expansion joint seals. Sika products are specified by Owners, Property Managers, Engineering Consultants and are installed by experienced contractors for new construction and refurbishment works
superb ease of use, tough and durable, powerful back office, comprehensive customer support and award winning technology!
www.sika.ca
TIBA Parking Systems is the leader of reliable, and userfriendly Parking revenue management and mobility solutions. TIBA is committed to an “Engaged Parking Experience” through superior product, flexible solutions, and first-rate customer success partnerships. TIBA enables customers to capitalize on technology to unlock new revenue opportunity. www.tibaparking.com to learn more.
Southland Printing Company, Inc.
Southland Printing provides all Brand/MODELS of Machine and Hand-Issued tickets. Our products include Mag Stripe, Bar Code and RFID enabled products, Validation/Scrip Books, Hang Tags, Decals, Airline Boarding Passes, Baggage Tags, and Every Ticket Imaginable! Southland offers … over 150 STOCKED items ready for 24-hour shipment … 20 WORKING DAY TURNAROUND on all products … worry free ORDERING via Phone, Fax, Email, or our Web Site. We can supply what you need when you need it! www.southlandprinting.com
SpotHero
SpotHero is the digital parking leader and only independent off-street parking marketplace in North America. Millions of drivers use SpotHero’s mobile apps and website to find, book and access off-street parking in over 7,500 locations across 300 cities in the U.S. and Canada. Leading operator partners leverage SpotHero’s AI-powered dynamic pricing platform SpotHero IQ to power data-driven decisions. For more information, visit SpotHero.com/Sell-Parking. www.spothero.com
T2 Systems
T2 is the largest parking technology provider in the country, with more than 27 years in the parking industry. Its open technology and processes are used to manage more than 200 million parking transactions for over 2 billion dollars annually across all 50 states and nine provinces in Canada. www.t2systems.com
Tannery Creek Systems Inc.
Available in fixed camera for Parkades and mobile LPR for street, autoChalk offers Digital Chalking, Pay-By-Plate, Pay-by-Space, Plates as Permits and Scofflaw. Enhanced with autoChalk's sophisticated machine vision, it recognizes vehicles with snow covered, missing or deliberately distorted plates. Tannery's autoChalk features offer triple productivity,
20 PARKER 4TH QUARTER 2021
www.tannerycreeksystems.com
TIBA Parking Systems
www.tibaparking.com
Trecan Combustion
Trecan is a specialty manufacturing company, based in Atlantic Canada, that has been designing and manufacturing stationary and portable Snowmelters for over 35 years. To date, the company has delivered over 800 units’ worldwide for use at parking structures, secure military facilities, airports, cities, property owners and snow contractors. Trecan Snowmelters offer many advantages including: highest efficiency in industry (98%), cost effective snow removal, reduced handling, safer alternative for snow removal, reduced traffic flow to secure facilities, increased savings over trucking, remote communications, and long life of equipment. www.trecan.com
CANADIAN PARKING ASSOCIATION
MEMBER AWARDS 2022 AWARD CATEGORIES Contributing Member Open to individual members of the Canadian Parking Association who have demonstrated a continued commitment to the development of the image of parking as a professional industry by: • Excelling in their area of work and in their personal achievements; • Improving the value, efficiency and sustainability of the services they provide; • Participating in professional development activities which go beyond the average requirements; • Setting examples to which others aspire; • Developing a concept, process or procedure that enhances or improves the efficiency of an existing method that is adopted by their organization; • Showing evidence of leadership in the parking industry.
Parking Industry Business Excellence Open to CPA members in the Supplier, Consultant and Private Operator sectors who demonstrate continued commitment to the development and advancement of the parking industry by: • Developing innovative technological advancements in areas that support the parking industry (innovations should go far beyond marginal improvements in existing products and services and will be based on breadth and depth of impact on the parking industry). • Successfully satisfying client expectations in terms of product adaptation and reliable service excellence after sales; • Demonstrating excellence in entrepreneurship & business leadership; • Displaying commitment to the Canadian Parking Association through program participation and supporting development of new initiatives for members;
• Demonstrating the ability to develop new products/services or make improvements to existing products/services through the application of an existing or new technology; • Applying innovative approaches to emerging trends which directly impact the parking industry.
Innovation in Parking & Programs Open to all members of the CPA who have operational processes, programs or technical innovations that exemplify the experience of innovation, economic results, benefits to its company or other groups in the community, and new developments that may be an advantage or value to others, all of which may represent new ideas or concepts, projects, or programs that benefit the parking profession and related sustainable programs.
Marketing & Communications For CPA members who create programs around value for customers, and/or highlighting the professionalism of the parking industry in the community, spotlighting outstanding marketing, promotional, public relations, and communications-outreach efforts in the parking industry and the communities served.
Parking Supervisor of the Year For parking supervisors in leadership positions at front line parking operations, who have made a marked difference through demonstrated solid leadership skills, guidance, and support of both the company and his/her direct reports.
Parking Staff Member of the Year Acknowledge an individual's exemplary customer service and demonstrated commitment to his/her team through actions above-andbeyond his/her job description.
FOUNDERS AWARDS The formation of the Canadian Parking Association more than 25 years ago lead to the realization that the parking industry is rich with professionals from many disciplines. Contributions to the success of the industry range from the tireless dedication of volunteers to the creation of innovative systems and technology development. Many members of the parking industry have
been acknowledged by Principals of Read Jones Christoffersen through two awards: The Ted Seeberg Memorial Award for Outstanding Contribution to the Canadian Parking Industry The Ed Keate Award for Outstanding Contribution to Advancement of Knowledge in the Parking Industry
SUBMISSION DEADLINE: June 30, 2022 AWARD ELIGIBILITY
NOMINATIONS PROCESS
Only members of the Canadian Parking Association may submit a nomination, or be eligible to receive an award.
Information can be found on the CPA website at http://canadianparking.ca/cpa-awards/
PRESENTATION OF THE AWARDS Winners will be announced during the Annual Conference and Trade Show in Québec City, Québec, Oct 16-19, 2022.
PARKER 4TH QUARTER 2021
21
2021 AWARD RECIPIENTS CPA FOUNDERS AWARD - TED SEEBERG AWARD About the Award - Ted Seeberg headed RJC’s Parking Division from 1964 until his untimely death in December of 1985. He was a charter member of the Parking Consultant’s Council and a member of both the NPA and the then IMPC (now known as IPI). Mr. Seeberg was present at the founding convention of the CPA and worked closely with founding officers to build and expand our Canadian association.
Anna Marie O'Connell City of Guelph
When Anna Marie first joined the parking industry in 2001, she knew the pathway to success would be in creating a superior customer experience, focused on anticipating need and delighting the customer.
Over the years, Anna Marie has transformed the parking experience at the City of Guelph. Her strong commitment to the customer would be the main driver of her hard work and passion for years to come. Anna Marie’s approach was to follow customer insights and respond by integrating physical and technological advances to achieve both operational and customer-friendly benefits. Anna Marie is a leader in driving the industry forward. In April of 2001, Anna Marie accepted the position of Parking Technician with the City of Guelph. Anna Marie’s hard work, dedication and “do whatever it takes” attitude resulted in her promotion to a management position as Supervisor of Parking Facilities in April 2004. Continuing to pursue parking excellence, Anna Marie received the CPA designation “Canadian Certified Parking Facility Manager” in 2006 and was awarded the Ed Keate Award for outstanding contribution to the advancement of knowledge in the parking industry in 2007.
In her role as supervisor at the City of Guelph, Anna Marie has consistently demonstrated her commitment to employee development, learning and enrichment. A keen mentor, Anna Marie has provided leadership and enthusiasm to the team over her tenure as they faced new challenges, new technologies, changing customer expectations and an ever-evolving industry. It is difficult to assess the impact Anna Marie has had on parking operations in the City of Guelph and in the industry in Canada. Her contributions are varied and many. Recognized repeatedly for her innovative and exceptional commitment to customer service, Anna Marie has been the recipient on behalf of the City of Guelph or personally of numerous Canadian Parking Association industry awards and is regarded at the City of Guelph as an early-adopter of technology, a strong presence in her industry and a trusted mentor to whom her team turns for knowledge, problem solving, passion and a strong focus on delighting the customer.
CPA CONTRIBUTING MEMBER AWARD
Joni Eros
PayByPhone This active CPA member enhances the value and efficiency, not only to her clients, but also to other members. She regularly attends CPA’s quarterly round tables for each vertical, and
22 PARKER 4TH QUARTER 2021
in 2020 she was selected to be a Speaker at CPA’s Annual Trade Show. She presented on “Why It’s Time to Go Cashless” and spoke on how the lack of choice is challenging the way we promote cashless, and what a multi-vendor approach looks like. In addition, she had the opportunity to be published in CPA’s December 2020 Parker magazine. Her article, “Life is About Choices, Parking Should Be Too” touched on the evolution of the parking landscape, and how providing choices when it comes to mobile payments, benefits both the drivers and parking organizations.
This past year, the recipient has shown drive and dedication to her involvement with CPA. She goes above and beyond to have a positive impact on the organization, as well as across the parking industry and among her peers. Not only is she proud to be a CPA member, but she also looks forward to the many rewarding years and opportunities that come from being involved with the organization. She is a leading example of a parking industry leader, as well as a contributing member of CPA and is deserving of this year’s Contributing Member Award.
2021 AWARD RECIPIENTS INNOVATION IN PARKING OPERATIONS & PROGRAMS AWARD Calgary Parking Authority
measures in place throughout COVID-19 and you can understand the need for this project. Sample project: A local Community Association is revitalizing the space surrounding its community building and new accessible outdoor rink making the area a gathering place for community members of ALL abilities.
Created by one of Canada’s large Parking Authorities, the Sponsorship Program funds parking, transportation or mobility related projects within the city that benefit members of the community. The program provides groups & organizations access to a pool of funding to help complete projects, build community spaces & to achieve success. Throughout the year projects are continually funded as they are approved until the funding is exhausted. In 2021, $35,000 is available. People with disabilities have been and are, disproportionately impacted by barriers to physical activity and wellness opportunities. Couple this with the health and safety
“There are simply no free, accessible options for safe physical activity available for the 10% of Calgarians that identify as having a disability,” explains the community association President. “This project will create a free, accessible space for citizens of all abilities to gather, connect and play during a time when it is needed most.” The Parking Authority provided $7,500 via the Sponsorship Program to build an accessible pathway around the existing barrier-free outdoor rink. A member from the Sponsorship Program Committee shares why supporting the project was an easy decision, stating “The entire concept presented to us was well thought out, it met the requirements and aligns with our values in supporting diversity and inclusion. It’s forwardthinking, fun, and just needed to happen.
INNOVATION IN PARKING OPERATIONS & PROGRAMS AWARD
Mélanie La Couture CEO, The Heart Institute of Montreal
A large medical centre needed to find a way to efficiently manage a parking shortage crisis for the 2,000 staff when they lost on – street parking to construction and access to a private parking lot they shared with a public elementary school. With data in hand, they looked towards utilizing automatic license plate recognition technology alongside a
planned transportation application to develop a parking enforcement system which can now automatically determine if a parked vehicle belongs to an employee, and if they are legitimate registered carpoolers.
distancing rules: there can only be two people per vehicle, the driver and one passenger, and both must be wearing face masks. This allows the employees to continue carpooling while protecting their health.
The system developed has relieved lot congestion, enabled employees to start work sooner by having reserved parking spots, and has increased efficiencies overall. The MHI learned that employees were happy to sign up for carpooling if it meant free parking.
The organization now experiences parking improvement which has overall positive outcomes in time savings, safety, and organizational culture.
The carpool project continues to be a success with employees no longer complaining about lack of parking. It’s also provides the City with proof that carpooling has the potential to solve mobility issues in other scenarios. Some minor changes were added to the project to respect COVID-19 social
Parking will be an issue in cities, as population density increases overtime. This project is the perfect example of how the public-private partnership – where the City , the organization, and Vendors – came together to solve an issue. In addition, with this being the first project of its kind in Canada, this project serves as the roadmap to similar future undertakings in North America.
PARKER 4TH QUARTER 2021
23
Airports with Free EV charging... make more money By Kent Rathwell
A story brought to you by the Founder of Sun Country – Winner of the World’s Best Automotive Solution of the Year and Canada’s Greenest Manufacturer of the Year Award, for electrifying the entire Trans-Canada Highway in 2012 with EV charging stations and virtually all of Canada’s highways in 2013, making Canada the world leader in EV infrastructure many times over!
Airports that offer complimentary EV charging make more money by encouaging EV driving customers to park their EVs while they travel rather than having friends, family or car hires bring them to and from the airport. Based on actual facts and experiences, this story will take you through two scenarios that demonstrate how this can be the case for your local airport.
Imagine this... It’s winter holidays and I’m relaxing on the beach with my family, stress-free and focused on quality family time with the kids. It’s warm and I’m away from the cold Canadian winter (which I love by the way) … but it is so nice to have a warm holiday! While talking to another Canadian I just met at the beach bar, they say a cold snap just hit back home and how lucky we are to be in the warmth, by the sea, with no cares in the world! This is where this story goes one of two ways. One of happiness, confidence, thankfulness, and peace for the whole family or … one of fear, frustration, hopelessness, and anger. The airport where I parked my EV will now determine the rest of my holiday, my family’s happiness, our stress, our memories and if we ever pay to park at that airport again! The one story will encourage us to tell all our EV friends and Facebook groups about our experience. The other story will too…
24 PARKER 4TH QUARTER 2021
however one will be a happy story and the other will be one of misery, stress, frustration and even anger.
1. My Electric Vehicle “is plugged in” at the airport... Life is still good! After a few more hours of having fun with the kids, I get back to my room and open my EV phone app to see in real time how my electric vehicle is doing. The app opens and my EV is happy! I can see on my EV app map, that it is still parked at the airport, still charging up slowly and almost fully charged. I say in my head… “I love my EV… and I love that airport.” My mind goes into a peaceful state knowing that my EV will be fully charged when we get back to the airport and I will be able to immediately drive the family home, stress-free, after a long day of flying! It does not matter how cold it gets back home, my battery will be charged and good to go when we jump into my EV! The seats might even be warmed and the air on if I remember to turn it on when we are collecting our luggage. I think to myself…although parking is super expensive at the airport, with an EV…. it’s worth it! No waiting on a taxi or Uber, no concerns about Covid in my own vehicle and no concerns about the cleanliness of the hire vehicle to save the expensive parking
fees at the airport! Those expensive airport parking fees, which I used to happily avoid by getting others to drop me off at the airport, are now a luxury I’m willing to spend! I’m as happy as a cucumber in a tropical drink! I love my EV and I love that EV friendly airport! With a sigh of relief, I close my EV phone app and head out for a wonderful dinner at the resort and a peaceful rest of the holiday!
2. My Electric Vehicle “is NOT plugged in” at the airport because the airport does not have EV chargers for long term parking... Upon hearing the news of the cold snap back home from my new Canadian friend at the beach bar, I immediately interrupt the conversation, drop what I’m doing and scurry to my hotel room! I arrive at my room, fumbling for my room key with serious panic building up throughout my body. The door opens and I scramble looking for my phone under my kids’ items scattered across the room. I find my phone and turn it on. It’s taking FOREVER but finally it turns on and I open up my EV phone app. The app screen loads up and I immediately look at the state of charge or the range available on the EV. It says….150 km range left… that is enough to cover the 80 km to get home. However, when I parked it, my EV had 200 km range on it. I know the battery is now cold and based on the weather, will be getting colder. Although my app says my EV has enough energy to get home right now, by tonight the range will be less and will drop every day until I arrive home. I immediately start to think of backup plans if my EV does not have enough range to get home. Are there any other charging stations around? I open another phone app to start looking for other EV chargers that are close to get a charge incase my EV does not have enough power to get me home! I find some that are 10 km away from the airport. Right now, I still have enough power to get there if the weather does not get colder. As the weather gets colder, though, my EV battery losses range and I can travel less distance. I head back out to the family and am physically present, but my mind is not.
Estimated Cost for Long-term EV charging: Level 1 charging
We get back to the room late and I immediately open my EV app to see that my range has fallen to 130 km. Not good as I have 4 more days until I fly back. When I wake the next morning, I immediately look at the phone app. It says 90 km range left… My body starts to sweat. You see, I have an EV that is a few years old without the new battery management software. If my EV battery goes to zero state of charge, the battery may ‘brick’ which means that it will be useless. I that happens, I now need to spend $30,000 on a new battery! My wife and kids know that my mind is far away and will be for the rest of the holiday. This obviously does not sit well with them; however, I’m trying to figure out a solution to the problems that I see facing me such as needing a tow truck to pick up my car when I get home and me sending my family home in a taxi alone while I spend 4-12 hours dealing with the towing company, getting the EV to a place to charge and then driving home. That’s the best-case scenario. If my EV gets too low and it ‘bricks,’ now I’m heading to the service centre to replace the battery, that is if there is a service centre available. Over the next few days, I watch my EV range drop to 80, 70, 60, 50,40, 30, 20, 10 km. Warning Notifications are constantly being sent to my phone and my blood pressure is rising with each one. Finally, a warning comes up on my app saying, “battery too low to register.” I immediately think, I’m sending my family home in a cab. I’m dealing with my car upon my return and will likely have get a room near the hotel to deal with the towing company and the EV service centre. I may now have to ship my EV across a few provinces to the EV dealership if there is no service centre close.
This is going to cost a fortune! I will never come back to this airport and I’m going to warn every EV owner on the EV Facebook groups that they should not leave their EVs at an airport without being plugged in as it will ruin not just your trip or holiday, but your passion for electric vehicles, your commitment to making a difference and trying to make the world a better place. Even worse yet….this horrible experience may make your kids think twice about electric vehicles and their efforts in making a difference to help the world.
Cost of EV charger: $849.00 CDN approximately per EV charger Cost of operation per hour: as low as $0.10 per hour or $2.40 per day (Similar to the cost of a constantly charged block heater)
Cost of EV charger install: $0.00 to $1000 per charger Monthly subscription or network fees: $0.00
Complimentary EV charging for long term parking can cost as little as complimentary block engine plugs for gas and diesel engines!
Income Loss Calculation for Airports without Complimentary EV Charging: Parking days per year: 100 days annually per frequent EV flyer Loss in Parking Fees per day: $15 per day Loss of Parking Income for 100 frequent EV flyers: $150,000 per year loss (presently for many airports) Loss of Parking Income for 1000 frequent flyers: $1,500,000 per year loss (presently at some airports) Loss of Parking Income for 10,000 frequent flyers: $15,000,000 per year (in the near future for some airports)
FOR FURTHER INFORMATION on electric vehicles and parking strategies, Kent can be reached at marketing@suncountryhighway.ca
PARKER 4TH QUARTER 2021
25
The CPA is inviting submissions from industry experts who are proficient at providing dynamic and interactive programming as part of the overall conference learning experience. The 2022 agenda will serve to continue delivering timely information that is impacting the parking industry and the people who work to improve the services provided to their communities. The Main Stage will be reserved for accomplished speakers who will deliver diverse topics of interest and unique concepts that provoke thought, discussion and guide the direction of the future parking and mobility industries.
Presentation Topics
Concepts & Topic Suggestions
Topics should focus on present-day and near future developments, as well as long term scenarios that are relevant to a variety of parking and mobility interest groups:
• Blending Parking & Mobility – Finding the Balance
• Infrastructure: Facilities, Operations, Management
• Curbside Design & Management
• Structures: Asset or Liability?
Airports
• Industry Disruptors: Embrace or Avoid
• Facilities Maintenance Plan
Hospitals
• Anchoring Parking in New Urban Design Concepts
Universities/Colleges Municipalities Mobility Managers Transportation Demand Management Urban Planners
26 PARKER | 4TH QUARTER 2021
• Car Share / Ride Share • Solutions to First & Last Mile Commute
• Data: Revenue, Occupancy, etc. • Developing an RFP • Service: Valet and Event Parking • Parking in a Multi-Modal Community
• Electric Vehicle (EV) Parking
• Human Resources, Training & Personal Development
• Pacing Technology Changes: LPR, Mobile Apps
• Emergency Preparedness
SAVE THE DATE
Oct 16-19 2022 SESSION FORMATS
PRESENTERS
CASE STUDIES: Municipal, institutional, or private operations share timely information on actual projects from start to finish. Regardless of the outcome – successful or not – shared experiences and lessons learned can save time and resources for those contemplating a similar project.
Submissions must include all speakers’ names, company names and acknowledgement of their willingness to participate in the presentation. Changes, additions, and substitutions will not be allowed. Each presenter must acknowledge conference registration is required and all personal expenses will be their responsibility.
PANEL DISCUSSIONS: form your team from various stakeholder groups and focus on a single topic. Each presenter is given time to present their perspective and the audience then joins in a Q&A session, moderated by a topic exert. WORKSHOPS: should be formatted to include full participation, starting with the topic introduction, then working through an interactive discussion and/or exercise that will leave the attendees with valuable information to implement at their operations. VENDOR LEARNING LOUNGE: will be a focus group available to exhibitors and vendors to present proprietary content and gather feedback from the attendees. Scheduled outside of exhibit hours as a component of the educational program. These sessions will be available for a fee. Discounts will be available for registered exhibiting companies.
Participants agree to provide a summary article suitable for publication in Parker magazine after the conference.
OUR GOAL Attendees will leave the conference with new skills, knowledge and insight into the evolving parking and mobility forum, equipped with the essentials to develop a go-forward action plan. Participants agree to provide a summary article suitable for publication in Parker magazine after the conference.
SUBMISSION PROCESS
names and panelists must be identified during the submission process. Substitutions of presenters and panelists will not be allowed after the close date and may result in the presentation being disqualified.
Selection Process Submissions will be evaluated based on quality of topic content presented in the abstract, relevance of content to the current environment, innovativeness, learning objectives provided, range of interest and schedule availability.
Exclusions All presentations must be non-proprietary and may not be used as an opportunity to promote brands, products, or services in any way. All commercial activities will be limited to the Vendors’ Learning Lounge or on trade show area for registered exhibitors only. Violation of this policy will result in the presenter(s) being banned from future speaking opportunities.
Proposals will be accepted online until January 15, 2022.
Acceptance Process
The individual submitting the proposal must also be the presenter and main contact for further communications. Co-presenter(s)
If your submission is accepted, a formal email confirmation will be sent to you on or before March 15, 2022.
SUBMIT
canadianparking.ca/Quebec2022
CALL FOR PRESENTATIONS FOLLOW US ON TWITTER FOR THE LATEST NEWS
@canadianparking
#CPAQuebec2022
PARKER | 4TH QUARTER 2021
27
EMBRACING FLEXIBLE PAYMENT OPTIONS TO TO INCREASE CONTACTLESS PARKING ADOPTION By Kristen Locke
The COVID-19 pandemic rapidly transformed what was once a slow but steady interest in contactless payments and digital experiences into an urgent need nearly overnight. The sudden, but not altogether unexpected, popularity of contactless experiences created shockwaves in almost every industry. Even as vaccination rates rise and a sense of normalcy returns, the demand for seamless digital journeys is here to stay and will continue to be a ubiquitous part of the modern customer experience. The parking industry is no exception, and local governments, universities, and private operators across North America are taking action. The number of parking operators implementing or expanding contactless payment options saw a substantial increase in 2020 and 2021. However, many of them still struggle to find ways to fully capitalize on contactless payments’ potential benefits without confusing or alienating their parkers. More than
28 PARKER 4TH QUARTER 2021
ever, it is vital to understand the shifting landscape of new technology and customer preferences to increase digital payment adoption and tap into opportunities for added revenue and growth.
59%
Venmo
WHICH, IF ANY, OF THE FOLLOWING APPS DO YOU HAVE ON 47% YOUR PHONE? 35% 28% Paypal
Zelle
Cashapp
15%
15%
Google Pay
None
85% of respondents had at least one money transfer app or Google Pay installed. Over half have Venmo installed on their device.
The Future of Parking is Contactless Since the pandemic started, the wide use of contactless payment in day-to-day life, from retail stores to the service industry, has made it more palatable to the average consumer than ever before. In a 2021 survey we conducted about the effects of COVID-19 on consumer behavior, 40% of respondents indicated they planned to increase their use of contactless payment in the coming year. This has been great news for parking operators who’ve long searched for practical ways to streamline their operations and reduce costs from maintaining on-street hardware such as meters or pay stations.
4%
Percent Decreasing
40% Percent
Increasing
CONTACTLESS PAYMENT CONSUMER EXPECTATIONS
By and large, contactless parking has provided a strong return on investment and is popular with customers. Examining usage numbers from our clients in the United States, in places where parking apps were available, people chose to use them over traditional payment methods 76% of the time. The added convenience of a modern digital experience also encourages increased revenue and compliance, with 74% of contactless parking users choosing to top up parking remotely using their mobile device. Additionally, once introduced, contactless options tend to stick, and people who try them once tend to keep using them. Unsurprisingly, we’ve found the number of people who prefer to pay by meter in these areas plummeted by 20% between 2018 and 2020. These trends only underline the fact that contactless parking payments have quickly shifted from being a convenient extra to an essential piece of modern parking operations.
In 2020, 40% of users expected to increase their use of contactless pay in the coming year (2021).
Changing Customer Expectations Around Digital Experiences Providing more customer choice has always been an essential driver of contactless parking adoption. By making more payment options available, there’s a much better chance of offering one that customers are comfortable with. But it’s important to note that “more choice” does not necessarily mean “more apps”. As people grow more comfortable using digital payment in general, they also tend to have stronger preferences for the apps and digital payment methods they’re already using. In today’s contactless landscape, expecting parkers to download a new app or to create an account may very well be asking too much. So, while a multi-vendor approach does undoubtedly increase consumer choice, it can be confusing for the consumer and add backend complexity for the operator. Most importantly, offering multiple apps may not truly address the core problems that hold back contactless parking adoption in the first place. In other words, it's not simply a preference for using digital payments over traditional methods that ultimately drives adoption of contactless parking. Instead, it's the convenience and better customer experience that make long-term contactless parking successful. Further, today’s most popular digital payment methods aren’t popular in isolation but as part of a wider ecosystem of apps, services, and features that is constantly changing. Put another way, a standalone payment app that can’t leverage other services lacks long-term appeal for consumers who are used to interconnected experiences. When we asked our customers in 2020, 70% of respondents said that having interconnected processes was an important part of winning their business. It’s equally important for modern contactless parking solutions to integrate seamlessly into backend enforcement and payment processing systems as well as the wider network of popular consumer technologies.
Innovation in the Contactless Parking Landscape To meet a wider variety of use cases and to make digital payment more accessible, top solution providers have doubled down on providing more ways to bring the benefits of contactless parking outside of an app, including: n
Pay by Text: A feature that lets users text a number to initiate a parking session without downloading an app. Having texting options is important for less tech-savvy users so they can launch the payment experience via weblink.
n
Pay by Web: A lightweight mobile web experience that allows users to quickly pay for parking without downloading the full app.
n
Pay by Guest Checkout: Creating a new account is a frequent cause of friction for many customers, especially in areas with tourists or other short-term visitors. Guest checkout options remove this common hurdle.
n
Added Value for App Users: Instead of only acting as an option for digital payment, a full-featured parking app can provide additional value for customers, providing information on things like parking availability and more.
n
3rd Party Payment & Sign in Options: Increasingly, people expect to be able to use one login or payment method across a wide variety of apps. Integrating parking payments with popular third-party services like Google and Apple help increase revenue by tapping into their existing userbases.
Including features focused on accessibility and equitability has had tangible results. We’ve seen contactless parking usage almost triple in some areas where flexible, non-app payment options were introduced.
PARKER 4TH QUARTER 2021
29
Considerations for Successful Contactless Implementation Utilizing the right technology is only one aspect of driving contactless parking adoption. Equally important is having an effective implementation and marketing strategy. Whether your goal is to eventually phase out meters and pay stations all together or simply to provide an additional payment option, there are several best practices to make your rollout as smooth as possible.
DEVELOP A MARKETING STRATEGY EARLY Education, communication, and interfacing is critical to the success of any contactless program and should be a top priority when choosing a vendor. Many contactless solution providers can spread important information to the public by helping you effectively leverage social media, local news, and other sources. In addition to educating people about the solution, these early marketing pushes give parking operators a chance to address any pressing questions and concerns before the technology is even available on the street.
EFFECTIVE SIGNAGE IS CRUCIAL The importance of effective signage in driving contactless parking adoption is often severely understated in the climate of increased social media and digital marketing. Signage alone was responsible for introducing a new app or mobile payment method to 55% of our
users in 2020. Keeping signage up to date is also important, and we’ve found that periodically updating existing signage can increase new app users up to 17%.
INCREMENTAL ROLLOUTS ARE HIGHLY EFFECTIVE Cities that successfully made the shift to asset-light or even mobile only noted phased or incremental rollouts of new contactless solutions were most effective in ensuring a smooth transition. Starting with one or two sections of a city or campus at a time is easier logistically and gives you a chance to fix any initial technical hiccups on a smaller scale. As a general rule of thumb, parking operators should try and follow a cycle of small rollouts, tests, then expansion.
CHOOSE A FLEXIBLE TECHNOLOGY PARTNER When choosing a technology partner to roll out or expand contactless parking, parking operators should carefully consider not only what customers can use to pay but also how they can do it. To stay agile and keep ahead of unexpected changes, seek out flexible solutions that can integrate with your backend systems while still offering a wide variety of modern, convenient payment options. While multivendor is always an option, working with the right single vendor has the advantage of drastically increasing customer choice without adding complexity to backend payment and enforcement systems.
The Future of Contactless Parking is Still Evolving With the COVID-19 pandemic came an unprecedented burst of innovation in digital and contactless experiences across North America. At this point, even if someone is not actively using some form of mobile payment, they still probably have some familiarity with what it is. For parking operators who have not yet taken the plunge into modernizing their payment options, now is the ideal moment. However, despite people’s comfort with modern payment methods, implementing contactless solutions can potentially be a double-edged sword if you’re not careful choosing the right technology partner. To make a long story short, people are less willing to accept a substandard mobile payment experience. Unless you offer a convenient and intuitive solution that people actually enjoy using and that lets them pay how they want - on an app, via the web, or through third parties - you’ll struggle to make it stick in the long run. The parking technology landscape is still evolving. It’s impossible to predict exactly what the next big innovation will be. Successful, modern contactless strategies can’t only rely on trying to pick the “right” technology for today. Instead, parking operators should focus on technology providers that are flexible, collaborative, and are willing to adapt to new trends as they emerge. n
ABOUT THE AUTHOR Kristen Locke, CAPP, is the Senior Regional Sales Manager at ParkMobile. She can be reached at Kristen.Locke@ParkMobile.io
30 PARKER 4TH QUARTER 2021
THE CANADIAN PARKING ASSOCIATION
FlashParking
ELISEO J DIAZ Executive VP - International FLASH started in 2011 with a simple idea: what if you didn’t have to pay for valet with cash? It has since transformed into the leading provider of innovative parking solutions for parking operations of all shapes and sizes. We help one of the most underutilized assets in urban areas – the parking garage – evolve for the modern age. Our high-tech solutions for parking asset owners and operators to bring their assets into the next generation. That means mobile payment capabilities, smart solutions that include mobile payment capabilities, on-the-go management, dynamic pricing, and even future-ready services like EV charging and eScooter rentals. We recently acquired the group Arrive, which manages the consumer side of things. So now our customers have access to the entire demand network where they can reach consumers with the right services, at the right time, at the right price. As a scrappy newcomer to the long-established parking industry, FLASH focused on bringing innovative technology and has since transformed the marketplace with the most adaptable, reliable, secure, efficient, and future-ready parking management platform. This began by listening to customers, understanding their everyday frustrations, and designing a suite of solutions with the most advanced technologies available today. Almost ten years later, FlashParking has grown to serve thousands of locations across the United States with its industry-leading technology, proving that a better parking experience is possible. FlashParking is powering the parking evolution by giving isolated parking assets the tools to transform into connected hubs of mobility.
As one of the founders at FLASH, my current title is Executive VP of International. Right now, I am based in Madrid, currently leading our global expansion. It is exciting to be growing our influence here. A lot of my day-to-day work includes talking to asset owners, operators, and mobility professionals to help them understand our vision and the value that this technology platform can bring to their operations. I remember walking into operators’ offices without a meeting early on and just waiting until they had a free minute to pitch them our solution. So, we really built this from the ground up. That’s why it’s so incredible for me today looking back at where we started and to see how far we have come – we now have a large sales team, we’ve acquired multiple other companies, and we are just continuing to grow. We believe the Canadian market will benefit from what our platform offers to Parking Operators, Asset Owners, and parking users. Just a few months ago we secured our first site in Toronto, and we are excited to keep growing in other regions in Canada. n
NEW MEMBER PROFILE
NEW MEMBER PROFILE
Direct: +1.512.660.8770
PARKER 4TH QUARTER 2021
31
10 THINGS TO KNOW IF YOU’RE NEW TO CLOUD COMPUTING By Susanne Tedrick
Cloud computing has changed how people and organizations consume information technology products and services. Given the cloud’s flexibility and agility, organizations were able to use cloud services to continue mission critical operations and allow employees to work from home. According to Flexera’s 2021 State of The Cloud report, 36% or enterprise respondents said that they expect to $12M or more in cloud services, and 90% of enterprise respondents expected that their cloud usage would exceed their prior plans because of the pandemic. This sped up cloud use and spending has caused some additional challenges, particularly around having skilled resources. According to a recent study by the information technology research firm Gartner, many IT leaders said that they lack in-house skills to manage 60% of their current operational tasks (particularly in the areas of security, dev ops, networking, and compliance), and over 50% felt that in 2022, they won’t meet their company’s cloud adoption goals because of a lack of in-house skills and experience. Now more than ever, having cloud computing knowledge and skills is important. If you’ve never heard of cloud computing or are not entirely familiar with the concept, here’s ten things you should know:
1.
Cloud computing is not a new concept. At a top level, cloud computing is the delivery of information technology resources over the internet. Rather than purchasing and maintaining computer hardware and software, you “rent” services from someone else. While the term cloud computing is relatively recent, the underlying concept of cloud computing dates back all the way to the 1960’s. IT was then that computer scientist J.C.R. Licklider came up with an idea for an interconnected system of computers called ARPANET (Advanced Research Projects Agency Network) that laid the groundwork for what would
32 PARKER 4TH QUARTER 2021
eventually become what we know the Internet to be today. In his article, "The Computer as a Communication Device", Licklider described what the internet is - a place where everyone can be connected and access specific programs or data from any location; a precursor to what we know as “cloud computing”.
2.
We’re already using cloud computing. Most modern applications and websites are using cloud services to run. If you’ve ever used online productivity software, like Office 365 or Google Suite, then you have 100% used cloud services
3.
Self-service. With cloud service, no outside help is needed! Whenever a person needs a virtual machine, or needs to create a document or spreadsheet, they can create them on them on their own; resources are available automatically or near-instantly. No outside salesperson or other party is generally needed to get started with most cloud services.
4.
Accessible anywhere, anytime*. If you have a connection to the Internet and device that can access the Internet (e.g., tablet, smartphone, computer), then you can access cloud services any time. *The only caveat is that if the cloud service is down for maintenance, upgrades, or an outage, then you won’t be able to access the service.
5.
Scales to user’s needs. People can decide how much (or little) of a service they want to use, and without making a long-term commitment. For example, if a user finds that they need additional virtual machines to complete a short-term data science project, they can purchase those VMs and use them, and then at the end of the project, shut the extra machines down at no additional cost or commitment.
6.
Pay only for what’s used. When people consume utilities, like electricity, they are charged only for what you used in each month. Cloud computing resources operate in the same way, in where users are only charged for when the cloud service is running.
7.
Deployment Models. In most people are writing about cloud computing, they are usually talking about “public” cloud. On a public cloud platform, anyone can access the services, which helps to keep the costs of services down. The flip side – because many people can access these services, it can lead to services not performing optimally (often referred to as “noisy neighbors” or “nosy tenants”) Enterprises often opt to develop their own cloud platforms, referred to as “private” cloud, where only those who belong to the organization can access the services on the platform. While this can help with performance and availability, it is expensive to build and maintain. A “hybrid” cloud is where public, private, and perhaps physical (or on-premises) infrastructure is used. This may be ideal for cutting costs and addressing specialized security or industry compliance concerns. This is not to be confused with “multi” cloud, which is usually two or more public clouds being used.
8.
Service Models & Shared Responsibility. There are three different service models that are referred to as infrastructure, platform, and software as a service. Software as a service, or SaaS, is the most common deployment, where we purchase software on a recurring basis. The software provider handles just about everything – the software itself, the underlying platform it’s running, updates, security, etc.
As the names imply, providers of infrastructure and platform as a service ensure that there are resources to support computing, networking, storage, and application development services. Whatever a user places on top of those resources are their responsibility.
9.
Multiple platforms. Amazon Web Services, Microsoft Azure and Google Cloud Platform are the major public cloud providers in the United States. That said, they are not the only ones – an example, Alibaba Cloud Services is the predominant provider in China. Not to mention, there is a growing market for “vertical clouds”, where the cloud platforms services are catered to a specific industry, like financial services and manufacturing.
10.
Careers Galore. While there is a dearth of cloud professionals in security, networking and application development, there is just as much of a need for professionals that can help an organization with their costs and governance needs. As cloud becomes a mainstay for businesses, there’s never been a better time to learn the fundamentals, especially if you’re a technologist looking to stay competitive in the IT industry. n
ABOUT THE AUTHOR Susanne Tedrick is an infrastructure specialist for Azure, Microsoft’s cloud computing platform. In her work, Susanne helps her clients address needs and challenges surrounding cloud adoption, migrating on premises workloads to the cloud, and cost optimization. Susanne previously worked as a technical specialist for IBM Cloud. For more information, please visit: www.SusanneTedrick.com.
Build your 2022 Marketing Plan CONNECTING PARKING AND MOBILITY PROFESSIONALS The Canadian Parking Association is now offering three marketing options to effectively connect with potential clients. Maximize your outreach and direct your advertising towards the Canadian Parking and Mobility markets by taking advantage of these new opportunities offered by the CPA. Combine advertising options and save. Ad space rates for Parker magazine will be discounted by 10% for each issue that is accompanied by an online web ad or eNewsletter ad. Combined circulation for Parker and eNewsletter options will place your ad in front of 4,500 contacts up to 30 times in a calendar year. Online ads and electronic Parker are just a click away, and will link CPA contacts and visitors directly to your site.
Secure your preferred space today.
Visit canadianparking.ca/advertising for details and order form.
PARKER 4TH QUARTER 2021
33
INDIGO Partners with Bird Canada Bird e-scooters now available at INDIGO parking locations
TORONTO, Ontario October 4th, 2021 - Toronto-based Bird Canada (Bird) and INDIGO Canada (INDIGO), are pleased to announce the launch of their national partnership, which provides dock-less scooters for pickup at selected INDIGO locations, as well as local charging sites for escooter infrastructure. Committed to partnering with mobility businesses that allow users to do more from one parking location, INDIGO has teamed up with Bird to make it easier to access Bird's innovative soft mobility solutions and help them deliver an eco-friendly way for people to travel for work, school, and leisure in cities across Canada that include Calgary, Edmonton, Okotoks, Ottawa, Red Deer and Windsor. Local charging stations within INDIGO parking facilities will allow Bird to further improve the sustainability of its operational footprint. Local teams on foot in Ottawa and Calgary will distribute and then collect scooters surrounding INDIGO and Bird charging sites, eliminating the reliance on gas-powered vehicles for logistics. This significant investment is part of Bird Canada's strategy to create permanent local infrastructure that enables fully green operations long-term. With this national partnership INDIGO confirms its positioning as a leading provider of parking amenities and individual mobility solutions, which illustrates its purpose to support the development of "smart" cities by capitalizing on its nationwide network of connected facilities in Canada. This partnership is fully aligned with the INDIGO Group strategy for enabling new mobility services and solutions, as well as bicycle parking facilities and EV charging solutions. INDIGO has a proven experience in soft mobility and digital solutions that promote a stress-free journey, in alignment with its purpose "Opening Space for Peaceful City Motion".
"We are very happy to be launching this exciting partnership with a wonderful, Canadian owned and operated, vehicle shoring company, Bird Scooters! We are looking forward to the growth and expansion of this relationship over the next few years and providing Canadians with flexible options in their day-to-day mobility needs while contributing to carbon footprint reduction notionally." Wilfried Thierry, Managing Director, Indigo North America "We are pleased to enter into an exciting partnership with on innovative operator like Indigo. Together we can provide a sustainable urban mobility solution to our combined customers, while massively reducing our carbon footprint in the cities in which we operate" Stewart Lyons, CEO Bird Canada. Gautier Caland, Indigo Canada Gautier.caland@group-indigo.com
The Canadian Parking Association’s Management Training and Certification. The Parking Management Certification program (PMC) addresses the training needs of management teams and front-line supervisors who oversee parking operations. This program sets performance and service standards at the point where the parking operation, technology, mobility, and the customer meet. The PMC credential is the standard by which performance can be measured.
Standards
The Examination
Recognized as the benchmark for supervisory and management level employees in the Canadian parking industry, the program offers candidates a comprehensive study program that includes relevant and essential aspects of a standard parking operation.
The computerized PMC examination is composed of 150 four-option multiple-choice questions and is administered during a 3-hour testing session held in close proximity to the candidate’s home or workplace.
The course is designed for quality and fairness in assessing the skill set for the industry and may be used by employers to evaluate candidates during the hiring processes.
Former CCPFM Graduates
Development Of The Certification Program The study materials and examination outline contain information fundamental to the defined roles and responsibilities of parking managers. Content has been compiled from a cross-section of parking professionals from Canada and has been updated to include current information relative to today’s parking industry.
Holders of current CCPFM designation will be offered a discounted fee to study the revised materials and retake the examination. If certification has lapsed, full fees will apply.
Parking Industry Credential The Canadian Parking Association, as the national authority for the industry in Canada, has the authority to grant or rescind the use of the professional designation of Parking Management Certification “PMC” to candidates who successfully complete the program.
Course Content OPERATIONS: Types, Design, Regulations, Loss Prevention, Equipment/Systems/Technology, Safety REVENUE CONTROL: Accounting, Auditing MOBILITY MANAGEMENT (TDM) CUSTOMER SERVICE MARKETING/ADMINISTRATION MAINTENANCE HUMAN RESOURCES
Training Course Registration & Information canadianparking.ca/pmc/