Market diversification is crucial for the health of the Canadian forest industry, particularly in Asian markets such as China, Japan, and South Korea. The wood-building sector in Canada is already well-established and continues to expand in these countries. Canada Wood’s programs, which are supported by funding from NRCan, BCFII, the Alberta government, and other industry partners, play a significant role in achieving trade and market diversification goals for the Canadian forest industry. These programs generate a long-term demand for Canadian wood products and provide significant opportunities for producers, while supporting the Canadian communities that rely on the forestry industry for their livelihoods. The 2021 Impact Report highlights the importance of Canada Wood’s programs in achieving market diversification, with data developed by an independent economist based on Statistics Canada’s Input-Output Model.