Sainsbury's Home Everyday Luxury Lookbook

LOOKBOOK 2018

INTRODUCTION The Everyday Luxury collection elevates simple homeware into premium, design-led pieces at affordable prices.

With a focus on high quality materials and functionality, the collection epitomises sophisticated living created to work for both urban and rural settings in a simple and calming monochrome colour palette. With launches each season, the offering includes tableware, cookware, bed & bath, home accessories and fragrance. “Each piece from this collection has been carefully thought out and is designed to sit in any type of home.

Our design studio is always working on new additions to the range that continue to evoke a timeless sense of style whilst also serving a functional purpose.�

Andrew Tanner, Head of Design

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DINING The new porcelain dining range is simple and paredback with a new stackable design element that maximises storage space, ideal for smaller homes. With straightedge sides and in varying sizes, each piece fits securely into the next to create a tall, straight stack. The clean silhouette and utilitarian design characterise the collection that includes complementing handmade glassware.

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Marble & Mango Wood

Bread Bin 12L

Cast Iron Cream Round

Chopping Board

£18

Casserole Dish 3L £35

£18.50

Grey Cotton Napkins, 4pk

Medium Rectangular

Marble Cutlery Set, 16pk

£8

Stoneware Roaster

£16

£8

Small Storage Canister

Cast Iron Cream Round

Butchers Block

£6

Shallow Casserole Dish 3L

£18.50

£45

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KITCHEN & DINING Cook and serve in style with elegant essentials including stoneware serving dishes, wood and marble chop boards and rustic cotton table linen.

The signature cast iron collection comes in varying shapes and sizes for both large and smaller kitchens. Each piece is cast by hand for a highly durable finish in soft cream or vibrant spice orange that will stand the test of time in the kitchen.

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LIVING The home accessories feature understated accent pieces that complement the collection’s signature muted colour palette. Textural elements of mercury glass and velvet make a glamorous contrast to practical wicker baskets and knit throws. Cushions and throws come in a range of subtle shades, from sleek white to moody charcoal.

Open Knit Throw £20

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Mercury Vase

Mercury Lamp

£14

£55

Grey Wicker

Luxury Faux

Bergamot & Black Tea

Storage Basket

Olive Tree

Diffuser 175ml

£16

£30

£15

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FRAGRANCE Created in-house, the new fragrance collection includes room sprays, diffusers and a range of candles with up to 25 hours burning time. With highly giftable packaging in a range of trend-led shades, including burnished gold, grey ombre and smoky silver, the collection has a highend look at a supermarket price.

New scents for the season include Hyacinth & White Birch, Wild Cassis & Cedar, Neroli & Sweet Amber and Bergamot & Black Tea.

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BEDROOM New for AW18 is a 600 thread count Egyptian cotton bedlinen for the ultimate luxury bedding. The Everyday Luxury collection features pure, crisp cotton bedlinens and sumptuous duck and goose down fillers that guarantee a restful night’s sleep.

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BATHROOM Updates to this season’s bathroom offering include ribbed cotton towels and chic white marble accessories.

The 100% Egyptian cotton towels incorporate smart, low twist technology making them super soft, fluffy and fast drying, even after several washes.

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CONTACTS Contact Details For further information, imagery and product loans, please contact Camron PR: Ellie.Rains@camronpr.com | 0207 420 1700 All images are available on PR shots

Stockist Details Sainsbury’s www.sainsburys.co.uk | 0800 636 262