Lagom Collection - Graham & Brown

BY G R A H A M & B R O W N

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A N OT E F R O M OUR SPECIALIST

W

e are delighted to present Graham &

Brown’s

Lagom

wallpaper

collection, designed by our in-house

team. This new collection takes inspiration from the Lagom movement, characterised by simple, clean lines and uncomplicated structures on artisanal

fibrous

paper.

Bold,

sophisticated

and trendy, the collection also infuses lavish gold and silver elements, embracing an opulent feeling in the home.

The metallic touches can be very flattering with subdued lighting and the reflective accents help to create a classy, clean look. For those seeking a subtler style, consider a feature wall with matching paint, perfectly paired by our team.

PA U L A TAY L O R COLOUR AND TRENDS SPECIALIST

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A NEW GRAHAM & BROWN COLLECTION

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nspired by the Swedish word meaning “just the right amount”, the Lagom collection incorporates balanced designs, architectural references and uses three types of pattern, each in five different colour ways. The Lagom Geo

wallpaper offers a 3D effect, the Lagom Stripe pays attention to straight lines and Balance concentrates on a thin geometric pattern.

Along with the wallpapers, Elsie is a new paint hue, inspired by the first employee and a founding member of Graham & Brown. Impeccably matched with the Lagom collection, Elsie is a blend of soft blue and grey.

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“

“J U S T T H E R I G H T A M O U N T

Balance Deep Sky £50

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LAGOM GEO

W

ith

a

soft-edged

3D

geometric

pattern, the Lagom Geo wallpaper blends

architectural

motifs.

shadow When

with

strong

combined

with

glowing metallics, the refreshing colour palette of rose gold, smooth pale blue, blush, grey and crisp white evokes a striking art deco feel.

If gold or brass is a personal favorite, consider mixing metals in the home to complement the prominent wallpaper. Incorporating smaller staples with polished rims, like a coffee table or bar trolley, helps add warmth and light into a room.

CLOCKWISE / PAPER Lagom Blush & Rose Gold £50, Lagom Grey & Rose Gold £50, Lagom Deep Sky £50, Lagom Navy & Rose Gold £50

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Lagom Geo White & Rose Gold £50

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LAGOM STRIPE

D

esigned to add a touch of lavishness, the simple straight lines of the Lagom Stripe offers a clean balanced look. The

classic pattern blends rose gold, striking silver and rich gold with soft pastel tones as well as a strong navy hue.

Pairing the wallpaper with natural materials, such as woven blankets and textured cushions, creates the feeling of comfort and luxury in the home.

CLOCKWISE / PAPER Lagom Stripe Grey & Rose Gold £50, Lagom Stripe Navy & Gold £50, Lagom Stripe White & Rose Gold £50, Lagom Stripe Blush & Rose Gold £50

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Lagom Stripe Deep Sky £50

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BALANCE

B

alance uses gilded geometric lines to reflect the smallest glimmers of light, creating a feeling of space. Whilst dark

hues contrast with the silver and gold, muted shades offer a natural skandi flair.

Thin lines offer a subtle effect and can be dialled up with additional gold accessories and highlights. Pair with delicate foliage, oak woods and soft lighting to create a light yet splendid feel.

CLOCKWISE / PAPER Balance Deep Sky £50, Balance Navy & Gold £50, Balance White & Rose Gold £50, Balance Grey & Rose Gold £50

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Balance Blush & Rose Gold £50

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Elsie’s

INTRODUCTION

E

lsie: tenacious, caring and loyal. The first employee and a founding member of Graham & Brown, pivotal to the success

of our company; and the inspiration for this beautiful cool blue grey.

Chosen to sit alongside the beautiful Lagom Collection, Elsie reads as a grey when used in a large area but becomes a definite cool blue in smaller sized rooms or when contrasted with G&B White paint. Soon to be a firm favourite for those who favour a crisp clean finish Elsie is a beautifully crafted hue, a definite nod to its inspiration.

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Elsie Paint, Matt Emulsion ÂŁ38

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P R E S S C O N TA C T S

For further information or access to high-res images please contact Camron PR Elizabeth.Mahoney@camronpr.com +44 [0]207 420 1700 https://www.grahambrown.com/uk/

@grahamandbrown

@grahamandbrown

@grahamandbrown

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