Camron Milan Pack 2013

MILAN PACK 2013

CONTENTS INTRODUCTION

3

METRO MAP: KEY DESTINATIONS

4

HOW TO GET TO THE FAIR

5

TOP TEN THINGS NOT TO MISS IN MILAN THIS YEAR

8

APPS & MAPS

12

HASHTAGS

13

COSMIT

14

MOST

17

ROSSANA ORLANDI

23

VENTURA LAMBRATE

26

TORTONA DESIGN WEEK

30

BRERA

32

EDIT: DESIGNJUNCTION

35

CENTRAL MILAN

39

CAMRON CLIENTS IN MILAN

40

PRESS RELEASES: SHOWROOMS & INSTALLATIONS

46

INVITATIONS: SHOWROOMS & INSTALLATIONS

64

MEET AND EAT

104

TEN THINGS TO DO IN MILAN TO ESCAPE FROM DESIGN

110

FUORISALONE FACT SHEET FOR MILAN 2013

113

Compiled by James Hart and Anya Lawrence

2

INTRODUCTION As many of you fly into Milan over the forthcoming week, we felt it opportune to provide you with an overview for 2013 so you can make the most of Salone this year. With so many design weeks taking place all over the world, why is it that we all get on planes and make the pilgrimage to Milan?

Without question, the fact that 5,000 journalists are heading into the city is a reflection of the stature of this global design event.

The challenge increasingly becomes one of a carefully planned itinerary - how to get into the design destinations, the Fiera, important showroom events, as well as lunches, dinners, parties and the Bar Basso moment. Since it is all about balance and planning, we hope that our transportation tips, restaurant hot spots and updated information will help influence those decisions. It helps that this year, unlike the last two, we will not experience torrential rain, and that the sun promises to shine for some of the week.

At the back of this pack, you will also see that we have highlighted key press preview days so you can make the most of getting access as soon as possible. For those of you who spend on average two nights and three days in Milan, we would recommend at least one day at the Fiera (get there as the doors open) – and do not miss Euroluce which alternates with Eurocucina. Additionally while you are there, head to Jean Nouvel’s ‘Project: Office for Living’, as well as Salone Satellite ‘Craftsmanship & Design: together for Industry’.

On another day we would suggest taking in the key design districts (these are listed in this pack) while the final day could be allocated to showrooms and installations such as Wallpaper*’s new Handmade at Leclettico, or Marcel Wander’s ambitious exhibition space at Tortona. Do jump on and off one of the buses (with Wi-Fi on board) that Fab.com is organizing on Wednesday and Thursday from MOST to either Ventura Lambrate or Tortona.

We have also listed a multitude of apps which you will be able to download from this week. Complete with maps, floor plans and key highlights, these will transform your visit and help you navigate the city. You will also see that we have included some of our favourite places to meet (the new courtyard café at The Magna Pars in Tortona is a real find) – and also in this pack we have included restaurants that you might like to book before you leave.

This year we have James Hart as our main concierge person in Milan, so should you have any questions during the week, email him at james.hart@camronpr.com. He can also ensure to direct any specific requests to our Camron team on the ground, in London and New York.

We look forward to seeing you!

Judy Dobias Managing Director

THE DESIGN COMMUNICATIONS AGENCY: LONDON / NEW YORK 3

METRO MAP: KEY DESTINATIONS

1

4

5

2 3

Key: 1. Fiera 2. MOST/ Rossana Orlandi 3. Tortona 4. Brera/ EDIT Designjunction 5. Ventura Lambrate

4

HOW TO GET TO THE FAIR

BY PUBLIC TRANSPORT M1 Red Underground line to Rho-fieramilano station (last stop). Outer Milan fare schedule (one-way fare Euro 2.05, Return ticket Rho-fieramilano Euro 4.00) Interchange stations: Cadorna-Triennale and Loreto (M2 Green Line); Duomo (M3 Yellow line For more information please visit: www.atm-mi.it

RADIOTAXI You can call a taxi using one of the following numbers: 028585 - 026969 - 024040 - 024000 - 025353

FROM LINATE AIRPORT Shuttle bus every hour to/from Fiera Milano Departure/arrival at the airport: near Domestic Arrivals. Departures from Linate are every hour from 8:30am – 1:30pm and from 3:00pm – 6:00pm Departure/arrival at Fiera Milano: bus parking area at Porta Est Departures from Fiera Milano every hour from 9:30am – 12:30pm and from 2:00pm – 7:00pm For more information please visit: www.malpensashuttle.it/lin-fiera.htm Number 73 Bus to downtown Milan San Babila + M1 Red Underground line to Rho-fieramilano (last stop) For more information please visit: www.sea-aeroportimilano.it

FROM MALPENSA AIRPORT Shuttle bus every hour to/from Fiera Milano Malpensa Shuttle: Departures from Malpensa airport, Terminal 1 Departures from Fiera Milano, bus parking at Porta Ovest from 2:00pm – 7:00pm every hour For information please visit: www.malpensashuttle.it

Malpensa Bus Express: Departures from Malpensa airport, Terminal 1 Departures from Fiera Milano, bus parking at Porta Ovest from 3:30pm – 7:30pm every hour For information please visit: www.autostradale.it Train Malpensa Express to/from Cadorna station (trains run every 30 minutes during the whole day, the journey lasts 40 minutes approx. intermediate stops at Milan Bovisa Politecnico and Saronno) + M1 Red underground line to Rho-fieramilano (last stop) For more information please visit: www.malpensaexpress.it

5

HOW TO GET TO THE FAIR FROM ORIO AL SERIO AIRPORT Shuttle bus to/from Fiera Milano Departures from airport, bus parking area at 9:00am and 10.30am Departure from Fiera Milano, bus parking at Gate East at 4:30pm and 6:00pm For more information please visit: www.orioshuttle.com

FROM MILAN CENTRAL STATION AND GARIBALDI STATION M2 Green underground line (direction Abbiategrasso) to Cadorna-Triennale + M1 Red underground line to Rho-fieramilano (last stop)

FROM CADORNA STAZIONE NORD (FERROVIE NORD MILANO) M1 Red underground line to Rho-fieramilano (last stop) For information please visit: www.lenord.it

FROM RHO RAILWAY STATION Shuttle bus service to/from the fairgrounds.

Service operational: Monday to Saturday 6:20am to 8:15pm and Sunday 2:00pm to 7:25pm Tickets on sale at the Rho railway station (daily fare Euro 2.50) For more information please visit: http://www.gtmspa.it/

BY CAR  Approaching Milano on the A7 motorway from Genova, the A1 motorway from Bologna or the A4 motorway from Turin: take the Tangenziale Ovest (westbound ring-road) northwards and follow the signs for 'fieramilano‘

 Approaching Milan on the A4 motorway from Venice towards Milan: take the 'Pero-fieramilano' exit  Approaching Milan on the A8 motorway from Varese and the A9 from Como/Chiasso: at the Milano Nord tollbooth, make for the A4 motorway to Venice, and take the 'fieramilano' exit  Leaving Milan on the A4 motorway towards Turin: take the 'Pero-fieramilano' exit  Leaving Milan on the A8 motorway to Varese-Como: turn off at the 'fieramilano' exit  From downtown Milan/Viale Certosa: continue along Via Gallarate then the SS 33 del Sempione highway and follow the signs for 'fieramilano‘

6

HOW TO GET TO THE FAIR GETTING AROUND With so many people heading to Milan airports, if you arrive at Linate from Tuesday onwards, you might want to book a car to collect you and our suggested company is AUTONOLO MILANO (www.autonolomilano.it) Please contact Carlo or Anna on +39 02 65 52 732 or +39 02 65 75 777 and do mention Camron if you book. You can also email the company at autonolomilano@autonolomilano.it. Arriving at Malpensa, take the train directly onto the city and then a taxi.

Additionally, you might want to book them for half a day to take you around the showrooms to maximise your time. Do not take a taxi to the Fiera – take the metro. In the evening, taxis are hard to find and they don’t stop if you wave them down, so have the number (02 8585, 02 6767, 02 5353, 02 8383 and 02 3100) handy.

REMEMBER- The meter will start running as soon as the driver gets the call!

MEETING POINTS If you want to meet people, there are several key places that we would suggest listed below. These are away from design destinations and are accessible.

Some of our recommendations include the following: if you are in Zona Tortona seek out the new hotel, Magna Pars (see p. 95) - it has a lovely courtyard cafe, a perfect lunch location and still a secret. Adjacent to Rossana Orlandi is the magical Pane e Acqua (see p. 95) - ideal for lunch, opens at 12.30. For a serious breakfast meeting or aperitivo, head to The Four Seasons or Park Hyatt. If the weather is good - nothing beats The Bulgari Hotel garden, especially for an indulgent breakfast meeting.

Since the weather forecast for next week looks promising, head to the gardens of The Bulgari Hotel.

Additionally, we recommend the outside cafe at Corso Como (see p. 91).

7

TOP TEN THINGS NOT TO MISS IN MILAN THIS YEAR 1. SALONE DEL MOBILE – ‘PROJECT: OFFICE FOR LIVING’

BY JEAN NOUVEL Conceived especially for the Saloni 2013 by Pritzker Prize winning architect Jean Nouvel is ‘Project: office for living’. The installation will be set out over a 1,200 m2 space inside the SaloneUfficio pavilions, illustrating several different scenarios that give full rein to the main strands of his vision of the workspace: mobility, conviviality, pleasure, fun, with offices opening onto both the inside and the outside of the building, a rejection of the cloned spaces, enclosed spaces and the serial repetitiveness that so often characterizes offices and their totalitarian nature.

Location: Salone Internazionale del Mobile fairgrounds, Rho SaloneUfficio / International Workspace Exhibition. Pavilion: 22-24 From 9.30am to 6.30pm, trade only Dates: Saturday 13 and Sunday 14 April, open to the public.

2. WALLPAPER* HANDMADE AT LECLETTICO Wallpaper* has again assembled an international cast of star designers, craftsmen and makers to create a spectacle, epic in scale and ambition.

This year includes Gaia & Gino’s enlightening Light Show, Verreum presents a glass masterclass and a bar-raising (and pulse-raising) coffee stop, amongst others.

Location: Wallpaper* Handmade at Leclettico, Via San Gregorio 39 Dates: Tuesday 9 - Saturday 13 April Opening Hours: 10am - 7pm (closes 4pm Tuesday)

3. MOST This is the second year of MOST, set in the unique setting of The Museum of Science and Technology, this year’s show hosts a variety of exciting exhibitors.

Location: Museo Nazionale della Scienza e della Tecnologia, Via Olona 6B, 20123 Dates: Tuesday 9 - Sunday 14 April Opening Hours: Tuesday 9: 10am - 9pm Thursday 11 - Saturday 13: 10am - 9pm, Wed 10 and Sun 14: 10am - 6pm

FAB: A special Disrupt Design afternoon on Wednesday 10 April will be a highlight. Fab.com is calling on designers to present their ideas for new products in front of a design jury including Yves Béhar, Fab Founder Bradford Shellhammer, Ambra Medda, Birgit Lohmann, Editor-in-Chief at DesignBoom and Amanda Dameron, Editor-in-Chief at Dwell. The three best products will be selected and put into production by Fab. Also not to miss is Tom Dixon’s Grand British Tea House which will introduce an element of quintessential Britain amongst a melting pot of international culture. Visitors will be able to relax and sample high tea from 10am – 6pm daily. The tea house will also serve English afternoon treats such as cucumber sandwiches, Ploughman’s and freshly baked scones with clotted cream and strawberry jam, all using the new Eclectic

by Tom Dixon collection.

8

TOP TEN THINGS NOT TO MISS IN MILAN THIS YEAR 4. DESIGN ACADEMY EINDHOVEN: LINKING PROGRESS Curated by Miriam van der Lubbe, this year’s Design Academy Eindhoven, Linking Progress will be fantastic. Showcasing a unique selection of work by sixty recently graduated Bachelors and Masters students, there will be plenty to see at its new location in the LAP building, Lambrate. The exhibition displays not only the end result but also the underlying invisible design steps of the graduates as they forge new links between their work and the world, and therefore the work is remarkably diverse.

Location: Lambretto Art Project. Via Cletto Arrighi 19, 20134, Ventura Lambrate.

Date: 9 - 14 April Hours: 9, 11, 12 & 13: 10am – 8pm, 10: 10am – 10pm 14: 10am – 6pm

5. MOROSO This year sees the celebrated Italian manufacturer return to present a much-anticipated assortment of inventive furniture. With new collections by the likes of Patricia Urquiola, Werner Aisslinger and Benjamin Hubert there is plenty to see, however the real show-stopper has to be Werner Aisslinger’s Bikini Island. Incorporating shelving, lighting, tables and even an aquarium into a modern seating unit, it offers a wonderfully unique take on upholstery.

Location: Salone Internazionale del Mobile: Fiera Milano in Rho Moroso Showroom: Via Pontaccio, 8, 20121 , Hall: 19 Date: 9 – 14 April Opening Hours: BEOPEN: 9 April 2.30pm - 4.30pm

On 9th April, the Moroso showroom will host the BE OPEN Food Theatre, an unique one off event focusing on the sense of taste with an innovative food experience and is certainly not one to miss! An installation designed

by Patrica Urquiola using Kvadrat’s textiles and Moroso’s furniture provides a backdrop to a stage where young and inventive chefs (including Italian chef Massimiliano Alajmo – the youngest chef in the world awarded with 3 Michelin stars) will present their creations.

6. FABRICA Milan is home to some of Europe’s most stunning architecture and Villa Necchi Campiglio – host to Fabrica’s exhibition this Salone – is one of the most impressive. Designed by architect Piero Portaluppi and situated right in the centre of Milan, the 1930s house will provide the backdrop throughout April to 10 modern pieces designed by Fabrica students. With the pieces inspired by the property and other heritage properties around Italy, make sure you take a visit.

Location: Villa Necchi Campiglio, Via Mozart 14 Date: 10 April - 5 May

9

TOP TEN THINGS NOT TO MISS IN MILAN THIS YEAR 7. TRIENNALE DESIGN MUSEUM: SIXTH EDITION “The influenza syndrome”

Location: Via Alemagna 6 Dates: April 6, 2013 - February 23, 2014 Opening Hours: 11am – 6pm

The sixth edition of the Triennial Design Museum offers a new interpretation of how Italian design expertly compares notes with different cultures, understands their languages and conceives new ideas.

Organised in three sections, which progress from the post-war period to current day trends, the exhibition draws to a close with a selection of leading design brands in the sector of Made in Italy products, brands that have absorbed and personalised foreign influence. In this framework, the installation designed by Architect Citterio for B&B Italia pays homage to its founder, Piero Ambrogio Busnelli, who was the first to consider the application of polyurethane foam moulding technology to the furnishing sector, thus radically revolutionising the same.

8. MARCEL WANDERS FOR MOOOI AT TORTONA Renowned product and interior designer Marcel Wanders will be one of the highlights at this year’s Tortona as he exhibits as part of Moooi.

Location: Area 56, via Savona 56 Date: 8 – 14 April Opening Hours: Tuesday 9 April – Saturday 13 April from 10am-9pm Sunday 14 April 10.00am - 5pm

Transforming the large space into a stylish assembly of colourful living quarters, Moooi will be showcasing items from the current collection and many new, exciting creations by the likes of Marcel himself, Edward van Vliet, Neri & Hu and Nika Zupanc.

As an added bonus, Marcel has asked photographer Erwin Olaf to join the Moooi presentation with a selection of photographs from his personal work. The photographs unfold their stories and feelings on a large scale, reaching a stunning height of 4.5 meters especially for this exhibition.

9. HEINEKEN: THE MAGAZZINI Making its debut at Milan this year, Heineken’s new collaborative space, The Magazzini is undoubtedly the talk of Milan and not one to miss.

Providing emerging designers with a platform for exposure in Milan’s Tortona, visitors to the Magazzini will experience a showcase of design talent, educational workshops and a design-led party space by night.

Location: Via Valenza, in Tortona (adjacent to Porta Genova station) Dates: 9 – 13 April Opening Hours: 2pm

Collaborating with the likes of design organisation Designers Block, creative network PechaKucha, digital publication Cool Hunting, digital remix designer Joshua Davis and multidisciplinary artist Matt W Moore, activities include master classes, where young designers have the opportunity to get their work reviewed by established industry figures, installations and challenges.

10

TOP TEN THINGS NOT TO MISS IN MILAN THIS YEAR 10. BACCARAT Baccarat will present a beautiful installation at Palazzo Morando on Via Sant'Andrea. The French brand is collaborating with several renowned international designers including Philippe Starck, Arik Levy, Philippe Nigro, Jaime Hayon, Campana Brothers, Louise Campbell and Jean Marc Gady who will create the lighting installations. Each one of them will be unveiled in Milan for the first time. Also, five students from ECAL, the famous design school in Lausanne, Switzerland, will present new projects of transversal lighting as a reinterpretation of the Harcourt Collection.

Location: Palazzo Morando. Via Sant'Andrea, 6 Dates: Press view - Wednesday 10th April Wednesday 10 - Sunday 14 April Hours: 10am - 8pm (Except Wednesday 10am - 5pm)

11

APPS & MAPS ISALONI 2013 OFFICIAL APP (iPhone, iPad, Android) From Cosmit, the organizing committee of the Salone, the new official app that lets you explore

the Salone Internazionale del Mobile, Eurocucina, FTK (Technology for the Kitchen), the International Bathroom Furniture Exhibition and the International Furnishing Accessories Exhibition. iSaloni Official 2013 is divided into 5 sections: Map, Events, Calendar, QR code reader, and About The Map, navigable in touch-screen allows you to locate the stands of exhibitors and the halls of the various events, with the ability to see each company in more detail.

WALLPAPER* HTC GLOBAL DESIGN TOURS APP (Android only) HTC, a world leader in mobile innovation, and globally renowned design magazine, Wallpaper*, have launched a free android app that provides consumers with up-to-date intelligence on the world’s most prestigious design destinations. Curated by international and influential designers, the Wallpaper* HTC Global Design Tours app will be a well-informed, insiders’ edit of must-see shows, installations and events from the world’s top design fairs sent straight to your smartphone. Available to download for free from the Google Play store.

INTERNI FUORISALONE 2013 (iPad and iPhone) The new Interni Guida FuoriSalone 2013 app, for iPhone and iPad, is a free tool released

specifically for the events of the 2013 Milan Design Week. The app offers constantly updated info on over 500 events taking place around the city. It is a simple, intuitive way to find events by name, alphabetical listing, Day by Day and location.

BRERA DESIGN DISTRICT Walk around Brera’s design path in Milan and visit some of the most prestigious (design) showrooms. Browse the most famous creations for each brand on your smart phone and download Brera Design District’s virtual book

FUORISALONE.IT (iPhone/ iPad and Android) This app gives you access to: AGENDA OF EVENTS: all events of the design week in Milan, with addresses, descriptions, images and directions. FOCUS ON: special events this week and areas.

Hot: Brera Design District, Porta Romana Design, Zona Tortona, Ventura Lambrate. MY FS: Create your own personal agenda: select the events essentials, and organizing day to day.

12

MILAN HASHTAGS #MILAN13

@iSaloniofficial

@_tortonadw

#iSaloni

#TWD

#Euroluce

@designersblock

#SaloneUfficio

#MilanSmells

#SaloneSatellite

@Moooi @wanderswonders

@MOSTSalone: @Fab

@Baroncelli_

#DisruptDesign

@Punkt

@TomDixonStudio

@BokjaDesign

@VenturaProjects

@SpazioPontaccio

#VenturaLambrate

@rollandhill @ligneroset

@_DesignJunction #Edit

@LeeBroom #crystalbulbshop

13

14

15

COSMIT

• INTERNATIONAL FURNISHINGS: 1,2,3,4,5,6,7,8,10,12,14,16,18,20 • EUROLUCE: 9,11, 13,15 • SALONE UFFICIO: 22-24 • SALONE SATELLITE: 22-24 • JEAN NOUVEL: 22-24 16

Museo Nazionale della Scienza e della Tecnologia, Via Olona 6B, 20123 Metro: Saint’Ambrogio (M2 Green Line)

Rossana Orlandi Via Matteo Bandello 14/16, 20123 17

18

19

20

21

22

Via Matteo Bandello 14/16, 20123 Metro: Sant’Agostino (M2 Green Line) Tram: Magneta S. Maria delle Grazie 16

Pane e Acqua Via Matteo Bandello, 14 20123 23

One of the highlights during Salone, is to drop in at least twice to Spazio Rossana Orlandi – which is specially curated by Rossana. The showroom is divided into many tiny installations, as well as her showcase garden and cafe which comes into its own when the sun shines and you drop in for coffee or a homemade salad for lunch.

The place is set in an abandoned Milan factory and at the very top, do not miss the store where you can also buy some very unusual things to take home with you. We often go to Pane e Aqua next door for lunch.

There are familiar names who Rossana tracks – from Jaime Hayon, to Piet Hein Eek, and Nacho Carbonell. This year she is also curating another two exhibitions in the city which are not to miss, one at Museo Bagatti Valsecchi and another in the Zara flagship store in Corso Vittorio Emanuele.

At Spazio Rossana Orlandi you will find Punkt, who Camron is representing for the first time, with a presentation of their ES 01 Extension Socket designed

by Colombian designer Georges Moanack under the direction of Jasper Morrison. Additionally, you will discover Bokja, the Beirut-based studio there with their evocative Migration Collection – referencing stories of movement and change from all over the world.

Baroncelli will debut in Milan within the space with the launch of Innovo, a striking wall installation and collection of new lights. This is constructed with intricate care, the centrepiece uses a selection of wall lights as well as vintage chandelier remnants salvaged from Baroncelli’s workshop and store rooms in Murano.

The international preview of the book 'co-evolution', highlighting the first 12 years of the careers of Kiki van Eijk and Joost van Bleiswijk, will take place in Milan during Salone del Mobile. Presented in a special setting with feminime and masculine metal designs at Spazio Rossana Orlandi, the book can be seen for the first time! Published by Lecturis, on the occasion of the overview exhibition ‘co-evolution’ of Kiki and Joost at the Noordbrabants Museum, the Netherlands, from May until August 2013.

24

List of participating designers: Piet Hein Eek Thomas Eyck Oyuna School of the Art Insitute of Chicago Konstfack, University of Art and Design in Stockholm Se London (New designs by Nika Zupanc) Bokja Booo Bulbs present Booo Chandelier Formafantasma BCXSY DossoFiorito Jaime Hayon for & Tradition Kyuhyung Cho Muller and Van Severen Jan Plechac Heewon Kim Wonmin Park Os and OOs

Moritz Waldemayer Nir Meiri Enrico Marone Cinzano Manuela Crotti Seletti e Toilet Paper (Maurizio Cattelan) Scholten and Baijings for Hay e Georg Jensen Casa Moretti Lex Pott Monique Habraken Dirk Vander Kooij Ben Oostrum Ontwerper Alvaro Catalan Ocon Baroncelli Itay Ohaly Karimokku Tete De Bois Guto Requena Garth Roberts for Glass

Key pop-up projects (not at Rossana Orlandi but in collaboration with Rossana Orlandi)

BAGATTI VALSECCHI 2.0 Nacho Carbonell will present chandelier made out of silicon and glass commissioned by Vionnet.

The piece will be part of an exhibition that Rossana is curating at Palazzo Bagatti Valsecchi in via Via Gesù 4.

The exhibition will be called “Bagatti Valsecchi 2.0” and will be part of a showcase of unique pieces. Together with Nacho’s piece there will also be a mobile chandelier by Front, a new chair by Tomas Libertiny and work by Italian designer Enrico Marone Cinzano, Dirk VanDer Kooij, Paul Heijnen amongst others. The pieces will be showcased within the rooms of the museum. In occasion of the event, a Design Shop will also be installed.

PLASTICA MILLENARIA @ ZARA FLAGSHIP STORE Rossana Orlandi will curate an installation by israeli artist Hagar Fletcher within Zara flagship store in Corso Vittorio Emanuele 11. This is a grass made out of recycled plastics items (bags, bottles, boxes, etc.).

25

Via Ventura 5 Lambrate, MM2 Green Line exit Lambrate FS Tram line 33 from Central Station to Rimembranze di Lambrate

Wi-Fi Hotspot

Info/ Press Desk Via Ventura 5

26

27

28

29

Via Tortona Green line MM2 P.ta Genova or S.Agostino Lines 47 - 50 - 59 - 68 - 74 - 90/91

Marcel Wanders for Moooi Area 56, via Savona 56

Press Desk Via Tortona

Magna Pars Via Tortona, 15, 20144

HEINEKEN: The Magazzini Via Valenza 30

31

Via Forcella 13, 20144 Lanza Brera Piccolo Teatro (M2 Green Line)

Tram: Legnano Arena: 3, 4, 7 12, 14

Nichetto = Nendo Foro Buonaparte 48

Lee Broom Boffi Spazio Pontaccio - The Design Via Solferino 11, 20121 Boutique, Via Pontaccio 18, I-20121

Viale Alemagna, 6 Lines 1 & 2, Fermata Cadoma – Triennale Line 61, fremata Triennale 32

The Brera design district will once again host a wide range of exhibitions and events by leading international brands for the Salone 2013.

Spazio Pontaccio has been showcasing leading names in design in its showroom for over a decade, working with everyone from Philippe Starck to Marcel Wanders.

Designers on view for Milan Design Week 2013 include Lee Broom, Nendo, Tokujin Yoshioka, Alessandra Baldereschi, Piero Lissoni and Jason Miller. Lee Broom will have a dedicated area in Spazio Pontaccio transforming the space with a stunning installation and retail shop complete with its own entrance. An expanded Crystal Bulb range will be on view and available to buy throughout the week.

Spazio Pontaccio - The Design Boutique Via Pontaccio 18 I-20121 Milano Opening Cocktail: April 9 from 6pm Kvadrat and Moroso will present The Revolving Room, a special installation by acclaimed designer, Patricia Urquiola at the Moroso showroom. The installation celebrates Kvadrat’s first textile collection with Urquiola and presents her new chairs for Moroso.

Moroso showroom via Pontaccio 8/10, 20121 Milan Opening Hours: April 10 – 14, 11am - 9pm Press Preview: April 9, 5pm - 6.30pm Designjunction will present Edit, a carefully curated exhibition, featuring a select group of global brands with a focus on quality and authentic design. Leading international brands will be presented alongside live workshops, installations, pop-up eateries and high-end design shops. Edit will be shown within the striking La Pelota venue, a renowned space which over the years has housed some of the most creative and inspiring events in Italy. This landmark building, positioned in the fashionable district of Milan, is the perfect location to continue designjunction’s growing reputation for presenting world-class design in urban, industrial environments.

La Pelota, Via Palermo Brera Design District 20121 Milan Press Preview: April 9, 4pm - 7pm Late Night Opening: April 12 until 10pm Boffi will present A Magic Wand, in cooperation with Antolini, Gaggenau and Miele at BOFFI SOLFERINO. BOFFI SOLFERINO via Solferino, 11 MM2 Moscova Opening Hours: April 9 - 14, 10am - 9pm

33

34

La Pelota Via Palermo 2012 Lanza Brera Piccolo Teatro (M2 Green Line) Tram: Legnano Arena: 3, 4, 7 12, 14

Wallpaper* Handmade Leclettico, Via San Gregorio 39

Kvadrat - Patricia Urquiola Textile Collection Via Pontaccio 8/10 35

designjunction partners with Visa Luxury Hotel Collection for the Salone Internazionale del Mobile

36

designjunction is delighted to announce Visa Luxury Hotel Collection as one of the official event partners for the show. For the first time ever Visa will be present at the Salone del Mobile as part of EDIT by designjunction held at La Pelota, Brera Design District.

EDIT by designjunction is set to be a major destination at this year’s Salone del Mobile featuring an exclusive line-up of 25 global design brands in one of Milan’s most renowned locations.Exhibitors include: Modus, Extremis, No Early Birds/Per Soderberg, Channels, Mabeo, Ercol, Feliz, Innermost, Nevvvorks, Material Lab, Atelier Areti, Case, Utopia & Utility, Vessel Gallery, Sefar, Tokio, Christopher Farr, designlink.pl, Bent Hansen, Forza Tappeti exhibition, Kalmar Werkstäetten, Brose & Fogale, Massless, tokyobike and Melin Tregwynt.

The Visa Luxury Hotel Collection is a premium travel program enabling Visa Premium cardholders to find, book, and enjoy exclusive benefits at more than 900 intriguing and prestigious properties around the world — from boutique gems to celebrated designer hotels. The Armani Hotel, Park Hyatt, Seven Stars Galleria and The Gray are just some of the five star resorts which form part of the hotel collection in Milan.

Visa Premium cardholders can take advantage of priority access into EDIT by designjunction, as well as guided tours of the venue and special tickets for Salone del Mobile events. Visa Premium customers will also be able to experience the Visa Luxury Hotel Collection programme within the VIP lounge.

- Ends -

For further information or general press enquiries contact: Deborah Spencer: press@thedesignjunction.co.uk or +44 (0) 7887 502 457

Opening hours: Tuesday 9 April: 4pm – 7pm Press Preview Wednesday 10 April 10am – 8pm Thursday 11 April 10am – 8pm Friday 12 April 10am – 10pm – Late night opening Saturday 13 April 10am – 7pm Sunday 14 April 10am – 4pm

www.thedesignjunction.co.uk

37

Tokyobike Super cool Japanese brand, tokyobike is set to make tracks this April with a series of guided bike tours across the Brera Design District, starting and finishing at designjunction. The tours will take riders on a 3 hour journey to mystery design destinations each day. The tours will run from Tuesday 9 April through to Saturday 13 April from 10am – 1pm. Further details will be announced shortly. tokyobikes, are renowned for being easy to ride with a lightweight, pared down design. Each bike weighs between 9 and 11 kilos and comes in a wide range of colours, sizes, shades and styles.

38

CENTRAL MILAN Metro: Santa Babila (M1 Red Line) Tram: Larga Verziere (12, 15, 23, 27)

Vivienne Westwood hosts 'New British' with 100% Design Corso Venezia 25, 201121

Duomo

Flos Corso Monforte 15

B&B Italia and Maxalto At B&B Italia store, Via Durini, 14 Milan

Kvadrat Kvadrat Showroom, Corso Monforte 15 39

CAMRON CLIENTS IN MILAN 52ND SALONE INTERNAZIONALE DEL MOBILE Camron will once again be working with Cosmit (for the UK media) for the 52nd edition of the Salone del Mobile (9th - 14th April 2013). Claudio Luti, CEO of Kartell, has recently been appointed President. This year, Euroluce, the international lighting exhibition, will be presented alongside SaloneUfficio, showcasing the very best products for the office sector, including a special installation by world-renowned architect Jean Nouvel.

The SaloneSatellite, now in its 16th year, will also exhibit work from the most promising young designers from all over the world.

Location: Milan Fairgrounds, Rho Dates: Tuesday 9 - Sunday 14 April Hours: 9.30am - 6.30pm Contact: jennifer.godwin@camronpr.com In Milan: Jennifer Godwin and Judy Dobias

BARONCELLI Baroncelli, the luxury lighting brand which creates bespoke designs in Murano glass, presents their installation, Innovo, at Spazio Rossana Orlandi as they exhibit at the FuoriSalone for the first time. The Innovo installation features a spectacular vertical wall sculpture, the new Arbor family of lights, and the new Saturno wall lights and pendant with LED lighting. The centrepiece is a wall which is composed of remnants of vintage chandeliers salvaged from Baroncelli's workshop in Murano interspersed with LED lights. Inspired by themes of renewal and innovation, Innovo showcases Baroncelli's expertise in blending heritage skills with new technology through creative vision.

Location: Spazio Rossana Orlandi, Via Matteo Bandello 14/16 20123 Dates: Tuesday 9 - Sunday 14 April Hours: 9am - 8pm Contact: Kitty.duncan@camronpr.com In Milan: Kitty Duncan

BACCARAT Baccarat will present a beautiful installation at Palazzo Morando on Via Sant'Andrea. The French brand is collaborating with several renowned international designers including Philippe Starck, Arik Levy, Philippe Nigro, Jaime Hayon, Campana Brothers, Louise Campbell and Jean Marc Gady who will create the lighting installations. Each one of them will be unveiled in Milan for the first time. Also, five students from ECAL, the famous design school in Lausanne, Switzerland, will present new projects of transversal lighting as a reinterpretation of the Harcourt Collection.

Location: Palazzo Morando. Via Sant'Andrea, 6 Milano Dates: Press view - Wednesday 10th April Wednesday 10 - Sunday 14 April Hours: 10am - 8pm (Except Wednesday 10am - 5pm) Contact: adnan.abbasi@camronpr.com In Milan: Adnan Abbasi

40

CAMRON CLIENTS IN MILAN BOKJA Bokja, the Beirut-based design studio uses a mixture of vintage, traditional and contemporary fabrics, mingled with hand stitching and embroidery to create original, one-off pieces. Bokja's newest collection, Migrations, will launch at Rossana Orlandi. Featuring a bird motif representing reasons for shifts of population – perhaps motivated by war, economics, ambition or love - this immersive installation features wall hangings, wallpaper and rugs as well as furniture designed to ‘personify’ the idea of migration. Look out for a sofa ‘burdened’ by bundles of possessions with a drawer at the base resembling a suitcase.

Location: Spazio Rossana Orlandi Dates: Tuesday 9 - Sunday 14 April Hours: 9am - 8pm Contact: rosalind.freeborn@camronpr.com In Milan: Rosalind Freeborn

FAB.COM Fab.com, the world's fastest growing e-commerce site, will debut at MOST in Milan. Fab.com will participate with a three-part presentation including a new product in collaboration with the Andy Warhol Foundation and Quinze & Milan, an installation by the American Design Club and a curated selection of Fab's favorite design products. A special Disrupt Design afternoon on Wednesday 10 April will be a highlight of the week. Fab.com is calling on designers to present their ideas for new products in front of a design jury. The three best products will be selected, put into production by Fab and sold to their 12 million members in 26 countries around the world.

Location: Museo Nazionale della Scienza e della Tecnologia, Via Olona 6B Dates: Tuesday 9 - Sunday 14 April Hours: Tuesday 9: 10am - 9pm, Thursday 11 - Saturday 13: 10am - 9pm Wednesday 10 and Sunday 14: 10am - 6pm Contact: adnan.abbasi@camronpr.com/ doug.roche@camronpr.com In Milan: Adnan Abbasi and Doug Roche

FLOS This year, at Euroluce, the Italian company Flos will have a major presence. Since it was founded in 1962, Flos has made a name for itself for collaborating with internationally renowned designers as well as working with new emerging talents. Current CEO Piero Gandini has ensured that the company maintains a focus on experimentation and high tech solutions in lighting so that Flos is now a leader in the use of OLEDs and ecosustainable solutions.

Over 20 new products will be launched at Euroluce, from architectural lighting systems to decorative lamps designed by leading international names such as Piero Lissoni, Ron Gilad and Philippe Starck as well as London-based designers such as Paul Cocksedge and Michael Anastassiades.

Location: Euroluce: Pavillon 13 – C09 D18 Dates: Tuesday 9 - Sunday 14 April Contact: judith.fereday@camronpr.com In Milan: Judith Fereday

41

CAMRON CLIENTS IN MILAN FLOS Gino Sarfatti Collection Flos is also launching a special re-edition of some of the most beautiful pieces designed by Gino Sarfatti for Arteluce in the '50s and '60s. In 1974 Gino Sarfatti decided to sell his lighting company, Arteluce, as well as all rights to his designs. After the success of last year’s Gino Sarfatti exhibition in Milan, Piero Gandini decided that it was time to pay tribute to the memory of this iconic designer and entrepreneur, issuing a collection of some of Sarfatti's most stunning lamps.

Location: Flos Professional Space Corso Monforte 15, Milan Dates: Tuesday 9 - Sunday 14 April Hours: 9.30am - 8pm Contact: judith.fereday@camronpr.com In Milan: Judith Fereday

GAIA&GINO GAIA&GINO unveils the Enlightenment collection in Milan by partnering with Wallpaper* at the Wallpaper* Handmade exhibition at Leclettico.

Having distinguished itself with poetic, inventive and story telling products, the company earned a reputation as one of the international design scene's most promising luxury interior accessories brand. Milan 2013 marks an important turning point in GAIA&GINO's history as this is the first time the brand is launching its table lamps after the iconic table top accessories. Noe Duchafour Lawrence, Arik Levy, Karim Rashid, Juergen Mayer H, Brad Ascalon, Pearson Lloyd, Jaime Hayon and Annette Hinterwirth designed GAIA&GINO's 2013 collections to be launched in Milan.

Location: Wallpaper* Handmade at Leclettico, Via San Gregorio 39 Dates: Tuesday 9 - Saturday 13 April Hours: 10am - 7pm (closes 4pm Tuesday) Contact: hannah.cox@camronpr.com In Milan: Amanda Kasper (amanda.kasper@camronpr.com)

KARTELL At the main fair, Kartell will present new products from Philippe Starck, Patricia Urquiola, Tokujin Yoshioka, Nendo, Piero Lissoni, and Ferruccio Laviani, among others.

Location: Kartell Booth- Hall 20, A15/B14 Dates: 9-12 April 2013 Kartell x LAUFEN: Kartell will unveil its very first bathroom line together with Swiss bathroom specialist LAUFEN at Kartell's Flagship store.

Location: Kartell Showroom, Spa Via delle Industrie 1, 20082 Noviglio Press Preview: Tuesday 9 April Hours: 5:30 – 7 pm Cocktail: 7 – 10 pm Open Daily: 10 am – 8 pm Contact: sarah.natkins@camronpr.com/ marisa.jonesissa@camronpr.com In Milan: Sarah Natkins

42

CAMRON CLIENTS IN MILAN KVADRAT Patricia Urquiola Textile Collection Kvadrat is pleased to announce The Revolving Room, a special installation by acclaimed designer, Patricia Urquiola during the Salone Internazionale del Mobile, Milan 2013. The installation celebrates Kvadrat’s first textile collection with Urquiola and presents her new and existing products for Moroso, upholstered in the new fabrics. It will be on view at Moroso’s Milan showroom starting 10 April, 2013.

Location: Via Pontaccio 8/10 Dates: Wednesday 10 - Sunday 14 April Hours: 11am - 9pm Contact: jennifer.godwin@camronpr.com In Milan: Jennifer Godwin

KVADRAT Ready Made Curtain by Ronan and Erwan Bouroullec Kvadrat presents the Ready Made Curtain, an original and simple hanging system that requires the participation of the owner in its making - this is Kvadrat's first consumer product. Ready Made is available in two Kvadrat fabrics, one of which being a woollen textile, and each available in three colour ways.

Location: Kvadrat Showroom, Corso Monforte 15 Dates: Wednesday 10 - Sunday 14 April Hours: 10am - 9pm (Monday - Friday), 10am - 9pm (Saturday - Sunday) Contact: jennifer.godwin@camronpr.com In Milan: Jennifer Godwin

LEE BROOM Lee Broom will bring the Crystal Bulb Shop to Spazio Pontaccio in the Brera District. First presented during the 2012 London Design Festival, the Milan shop will once again transform a design showroom with a contemporary take on an old fashioned shop, while launching a series of new products based on the wildly popular Crystal Bulb. This will include a new frosted version of Crystal Bulb and the Crystal Bulb table light and chandelier.

Broom will create a special window for Spazio Pontaccio and will retail the frosted Crystal Bulb and Crystal Bulb table lamp throughout the week.

Location: Spazio Pontaccio - The Design Boutique, Via Pontaccio 18, I-20121 Dates: Wednesday 10 April – Friday 31 May Hours: 3pm - 7pm (Monday), 10am - 1.30pm | 2.30pm - 7pm (Tuesday Saturday) Contact: irene.kopitov@camronpr.com In Milan: Irene Kopitov

43

CAMRON CLIENTS IN MILAN MOST April 2013 will see the second showing of MOST, the design destination instigated by British designer Tom Dixon at Milan's Museum of Science and Technology. The fabulous former monastery in the centre of Milan exhibits a vast range of industrial and technological inventions such as an entire submarine, steam locomotive and interior of an Art Deco cruise ship. It will provide Milan Design Week (9 - 14 April) with a curated creative hub, promoting forward-thinking culture, commerce and creativity against the extraordinary backdrop of historic exhibits based on technological innovation. Online retailer Fab.com is the lead partner.

Location: Museo Nazionale della Scienza e della Tecnologia, Via Olona 6B, 20123 Milano Dates: Tuesday 9 - Sunday 14 April Hours: Tuesday 9: 10am - 9pm Thursday 11 - Saturday 13: 10am - 9pm, Wed 10 and Sun 14: 10am - 6pm Contact: judith.fereday@camronpr.com In Milan: Dharine Surenthiran (dharine.surenthiran@camronpr.com)

PUNKT. While you're at the Salone, your electrical devices might run out of juice, so pop over to Rossana Orlandi and power them up at Punkt.'s ES 01 charging station! Swiss design brand Punkt. is launching its new ES 01 extension socket designed by Colombian industrial designer Georges Moanack. The ES 01, developed under the art direction of British industrial designer Jasper Morrison, is Punkt.'s clever solution to cable clutter. All of your cables and plugs converge neatly in the ES 01 extension socket, tucked away under its sleek rounded lid. Founder Petter Neby and Georges Moanack are available for interview on 9th and 10th April.

Location: Spazio Rossana Orlandi, Via Matteo Bandello 14/16 20123, Milan Dates: Tuesday 9 - Sunday 14 April Hours: 9am - 8pm Contact: Neil.Byrne@camronpr.com In Milan: Judy Dobias

VERREUM Verreum, founded in 2009 in Prague in the Czech Republic, is the first brand to put Prague on the world design map and is now officially re-launched at Wallpaper* Handmade at Leclettico. Verreum aims at reviving traditional glass-making craftsmanship, and the focus of brand's vision is the revival of silvered glass-making - a forgotten technique in Europe, which Verreum wished to re-invent, coupling new technology and a new design language.

Verreum's new collections to be launched in Milan are designed by Karim Rashid, Sebastian Herkner, Defne Koz, Arik Levy and Sebastian Bergne.

Location: Wallpaper* Handmade at Leclettico, Via San Gregorio 39 Dates: Tuesday 9 - Saturday 13 April Hours: 10am - 7pm (closes 4pm Tuesday) Contact: hannah.cox@camronpr.com In Milan: Amanda Kasper (amanda.kasper@camronpr.com)

44

CAMRON CLIENTS IN MILAN 2013 W HOTELS DESIGNERS OF THE FUTURE AWARD ANNOUNCEMENT On Thursday April 11th W速 Hotels Worldwide and Design Miami/ Basel will announce the winners of the 2013 W Hotels Designers of the Future Award.

This is the fourth occasion that W Hotels and Design Miami/ Basel have collaborated on the Award. Started in 2006 at Design Miami/ Basel, the Designers of the Future Award recognises up-and-coming designers and studios that are expanding the field of design.

Full press information will be available STARWOODMEDIACENTRE.COM/WDOF at 1pm CET.

to

download

at

Follow the 2013 W Hotels Designers of the Future Award on Twitter and Instagram: @WHotels #WDOF and @DesignMiami #DesignMiami.

Contact: Design Miami/ In Milan Contact: valentina.giani@camronpr.com W Hotels In Milan: Irene Kopitov Irene.Kopitov@camronpr.com In London: Hannah Cox Hannah.cox@camronpr.com

45

PRESS RELEASES: SHOWROOMS AND INSTALLATIONS

46

47

48

Taste, touch, sight, sound and smell BE OPEN brings a sensory feast to MILAN DESIGN WEEK 2013 BE OPEN Installation: House of the Senses by Christophe Pillet, part of INTERNI‚s HYBRID ARCHITECTURE & DESIGN project Video installation by Studio Azzurro Università Statale di Milano, Cortile della Farmacia Zang Tumb Tumb, interactive experience by Sfelab Winners of the BE OPEN Competition for Young Talents in Interactive Design Università Statale di Milano, Cortile della Farmacia BE OPEN Talk: Senses and Tastes, moderated by Philippe Daverio Participants: Aldo Cibic, Davide Oldani, Christophe Pillet, Michelangelo Pistoletto, John Thackara Università Statale di Milano, Aula di Rappresentanza BE OPEN Food Theatre Food experience by Massimiliano Alajmo and I‚m a Kombo Installation by Patricia Urquiola Furniture by Moroso, textiles by Kvadrat Moroso Showroom

BE OPEN’S journey continues in Milan at Fuorisalone 2013. After the launch at last year‚s Milan Design Week, BE OPEN returns this year at Università Statale as co-producer of INTERNI‚s Hybrid Architecture & Design project, from 8-21 April, with an installation by Christophe Pillet in the University‚s Cortile della Farmacia, the BE OPEN Talk, a panel disucssion moderated by Philippe Daverio on the sensory future and the BE OPEN Food Theatre at the Moroso showroom, a unique food experience.

These events are a part of an extensive programme to research design for the five senses through innovative projects that reach out to the sixth sense, or intuition. The Foundation is committed to developing this concept, finding ways of connecting with people‚s intuitive responses through inventive combinations of the sensory and the technological, to create the ultimate in multi-sensory experiences.

“This is BE OPEN‚s second year at Milan‚s international Design Week, underlining its commitment to becoming a bridge between the great minds of our time˜ philosophers, sociologists, designers, architects, artists, publishers, writers, businessmen and opinion leaders˜ and the promising new minds of the next generation. (Elena Baturina, Founder of BE OPEN) BE OPEN’s installation at the University is a part of Interni Magazine’s Hybrid Architecture & Design project. BE OPEN‚s House of the Senses, an architectural installation by leading architect and designer Christophe Pillet, will be juxtaposed with Zang Tumb Tumb, a series of interactive design works by multidisciplinary practice Sfelab. Animating the XV century portico that surrounds the courtyard, Zang Tumb Tumb‚s technological interface will dialogue with Pillet‚s tactile, sensory work. Sfelab were the winners of the BE OPEN Design Competition, a platform for young talent.

49

The House of the Senses is a contemplative pavilion located in the centre of Cortile Farmacia and integrated with the existing geometry of the formal garden.

"I wanted to give a pared down, almost simplistic vision of architecture,‰ says Pillet. „The outside is rather 'quaint' - a simple black wood box, covered in vegetation. Inside an eclectic, impressionistic collage of random video images loops in no particular order. The visitor can only have a visceral response to these very different experiences - a sensory overload".

The three walls of the pavilion are screens for moving images created by Studio Azzurro. Floor and ceiling are made from a special reflective material that enhances the impressionist effect of the space, endlessly reflecting the images that are projected onto the walls. Six tall, slim trees rise through the roof and become the heart of the installation, bringing nature into contact with the screen technology. Visitors will be drawn by the pulse of films streamed onto the pavilion and by Sfelab‚s interactive performances in the surrounding colonnade, all geared towards investigating how technology can enhance sensual experience.

Prominent creatives, sociologists and entrepreneurs, such as celebrated artist Michelangelo Pistoletto, inspirational designer Aldo Cibic, innovation guru John Thackara, star chef Davide Oldani and global architect / designer Christophe Pillet, will share their thoughts about the sensory future in the BE OPEN Talk Senses and Tastes - a panel discussion moderated by critic Philippe Daverio at the Aula di Rappresentanza at Statale University.

The Fuorisalone will also be the setting for the launch of the BE OPEN Food Theatre at the Moroso showroom, a brand new element of the foundation‚s sensory programme. On 9 April, BE OPEN will host a unique event focusing on the sense of taste, with an innovative food experience at Moroso’s showroom in via Pontaccio. Using Kvadrat’s textiles and Moroso‚s furniture, celebrated designer Patricia Urquiola will create a Œstage‚ for Italian Massimiliano Alajmo, the world‚s youngest chef to be awarded 3 Michelin Stars and the Danish duo I‚m a Kombo.

Massimiliano Alajmo‚s dinner Œperformance‚ will be inspired by the theme of colour and a different sense will be integrated in o each one of his dishes There will be a course that will allow the guests to perceive the sound of food; a course which is to be experienced wearing glasses with orange lenses and for the dessert, a scent reminiscent of childhood will be sprayed into the room. The huge table designed by Patricia Urquiola will be covered in plants in reference to the natural act of eating.

I‚m A KOMBO‚s menu brings avant-garde Nordic cuisine together with traditional Italian food. Their cocktail will convey the sense of touch, referencing the platters that Urquiola is covering in Kvadrat‚s variously coloured and textured textiles. The menu has been designed to complement Uriquiola‚s installation, offering a welcoming space for guests.

This event is the precursor to BE OPEN‚s Paris-Dakar project, a series of concept restaurants that will be designed in collaboration with the most interesting creatives of our time, a journey where taste is brought into dialogue with the other senses and where different food cultures meet to create a unique experience. Paris-Dakar is one of BE OPEN‚S business development projects, where young and established creatives can develop innovative concepts and projects to improve our future.

50

54 Via Tortona Milan, Lombardy 20144 IT Tuesday, April 9, 2013 at 10:00 AM – Sunday, April 14, 2013 at 6:00 PM

51

52

SAVE THE DATE – TUESDAY 9TH APRIL ETRO is pleased to present its exclusive partnership with New York photographer Erik Madigan Heck at the 52nd edition of the Salone Internazionale del Mobile.

On the evening of April 9th, from 7.00pm to 10.00pm, Kean and Veronica Etro along with Erik Madigan Heck will host an exclusive cocktail to present their partnership.

53

54

55

56

57

58

59

60

61

62

63

INVITATIONS: SHOWROOMS AND INSTALLATIONS

64

65

66

67

68

69

70

71

72

73

74

75

76

CALL TO ACTION! Exhibition at SPD Scuola Politecnica di Design Via Ventura 15, Milan April 9, 11-13, h 10.00-20.00 April 10, h 10.00-22.00 April 14, h 10.00-20.00

Scuola Politecnica di DesignEvery project should have a call to action, catch waves of interest, find its own audience. Love, beauty, intelligence and craft skills are just some of the ingredients to start with. Sometimes you have to trigger a reaction and encourage people to engage in a longlasting dialogue with good design.

This exhibition presents works from the students that attended SPD Master programmes in recent years.

They belong to apparently distant universes from car design to editorial, from advertising to furniture design. They have all put forward the most distinctive sign of the school approach: its workshop practice, a format open to the relationship with professionals, companies and institutions and combined with insights into cross-cultural contexts and experimental attitudes.

We are looking forward to seeing you at CALL TO ACTION.

Sabine Schweigert and Eleonora Russo pix+txt communication by sabine schweigert International press office and new media consultant of Scuola Politecnica di Design SPD Milano via elba, 12 - 20144 milano - italy

77

78

79

80

81

82

Come meet us at the Milan Oasis!For this year's Salone del Mobile, Form Us With Love presents Milan Oasis - a concept serving daytime as a workspace with 24 meeting and working seats, power outlets, coffee and WIFI. During nighttime the space transforms into a late night dinner setting based around Scandinavian inspired Italian cuisine.

Concept in collaboration with Scandinavian Business Seating - Introducing the RBM Noor collection by StokkeAustad, Grønlund Design & Form Us With Love. Supported by Bolon. Media partner Disegno.

"JUICE" - Via Maiocchi 5/7 Metro Porta Venezia Hours: 8-14 April 2013, 11.00am/9.00pm Party: Thursday April 11th / h 7.00pm-12.00am – By invitation only Press preview: Sunday April 7th 2013 / h 4.00pm-6.00pm If you would like to have more information and/or meet up in Milan, get in touch at press@formuswithlove.se or +46 (0)769099044 Social media: #milanoasis

83

84

85

86

87

88

89

90

91

92

93

Toyo Ito, Pritzker awarded, and Akihisa Hirata curators of the installation –amazing flow– will attend the event Will also attend the jury members of Lexus Design Award: The designers Sam Hecht e Junya Ishigami, Paola Antonelli Curator of Architecture and Design department of Moma New York, Aric Chen Indipendent curator and Art Director of Beijing Design Week and Kiyotaka Ise President of Lexus International

RSVP Romina Ciferni +39 02 5737 8504 rciferni@webershandwick.com

94

95

96

97

98

99

100

101

VENT NAME: Temporary Museum for New Design LOCATION: Superstudio Pi첫, Via Tortona 27 - Superstudio 13, Via Forcella 13 / Via Bugatti 9 DATE: Press Preview 8th April 2013, 3pm-8pm (press only) 9th-12th April 2013, 10am- 11pm (professionals only) 13th April, 10am- 11pm /14th April 2013, 10am- 6.30pm (also non-professionals) News 2013: opening time extended to 11pm, gates close at 10pm MUSEUM-LIKE FORMAT COMPLETELY RENOVATED - FURNITURE MATERIALS TECHNOLOGY INNOVATIONS - THE ROOTS OF CONTEMPORARY DESIGN - ART INSTALLATIONS THE PLUS: NIGHT OPENING - FAMOUS CHEF AT THE RESTAURANT - HAIR AND NAIL BAR - VIP LOUNGES PRIVATE PARTIES - TEMPORARY SHOP - FREE MAGAZINES

www.superstudioevents.com

102

103

MEET AND EAT HAM HOLY BURGER (NEW) With a great décor and ordering via an iPad this is a one of the great new places in Milan to have a delicious burger.

Location: Via Palermo 15, Milan, Italy Contact: 02875510 www.hamholyburger.com

NOBILE Offering breakfast, lunch and dinner, Nobile is a great place to enjoy a meal in a warm, welcoming environment. And their ‘Wine Corner’ offers a very wide and exquisite range that is not to be missed.

Location: Corso venezia, 45 - 20121 Milan Contact: +39 02 49526592 www.Nobilebistro.It

CAFÉ AT CORSO COMO Set up by former fashion editor and publisher Carla Sozzani, the cafe at Corso Como 10 attracts the very trendiest and creative crowds. Boasting a beautifully thought out interior and a menu to match, and set in the grounds of Carla’s renowned concept store, make sure you take a visit.

Location: Corso Como, 10 20154 Contact: +39 02 2901 3581

TANO PASSANI L'OLIO Elle Decor describes Tano Passani L'Olio as "understated but grand, known for its spectacular presentation and inventive olive-oil pairings with every dish.”

Location: Via Villoresi 16 Contact: 39 02 839 4139

104

MEET AND EAT WAIT AND SEE (NEW) A vintage concept store located in a former 18th-century convent, Wait and See serves a decent espresso alongside a well-curated collection of clothes and baubles from around the world. Opened by the designer Uberta Zambeletti in 2010, the shop has garnered a cult following among fashion insiders and tourists alike.

Location: 14, via Santa Marta.

Contact: 02 72080195

NICOLA CAVALLARO Acclaimed chef Nicola's Cavallaro's new restaurant in Milan, "where his cuisine--traditional with incredible combinations of pesce crudo and fruits--has won over some of the harshest critics." Wine comes from local vineyards.

Location: 11 Via Lodovico il Moro Contact: 39 02 8912 6060

MANNA Chef Matteo will guide you through the choices of his seasonal menu. The food is excellent and inventive; Matteo respects his ingredients and will neither overcook nor hide flavours. The wine list is very good with a very wide choice.

Location: Piazzale Governo Provvisorio, 6 Contact: 02 26809153 www.mannamilano.it

U BARBA A great place to eat, drink and socialize. The menu offers a wide variety of food from grilled fish to pasta and some of their delicious desserts which includes their very own ice cream. Closed on Monday.

Location: Via Decembrio 33 - 20137, Milan Contact: +39 02 45487032 www.ubarba.it

105

MEET AND EAT GIANCOMO ARENGARIO We like going to this restaurant for the spectacular views of The Duomo. The restaurant is an imposing 1937 building on the south side of Milan's Piazza Duomo, now housing an acclaimed 20th century art museum. "Giancomo Arengario is already a magnet for high-powered executives and fashionable types who know that eating one's perfectly shaved truffles is best done while gazing at the magnificence of the Duomo's spires.”

Location: Museo Del Novecento, via Marconi 1 Contact: 39 02 8844 4061

PAPERMOON Standing somewhere between restaurant and pizzeria, its walls are graced with photos of Hollywood legends and the menu offers a ‘fashion pizza’ along with specialties including pappardelle alla Paper Moon (fresh pasta with smoked bacon, tomato and cream).

Location: Via Bagutta, 1 20121 Milan Contact: +39 02 7602 2297 www.papermoonmilano.com

IL MARCHESINO The cuisine of chef Gualtiero Marchesi is a combination of quality raw ingredients, precision, essentiality and attention. A total approach to cooking that is reflected in every meal, from breakfast to after theatre dinner. The Ristorante Teatro alla Scala il Marchesino intends to be a sort of parterre, an additional theatre where the music world and the Milanese people can meet and chat.

Location: Teatro alla Scala Via Filodrammatici, 2 20121 Milan Contact: +39 02 72094338

BIANACA For the more modern palette, Michele De Lucchi’s sleek spot serves not-your-nonna’s dishes. The all-white atmosphere is a perfect backdrop for the all-black fashion crowd.

Location: 10, via Bartolomeo Panizza.

Contact: +39.02.45409037 www.spaziobianca.it

106

MEET AND EAT LA BRISA La Brisa is one of the most chic restaurants in the heart of Milano, offering gourmet and vegetarian food. Order seasonal dishes prepared in the traditional fashion or the more audacious veal roast.

Trying the desserts is a must.

Location: Via Brisa, 15 Milan Contact: +3902 864 631 25

PRINCI Princi is a good place to stop if you need a quick coffee or pizza from their special ovens. This is the first Princi by founder, Rocco Princi and the location near the Duomo makes it very convenient.

Location: Piazza XXV Aprile, 5 Milan Contact: +39 02 606 854 www.princi.it

SALUMAIO DI MONTENAPOLEONE With both a historical courtyard and an inside serving area, this restaurant serves delicious fresh pasta and ‘salumi’. And if one is not hungry, the historical courtyard is a great place to just have a drink.

Location: Via Santo Spirito 10, Milan Contact: 02 76001123 www.ilsalumaiodimontenapoleone.it

ALLA COLLINA PISTOIESE A family run business since the 1930’s, serving delicious Tuscan food, such as escallop Florentine with tomato and pasta with beans.

Till this day, it is a popular meeting point for business and family alike.

Location: Via Amedei 1, Milan Contact: 02 8645 1085 www.allacollinapostoiese.com

107

MEET AND EAT ANTICA TRATTORIA DELLA PESA Its dark, wood-paneled rooms and smart dress code give an air of sophistication. Veal shank is a specialty here, and when accompanied by a selection from the restaurant’s all-encompassing Italian wine list, patrons might temporarily forget the rustic, antique setting.

Location: Viale Pasubio, 10 20154 Milan Contact: +39 02 6555741 www.anticatrattoriadellapesa.com

HB BISTRO Set in one of the most interesting contemporary spaces, the concept was a place where people could share. Apart from the art space there is also the HB Art Bookstore and the HB Bistro which is furnished by Contempo, so you can eat your salads and crepes while sitting on big metal stools.

Location: Via Privata Chiese 2, Milan Contact: 02 6611 1573 www.hangarbiocca.it

MAGNA PARS SUITES MILANO, ZONA TORTONA (NEW) Magna Pars, a brand new hotel built on the foundation of a former perfume factory, is a nice to place to unwind. True to its roots, perfumes are the leitmotif of this luxurious space designed by Luciano Maria Colombo. Since the weather will be good next week, the outdoor cafe garden will be a true destination to escape while in Zona Tortona.

Location: 6, via Forcella.

Contact: +39 02 49526592 www.magnapars-suitesmilano.it

PANE E ACQUA Pane e Acqua is highly recommended as a place to eat, when in Milan. Designed by the architect Paola Navone, inside you will find a mixture of contemporary and tasteful vintage design pieces. All the ingredients are homemade, which makes the cooking simple and natural, and there is an interesting choice of wines to choose from.

This restaurant is an enchanting and relaxed place to enjoy a fine Mediterranean menu.

Location: Via Matteo Bandello, 14 20123 Milan Contact: +39 02 48198622 www.paneacqua.com

108

MEET AND EAT BISTRO DA GIACOMO Bistro Da Giacomo offers a 7 day a week service from lunchtime to two in the morning, serving dishes mainly based on meat and game.

This three room restaurant interconnected by beautiful arches and a gentleman’s club-style bookcase is a great stop after the theatre or a late work night. Since this is everyone's favourite - book before you leave for Milan.

Location: Via Pasquale Sottocorno 6, Milan Contact: 02 7602 2653 www.giacomobistrot.com

CRACCO-PECK Perfect for a wind-down dinner at the end of the week, Michelin starred Cracco-Peck manages to combine both elegant dining and creative, out-the-box cusine. With dishes such as pasta with sea urchins and coffee on the menu, the best meals are often the ones that seem most bizarre. The interior is designed by architects Gian Maria and Roberto Beretta too, making the restaurant’s setting as stunning as the food.

Location: Via Victor Hugo, 4 20123 Contact: +39 02 876774

109

TEN THINGS TO DO IN MILAN WHEN YOU WANT TO ESCAPE FROM DESIGN 1. SHOPPING IN MILAN A diversion while in Milan is to head to some of our favourite stores, including Corso Como, the emporium curated by Carla Sozzani. Do not miss Vittorio Radice's Design Supermarket in the lower floor of La Rinacente by the Duomo. In addition seek out the Fornasetti store at Corso G Matteotti 1A and don't leave without seeing Tom Ford's flagship store, Via Verri, 3. Do stop off at the Acqua di Parma Boutique - Via Gesu, 1 - a few minutes from The Four Seasons Hotel.

2. FIERA DI SENIGALLIA - SATURDAY MORNINGS Every Saturday morning, this flea market becomes a picturesque sight, full of noise, colour and style. At this market you can pick up art nouveau lamps, perfumed candles, comics, records - inspired by Indian, South American and African craftwork.

Location: Strada Alzaia Naviglio Grande Hours: 9am - 7pm Saturdays Transport: Metro Porta

3. BAMBOO BAR - ARMANI HOTEL Go early in the week before it gets crowded to this rooftop bar, with the best views of Milan. The bar is on the 7th floor and once you are there, you will not want to leave.

Cocktails are accompanied by an endless stream of antipasti.

Location: Via Manzoni 31 Contact: +39 02 8883 8888 www.milan.armanihotels.com

4. PECK If you are near The Duomo, head towards Via Spadari and you will find Peck, a gastronomic institution hard to beat. It is also a perfect place to grab a cappuccino and plan your day. If you go there to purchase things to take home, our recommendation is parmigiano, choose from 50 types of pasta, fresh pesto, and grab some white truffle olive oil.

Location: Via Spadari, 9, 20123 Hours: Monday – Saturday 7.30am – 20.30. Closed on Sunday www.peck.it/en

110

TEN THINGS TO DO IN MILAN WHEN YOU WANT TO ESCAPE FROM DESIGN 5. PINACOTECA DI BRERA This jewel of a museum is right in the Brera district, and was originally a 14th-century monastery. Today, it houses one of the finest art collections in the world. We always ensure to detour during the week. Even in an hour you can make sure not to miss, Supper at Emmaus by Caravaggio, The Dead Christ by Mantegna, The Marriage of the Virgin by Raphael and The Kiss by Francesco Hayez.

Since it opens at 8.30am - it is the perfect way to start the day.

Location: Via Pasquale Sottocorno 6 Hours: Tuesday - Sunday 8.30am - 7.15pm. Closed on Mondays Contact: 02 7602 2653

6. TEATRO ALLA SCALA La Scala is without question, the most prestigious opera house in the world. It is worth bearing in mind that the museum adjacent to the opera house is definitely worth a visit. We particularly like the costumes worn by Maria Callas. During the week of Salone highlights include Macbeth on Tuesday, the Filarmonica della Scala on Monday, Wednesday and Friday and on Thursday the Mariinskij Theatre Orchestra of Saint Petersburg.

Location: Largo Ghiringhelli 1, Piazza Scala www.teatroallascala.org

7. DUOMO ROOFTOP Milan's Cathedral has been a central part of the city's life since 1386.

It is the world's largest Gothic cathedral, with 135 spires and 3,200 statues. Massive restoration over the past decade now leaves it in pristine condition. Do try and make it to the roof terraces while you are in Milan on a sunny day. There is an elevator for those who want to miss the 201 stairs. From the top, you get a different perspective of the architecture, spires and gargoyes.

8: SPA: LEPRI SPA By the end of the long week, a visit to the spa is likely to be exactly what you need. The Aveda-based Lepri spa is one of our favourites.

Owned by Fabrizio Lepri, the backstage manager for all Tom Ford events and one of the city's most sought-after stylists, it’s a haven away from the chaos of design week.

Location: Via Omenoni, 2 (Piazza Meda) 20121 Hours: Spa 10.30am-7.30pm Mon-Sat www.leprilss.it

111

TEN THINGS TO DO IN MILAN WHEN YOU WANT TO ESCAPE FROM DESIGN 9. LA GELATERIA If you appreciate gelato, then make a pilgrimage to La Gelateria della Musica. The craftsmanship and quality make it standout, but they also create imaginative flavours including ingredients such as jam, mascarpone, honey, nuts, ricotta, chocolate rum and toasted pine nuts.

Location: Via Giovanni Enrico Pestalozzi, 4 20143 Hours: Tuesday - Sunday 12:30 to 23:00, Friday and Saturday 24:30-00:00, Monday – Closed Contact: +39 02 3823 5911 www.lagelateriadellamusica.it

10: SAN SIRO STADIUM A.C. Milan is one of the most successful football clubs in the world.

The home to the team is the San Siro stadium which is also shared

by Inter, their rivals.

The stadium, which you can visit during the week, is the largest in Italian football with a capacity for 80,000. The owner of A.C. Milan is former Prime Minister Silvio Berlusconi, and Adriano Galliani.

Location: Piazzale Angelo Moratti, 20151 Hours: Every day from 10am to 5pm. The museum is shut on match days.

Prices Museum and Stadium Tour – Adults: 12.50 euro Contact: +39 02 4879 8201

112

FUORISALONE FACT SHEET FOR MILAN 2013 MOST: Press Preview: Monday 8th April Hours: 3pm – 7pm Location: Museo Nazionale della Scienza e della Tecnologia, Via Olona 6B, 20123 FIRST DAY AT THE FIERA: COSMIT Tuesday 9th April 9.30am - 6.30pm Location: Entrance gates: Porta Est, Porta Sud, Porta Ovest, Cargo 5 Halls: International Furnishings: 1,2,3,4,5,6,7,8,10,12,14,16,18,20 Euroluce: 9,11, 13,15 Salone Unfficio: 22-24 Salone Satellite: 22-24 Nearest Metro: RHO Fiera iSaloni 2013 app download from iTunes

TORTONA DESIGN WEEK: Press Preview: Monday 8th April Hours: 3pm-8pm Location: Via Tortona 27 SUPERSTUDIO: Press Preview: Monday 8th April Hours: 3pm-8pm Location: Via Tortona 27 -Via Forcella 13 VENTURA LAMBRATE: Press Preview: Wednesday 10th April Hours: 10:00 – 18:00 Location: Via Ventura 5, 20134

PRIVATE CAR SERVICE Autonolo Milano: +39 02 655 27 32

TRIENNALE: Press Preview: Monday April 8th Hours: 11am – 6pm Location: Via Alemagna 6, Milan

TAXI NUMBERS You can call a taxi using one of the following numbers: 028585 - 026969 - 024040 024000 – 025353

EDIT DESIGNJUNCTION: Press Preview: Tuesday 9th April Hours: 4pm – 7pm Location: La Pelota, Via Palermo, 20121

CAMRON CONCIERGE IN MILAN James.Hart@camronpr.com In Milan: Monday 8 – Friday April 2013

ROSSANA ORLANDI: Dates: Tuesday 9 - Sunday 14 April Hours: 9am – 8pm Location: Spazio Rossana Orlandi, Via Matteo Bandello 14/16 20123

CAMRON CONCIERGE IN LONDON THIS WEEK FOR MILAN ENQUIRIES: Anya.Lawrence@camronpr.com CAMRON CONTACT AT THE FIERA Jennifer. Godwin@camronpr.com In Milan: Monday 8 – Friday April 2013

WEATHER FORECAST FOR SALONE WEEK Mon

Tue

Wed

Thu

Fri

Don’t forget your umbrella!

Cloudy

Scattered Showers

Light Rain

Mostly Sunny

Sunny

113