REAL ESTAT E . EL EVAT E D.
COMMUNICATION
At CamTaylor, communication is key. Keeping open lines of communication is essential for the way we operate. Not now, right now. In today’s world, information is available to sellers and buyers instantly. You need an agent who moves at the same speed. Honest. Selling a home is hard work and both the seller and buyer do their best when the most honest information is put in front of them. Setting clear expectations and giving sound advice are part of what we do at CamTaylor. Positive. Selling and buying a home can be an emotional process with a lot of moving parts. At CamTaylor, we never lose sight of our client’s objective. Sellers and buyers want to have an enjoyable experience; buying or selling with confidence. A positive attitude makes everything better. We want to work with you!
Why remaining an independent broker is important... Independent means we focus on our clients. Being an independent brokerage allows decisions to be made quickly as well as smartly reacting to market trends. Being locally owned and independent allows us to put to use information not now, but right now. Our purpose is to constantly cultivate innovative ways to enable our clients to achieve their goals. Having a short chain of command results in value added to our customers. Our technology offers us the same exposure for our listings as larger agencies, while our size and focus allows us to quickly adopt best practices and leverage new trends.
Independent means value added to our customers.
INDEPENDEN T
LOCAL
We are locally owned and independently operated. This means we directly reinvest our resources to drive value to Columbus, Ohio, and it’s residents. Local means relationships.
Local means neighborhood.
Local means expertise.
We build lasting relationships
Every family has unique
Since 1968, our clients have
that can be relied upon in our
needs and objectives. Each
kept us updated on the latest
community of Columbus,
neighborhood, street, and
changes in their neighborhoods.
Ohio. The neighborhood
home is unique and merits
Not only do we have housing
pastry shops, restaurants,
attention that only a local
market data at our fingertips,
printing companies, and
company can provide.
we have real people sharing
favorite hangouts are all
real experiences about their
operated by people who love
neighborhoods. We’ve had our
this city and thrive on building
thumb on the pulse of Central
relationships.
Ohio for quite some time. It’s our business.
We listen to what your goals are and establish a plan to meet or exceed those goals. The highest sales price possible may be only one of your goals. 1. Market Value Analysis 2. Understand The Seller’s Goals 3. Present the Home Well 4. Marketing 5. Negotiation 6. Contract to Closing
Read on for a more summarized list!
LEA D WITH PROC ESS
1. Market Value Analysis Homes are bought and sold on a comparative basis. We provide a thorough Market Value Analysis that indicates a range of values for your home. This is accomplished by comparing your home to the most similar and most recent sales. This analysis not only takes into consideration physical characteristics, but also the present day market that only a local CamTaylor agent knows best. Our recommended list price will be an honest collaboration of our opinion as industry professionals and your comfort level with the recommendation. Pricing your home appropriately with the market will reduce days on market. Low days on market correlates to the highest sales price possible.
Market Value Analysis | Understand The Seller’s Goals | Present the Home Well Marketing | Negotiation | Contract to Closing
2. Understand The Seller’s Goals Each seller has unique goal needs when it comes to selling their home. CamTaylor works hard to understand your unique needs. Do you want to sell quickly? Would you prefer to hold out for the highest possible offer? Do you have a home to move into? Are you willing to invest in updating your home to obtain the highest price possible? Every seller has different answers to these questions and CamTaylor will help you find the approach that combines best practices with your unique goals.
Market Value Analysis | Understand The Seller’s Goals | Present the Home Well Marketing | Negotiation | Contract to Closing
LEA D WITH PROC ESS
LEA D WITH PROC ESS
3. Present the Home Well To obtain the highest sales price possible, your home needs to be the most appealing property in the area in the price point. We will provide for you a normal conditioning checklist and recommend professionals where needed. This is the difference between an effective sale and a long, time consuming process. Those homes in the best condition are sold at a higher dollar per square foot and in a more timely manner than others!
Market Value Analysis | Understand The Seller’s Goals | Present the Home Well Marketing | Negotiation | Contract to Closing
Professional Photography We believe how your home shows online and in print is paramount to driving private showings. That’s why all CamTaylor listings have a professional photographer who specializes in real estate. The better the home shows online, the more showing requests there will be. More showing requests means more buyer competition. More buyer competition means higher sales price and lower days on market.
LEA D WITH PROC ESS
4. Marketing Exposure of your home to potential buyers is everything. We implement a full circle approach that is designed to provide the highest visibility possible. Proper marketing enables the possibility of highest sales price and minimal days on market. Not only do we believe that CamTaylor exposes your home to more potential buyers than any other real estate company in Central Ohio, we put your home in front of the most likely potential buyers.
Also: all local broker websites Market Value Analysis | Understand The Seller’s Goals | Present the Home Well Marketing | Negotiation | Contract to Closing
Online Promotion When listing with a CamTaylor agent, your home will have a highly visible web presence. Our web syndication
EXPOSURE
technology lists your home on all major web listing services, along with our extended global network.
Your home will be featured on CamTaylor.com allowing speedy access to buyers coming directly to CamTaylor through our client base and community. We work continuously to make sure our website is the most informative to a buyer’s search. If, for some reason, a buyer makes their way to another local broker website, we cover all bases by cooperating. (It means your home will be advertised on all other broker websites too!).
When you entrust CamTaylor to list your home, you will benefit from our participation with LeadingRE.com. This will make your home available to our 500+ global affiliates through Leading Real Estate Companies of The WorldÂŽ
Online Promotion
EXPOSURE
Social Media Qualifying listings are advertised across social networks targeting likely-to-move and home-shopping individuals within targeted zip codes.
SOCIAL MEDIA
Signage + Print Even with the prevalence of online searching, many property inquiries come directly from the yard sign. That’s why CamTaylor signage is designed for maximum street presence. We list the agent’s direct phone number and email address for the quickest response to all inquiries.
LEA D WITH PROC ESS
5. Negotiation With your home priced appropriately and marketed correctly, most properties receive a timely offer. How the negotiations are managed could make all the difference to the outcome. • Integrity, confidentiality, and communication with each transaction is key to our reputation. • We are quick to present offers and counter offers to give you the ability to act upon any opportunity. Time is of the essence in a real estate transaction. • We analyze all aspects of each opportunity to make recommendations to achieve your goals. • Your CamTaylor agent will explain every detail of offers and counter offers. You will be involved with all aspects of negotiations. • Our mission in negotiation is to provide a pillar of support to meet or exceed your goals.
Negotiations involve more than just the purchase price. They also include working with you through contract contingencies. • Home Inspections - Most contracts have inspection contingencies. The buyer will hire inspectors to thoroughly evaluate the material aspects of the property. If the inspections identify any problems, we will help secure the most cost effective vendors and solutions to satisfy remedy requests. • Buyer Financing - Most buyers purchase homes with the contingency of obtaining financing. We will make sure that you are comfortable with the timeline and mortgage structure, which will be stated in the purchase offer. • Closing and Possession - We will listen to your timeline needs as to when ownership transfers and when the buyer can occupy the property. This can be a determining detail of offer acceptance.
Market Value Analysis | Understand The Seller’s Goals | Present the Home Well Marketing | Negotiation | Contract to Closing
6. Contract to Closing Your CamTaylor agent’s role continues beyond an accepted offer. Our commitment to communication and organization will make sure that the deadlines are identified, documents are distributed accordingly, and all items are in place to meet the anticipated closing date. What we do: • Handle the deposit of earnest money • Distribute contracts to all necessary parties • Coordinate access to home for inspections and buyer’s lender’s appraiser • Distribute required disclosures • Collect important documents such as bylaws and declarations • Reissue rate on title insurance for properties owned less than 10 years • Order home warranty
Market Value Analysis | Understand The Seller’s Goals | Present the Home Well Marketing | Negotiation | Contract to Closing
LEA D WITH PROC ESS
Simplicity Centralized Showing Service Centralized Showing Service (CSS) assists us in making your home easier to show for us and other Realtors. CSS provides one central telephone number for all real estate agents in our market to schedule showing tours quickly and efficiently. CSS provides a feedback form that is sent out to every agent that has viewed the home and has a “portal� to show owners activity and feedback that has been provided.
Dotloop Documentation Storage
Real estate moves at the speed of communication, which
Dotloop also provides secure cloud-based
is why CamTaylor provides Dotloop for all members and
documentation storage for each transaction.
their customers. Dotloop provides a user friendly interface
Contracts and disclosures will be stored for you
to electronically sign documents securely. This allows
in compliance with the State of Ohio.
customers to act upon any opportunity -- conveniently from their computer, tablet, or mobile device.
SIMPLICIT Y
Electronic Signature
Our Network As a family-owned business since 1968, our roots expanded organically by treating clients and agents like family. This comes second nature as a core value we all share. That reputation expanded our client base broader than other brokerages. Your home will be put at the forefront of this network that is both local and global. Relocation CamTaylor has been involved in helping individuals and families relocate to and from Columbus since our founding. Our client base was generated through both business and agent reputation - not only in the local market, but also nationally. As employer benefit packages became more robust, third party relocation management companies came on the scene. Reputation with peers, outside our local market, led to relationships with brokerages with referrals for those without relocation packages, too. We now have a dedicated relocation coordination staff who ensure relocations are seamless, fluid transitions. Being so involved in helping people relocate led to amazing opportunities, such as being an original member of what is now known as Leading Real Estate Companies of the WorldÂŽ.
We are proud members of Leading Real Estate Companies of the World®. LeadingRE is a pedigree denoting the very best companies who represent qualified clientele and wish to do business with similar firms. As an affiliate, our company has the advantages of a global real estate network working on your behalf. Being a member provides world class marketing and resources, allowing us to provide the very best service and exposing your home to countless additional buyers. CamTaylor, along with affiliate companies, annually achieves higher sales volume than any national franchise brand. 400
$372
Annual Sales Volume
$317
300
*2017 data provided by Leading Real Estate Companies of The World®
$298
BILLION
$250 200
$181
$121
100
$116
$26 Le
ad
R in
gR
E
E/
M
A
Ke X
lle
Co r
W
il
lia
m
s
ld
we
Be ll
Ba
nk
er
rk
sh
Ce i re
H
at
ha
w
ay
nt
So
ur
y2
1
th
eb
y’
ER s
A
$25
$22
Ex
Re
it
Re
al
ty
al
$20 it
$12 H
y
om
Ex
ec
ut
iv
es
eS
m
ar
t
Referrals to Market
Other 13
Other Leading RE Company #2 10
CamTaylor is the most trusted affiliate in Central Ohio. Partner companies have confidence that we provide a higher Cam Taylor 58
Other Leading RE Company #1 18
*2017 data provided by Leading Real Estate Companies of The WorldÂŽ
level of service and customer experience - leading to the majority of incoming referrals to Central Ohio requested to be handled by CamTaylor.
Property Management The Central Ohio real estate market is ever evolving. By request from clients and desire to serve, CamTaylor Property Management came to be. This division helps individuals and investors manage day to day intricacies and annual leasing. CTC Solutions CTC Solutions is an arena for agents to keep their license active while they are not actively practicing real estate. This allows these agents to generate broker to broker referrals and continue to earn income while helping friends and family they care about most.
LOV E COLUM BUS
We take pride in being hyper-specialized in Columbus’ real estate market. Be it the downtown villages, surrounding neighborhoods, or Columbus’ great suburbs around the 270 beltway, our experience extends to and reaches all of Central Ohio, all styles of homes, and all types of transactions. By listening to your specific needs in your specific market, our recognized agents work together to make certain your transaction is seamless. We are members of The Ohio State University’s Center for Real Estate, Tourism Ambassadors for Experience Columbus and members of community service clubs. We are involved.
MA RKET INS IGHT
MA RKET INS IGHT
Being local allows us to have dynamic market insight on the micro and macro market. We have market data at our fingertips and access to intangible trends. This is accomplished by being involved with industry leaders who have an impact on the residential market. We are cooperative and engage with our competition and the real estate related professionals; appraisers, attorneys, inspectors, lenders, vendors, zoning and building authorities.
of access to our leadership. Our leadership team consists of Greg and Phil Giessler. They are accessible, knowledgeable, and active in the present day real estate community. They take pride in staying involved at the ground level and growing upon their combined 65+ years of experience in the industry.
H A NDS ON LEADE RS
Our sellers, buyers, and agents have a direct line
WH O PAY S FO R WHAT
Expense
Typical Cost
Who Pays
Commission
6%-7%
Seller
Appraisal
$250-$500
Buyer
Home Inspections/Tests
$450-$1,000
Buyer
Termite Inspections
$50-$100
Buyer
Radon Test
$150-$175
Buyer
Pool Inspection
$250+
Buyer
Lender Underwriting Fee
$350+/-
Buyer
Lender Processing Fee
$150+
Buyer
Flood Certificate
$5-$10
Buyer
Tax Service
$75
Buyer
Attorney Fee
$500-$1,000
Buyer
Settlement Closing
$100 (Seller) and $225 (Buyer)
Title Insurance
Mortgagee policy $275+/- (Buyer) and Owner’s Policy is Dependent on Purchase Price (Seller)
Title Fees
$600+
Buyer
Title Fees
$550+
Seller
Mortgage Loan Survey
$160-$200
Buyer
County Transfer Tax
$2-$3 per 1,000 of sales price
Seller
Recording Fee
$68
Seller
Home Warranty
$500+
Seller
Survey for Title Certification
$200+
Buyer
Escrow Tax
1-5 month cushion
Buyer
Escrow Insurance
1-5 month cushion
Buyer
Tax Proation
Dependent on date of closing + county collection cycle
Seller
1 Year Homeowners’s insurance varies
$1,000
Buyer
*Actual costs are subject to change from estimated costs. Actual costs vary per lender, property type, and other factors.
Our Story The roots of CamTaylor Realtors® date back to the late 1950’s when the company was under the leadership of Bradley Salt; the company — called Brad Salt Realtors® — was located near downtown, in Bexley, Ohio. As Columbus grew and more homes were built, especially in the northern suburbs, a branch office opened at 882 High Street, Worthington; our current address. The sales manager selected to lead the office was established agent Campbell Taylor, Jr. Cam partnered with Phil Giessler, a 1968 graduate of The Ohio State University. Under the partnership of Cam and Phil, the company thrived through their shared affinity of working with and for people. In the early 1970’s, Cam purchased the company from Brad Salt; then in 1997, Phil and his wife, Carol, purchased the company from Cam. Phil chose to keep the CamTaylor Realtors® name and its reputation grew with its continued significant involvement with a group now known as Leading Real Estate Companies of The World®. Cam and Phil were visionaries in the world of real estate. They were early adopters of cell phones,
OUR STORY
allowing for 24/7 access to their clients, and have since constantly kept up with standards in technology. They understood real estate is a service industry and traveled all over the country to meet with our fellow Realtors® as members of Leading Real Estate Companies of The World®. As a result of the honest and open communication Phil and Cam fostered, the company grew. Originally having occupied a small a little yellow converted home on High Street, speedy growth of the company led to building of the current brick building in the late 1980’s. Phil’s son, Greg Giessler, joined the company as a Sales Associate in 2001. He achieved membership in the 1, 5, 10, and 25 million dollar clubs, and is now the Broker of Record for CamTaylor. Greg is an active volunteer in the Columbus area; having served as a member of Leadership for Worthington, DublinWorthington Rotary, Worthington Educational Foundation, and devoting his time to mission trips around the world. Phil remains very active and involved as Owner/Realtor® in the company, and is very pleased about the forward movement initiated by Greg and the many new and upward rising Realtors® working in the company. Greg’s goal for CamTaylor is to lead the way as an innovative market leader while remaining an independent brokerage. He takes pride in continuing to build upon the foundation that was formed by Bradley Salt, Campbell Taylor, and Phil Giessler as he continues to take the company “one brick higher.”
new agent dated July 25th, 1968. Much has changed since!
OUR STORY
Phil’s letter home as a